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The ear of the leader must ring with the voices of the people - Woodrow Wil
2008-01-24 02:41:00
The ear of the leader must ring with the voices of the people - Woodrow WilsonIt seems these days the opposite has is now in play... The people's ears are ringing with the voices of the leader..Terrorism, Moral Decline, Global Warming, Fear, Celebrities... Surely a revolution must come soon or we will decline into a place we cannot be saved from."When no one obeys, no one rules"
More About: People , Ring , The People , Leader , The Leader

Free Market Morality (Great Video Lecture/Documentary)
2008-01-23 16:37:00
We understand consumerism. Our powerful market-driven economy is based on an assessment of the worth of our treasure, time, and talent. But we place value on more than material items: we also make value judgments on ethical choices regarding life decisions from marijuana use to abortions. What makes the things in our lives so valuable, and what can be sacrificed for a greater good? http://video.google.com/videoplay?docid=- 3520017904048168988 Philosophers such as Jean-Paul Sartre and economists like Adam Smith have advanced several important theses on the nature of valuation, though always restricted to their chosen field. This paper will offer groundbreaking insights into a new environment of ethical supply and demand and create a new theory of free-market morality. It examines critical issues, such as whether actions have a priori worth, the plausibility and necessity of arbitrary value judgments, and an economic-existentialist method that most humans apply without realization...
More About: Video , Documentary , Market , Free , Great

Slide.com valued at $500+ million
2008-01-22 00:42:00
"Three months ago Slide founder Max Levchin assured us that, despite rumors, he wasn't raising money, and hadn't even updated his pitch deck. He sure got his act in gear in a hurry, it seems. Today Business Week and The NY Times are reporting that Slide has raised $50 million at a valuation north of half a billion. Three months ago when he officially wasn't pitching a new round, the rumors were that he was looking for at least a $200 million valuation. It sounds like he got the bidding war he was looking for. This was their fourth round of funding." http://www.techcrunch.com/2008/01/18/slid e-gets-their-huge-valuation-and-raises-50 -million/
More About: Million

How to Engage Marketing-Weary Consumers with the Power of Community, Dialog
2008-01-06 14:49:00
Throughout the history of advertising and marketing, communicating with consumers has been a one-way street. Marketers produced and disseminated messages and customers consumed them whether they liked them or not. Today, every person sees thousands of advertisements a day?and totally ignores the vast majority of them. Yet, companies still spend billions of dollars each year yelling at customers who don't want to hear it. I've just read this fantastic book, Join the Conversation  -  it questions and answers how marketers can adapt to the brave new world of the Internet, social media and networking, consumer-generated content, blogs, and podcasts by joining the rich, deep, and meaningful customer conversations already in progress. Consumers today are active participants in the advertising process, not silent targets and sitting ducks for one-way communication. Forget about the medium being the message; today, consumers are both the medium and the message. The futur...
More About: Marketing , Power , Community , Dialog

Get Web 1.0 Right First
2008-01-06 14:45:00
Jakob Nielsen's newest alertbox on the web 2.0's dangers to site profitability... "Instead of adding Facebook-like features that let users "bite" other users and turn them into zombies, B2B websites would get more sales by offering clear prices, good product photos, detailed specs, convincing whitepapers, an easily navigable information architecture, and an email newsletter."Couldn't agree more :)Source: Advertising Lab

How to explain to the old economy people (or your parents) why blogs matter
2007-12-16 06:44:00
What is a blog?Why do they matter?Why should i care?Thanks Servant of Chaos
More About: Economy , People , Blogs , Blog , Matter

Great viral video - Make a joke of yourself and improve your product sales
2007-12-16 06:33:00
Thanks Servant Of ChaosThis piece of research (that beautifully rolls up into a great viral piece) by the makers of Drambuie, is a great introduction on how paying yourself out and using negative customer feedback can improve your sales.I think Guy Kawasaki's advice on the value of polarising your customer base comes true in this piece.Ive never tried Drambuie, but given this bunch of yokels hate it, it makes me want to go and try it :)
More About: Video , Joke , Sales , Product , Viral

Social Media Metrics
2007-12-16 06:29:00
| View | Upload your own
More About: Social , Media , Metrics

Seeing the new economy through the eyes of a child
2007-12-16 06:26:00
Check out this entertaining video mashup of child photography and the cluetrain manifesto 3 Minute Video from Interesting South
More About: Economy , Eyes , New Economy , Child

Its like Hot or Not - except, instead of clicking on hot babes, you click o
2007-12-13 02:58:00
http://commandshift3.com/ CommandShift3 is like Hot or Not. Except, instead of clicking on hot babes, you click on hot websites.
More About: Babes , Click

