SEO Techniques

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SEO Interview Questions
2008-05-23 12:16:00
Going into an interview unprepared is foolish. And if you?re looking for an SEO position, the followings are some questions you must be familiar with before you head into it. TechnicalEvery SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn?t need to have a web developer background, having such skills can help set someone apart from the crowd. 1. Give me a description of your general SEO experience.2. Can you write HTML code by hand?3. What do you think of PageRank?4. What do you think of using XML sitemaps?5. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?6. What SEO tools do you regularly use?7. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?8. What areas do you think are currently the most important in organically ranking a site?9. Do you have experience in copywriting and can you pr...
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Advantage of Organic SEO over PPC
2008-05-14 13:11:00
Despite the fact that both organic SEO and PPC are part of the same system (Search Engine Marketing), there are a few essential factors that distinguish organic SEO from PPC and make it much better. Some of the benefits organic SEO has over PPC are discussed below.Provides Long Term SolutionsOrganic search results might be slow in listing the websites, but its listing is a much more stable and helpful in long run. The search listing which appears through organic search is a more permanent one than PPC which generally runs for a specified time span after which it dissolves and disappears.Higher CTRResearch proves that the end users to have a tendency of clicking on the organic results more than the paid listings that appear on the search engine result pages. This makes the click through rates (CTR) of organic SEO almost 70% higher than those of the paid search results. Quality TrafficSince the organic SEO are mostly dependent on keywords, that are selected after a proper research and...

SEO Techniques - Black Hat, White Hat and Grey Hat
2008-05-02 12:49:00
Search engine optimization (SEO) is an important aspect of any online business who wants to do well. Without SEO, your products and services may never reach the potential clients even if your products or services are the best among all others. If you are an SEO specialist then you must know about all the SEO techniques which are used for promotion of your site which include both ethical SEO techniques that is recommended by search engines, and also the unethical SEO techniques that are discouraged by the search engines.White Hat SEO (The Recommended Way)White hat SEO refers to the SEO techniques that goes with the guidelines laid down by search engines and are considered as ethical search engine optimization techniques. These include high quality and updated content, proper use of keywords and metadata, use of alt tags, descriptive file names, user friendly internal navigation structure, SEO link building including internal links, and other such SEO strategies which the search engin...
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SEO Techniques - Techniques that Need to be Avoided
2008-04-15 17:15:00
The search engines are aware of the many sneaky ways that webmasters (or search engine optimizers) try to achieve high ranks. In SEO industry, these sneaky activities are called as spamming techniques. If search engines discover that you are trying to cheat them by any of the following black hat SEO techniques, your site may be penalized! Your rank may be downgraded, or your page or even your whole site could be banned. Even if your site is never caught and punished, it?s very likely, we dare say inevitable, that you?re tricky SEO techniques will eventually stop working. The followings are few of those Black Hat SEO techniques that have been on the search engines? no-no list for so long that they can safely be labeled as ?Eternally Bad for your Site?.When a search engine robot visits your site, it expects to see the same content that any normal human visitor would see. Cloaking is a method of identifying robots when they visit your site and showing them special, custom-made pages th...

Advantage of Organic Search Engine Rankings
2008-03-22 10:07:00
PPC is the best way to get people to your website instantly. Still the benefits of organic search engines rankings can easily ignore the advantages of PPC. And when I say organic search engine rankings, I’m talking about the non-sponsored results you see on the left hand side of the screen when you do a search in Google, Yahoo, MSN, or your favorite search engine.I want to take a few minutes here to explain why every webmaster needs to be spending at least a little time making sure their website is optimized for the search engines.Ad BlindnessAlmost 80% web users ignore PPC advertising. Although the Ads show up on the page, but the savvy Internet users don’t even see them. They’re only concerned with the “natural” or “organic” listings. That means that if you are using only PPC to generate revenue for your business, you’ll be busy fighting with all the other advertisers for a mere 15% of the market while those who focused on getting high search engine rankings (for o...
