Loyalty and eMail Marketing Programs

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nTouch offers restaurants a FREE Quick Guide to Restaurant Marketing
2007-08-10 20:00:00
nTouch Loyalty, in partnership with Restaurant partner.com, is offering a Free Quick Guide to Restaurant Marketing to any customer that inquires for more information on the nTouch Loyalty Program. This book is packed with nearly 100 pages of sales building ideas in an easy-to-read format. This is just another benefit of starting a customer loyalty program with nTouch Loyalty.The Restaurantparnter.com Quick Guide to Restaurant Marketing includes:Over 50 promotions accompanied by sample artwork and “how-to” instruction on how you can implement them in your restaurant Ideas on how to market to Pharmaceutical Reps Information on how you can get a better return on marketing investment by testing, measuring and evaluating How to get the most out of key marketing services Loyalty Marketing TipsFor more information on Restaurantpartner.com go to www.restaurantpartner.com.
More About: Restaurants

The 3 C’s of Loyalty
2007-08-03 23:36:00
Before you start a customer loyalty program, or if you are evaluating your existing program, consider the 3 C’s of Loyalty . These are essential components to any loyalty marketing program and can provide you a structure to build from.Capture: The foundation of a good customer loyalty program is collecting customer data by offering your customers a reason to give it to you. A customer rewards program gives your customers a reason to complete a form that provides you all the relevant data and contact information to effectively manage a loyalty marketing program.If you are going to ask customers to enroll in your program, it is suggested to train your wait staff to present the program and ask for them to complete the form PRIOR to them receiving their meal and offer them immediate gratification for enrolling. One idea is to offer a free soft drink if they enroll at that time. Partner with you soda provider to give you free product to absorb your cost in exchange for putting thei...
More About: The 3

Late to the Table
2007-07-08 09:38:00
OF THE TOP 130 restaurant chains in the United States only seven, or 5%, have loyalty programs. “I've always known it's not a big number,” says Tim Cusick, founder and president of the BrandStand Group, “but it's shocking that it's so small.” So why do 95% of these chains — from Applebee's to Zaxby's — not have loyalty programs?Read More About Customer Loyalty
More About: Table , Late