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Blog Details for "Mighty Interactive"
Mighty InteractiveMighty InteractiveNews, advice and musings on promoting businesses online. Articles
Twitter and Karaoke
2008-06-06 19:12:00 Tonight, the agency will submit its new hires to a ritual hazing. That’s right, the day I have long dreaded has come: forced karaoke night. So to get me into the mood for tonight I present to you a video made by Center Networks called “Twitter Come Back.” Its a marriage of two things I fear most ... More About: Karaoke
Google Tries to Unify the Data Stream
2008-06-06 18:51:00 The old adage that “Half of my marketing dollars are wasted, I just don’t know which half” is being attacked by Google . The formerly search-centric company seems increasingly to be focused on controlling all of the world’s advertising and bringing calm to the media placement chaos. Their newest announcement is that they are tying TV and ... More About: Marketing , Data , Stream
SMX Advanced Day 1
2008-06-04 19:09:00 Put on by SearchEngineLand (my favorite place to get SEM news), SMX Advanced Seattle started on Tuesday and wasted no time with the “and this is a search engine,” that many conferences start with. As the PPC gal at Mighty Interactive, I’m on the Paid Search Track, which can best be described as PPC on ...
More from Rails Conference 2008
2008-06-03 18:25:00 The past two days have been a whirlwind of talks on scaling, alternative VMs, hosting, and other interesting topics. Here are some of the highlights. IronRuby is Microsoft’s implementation of Ruby for .NET. John Lam and Jimmy Schementi spent roughly twenty minutes explaining to us where IronRuby currently is, and how far they have to go. ... More About: Rails , Conference , 2008
Counterpoint: Why Twitter is Great
2008-05-30 19:38:00 So yeah, I sent Eric the link to Loren Feldman’s rant on Twitter . The truth is, I too am a huge 1938 Media fan and have been for awhile now. How did I find out about Loren’s videos you may ask? On Twitter, of course. Sure, Twitter can be annoying. Lately it has been down more than ... More About: Social Networking , Great , Counterpoint
RailsConf ?08
2008-05-30 15:19:00 It’s the last Thursday in May, and that can only mean one thing to a bona fide Rails developer: RailsConf! I’ve made the trip to the Oregon Convention Center in beautiful Portland, Oregon, where RailsConf ‘08 is getting underway. This RailsConf looks exciting, with many sessions and tutorials targeting the more seasoned Rails ...
My New Hero - 1938Media
2008-05-28 22:15:00 Was sent the link to 1938 Media a few minutes ago, and knew I had to post about such greatness. Loren Feldman manages to talk about social media in a REAL way, one that doesn’t give any quarter for Twitter or Blogging just because everyone else says they’re important, especailly when they can’t tell you ... More About: Hero
Why social media will really take off
2008-05-23 09:25:00 I worked at home today, which was really nice, because it rained. In Arizona, when it rains it isn’t like in the rest of the country. It’s something that seems to make everyone smile and gleeful, especially after a week of temperatures over 100 degrees. Rain in Phoenix is almost exactly the same ecstatic feeling ... More About: Social , Media , Social Networking
Bidding on the Brand
2008-05-21 18:54:00 In a recent client meeting, we were asked the question of whether we should bid on the company’s brand terms in a paid search campaign. As one might expect, the clickthrough and conversion rates for brand terms were higher than some of the non-branded phrases, but there was a concern over the opportunity cost of ... More About: Marketing , Brand , Bidding
From Dot Bomb to Dot Boom - Why Online Marketing Will Thrive in the Recessi
2008-05-15 22:00:00 Let?s face it. The economy is taking on the distinctive, sickly pallor of a post Mardi Gras Keith Richards, and even if we’re not officially in a recession, most economists believe it’s coming. Generally, recessions hit the advertising business with the ferocity of a rabid wolverine, and the last one trimmed overall ad spending by 9% ... More About: Marketing , Online Marketing , Email , Online , Bomb
