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My New Simple Human Dish Rack & The AdHack DIY (Do it Yourself) Advertising
2008-03-19 00:00:00
2 weeks ago, I stumble upon the most amazing dish rack I have ever seen, made by a company called Simple Human . I did not expect to see this in a Costco for some reason, which basically added to my surprise. Sonia was exasperated to see how crazy I was becoming over this dish rack, but not so much my friend James, Chief Punk of AdHack, a DIY (Do It Yourslef) Avertising Community who immediately suggested that I should do an AdHack about it. Just in case you were wondering, an AdHack, like the name suggests, is basically an ad that I would do myself and that could potentially be commissioned to the company who popularized the product or service. Like most of you would think, what could be so special about a dish rack. More than you think. Stay put, you?ll see, it gets even better when I unfold the story. So last week, considering I did not know exactly where to start creating an AdHack for my brand new dish rack, which only cost $45 by the way, I sat down with James to go over the ...
More About: Advertising , Rack , Dish

SEMPO: State Of The Search Marketing Market Survey Results
2008-03-18 00:00:00
Today, SEMPO, the Search Engine Market ing Professional Organization released the results of its 4th annual State of the Search Marketing Market Survey and the results indicate the that the search marketing industry has exceeded the projected search investment trends. Results for the Canadian Search Marketing portion of the survey will come shortly. Search Marketing exceeded projections in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth. Here are key findings from SEMPO?s State of the Market Survey: - The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 - North American SEM spending (investment) is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago. - Marketers are finding more search dollars by poaching budget from print magazine spending, web site development, direct m...

Masters of Digital Media Program PPC Management Team
2008-03-16 00:00:00
In the last 2 hour session of a 10 hours intensive coaching program on PPC (Pay Per Click) Management to the students at Masters of Digital Media last month, we fooled around with Megan?s camera and experimented a little with the lights of the projector on a typical Google Adwords MCC (My Client Center) in the background. In this picture, we can recognize (in typical order) Sonu Sharma, Megan Cole, Nadia Aly and myself, which constitutes the PPC & SEO Workforce. We had a lot of fun taking these shots and this is what we ended up with: Sonu Sharma, Megan Cole, Nadia Aly and myself: MDM PPC & SEO Workforce Team Alex explaining PPC (Pay Per Click) Management 101 Here is the full set of pictures from that same PPC Coaching session.
More About: Program

Ecogle.fr All Black Search Engine a Greener Solution than Google?
2008-03-16 00:00:00
I am not sure what to think about this, if this is true or not, and I would really like to have your comments. I just got an email from Quebec about a new search engine (sic), ecogle.fr, a supposedly greener approach to our beloved Google . They claim that white pixels take way more energy than black pixels and as such we should turn to their solution instead. We would still get Google search results but with a different (black) user interface essentially. As such, this is what it would look like: Please try it and let me know what you think. I am not convinced that I would like to search in the dark. I think the claim of saving energy would better suit traditional media people because of the insane amount of junk mail we receive and as such, we should leave Google alone for the time being, but that is just me. Here is the original email, en Français: Comme vous le savez, l?état de notre planète est de pire en pire. Effet de serre, pollution des océans, etc. Nous nous de...
More About: Search , Search Engine , Black , Engine

What is SEMPO? An Explanation by Massimo Burgio from SEMPO Global
2008-03-08 00:00:00
As a lot you know, dear fellow readers of the eMarketing 101 blog, for the last year or so I have been actively involved in the promotion of search marketing in Canada through the creation of SEMPO Canada: Search Engine Marketing Professional Organization in Canada. As I prepare the material for our attendance to the Massive Tech Show in Vancouver (BC) on April 01, 2008, which I invite you all to come, I was thinking it would be appropriate to share what SEMPO is and what we are doing to promote search in many countries, including our own. As such, I came across yesterday a good introduction and explanation of SEMPO made by Massimo Burgio, Chair of SEMPO Global , which SEMPO Canada is part of. He explains the advantages of becoming a member and how the organization evolved form the last 5 years. Quite interesting. Here it is:

Monique Trottier Talks about eMail Marketing & Newsletters on Lab with Leo
2008-03-02 00:00:00
Here is a great clip I just caught from Work Industries blog showing Monique Trottier talking about eMail Marketing newsletters. In the 9-minute segment Monique shares with Leo her top tips for creating an effective email newsletter. And she knows what she?s talking about because she?s the force behind the Underwire newsletter: full support for non-techies. The clip was shot as part of the Lab With Leo Show:
More About: Email , Email Marketing , Newsletters

Radié de l?Ordre des Médecins pour Spamindexing
2008-03-02 00:00:00
English translation will follow. L?agence de marketing electronique Skooiz de Montréal rapporte sur son blogue une histoire asser invraisemblable. En effet, le chirurgien plastique français, Philippe Chout, vient d?être radié de l?ordre des médecins pour cause de « détournement de clientèle ». Mr Philipe mettait les noms de ces confrères médecins dans les balises Meta de son site web, technique qui lui permettait de ressortir en très bonnes positions sur les moteurs de recherche. Si vous prévoyez utiliser cette technique pour attirer du traffic de vos competiteurs sur votre site, vous savez maintenant ce qui vous attend. The Montreal Search Marketing agency Skooiz reports on its blog a very interesting story. A French doctor, Philippe Chout, has just been banned from his Doctor accreditation association because he was using his competitors search terms in the Meta tags (meta description & meta keywords tags). He was accused of directing clients to his website that were not...