Why "Hit Culture" is dying
2007-12-13 00:55:00
I turned on the radio for the first time in a long time this morning ... i found their marketing slogans rather curious."Sydney #1 Hit Music Station" - Hit Music? What happened to the Best music, or the Newest music, or your favorite golden greats music.If i was running a radio station, i would probably look to have a different slogan than "Today's Hit Music"What is Hit Music anyways? Who decides what a "hit" is? I'm pretty sure its not the consumers of the hit music, i'm pretty sure its a bunch of fat old cocaine using, yacht sailing music execs... I'm also damn sure at best its not a democratic processI think increasingly today and tomorrows consumers like to see themselves as cultural entrepreneurs, people who find cool new songs, artists, video clips, blogs, website etc - and try to be the first to share it with their friends.Hit Culture is fighting uphill against this trend, Hit culture is trying to tell you than because everyone else is listening to it that its the best fo...
More About: Dying

Another dot com Bubble? (Video)
2007-12-12 07:16:00
What a great video!Facebook Value $15 BillionFord Motor Group Value $16 Billion"There is absolutely no bubble in technology" - Peter Thiel
More About: Video , Bubble

Foreign US Debt
2007-12-10 13:35:00
After the bush admin's overseas escapades over the last 6 years, americans now have $48 trillion, or $161,287 per man, woman and child in foreign debt on average...
More About: Debt , Foreign

Qyote: Marie Curie - "Be less curious about people and more curious about i
2007-12-10 13:34:00
Marie Curie - "Be less curious about people and more curious about ideas."
More About: People , Curious , Quotes , Marie

COLOSSAL MP3 Player stays true to its name
2007-12-10 13:30:00
It's quite likely that the COLOSSAL MP3 Player has somehow managed to stay largely hidden from view for some time now, but it is apparently popping up in a number of locations and begging to be purchased as the ultimate tech gag gift.Apparently, these things come in a number of hues, check in at about five to ten times larger than your prototypical MP3 Plaster and include a USB cable, earphones and 256MB of built-in memory. The humongous units get their juice from four AA cells (which supposedly last around eight hours) and can be found at random drug stores (and probably elsewhere) for under $20. Needless to say, this is the stocking stuffer buster you've been looking for.Thanks Engadget! :)
More About: True , Stays , Colossal

Why marketing and sales can be measured againt police shooting accuracy
2007-12-10 13:23:00
Why Marketing and sales can be measured againt police shooting accuracy... Thanks sethIn a new study released in today's Times, it turns out that the typical NY police officer only hits 34% of the time she fires a gun. Even from a distance of six feet or less, it's 43%. Obviously, Bruce Willis is the exception. I wonder how it changes your decision making when you discover that you're only going to be successful one out of three times. Never mind blasting a weapon out of an assailant's hand, we're talking about hitting the target at all... How does a cop have the guts to even pull a weapon knowing that most of the time, it's not going to have its desired effect (my guess is that the threat and the noise and chaos is as positive an outcome as an actual hit...). I know I would never have the guts to do that job. Sales people have a harder time with this than marketers. Marketers have lots of 'bullets' and they don't notice the ones they miss (I us...
More About: Police , Shooting

The evolution of developers
2007-12-10 13:19:00
The evolution of developers
More About: Evolution , Developers

Why monopolies are threatened by web 2.0 and pr 2.0
2007-12-10 12:58:00
Seven years ago, Seth Godin wrote an article about media, copyright, monopolies and the future. I'm fascinated by the stuff he got right even back then... monoplies are fading in influence faster and faster - due to the rise of the bottom up, conversation oriented, free, open cry marketplace that online human communication has become in the marketplace of 2.0Source: Seths Blog

Someone out there thinks your great
2007-12-10 12:29:00
A warming cartoon about the opportunities of circumstance and the value of trying to be different
More About: Great

That was wierd
2007-12-10 12:00:00
Well, that was weird.Really? What kind of weird? Like barking-at-a-bathroom-scale weird?Or talking-a-pair-of-boxer-briefs weird?Or are you talking about when pattern conversational expectations are violated and you suddenly don't have the language to deal with that slightly uncomfortable feeling that you don't really know what's going on kind of weird.Anyways, if you thought that was weird.. check this great 3 min ZeFrank Olympics Videoplay_blip_movie_166599();
More About: Wierd