A thought on the social media revolution
2008-05-09 11:20:00 I am starting to wonder if social media ? blogs, bookmarks, profile pages, wikis ? are getting a little too much press. That sounds terribly backward, I know. I?ve been talking people’s ears off about how cool all of these things are for years now. While I won’t take personal credit for it, the attention of ... More About: Marketing , Social , Media , Social Networking , Public Relations
Google PR Update
2008-05-01 20:06:00 There has been some controversy lately about the Google Toolbar update. Basically, it?s been updated and people are unhappy with their “new” PageRank. Google says that they use their own internal PageRank when ranking sites, so don’t worry. I say, who cares! Keep doing what you do! If there hasn?t really been a change to ... More About: Update
Politics + Murder + Avatars
2008-04-22 19:28:00 In today’s “Sign of the Apocalypse” watch, the Wall Street Journal reports that followers of Democratic Presidential pugilists Barack Obama and Hillary Clinton are digitally duking it out on Second Life . Indeed, the pixel-based groupies of each candidate are engaging in Rovian dirty tricks, including interrupting Second Life campaign rallies, and even SHOOTING THE FOLLOWERS ... More About: Politics , Murder , Social Networking , Trends
Politics + Murder + Avatars
2008-04-22 19:28:00 In today’s “Sign of the Apocalypse” watch, the Wall Street Journal reports that followers of Democratic Presidential pugilists Barack Obama and Hillary Clinton are digitally duking it out on Second Life . Indeed, the pixel-based groupies of each candidate are engaging in Rovian dirty tricks, including interrupting Second Life campaign rallies, and even SHOOTING THE FOLLOWERS ... More About: Politics , Murder , Social Networking , Trends
Internet Math - Held to a Higher Standard
2008-04-21 18:56:00 Today’s Wall Street Journal has good coverage of the long-simmering debate between Comscore and Nielsen with regard to ranking large Web sites’ popularity and total unique visitors. According to the article, Comscore shows ~20% higher unique visitor counts for many sites, apparently do to differences in panel composition. For example, Comscore shows 11.977 million visitors ... More About: Internet , Standard , Math , Higher , Held
Internet Math - Held to a Higher Standard
2008-04-21 18:56:00 Today’s Wall Street Journal has good coverage of the long-simmering debate between Comscore and Nielsen with regard to ranking large Web sites’ popularity and total unique visitors. According to the article, Comscore shows ~20% higher unique visitor counts for many sites, apparently do to differences in panel composition. For example, Comscore shows 11.977 million visitors ... More About: Internet , Standard , Math , Higher , Held
Will ?Blog It? be the killer app for content syndication?
2008-04-17 02:09:00 Not that long ago, you were quite the cutting-edge character if you had a blog. Nowadays, large portions of the populous have taken it to the next level - fulfilling their desire to let you know where they are, what they think, and what they’re doing right now. (guilty as charged). To keep the content and ... More About: Social Networking , Syndication , Blog , Killer , Content
Will ?Blog It? be the killer app for content syndication?
2008-04-17 02:09:00 Not that long ago, you were quite the cutting-edge character if you had a blog. Nowadays, large portions of the populous have taken it to the next level - fulfilling their desire to let you know where they are, what they think, and what they’re doing right now. (guilty as charged). To keep the content and ... More About: Social Networking , Syndication , Blog , Killer , Content
Ubuntu - Will this replace Windows?
2008-04-16 22:30:00 Ubuntu 8.04 was released this week, and it stands as the best possible contender to replace Microsoft Windows . (Fulfilling the dreams of all good men of conscience.) This latest version of this Linux will automatically create a dual boot on your system, so you can keep Windows for all of those programs written specifically for it. ... More About: Marketing , Ubuntu
Ubuntu - Will this replace Windows?
