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Blog Details for "Kinesis Marketing Momentum"
Kinesis Marketing MomentumKinesis Marketing MomentumWhether its online advertising, Web 2.0, Technology, Widgets, Second Life, User Experience Design or any other discussion of the digital domain, you'll find it here. 
Articles
Kinesis Helps Bring Coldwell Banker Listings to In-Car Navigation
2008-05-15 21:54:00 In its latest strategic move on behalf of long-time client Coldwell Banker , Kinesis has partnered the global real estate franchisor with Dash Navigation , Inc. making it the first real estate company to allow drivers to access real-time real estate listings and property details from their vehicle and instantly create a route to them. Consumers can ... More About: Web 2 , Listings
Navigating the Social Media Landscape
2008-05-01 21:34:00 With even online budgets suffering in this struggling economy, it’s no wonder that the interest in all things Web 2 .0 is peaking. We’ve been getting a lot of requests from clients for a primer on the Web 2.0 and Social Media landscape or what we at Kinesis refer to as Emerging Media. So in good ... More About: Landscape
Coldwell Banker Gets Viral
2008-03-25 15:25:00 Trying to create virality from scratch is a difficult proposition at best. Expectations run very high and often the results don’t meet them. There are so many variables, like timing, content, and target audience, that are out of your control, it’s hard to project success. But we have to say regardless of the outcome of ... More About: Web 2 , Viral , Banker
Coldwell Banker Works One of the Best Intranets in the World
2008-01-09 20:52:00 The Kinesis-designed ColdwellBanker Works .com, the global Intranet site for Coldwell Banker Real Estate Corporation, has been named one of the World ’s Top 10 Intranet sites for 2008 by the Nielsen Norman Group, a user-experience research firm that advises companies on how to succeed through human-centered design of products and services. Kinesis developed the strategy and interface ... More About: The World
The Year That Was: 2007
2008-01-04 16:04:00 At Kinesis, we?re all about momentum, moving forward, perpetual motion. But at the end of the year, it?s worth a quick look back to examine what went right and what went not so right in the digital marketing world. And what a year it was. While many Kinetics met personal milestones like weddings, engagements and babies, ... More About: Second Life , Web 2 , Year
IAB Says Q3 07 Internet Ad Revenues Set New High at $5.2 Billion
2007-12-10 16:03:00 From the Interactive Advertising Bureau, December 5, 2007 The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006. The results, published in the IAB ... More About: High , Billion
Get the Most of the Internet. Slow down.
2007-10-05 22:14:00 I have never met a man nor woman who can work at the speed of light. As much as i have tried I can’t even come close to breaking the sound barrier. I can only type somewhere in the range of thirty words a minute, forty if I don’t care about spelling and punctuation. So ... More About: Internet , The Internet , Slow
Becoming Part of the Conversation: Equifax
2007-10-02 04:45:00 We’ve spoken before in this space about how imperative it is now for marketers to start taking part in the internet conversation. We’ve talked about how consumers are discussing your brand or at least your business (whether you know it or not), and that getting in on the discussion, and helping to direct it, can ... More About: Portfolio , Web 2 , Part , Conversation , The Con
The State of the Search Union
2007-09-14 22:13:00 As the Internet continues to evolve, so have consumers? behaviors and their approach to using the medium. Search Marketing specifically has experienced drastic changes in the past couple of years. Once novice, many consumers did not know how to find what they were looking for on the web, let alone which sites would ... More About: Union , State , The State
Kinetic of the Week: Derek Grier
2007-08-27 17:29:00 My name is Derek A. Grier and I’m a Technical Lead at Kinesis. I started with Kinesis working on a fantastic project for Comcast as a consultant a little over a year ago. As I got to know the professional talent as well as the list of clients and projects, I decided that this ... More About: Week , Kinetic , Inet
The New Marketing Reality
2007-08-09 22:35:00 Ours is a business that thrives on self-analysis. Compared to say retail or manufacturing, we spend more time on the metaphorical couch trying to get at the “essence of who we are and what we do” than any other industry. Not surprising - we’re trained to constantly challenge assumptions and reject complacency in our daily ... More About: Marketing , Reality , New Market , Ality
More Press on Second Life and Coldwell Banker
2007-08-03 16:58:00 ABCNews.com featured this article today on Coldwell Banker ’s latest addition to its Second Life initiative (click here to read about the original project that we released this spring). Kinesis and its development partner Code4 Software worked with Coldwell Banker to build a virtual model of a real house for sale in Seattle. Avatars in Second ... More About: Second Life , Web 2 , Press
The Gap between Users and Generators of Web Content is Closing Fast
2007-08-02 15:01:00 A recent eMarketer study has found that there are currently about 64 million creators of user-generated content compared to 69 million users of user-generated content. The study reports that by 2011, this gap will close to about 95 million generators versus 101 million users. Which mean that generators and users are nearly equal in number. ... More About: Web 2 , Content , Fast , Users , Generators
Kinetic of the Week: Paul Sekerka
2007-07-31 17:52:00 My name is Paul Vladimir Sekerka and I work in the media group learning under Mike Pierre to become a finely tuned media planner/buyer. I also get to explore other facets of marketing in the digital space, namely the mobile market. July 5th marked my first year here at Kinesis, and what a quick year it ... More About: Week , Kinetic , Inet
More on the future of WAP and the iPhone
2007-07-19 18:10:00 We seem to have stuck a chord with our last post about the iPhone’s potential to kill WAP. Here’s one comment we received on it. dmarine40 Jul 19th, 2007 at 2:38 pm I think I need a dose of Apple Kool-Aid before reading this post, but I think we can agree that the convergence of ... More About: Iphone , Future , The Future
WAP Sites? We don?t need no stinkin? WAP Sites!
