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Blog Details for "Mighty Interactive"
Mighty InteractiveMighty InteractiveNews, advice and musings on promoting businesses online. 
Articles
Big changes to Yahoo?s look again
2007-10-11 20:38:00 If you’ve looked at Yahoo ! in the last 12 hours, you’ve obviously seen a dramatic change in the look of their front page, and your own “My Yahoo” page if you have one. Yahoo! does change-ups in their look every couple of years or so, so this isn’t exactly huge, breaking news. Things do look ... More About: Chang , Chan
YouTube Virus Alert
2007-10-08 17:45:00 I have to admit, I?m one of those Internet hippies who was always in love with the Utopian possibilities, where everyone could share who they are in a variety of interesting ways. While none of the Web 2.0 stuff is terribly new, the fact that several different kinds of ?stuff? happened all at the same ... More About: Virus , Youtube , Social Networking , Alert
ExactTarget Email Awards
2007-10-05 17:32:00 Big news last evening as Mighty Interactive was one of three finalists for ExactTarget Agency of the Year. We were nudged out by our friends at Customer Portfolios from Boston, but it was a big honor to be in the running, given that ExactTarget has 450+ agency partners nationally. Also Cold Stone Creamery, who’s email program ... More About: Email , Awards
ExactTarget Connections Conference: Day 2
2007-10-05 17:31:00 Excellent array of breakout sessions at today’s conference, with standing-room only crowds in several of the presentations. The email design and optimization track was popular, including a presentation by me regarding a before/after email redesign for Claire Burke that lifted revenue by 400%+. Perhaps unexpectedly popular was the advanced track, which was overflowing all day. Seems ... More About: Conference , Connections
More Facebook Customization
2007-10-05 17:30:00 Facebook wants to be the only social network you use on a regular basis. They want to devour the MySpace’s and LinkedIn’s that people are currently using. As another step to differentiate themselves from the competition, Facebook recently announced the following, among other new features soon to be rolling out: We’ll let you organize ... More About: Marketing , Social Networking , Trends , Facebook , Customization
More Facebook Customization
2007-10-05 17:30:00 Facebook wants to be the only social network you use on a regular basis. They want to devour the MySpace’s and LinkedIn’s that people are currently using. As another step to differentiate themselves from the competition, Facebook recently announced the following, among other new features soon to be rolling out: We’ll let you organize ... More About: Marketing , Social Networking , Trends , Facebook , Customization
ExactTarget Connections Conference: Report from the Field
2007-10-05 17:28:00 Indianapolis, IN: Robust turnout and good dialog at today’s opening of the ExactTarget Connections user conference. We have been an ExactTarget agency partner for several years, and to witness how this email service provider has grown and matured. More than 650 people in attendance at this summit, making this one of the country’s largest email ... More About: Report , Field , Conference , E field
Landing Page Quality Score and Keeping PPC Afordable
2007-10-05 17:27:00 For some time now Google has been weighting the pricing on paid text links with how good the landing page is you send traffic to. While we’ve gotten very good at determining the most effective landing pages for our clients, a lot of what makes up this quality score has to do with who the advertiser ... More About: Page , Score , Quality , Landing , Ality
ExactTarget Email Awards
2007-10-03 16:54:00 Big news last evening as Mighty Interactive was one of three finalists for ExactTarget Agency of the Year. We were nudged out by our friends at Customer Portfolios from Boston, but it was a big honor to be in the running, given that ExactTarget has 450+ agency partners nationally. Also Cold Stone Creamery, who’s email program ... More About: Email , Awards
ExactTarget Connections Conference: Day 2
2007-10-03 00:42:00 Excellent array of breakout sessions at today’s conference, with standing-room only crowds in several of the presentations. The email design and optimization track was popular, including a presentation by me regarding a before/after email redesign for Claire Burke that lifted revenue by 400%+. Perhaps unexpectedly popular was the advanced track, which was overflowing all day. ... More About: Conference , Connections
More Facebook Customization
2007-10-02 19:19:00 Facebook wants to be the only social network you use on a regular basis. They want to devour the MySpace’s and LinkedIn’s that people are currently using. As another step to differentiate themselves from the competition, Facebook recently announced the following, among other new features soon to be rolling out: We’ll let you organize ... More About: Facebook , Customization
ExactTarget Connections Conference: Report from the Field
2007-10-02 08:22:00 Indianapolis, IN: Robust turnout and good dialog at today’s opening of the ExactTarget Connections user conference. We have been an ExactTarget agency partner for several years, and to witness how this email service provider has grown and matured. More than 650 people in attendance at this summit, making this one of the country’s largest email ... More About: Report , Field , Conference , E field
Landing Page Quality Score and Keeping PPC Afordable
2007-10-01 19:02:00 For some time now Google has been weighting the pricing on paid text links with how good the landing page is you send traffic to. While we’ve gotten very good at determining the most effective landing pages for our clients, a lot of what makes up this quality score has to do with who the ... More About: Page , Score , Quality , Landing , Ality
Pudding Media: Sweet Name Leaves a Sour Taste
2007-09-25 23:24:00 Internet marketers and privacy-rights activists are all atwitter over Pudding Media , a San Jose-based Internet startup that announced a new service yesterday ? free VoIP calling (which companies like Skype have been providing on a paid basis for years). What?s the catch? In exchange for the free service, customers will have their calls monitored for keywords, ... More About: Marketing , Sweet , Taste
Pudding Media: Sweet Name Leaves a Sour Taste