2008-04-16 22:30:00 Ubuntu 8.04 was released this week, and it stands as the best possible contender to replace Microsoft Windows . (Fulfilling the dreams of all good men of conscience.) This latest version of this Linux will automatically create a dual boot on your system, so you can keep Windows for all of those programs written specifically for it. ... More About: Marketing , Ubuntu
Phusion Passenger - aka mod_rails - has been released.
2008-04-12 01:40:00 As noted on the Ruby on Rails weblog, Phusion Passenger has been released. Known by its nickname of “mod_rails”, Passenger is a module for the Apache web server that makes the deployment of Ruby on Rails applications a breeze. Simply upload your application and specify a virtualhost - just like PHP. Preliminary benchmarks show ... More About: Trends , Released
Phusion Passenger - aka mod_rails - has been released.
2008-04-12 01:40:00 As noted on the Ruby on Rails weblog, Phusion Passenger has been released. Known by its nickname of “mod_rails”, Passenger is a module for the Apache web server that makes the deployment of Ruby on Rails applications a breeze. Simply upload your application and specify a virtualhost - just like PHP. Preliminary benchmarks show ... More About: Trends , Released
H&R Blog
2008-04-10 01:14:00 Interesting recap in Brandweek yesterday about H&R Block and their social networking initiatives. Run by Amy Worley (who incidentally is worth a follow on Twitter @worleygirl), the tax prep giant has thrown pretty much everything including the kitchen sink at social networking this year. Facebook , YouTube, mobile messaging, Second Life. While I suspect the efficacy ... More About: Marketing , Social Networking , Blog
H&R Blog
2008-04-10 01:14:00 Interesting recap in Brandweek yesterday about H&R Block and their social networking initiatives. Run by Amy Worley (who incidentally is worth a follow on Twitter @worleygirl), the tax prep giant has thrown pretty much everything including the kitchen sink at social networking this year. Facebook , YouTube, mobile messaging, Second Life. While I suspect the efficacy ... More About: Marketing , Social Networking , Blog
The new azcentral.com - Bad for Readers, Good for Advertisers
2008-04-07 19:13:00 Overall, I’m less enthusiastic about this redesign than most. From an information hierarchy and user convenience standpoint, it’s a mess. Take a look at the main sports page. The most prominent item immediately visible is the “Sports” designation top left, which is wholly unnecessary. We already know we are in the sports section, as we ... More About: Advertisers , Readers , Good
The new azcentral.com - Bad for Readers, Good for Advertisers
2008-04-07 19:13:00 Overall, I’m less enthusiastic about this redesign than most. From an information hierarchy and user convenience standpoint, it’s a mess. Take a look at the main sports page. The most prominent item immediately visible is the “Sports” designation top left, which is wholly unnecessary. We already know we are in the sports section, as we ... More About: Advertisers , Readers , Good
Yahoo! Paid Search to get a new ad sales system
2008-04-07 17:53:00 Acknowledging that their PPC ad sales system is sorely lacking, Yahoo ! is rolling out Amp!, a new system that, hopefully, will make it easier for individual sites to sell ad space. (Read the article here.) It does sound rather like an affiliate program, though it isn’t. If it works, it should spread Yahoo!’s reach much further, ... More About: System , Sales , Search , Paid
Yahoo! Paid Search to get a new ad sales system
2008-04-07 17:53:00 Acknowledging that their PPC ad sales system is sorely lacking, Yahoo ! is rolling out Amp!, a new system that, hopefully, will make it easier for individual sites to sell ad space. (Read the article here.) It does sound rather like an affiliate program, though it isn’t. If it works, it should spread Yahoo!’s reach much further, ... More About: System , Sales , Search , Paid
A bit about Multiple Subdomains
More articles from this author:2008-04-04 22:37:00 I got this question today, and thought, you know, I am really smart for knowing stuff like this. So I’ll pass it on to you and brag a bit at the same time. The question was if there were any negative ramifications to having a multiple subdomain. That is, rather than having www.mightyinteractive.com, would there be ... 1, 2, 3, 4, 5 |