2007-07-17 22:15:00 While new technologies are introduced daily, every now and then a technology comes along that truly revolutionizes peoples behaviors, attitudes, decisions and lives. Take a moment to think about how the DVR and HDTV changed the TV experience ? I mean come on?who really watched those colorful nature shows on the Discovery Channel before HDTV? Well, ... More About: Sites
Measuring Web 2.0 Success
2007-07-12 16:52:00 With a new way to web, comes a new way to track and measure your success. In the 1.0 world, page views and total visits and maybe some interesting funnel charts if you’re lucky, were the standard metrics. But in the 2.0 era we’ve got more and better ways to measure success and track ROI. ... More About: Web 2 , Success , Web 2.0
David Pogues iPhone Video
2007-07-10 16:54:00 Just had to share this from the New York Times‘ gadget-head Davi d Pogue where he rather un-ironically celebrates the iPhone in a music video with new lyrics set to Sinatra’s “My Way.” Not only is it clever, it’s an accurate review of the iPhone. And hats off to Mr. Pogue for having some fun with ... More About: Video , Iphone , Pogues
Creative Review: VitaminWater.com
2007-07-06 22:10:00 In this episode, Kinesis Designers Trevor Aldinger and Larry Latore wax poetic about Vitamin Water, G.I. Joe and…..Ram Man? Larry Fantastic: If you want to see all the flash you can shake, then check out www.vitaminwater.com. With bottles flying, shapes bouncin and colors “poppin” vitamin water comes alive on screen. Trevor Awesome: The thing ... More About: Creative , Review
Happy iPhone Day
2007-06-29 16:54:00 Today is iPhone Day and the world is all a twitter over it. People are camping out, standing in line, waiting to get their paws on the newest innovation in cell phone technology since, well, the cell phone. We’re mostly a Mac shop here at Kinesis and we love all the Apple products. And yes, ... More About: Iphone , Happy
Kinetic of the Week - Amanda Thiem
2007-06-27 04:10:00 Hello. My name is Amanda ?Shenanigans? Thiem (my father?s side is German). I have been a designer at this extraordinary company for only three months now, but I feel so at home here its like I have been here for years. I have even brought my anchor ( a monster Dell) to ensure they will ... More About: Week , Kinetic , Inet
The Future of Media?
2007-06-21 19:03:00 We came across this interesting video demonstrating the how the future of media could play out. What’s most interesting is how scarily plausible it seems. Google buying Microsoft? Virtual Reality becoming real reality? Lawrence Lessig as Secretary of Justice? Hmmmm…..Could be….. More About: Media , Future , The Future
Widgets are Predicting the Digital Future
2007-06-19 15:50:00 We spend a lot of time thinking about where this is all heading around here. By ?this? we mean the web, interactive marketing, and the like. One of the things that we?ve been thinking about lately is those nifty little items you can download to your desktop to keep up on sports scores or the ... More About: Widgets , Web 2 , Future , Digital , The D
Taste the Paint! Kinesis? 3rd Annual Paintball Outing
2007-06-18 15:32:00 The odd thing about paintball is how it reveals the participants’ true nature. There are the strategists, the sore losers, the competitors and the wallflowers. It’s just that after paintball you’re not longer sure who’s who anymore. Thanks to all our partners and friends who joined us to roll on the ground, waste some paint ... More About: Outing , Taste , Ball , Paint , Paintball |
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