2007-09-25 23:24:00 Internet marketers and privacy-rights activists are all atwitter over Pudding Media , a San Jose-based Internet startup that announced a new service yesterday ? free VoIP calling (which companies like Skype have been providing on a paid basis for years). What?s the catch? In exchange for the free service, customers will have their calls monitored for keywords, ... More About: Marketing , Sweet , Taste
Google Second Live Clone in the works
2007-09-25 02:46:00 I always love reading British news wires, and then having them write about Arizona State University - which is literally a stone’s throw from our building. It’s even more entertaining to read about another questionable social media service. Because we just don’t have enough of those. This, however, is just a little different. Second Life is, in ... More About: Google , Social Networking , Clone , Live , Works
Google Second Life Clone in the works
2007-09-25 02:46:00 I always love reading British news wires, and then having them write about Arizona State University - which is literally a stone’s throw from our building. It’s even more entertaining to read about another questionable social media service. Because we just don’t have enough of those. This, however, is just a little different. Second Life is, in ... More About: Google , Social Networking , Second Life , Clone
A Bit on Directories
2007-09-20 02:30:00 I really shouldn’t wait until the end of the day to post to the blog - that’s when I’m the most ornery. That having been said, something should be said about directories. If you are submitting your website to directories to get inbound links, remember that some are worth your time and some are not. Actually, ... More About: Directories , Director , Dire , Rect
A Word on Links
2007-09-13 23:01:00 If you’ve been doing search marketing for a while now, you’ve doubtlessly heard of the importance of links. Links will get you a #1 ranking faster than anything else, because Google jolly well says so. They are an important measure of a site’s popularity, of course - if a great many webmasters create links to your ... More About: Word
If anyone needs a Kickstart, it?s Yahoo
2007-09-05 15:58:00 Yahoo is looking to jump into the social networking scene by developing a site called Kick start. And by ?jump? I mean to say as fast as three-toed sloth. The main focus of their oh-so-innovative creation will be connecting college alumni with newly graduating students in the hopes of sharing and aiding in the real world ... More About: Social Networking , Yahoo , Yahoo! , Needs
Is SEO Evil?
2007-08-30 17:23:00 That’s been the question bandied about a lot lately. It even had a panel discussion at last week’s SES show in San Jose. The main points people bring up (when they do think it’s evil) is that if everyone left their search rankings alone, the search engines would find the best content on their own, ... More About: Evil
RSS and Blogs
2007-08-22 23:39:00 This morning?s special was learning more about how to get traffic to your site using RSS feeds and blogs. It is always refreshing to have speakers back me up on my own opinions, and this one they banged like a gong: If your company doesn?t have the blog you?ve already missed the boat, you need ... More About: Marketing , Social Networking , Blogs
SES 2007: Successful Site Architecture
2007-08-22 02:40:00 This pannel is focused on mistakes that can be made in site architecture, URLs, and all of that fun stuff. Rather than try to absolutely explain all of this now, I’ll just serve up the tidbits and answer questions as you have them. So be sure and ask! Javascript in toolbars, links, etc. does not work; ... More About: Architecture , Site , Architect
Really Simple Opportunities
2007-08-15 18:57:00 A few days ago Eric put out a questionnaire asking OMA and Mighty staffers if “anyone actually [uses] social media tools.” At the time I was neck-deep in code, and wasn’t able to respond in time for publishing. I later sent an email to Eric: “I apologize for not responding to this in time for ... More About: Social Networking , Opportunities , Simple , Ally , Unit
The Million Dollar Copycat
2007-08-13 17:50:00 A copycat to the Million Doll ar Homepage has been born. Meet: The Million Dollar Wiki. For $100 you too can have a 100% customizable Web page. Featured on the home page are Web pages such as: Buy a Blogger and The Resident, a weekly online talk show, along with 250 other pages that have ... More About: Copycat
They?ll press release anything these days
2007-08-09 17:38:00 I was flipping through my Google Alerts this morning, sifting through the latest news on Internet search, or public relations, or marketing, when I came across a little gem titled, ?Search Engine Optimization for Online Marketing .? In it, I was informed that Internet search is really, really important. And that was about it. There was some ... More About: Press Release , Public Relations , Press , Release
Google Virus Attack?
2007-08-07 22:05:00 This morning, several searches I’ve run have wound up hitting a Googl e Error page - the first one I’ve ever seen, and it looks slightly slap-dash - as if they’ve only just been made aware of the problem. The error page reads: We’re sorry…but your query looks similar to automated requests from a computer virus or spyware ... More About: Virus , Attack , Atta
Search Engine Land: How I Love Thee!
2007-08-03 20:45:00 Whenever I look for what?s new in the SEM world, my first stop is Search Engine Land . When you first stumble upon this magical land?s homepage, I guarantee you will always find something interesting and pertinent to the industry. Today, that topic is about Google?s Universal Search, and how people are finding ?unique? ... More About: Love , Search Engine
Wikia Wikia!
2007-08-01 01:57:00 Announced this week from every possible source (I saw it first on Adotas), Wikipedia founder Jimmy Wales has created a new community-developed search engine, Wikia . The cute and cuddly sounding Wikia is basing itself on four founding principles including: Transparency ? Wikia plans to open up their algorithms and system operations Community ? Everyone is able ...
Social Marketing
More articles from this author:2007-07-31 19:14:00 There are people who HATE search marketing. I mean really hate it. They make fists, they grit their teeth, and they hit their heads on counter-tops - really hard. You will often hear these opponents to SEO say that, “all you need is good content!” and, “if what you have is worth seeing, then Google ... More About: Marketing , Social , Social Networking , Public Relations , Trends 1, 2, 3, 4, 5 |
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