Our Work Experience Experience
2007-12-05 15:44:00
So this week we have had Emma, a year 10 work experience kid, in at our offices.We have done a bunch of fun stuff around online, web, blogging, pr, marketing, technology and new media... Its great and refreshing to see that our education system produces work ready young minds. Emma has made a blog about her experiences in the week with us.http://emma576.blogspot.com/I would encourage you to read her blog and make comments where you think is relevant, Im sure like all young 16yo entrepreneurs she would love the feedback and encouragement :) Good luck emma!(PS on a side note im 26 and am still craving feedback and encouragement! LOL doesit ever end)
More About: Work , Experience

Web Metrics: So much data, so little information
2007-12-02 14:13:00
Imagine you are an advertiser, you want to place your banners on the most popular website, and you want to know how much to pay. Globally, the leading site is Google, which has the most "page views". Or is it Microsoft, whose various sites have, in the jargon, the most "time spent"? Or should you go by unique users, duration, hits, click-through, impressions, queries, sessions, streams, or engagement? Whether or not there is truth in advertising, there is certainly none for online advertisers, at least none that is immediately obvious and simple. The web produces data as "a fire-hose shoots water", and that working out what those data mean is rather like "putting a straw into the fire hose to take a sip". Get the angle even slightly wrong, and you are blown away. Read the full article at the Economist
More About: Information , Data , Metrics

Our First Website
2007-12-02 07:19:00
Lol, we just came across the first website that we ever did in 1999Boy have things changedTSMV Seal
More About: Website

Brand Strategy - If your product isnt the best, its better for the bottom l
2007-08-29 06:52:00
Great Article in AdAge, Below...Don't Convince Us Your Brand 's Better that it is If It Isn'tBe True: So Your Product Isn't Inherently the Winning Choice? Thats ok, Just Tell an Honest , genuine Story.Balanced dietIf you practice what I call a brand-balanced diet, the following criteria will sound familiar: Your brand story is consistent and can be measured against consumer-resonant benefits. Your brand teaches rather than preaches. You enable your consumers to have choices and are sympathetic to "studied cheating." You invite your consumers to be part of your brand through ongoing dialog.http://adage.com/cmostrategy/artic le.php?article_id=120028
More About: Strategy , Rate , Bottom

Work Experience and Interns at Shifted Pixels
2007-08-29 06:22:00
We are offering work experience and internship programs in the following areas.Graphic Design for the Web with Fireworks/PhotoshopWeb Video Production & EditingWeb Design / Web HTML and DreamweaverWeb & Database ProgrammingBlog creation and DistributionWeb Statistics & AnalyticsOnline Reputation Monitoring and ManagementInternet PROnline User Behavior Analysis / Human Factors ReportingInternet Marketing Email Marketing and Conversion ReportingSearch Marketing with Google AdwordsSearch Engine Optimization - Research, Implementation, Reporting & TrackingOnline Ad Buying Managing a successful eCommecce BusinessTelemarketing / Cold Sales Internet Prospecting and Internet Cold SalesSales & Client ManagementBusiness Development ManagementFinancial and Sales Forecasting for StartupsBusiness Plans for StartupsIf you would like more information, contact us.
More About: Work , Experience , Peri , Erie , Pixels

Old media trying to beat up on New Social Media
2007-08-23 21:28:00
Beware Old Media , Kids eventually grow up :)A friend of ours JJProjects wrote an interesting post on this, just wanted to sharehttp://www.jjprojects.net/2007/08/ti me-to-bash-new-media-again.html
More About: Social , Beat

Facebook and the Art of Segmentation
2007-08-23 21:21:00
Some people seem to miss the value in Facebook 's 35 million users.Maybe because the advertising rates are low and the click-through rates abominable. The real value in Facebook's audience comes from data mining and the ability to watch, track and cluster what attractive demographics are doing in the aggregate. In other words, Facebook may be selling us more than it is selling advertising.....Interesting...http://www. copyblogger.com/facebook-application-mark eting/
More About: The Art , Segmentation

Get Shifted! TV - Now Live at www.ShiftedPixels.TV
2007-08-16 06:01:00
We have setup a dedicated WEB TV show at http://www.ShiftedPixels .tvPlease feel free to check it out and dont forget to subscribe by email in the menu
More About: Live

Social Media Optimisation - SMO
2007-08-15 02:36:00
There has been much talk about the power of new media and social media, but what does this all mean? What is Social Media Optimisation and How does it effect your business?
More About: Misa

ShiftedTV - EP3 - Creating Great Blog & Podcast Content
2007-08-14 08:23:00
Heres an interesting Video Podcast on how to make great business blog and podcast content.
More About: Blog , Great , Creating , Content