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Blog Details for "Mighty Interactive"
Mighty InteractiveMighty InteractiveNews, advice and musings on promoting businesses online. Articles
A bit about Multiple Subdomains
2008-04-04 22:37:00 I got this question today, and thought, you know, I am really smart for knowing stuff like this. So I’ll pass it on to you and brag a bit at the same time. The question was if there were any negative ramifications to having a multiple subdomain. That is, rather than having www.mightyinteractive.com, would there be ...
All Together Now - The Future of Integrated Marketing
2008-04-01 19:46:00 Gave a speech with my old friend Art Haynie at Northern Arizona University yesterday on the future of integrated marketing. About 90 students and faculty from the School of Communication attended. Given the explosion in media outlets and communication tactics, the art of marketing is blending together like never before. Puts a big emphasis on ... More About: Marketing , Future , The Future , Integrated
Yahoo! tries to put on the Shine
2008-03-31 19:04:00 Yahoo! has recruited a who’s who of magazine luminaries to create and maintain a new women-focused channel called Shine . In its efforts to beat back Microsoft and up its value, this is the best ideas they could conjure? At initial look, the site seems solid. Good content, etc. But hasn’t this been done? Circa 1995 by ... More About: Yahoo , Yahoo!
Smart on line marketing and the current economic recession
2008-03-28 19:31:00 A recession is here. Saying there ?may be? one is based on a technicality. Once Q1 is reviewed, we?ll get the bad news that yes, we?ve been in one. But no one needed that label to know things haven?t been swinging along like they were just a year or two ago. And that makes people, ... More About: Marketing , Trends , Current , Smart , Economic
SEO News: Search me!
2008-03-27 01:01:00 SearchMe (www.searchme.com) is a brand-new search engine that takes a page from Apple’s playbook. Search results include a large preview of the page behind the link, and you browse through them like you browse albums in iTunes Cover Flow mode. It’s in private beta right now, but if you go to this link you can sign up early. More About: News , Search
Live by the Google, Die by the Google
2008-03-24 23:40:00 People are getting bent out of shape over Google ’s new search addition, and I think I may be the only one who doesn’t see the problem. Even the redoubtable Jason Baer, who sent me the link to the story, asked, “Whoa. What happened to ‘Do No Evil?’” “While sending the traffic directly is a plus for ... More About: Live
Flickr Video beta coming soon
2008-03-17 22:21:00 I’m a big fan of Flickr . It’s easy to use, easy to edit photos, easy to hide or share… easy. While the site is still #2 to Photobucket’s #1, it is still the better site. Photobucket is great for sending and receiving photos. Flickr is great for showing them in a community. Yahoo! is now set ... More About: Video , Beta
Huzzah! Google Calendar and Microsoft Outlook sync is now a reality!
2008-03-13 22:08:00 It’s one of those massively cool things I’ve always wanted - to sync Microsoft Outlook , the calendar I use for work, with Google Calendars, the calendar I use for everything else. This is now possible, and you can set it up with a quick installer Google provides. The best thing about it - besides being able ... More About: Reality , Google Calendar
YouTube just went open
2008-03-13 19:43:00 YouTube has just announced a new, open API that will allow external developers to not just poll data (like before), but also add videos programatically. This means that - once we’ve read into the nitty-gritty and have a chance to play with it - we will be able to write applications for our clients that ... More About: Youtube , Social Networking , Open
Marketing Research and Strategies: Does tracking help you or hunt you?
2008-03-10 21:37:00 There is an interesting new article on internet privacy, and the degree to which your actions are tracked online by marketing research companies. It raises several good points about the dangers of not being able to maintain your privacy when surfing the web, and asks to what extent to these marketing research companies have the ... More About: Marketing , Research , Strategies , Tracking , Hunt
Mighty and Kolbe receive Gold Award!