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SEO Techniques: Link Building
2008-03-03 14:32:00
Inbound links are one of the main factors for ranking well for competitive keywords. But only number of inbound links can't do the job for you. Inbound links are only helpful when it is a one-way link or a relevant link for your site. That's why there is always two opinions regarding link building. Link Building and Its HistoryIt started off long back when Google implemented the Pagerank concept in the Search Algorithm. Webmasters all over the world started misusing them for their own benefit. Concepts like Link Farms and bad neighborhood came into effect. Thanks to Google that took evasive measures to tackle this kind of spam through their numerous updates.Link Building for GoogleFrom my experience I can say that it is really tough to make your way to the top ten in Google for competitive keywords. Google considers Link as a vote of support from a site to another site on the web. And for that you have to pick quality links. Editorial links are the preferred ones but even links gi...

Negative SEO Techniques
2008-02-21 13:59:00
SEO is the technique to maximize a site's exposure in different Search Engines. There are number of factors need to be taken into account while optimizing a website to be search engine and user friendly, including the content and structure of the website's copy and page layout, the HTML meta-tags, backlinks and many others. Following are some of the factors or techniques negatively affecting the SEO industry: ? Dynamically created pages ? Sub Domains ? Cloaking (or Masking) ? Spamdexing ? Link Spamming ? Page Jacking ? Mirrored (or duplicate) websites ? Hidden Text ? Doorway pages1. Dynamically created pagesDynamically created pages are web pages which have more than one parameter in a website URL. Such type of pages in a website is database driven. Multiple parameters in a dynamic URL (?, .php, .pl, .cgi extension) can often mean that a search engines spider will choose to ignore the document. So, such URLs are not very search engine friendly.Google is presently able to ...
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RSS Feed Optimization
2008-02-15 09:29:00
In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.Simple steps to optimize a RSS feed for search engines:1) Title Should Contain Important Search TermsTo state the obvious, the title should be relevant and not misleading, while still emphasizing keywords. Ultimately, the title should entice the reader to read on, not mislead them.2) Display RSS Feed sMost webmasters display their feeds as content on their website. When displaying a feed be sure to use PHP, ASP or HTML so that search engines will spider the contents of the feed displayed. If using a template to display feeds, use header tags to define the appearance of the Channel Title and Item Titles. Many search engines weight header tags with more importance. 3) Internal & External LinksWithin a feed you should...
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Tips on SEO Techniques
2008-02-01 05:34:00
Keyword ResearchResearch the best keywords for your website - The first and most important step in SEO techniques. But this is a common that Optimizers do while choosing the keywords they want to optimize their website for. The best way to do this is to do some research. Use some of the tools available out there to find which keywords are the best for your particular website. These include tools like Google AdWords Keyword Tool, Keyword Overture Tool, WordTracker, etc.This is not always best to optimize for the most searched keywords. Sometimes it can be too generic. Suppose you have a site on Financial Planning that helps you to find financial planners. Then the keyword ?financial planners? is too generic to be of any real use. But in addition to this it might also not be targeted enough. Again, ?financial planners? can mean so many things to so many people. Therefore you should opt for some different, more targeted keywords like "find a financial planner".Keyword in Title TagInser...
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SEO Techniques: On-page Optimization Tips
2008-01-15 07:21:00
SEO Techniques is broadly divided into two categories.1. On-page optimization2. Off-page optimizationThe on-page optimization is very important to make your site search engine friendly. The on-page SEO techniques maximize your site's exposure to the search engine and have a significant impact on your ranking in the SERP. The followings are some of the On-page optimization tips that can help you build a search engine friendly website.1. Keyword in the Title You should add your main keywords in the title tag. This is important to have these keywords in the title because to give the search engine spiders an idea that your web page is related to the topic of that keyword.2. Keyword in the Meta DescriptionIt is also very important to put these keywords within the meta description tag, this will add more relevance to your web page about the topic.3. HeadingsYou may also add the primary keyword in the headings especially. You should also stick the main keyword at the top of your page.4. A...
