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Blog Details for "Mighty Interactive"
Mighty InteractiveMighty InteractiveNews, advice and musings on promoting businesses online. Articles
Marketing Maturity in the Search Engine World
2007-07-28 02:33:00 Are search engine marketers immature? ClickZ.com writer Kevin Lee thinks so. In an article posted today entitled “SEM Immaturity Threatens Industry Future,” Lee asserts that not only is the search marketing industry young, but that it?s also falling prey to poor client relationships and a lack of agency loyalty. Why? Well, according to Lee, it seems ... More About: Marketing , World , Search , Search Engine , Maturity
I?m a Barbie Girl, in a Barbie World
2007-07-24 02:40:00 World Wide Web, that is. She?s been a rock star, a doctor, a princess and a beach babe, but Barbie ?s about to become something brand-new: a Web portal. This week, toy stores around the nation are set to start stocking BarbieGirl s, an iPod-like MP3 player with 512 MB of memory (enough for around 120 songs). Perhaps more ... More About: Marketing , World , Trends
Google Image Labeler
2007-07-24 01:52:00 So Googl e is asking for your help. In order to better understand what images on the web really are pictures of Google has released Google Image Labeler. http://images.google.com/imagelabeler/ This fun little ?game? has you and a partner look at the same image and start to describe the picture you are both seeing. ... More About: Abel
Google?s stock price drop
2007-07-21 00:13:00 Today, Googl e announced a disastrous earnings report, with their stock down some $46 per share. (Read the story here) so I decided to ask around the office and see what others thought this meant. Question: Do you think Google has a real problem with spending? Do you think they?re not monetizing their traffic? Or is this ... More About: Trends , Stock , Price
Banners and Brand Awareness
2007-07-20 00:52:00 According to a study by Harris Direct, online display ads led to an increase of 7% in aided brand awareness and 19% in purchase intent. Even more exciting is that this study found users who were exposed to display ads were 61% more likely to search on related topics. This study reinforces what ... More About: Awareness , Brand , Banners , Waren , Rene
More on Miro
2007-07-18 17:31:00 Miro, the play-everything player has just been updated. I’m a bit of a fan of this program, since it could make having RealPlayer on my computer unnecessary. (You know RealPlayer, right? That video format that was created by The Devil?) Aside from that, it also allows you to search for videos on individual sites (YouTube, ... More About: Social Networking , Miro
New Google Lawsuit, Same Lame Reasoning
2007-07-14 02:03:00 A recent article (Read the story here) discusses a lawsuit against Googl e from the ACCC. For those not into the whole brevity thing, that stands for the Australian Competition and Consumer Commission. Once again, they are saying Google has falsely misrepresented a company whose name was used in another company’s paid search advertising. This ... More About: Lawsuit , Same , Lame
AOL and Microsoft: Only the broke make deals
2007-07-13 01:01:00 Just when you thought things could not possibly get worse for AOL without the intervention of a deity. (Read the story here.) While they were the ISP darlings of the mid-90s, they are now so obscure as to need to have their acronym AOL (America On Line) be followed by a descriptive parenthetical. As someone who ... More About: Microsoft , Make
The delicacy of digital storage
2007-07-11 18:59:00 I bet you didn’t see this coming. Ever since computers were unleashed on the world, the promise of the “paperless society” has been promised to us often. And, in that attempt to be forward thinking, many businesses ceased keeping paper proposal letters and spreadsheets, instead opting for something done with Microsoft Word or Lotus 123. The ... More About: Trends , Storage , Digital , The D , Deli
Web Searchers Repeat!
2007-07-10 21:30:00 After Eric found this article in a newsletter, it was the title that caught my eye, ?People Often Repeat Web Searches.? After reading only a couple paragraphs, I was shocked to find that ?as many as 40% of all queries are re-finding queries.? 40%?! I had no idea the number was so high. I ... More About: Trends
7 things your competitors could be doing to ruin you
More articles from this author:2007-07-10 01:04:00 There is an informative article in Forbes this week, chock full of things SEOs have been grumbling about for some time: The possibility of being sabotaged by a competitor so they can move up in the Google rankings. Think about it. If there are things that can get you banned from Google, then those same things ... More About: Things , Ruin , Competitors , Thing , Petit 1, 2, 3, 4, 5 |
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