2008-03-06 19:54:00 First of all I would like to thank my mom and dad for always being there?ok so it isn?t that kind of award, but recently Mighty Interactive won the Gold Consumer award from Marketing Sherpa for a campaign we created on behalf of Kolbe Corp. The email used a 12 way multivariate test to determine which ... More About: Email , Award , Gold Award
Google may soon purchase DoubleClick
2008-03-06 17:13:00 Frankly, I’m as against enormous corporations taking over whole industries and the monopolies their size creates by nature. Unless, still frankly, I benefit from them. Google is soon expected to get clearance from the EU to purchase DoubleClick, a New York-based ad server company. This would allow Google to move beyond just selling paid search ads, and ... More About: Purchase , Doubleclick
More cool, free stuff from Google
2008-03-05 23:32:00 “So how does my site traffic compare with others in my industry?” We get this question all the time. And while there are methods to finding out (Hitwise, industry reports, clairvoyance) they have always been a bit costly. Until now. Google is unveiling a new offering within the Google Analytics platform that allows online marketers and analytics ... More About: Free Stuff , Cool , Free , Stuff
Top 10 Free Web Mail Services
2008-02-25 15:47:00 Who doesn’t like a Top 10 list? Bad people, that’s who. And I don’t write for them, so I know this is something you will enjoy. Web mail is all the rage these days. Where we used to rely on our service provider for an e-mail account to set up in Outlook Express, you just don’t see @earthlink.net or @cox.com as much as you see @gmail.com anymore. Web mail is easy to set up, easy to manage, and unlike server-based e-mail, you can view it anywhere. You probably have your own web mail account already, and likely you’ve had it for years. There are a lot of services available, however, and they aren’t all the same. If you’re thinking about changing up, check out these different sites… Gmail – I admit it – I love Google. I’m a Google fetishist. They design things cleanly, and they put more than a lot of thought into making their products work well. (Even if some of them are grossly silly.) Gmail is planning to take a next step with their e-mail service, by building it... More About: Mail , Services , Free
IAB?s Online Lead Generation Best Practices - Cliff?s Notes Version
2008-02-22 00:31:00 We just reviewed the latest installment of the Interactive Advertising Bureau’s best practices for B2C and B2B online lead generation. To save you some time, here are the highlights… Goals of the Report 1. Eliminate Friction between Advertisers and Customers 2. Build Trust among Customers 3. Increase Opportunity for Advertisers and Publishers The Key Points Disclosure of intent regarding data collection ... More About: Marketing , Notes , Online , Cliff , Version
AOL and their encrypted keywords
2008-02-20 01:43:00 I just found out about this, but apparently AOL encrypts some of the words users search. When you look at site analytics and referring keywords you get a bunch of letters and numbers like this: 1f94fe5aa5e0624b01c7eaf379307bac, instead of an actual word like “new boat.” But, you can now find out what those words are… First visit go to ... More About: Keywords
Thoughts on the last SEMPO AZ meeting
2008-02-13 18:18:00 The topic for the latest SEMPOAZ meeting was really interesting. Learning how companies around the Valley have been using social media and what kind of results were generated has always been super interesting to me. As Eric pointed out earlier, a lot of the topics covered were for social media novices, but I think Sheila ... More About: Social Networking , Thoughts , Meeting
SEMPO Meeting on Social Media
2008-02-11 22:09:00 Last Thursday was the latest SEMPO event, this time with a focus on Social Media . There were several informative presentations on OpenSocial, Google Maps, YouTube, and how to use them to promote a business. One of the presenters was an engineer from Google, and while there was a good amount of useful information, it did ... More About: Social Networking , Trends , Meeting
Ya-soft? Microhoo?
2008-02-07 00:27:00 It?s news so big, I felt weird writing anything about it. If you listen to NPR, watch the news or read online news feeds, you?ve heard by now that Microsoft has made a $41 billion offer to buy Yahoo! Networks. While I think this would be unfortunate, I can understand how this may be necessary. But I?d ... More About: Soft
The SEMMYs
2008-01-31 18:40:00 In its initial year, The SEMMYs have started off with a bang, tracking the best 2007 blogs and placing them all in one easy location for us readers to peruse and vote on. Today, January 30th, is the last day of voting, so get your votes in NOW! Winners will be announced tomorrow, February 1st. With ...