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Important SEO Techniques
2008-01-10 14:13:00
Search engine optimization is a technique that is used to achieve high rankings on the Search Engine Result Page (SERP) in order to maximize your site's traffic. People might regard optimization as a big problem and waste of money. But optimization is the only thing which helps your website or your business to reach your potential customer. Hence, it is important to identify what SEO Techniques need to be performed. In this post you'll find a brief idea of few most important techniques of SEO.Proper Title & Meta TagsA title tag is an HTML code that appear in the top bar of your Web browser. It shows the words which describe your web page. Search engines use your title tag to explore your website. These are the words which appear in the clickable link on the SERP. Users decide whether your site will be relevant or not through these title tags. Your website can attain good search page ranking if it features searched keywords in the Title tag. Similarly, The meta description tag ...
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The Role Of Inbound Links in SERP
2008-01-04 14:41:00
The quality of your inbound links is a key factor that search engines will use to rank your pages. But the number of links you have is not that important. Having a few high quality links is much better than having a bunch of links that are low in quality. Inbound links can be defined as the links in other websites which point back to your site, sending traffic to it. There are a number of strategies you can use to get high quality inbound links. Remember, the quality, not the quantity, is the most important factor you will want to take into consideration. Again, the Anchor text used in the links is also another factor that can affect your ranking in SERP (Search Engine Result Page). Hence, it would be ideal if you can get inbound links (with proper keywords/key phrases as the anchor text) from sites which have many relevant inbound links themselves. This would help increase your page rank which may lead to increased web traffic. Here are some of the best seo techniques to getting in...
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Google's PageRank Update and What Can We Do About It?
2007-12-24 07:34:00
Google has recently updated the way it calculates PageRank. Because of this PR update many directories and content sites receiving deep penalties for brokering links, or having a large portion of their PR value derived from these types of programs.I wanted to take a moment to share with you some interesting information I have found including what you can do if your site was negatively affected by this latest update.In short, this latest update was designed to target the link selling industry. According to Google engineer Matt Cutts in an interview with WebProNews, "sites that sell links can lose their ability to pass PageRank."The changes are not a huge surprise, but the ripple effect has had a major effect on an industry that some would argue Google helped create the linking economy. We know that purchasing links for the purpose of artificially inflating PageRank was against Google's Webmaster Guidelines. In this latest update you will find two major effects:The first was the upda...
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SEO Techniques - Article Marketing
2007-11-30 10:28:00
With the increased cost and competition for PPC advertising many people are turning their wheels for new marketing methods that are less expensive. One that has been around for many years is marketing through articles. Article marketing has been the back bone of the internet for decades. The Internet has always been content based. When your looking for information, put some keywords into the search bar and bam you have content.Article marketing has taken on so much over the years. You'll sometimes find good content and other times find complete garbage. The difference between the two is how the good content will get around and stick. There are thousands of different seo techniques that successful Internet Marketers use. However when the basics, and methods are applied correctly, you will usually find a level of success. Many marketers will spend a great deal of there time creating good quality content. The quality content will lead to success.The first and most important concept yo...
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Black Hat Pay Per Click Techniques
2007-11-19 07:23:00
Black hat PPC is rarely discussed in the Search Engine industry, especially not as much as black hat SEO Techniques, but we should be aware of black hat pay-per-click methods as it's possible your competitors could be applying them. In this post you will get to know how you can duplicate a competitor?s ad text to replace their ad by outbidding them.Pay-per-click is a competitive process simply by design. And that is the reason why the people choose to use dirty tactics rather than having to pay the higher bid prices which is also have some biggest risks. Black hat PPC mostly consists of using flaws and weaknesses in systems such as Google AdWords and Microsoft adCenter to your advantage.Non-Compliant AdsOne such flaw is the lack of pre-moderation on the AdWords system, allowing changes that meet a set of automated rules to go live instantly 24/7. Unfortunately, the human side to moderation doesn?t seem to work 24/7, giving a time period in which non-compliant ads can be published.O...
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Link Baiting
2007-10-12 13:24:00
Linkbaiting (link baiting, linkbait, link bait etc) is a term that has increasingly being used around the blogosphere. What is Link Baiting ?A lot could said about it. So I?ll make just a few basic points to keep things simple.The term linkbaiting is a one that seems to have surfaced over the past 12 or so months and that is used by webmasters to describe a variety of practices - all of which seek to generate incoming links to a website or blog from other sites.It is actually a difficult term to be definative about as it covers a lot of different practices ranging from running awards or competitions, through to writing attacking posts on high profile bloggers in the hope of them biting back and linking to you, through to providing other bloggers or site owners with tools (with embedded links back to your own site) that they can put on their blogs (we?ll run through more linkbaiting techniques in one of my next posts in this series).In reality the term ?linkbaiting? is a new term for...
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Search Engine Marketing
2007-10-05 11:09:00
Having top search engine listings is important for any company. A good search engine ranking results in many visitors and sales! SEM (search engine marketing) can provide an effective method of driving highly targeted visitors to your web site.The following is a simple guide to search engine marketing. Although it is meant for beginners, it can also be very useful for more advanced search engine marketers as a reference source.Keywords & Search TermsThe first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.Keywords are the specific words that internet users type in the search engine fields to find the information they need. If your website contains these exact keywords, in their proper density level, you?d have a great chance of appearing in a good position on the search engine results pages (SERPs).Whether you?re selling your own pro...
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For SEO Beginners: Common Terms Used in SEO Techniques
2007-09-07 09:48:00
SEO is a trade that exists solely on the internet, and even then it is comprised almost entirely of the hot air of so-called "expert opinion." Plenty of it blowing around these days as search maintains position as one of the most important marketplaces in the modern business world. Many DIY webmasters will end up searching for blog entries, articles, informational web sites, etc to help get them up to speed. The problem is that in most cases certain key terms are flung around like household names while the people doing the flinging are way out of touch with the average web browser. What some of us don't realize is that not everyone knows even the basics of SEO.This list of definitions which serves as a great companion for your initial SEO reading. Read alone it will get you up to speed on some key terminology that you'll need to know to intelligently engage the ever-changing world of SEO.1. AlgorithmsA search algorithm is, in short, the incredibly complex mathematical formula that...
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Factors Affecting SEO Techniques
2007-08-28 11:16:00
1. Domain & File Names:Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember. You keyword phrase also should in many cases go in your file name.2. Keyword Phrases:Use keywords that are being searched for. You can check your keyword phrases with either the Search Term Suggestion Tool or the Overture Keyword Popularity Tool to find out how often they are being searched. You can also look at Google AdWords Keyword Suggestions for suggestions for different keyword phrases. - Add keyword synonyms to your content. - Put the keyword phrases in the Title tag . - Insert the keyword phrases in a h1 tag at the beginning of your page. Keyword synonyms should be put in your h2 & h3 tags. The h1, h2, h3 tags are used for titles and subtitles in articles.Make sure you use your keyword phrases from the page you are linking to, in your anchor text on the site map.3. Keyword Density:Keyword density is ...
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SEO Techniques
2007-08-17 14:26:00
SEO TechniquesSEO is the abbreviation for Search Engine Optimization. SEO consists of many techniques, that you apply to your website to help influence the search engines to not only rank your site with a higher ranking, but more importantly to rank the keywords you have carefully chosen that are relevant to your site. This is a technique used to maximize a site's exposure in different search engines. SEO techniques are classified into two broad categories:1. Black Hat SEO Techniques2. White Hat SEO TechniquesBlack Hat SEO TechniquesBlack Hat search engine optimization is customarily defined as techniques that are used to get higher search rankings in an unethical manner. These black hat SEO techniques usually include one or more of the following characteristics:- Breaks search engine rules and regulations- Creates a poor user experience directly because of the black hat SEO techniques utilized on the Web site- Unethically presents content in a different visual or non-visual way to...