Google?s Android Developer Challenge: ?Please give us content?
2008-01-30 18:54:00 If you’re a developer and would like to help Google do for mobile devices what Facebook has done for the Internet, please take a gander at their Android Developer Challenge . There is prize money in it for you too. Not much else to say, though I still wonder what the tipping point will be for all ... More About: Content , Give
Wikipedia Vandalism of the Week
2008-01-24 23:44:00 I wanted to try this as a new feature for the blog, if for no other reason then to celebrate the genius of people who use Web 2.0 information for all the wrong reasons. The only criteria will be that the posting in question is something that was caught, and is, in my humble opinion, ... More About: Wikipedia , Week , Vandalism
Yahoo! is laying people off - but not because of the market
2008-01-22 17:31:00 This morning I got two pieces of news that were <extreme sarcasm> just great </ extreme sarcasm>. First, the market is starting to shudder, mostly from what most people kind of knew was coming. I’m not usually one to play “I told you so” with economics, but when you know there are that many 5 year ... More About: Marketing , People , Yahoo , Market , Yahoo!
Yahoo! showing some hustle! More talk on algorithm updates and beating Goog
2008-01-17 18:49:00 Read this article on Yahoo ! and their latest talk of updating their search algo to be more competitive with Google. This talk always happens when a search engine is in a questionable position. Think back to Ask.com and their crowing about their search algorithm, how it was “all about the algorithm,” and how they used their ... More About: Updates , Answers , Talk , Hustle
Mighty Interactive?s Tucson Travel and Tourism Online Advertising Presentat
2008-01-16 01:53:00 Amy Rushia, Online Media Manager for Mighty Interactive, presented to a group of travel and tourism business members in Tucson on Tuesday, January 15. The Tucson Newspaper Group invited their clients and members of the community to take part in a breakfast forum about online advertising for the travel and tourism market. Feel free to download ... More About: Marketing , Travel , Tourism , Advertising , Online Advertising
The Ever-Declining Fortunes of Ask.com
2008-01-15 20:06:00 This week, Jim Lanzone announced he would no longer be the CEO of Ask.com. Why? Because he found another job. This seems to fly in the face, of course, of Mr. Lanzone’s statements about his commitment to a site like Ask.com, and how they would be working to finally make the search engine competitive with ... More About: Fortunes
Network Solutions Practicing Domain Name Front-Running
2008-01-10 19:46:00 Thinking about buying a new domain name? Think twice about where you perform your search to see if it’s available. Front running is an illegal practice typically associated with stock brokers, wherein the broker acts on his or her own accounts before fulfilling client orders. Wikipedia’s entry (linked above) does a fairly good job ... More About: Running , Domain , Domain Name , Network
Network Solutions Practicing Domain Name Front-Running
2008-01-10 19:46:00 Thinking about buying a new domain name? Think twice about where you perform your search to see if it’s available. Front running is an illegal practice typically associated with stock brokers, wherein the broker acts on his or her own accounts before fulfilling client orders. Wikipedia’s entry (linked above) does a fairly good job ... More About: Running , Domain , Domain Name , Network
Rest in Peace, Neat-O Back Link Checker
2008-01-10 00:29:00 The neat-o back link checker from We Build Pages is no more. While it had a spotty, sometimes-working sometimes-not period for a bit of 2007, it proved to be an indispensable tool for finding out not only how many back links a site was getting, (Well, kinda - it didn’t show you every link you ... More About: Peace , Rest In Peace , Link , Back , Rest
Rest in Peace, Neat-O Back Link Checker
More articles from this author:2008-01-10 00:29:00 The neat-o back link checker from We Build Pages is no more. While it had a spotty, sometimes-working sometimes-not period for a bit of 2007, it proved to be an indispensable tool for finding out not only how many back links a site was getting, (Well, kinda - it didn’t show you every link you ... More About: Peace , Rest In Peace , Link , Back , Rest 1, 2, 3, 4, 5 |