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Importance of SEO for a Web Site
2007-08-13 15:19:00
In order to achieve the benefits of search engine optimization, an effective SEO strategy is necessary. One of the biggest SEO strategies is link popularity, keyword research and website marketing. Doing the proper research and finding the correct keyword combination will bring the top rankings in the search engines and a traffic that is targeted to your site, and the added benefit is that it is free traffic. As you heard many time before Content is King, your content should be structured to include the keywords that are relevant to your site, and your website needs to be SEO optimized so the search engines can spider it with ease. All the other pages on your site should revolve around a central theme and all be related in some way. When visitors come to your website the text on the home page should explain and reflect the theme of your site and all of the other pages should relate to it. Search engine optimization or SEO is the hottest way to drive targeted traffic to your website....
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SEO Techniques: Google Algorithm Update
2007-07-12 14:21:00
Google has made sensational changes in its algorithm, which are visible since July 5th(last Thursday). This dramatic shift has brought many sites at the top rankings and many at the bottom. The update seems to have revolved around three main areas: domain age, backlinks and PageRank.Domain AgeGoogle has emphasized on age of the domain in this update. The age of the domain can be considered as a factor to determine the genuineness and reliability of the company or the website. This will definitely affect some newly introduced informative and innovative sites which may get spanked like what happened during the last update.BacklinksGoogle will give more importance to the number of links are more imperative than the relevancy of links. Websites with large, irrelevant reciprocal link directories are outranking sites with fewer but more focused link. Non-reciprocal linking will loose the benefit over the reciprocal linking in the latest update.In the current scenario, developing a reasona...
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SEO Techniques: Google PageRank & Search Engine Optimization
2007-07-04 12:51:00
Google PageRankPageRank is a numeric value that represents how important a page is on the web. PageRank is one of the methods Google uses to determine a page?s relevance or importance. PageRank is Google's way of deciding a page's importance. It matters because it is one of the factors that determines a page's ranking in the search results. It isn't the only factor that Google uses to rank pages, but it is an important one. Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks not only at the sheer volume of votes; among 100 other aspects it also analyzes the page that casts the vote. However, these aspects don?t count, when PageRank is calculated. Not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google.How Does PageRank Work?PageRank is only one of numerous methods Google uses to determine a page?s relevance or importance. PageRank is based on in...
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SEO Techniques: Directory Replaced Search Engine
2007-06-28 06:18:00
Search Engine A Search Engine is a software that helps to find information stored in the Internet collecting data about every web site and every web page within a web page that it can. It often asks for a query, meeting specific criteria and retrieved a list of information matching your search query. This type of software has a lot of different names like a bot, a robot, a crawler or a spider. It takes all this collected data and stores it in a huge database. When you do a search on a "search engine" you are actually searching its database and not the actual Internet. Directory A directory is a Search Engine in which we can make categorical search. In other words, A directory is really a categorical directory. There are two types of directories.Simple Directory: It allows you to submit your site under a particular category and simply adds your site to the directory under the category you have chosen. This type of directory is also called a FFA (Free for All) Directory. This type of di...
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SEO Techniques: Introduction
2007-05-30 08:39:00
Hi,I am a Search Engine Optimizer(SEO). This is my first blog. There are many changes happening in this Search Engine World and we should be aware of all these changes. We should always keep updated ourself with the Search Engine Optimization Techniques.The motive of creating this blog is to share my knowledge in Search Engine Optimization.This is a blog for those who are interested in SEO & SEM. This blog will provide you with basic seo techniques.So, keep reading.
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