Diamonds West - Discounted Diamonds & Engagement Rings in Langley (BC) Choo
2008-02-27 00:00:00
It is with great pleasure and excitement that I announce a new Search Engine Marketing project with Diamonds West .com to sell their discounted diamonds & engagement rings in the Vancouver area. As part of my role, I will be working closely with Niel ?Diamonds? Westman, owner of DiamondsWest.com and diamonds expert. If you are looking for the best prices for diamonds & engagement rings, look no further and visit DiamondsWest.com today. If you want more information about diamonds or exquisite engagement rings, please contact Niel Westman at niel@diamondswest.com. 
More About: Rings , Engagement

Next Event: Massive Technology Show Vancouver Conference & Tradeshow: April
2008-02-27 00:00:00
On April 1, 2008 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association, will be attending Massive Tech Show in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth in the tradeshow area and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Darcy Foster, President of VKIStudios.com will also be present. Massive Technology Show Vancouver will be held at Canada Place in Vancouver (BC) Canada. Here is more about the Massive Technology Show Vancouver: The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.
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Why are you Advertising Offline to Drive People Online? The Tofino Example
2008-02-27 00:00:00
A while ago, I was on a trip to Tofino and I took the time to scan all the travel related material on the ferry. While I was there, one in particular caught my attention. Here is what I found: GoTofino makes it clear that the purpose of the brochure is to drive people to their website as they identify themselves as the online guide to Tofino. Since I am assuming it costs a significant amount of money to advertise on BC Ferries, I am wondering if they are in fact getting the traffic they are hoping for. A little check later, you would be interested to know that GoTofino has very little traffic on their site, compare here with eMarketing 101: A little more research and we realize that they are not doing any paid search for their targeted search terms. Here is an example for tofino accommodations. For years, I have noticed advertisers who want to get traffic online by advertising offline. Throughout those years, I have never been able to prove the positive relationship be...
More About: People , Advertising , Offline , Drive , Online

Trackbacks
2008-02-27 00:00:00
Trackback is a type of peer-to-peer communication system that was designed to send notification of updates between two Web sites via a Trackback Ping. Ping in reference to Trackback refers to a small message sent from one Web server to another. Trackbacks are useful for informing a Web site that you have referenced its Web site within your own Web site, and is popular with bloggers.

Happy Birthday to Boris Mann From Boris Mann Consulting
2008-02-27 00:00:00
Boris Mann Boris is a great man. Last weekend, while he was part of the stellar organizing committee of Northern Voice Conference 2008 on Personal Blogging, he celebrated his birthday. Of course we sang happy birthday, although I must admit, all these personal bloggers gathered for the occasion are better in blogging than singing. Nevertheless, we all appreciated the intense presence of Boris during the conference. He is so generous of his knowledge of everything that happens online. A quick get together with him and you will see that his passion is contagious. You will want to do more online just because he said so. I had the pleasure you celebrate my last birthday with him. Boris was kind enough to give me the best gift an SEO guy can ask for: a Link. Of course I would do the same for you bud. You know how much I like you. So for those who are wondering what Boris does, please take a look at Boris Mann Consulting Services: Vancouver Internet Marketing Expert, Social Media B...
More About: Happy , Birthday , Boris

Le National Wins 7-1 Against CFOX and Gives $1,880 to BC Children?s Hospita
2008-02-20 00:00:00
For those who were wondering, Le National won against CFOX last Thursday, February 14. 7-1 was the final score although I heard it was not reported as such on the air of CFOX the next morning. It does not really matter because the point of the hockey game was to give money to BC Children ?s Hospital. As such, we are proud to report that the collective personal donations from the francophone community was $1,880. That?s the actual number that should be remembered. We will do better next year. Une image vaut mille mots: Le National: Winner against the Mighty Fox (CFOX) on February 14, 2008 Here is the link to all the pictures of Le National de Vancouver French hockey team.
More About: Wins

Le National Vs The Mighty Fox (CFOX) Tonight To Raise Money For BC Children
2008-02-17 00:00:00
The Molson Canadian CFOX Hockey Club plays LE NATIONAL, Vancouver?s French community hockey team Tonight , February 14! What better way to celebrates Valentines day but to give some money to the kids. All proceeds from ticket sales go to raise money for the BC Children ?s Hospital Oncology Unit. We are asking for a minimum $10 donation for this great cause (note that a tax receipt requires a minimum $20 dollar donation) Get there early to mingle with the crowd and be entertained!!! The PUCK DROPS at 8:15pm. Le National : Vancouver French Hockey Team Here is the address: Canlan Ice Sports North Vancouver 2411 Mount Seymour Parkway Contact Karl or Alex for more details if you want to attend. Karl - 604.551.7437 Alex - 778.371.9988
More About: Money , Mighty

Register for the QuickLearn Business Training Series: Search Marketing 101
2008-02-17 00:00:00
I am proud to announce the start of a new project for eMarketing 101 that we call QuickLearn (the site is coming). QuickLearn is a training series for business professionals to bring them up to speed in all areas of Internet Marketing. We bring you straight to the point of what you need to know so you can implement sound web strategies with confidence. The first seminar is this month on February 19 in the evening and I hope you can make it. It will be all about Search Marketing 101 and how to drive more traffic to your site. I will be the speaker so listen up. Here is more info about it: Do you want to attract more visitors to your website? (Of course you do!) Register Online for the QuickLearn business training series: Search Marketing 101. Search Marketing 101 Presented by Alexandre Brabant of eMarketing101 Hosted by Monique Trottier of Work Industries When: Tuesday, February 19 6:30-8:30 pm at Work Industries offices, suite 302, 70 East 2nd Ave. (corner of Main an...
More About: Business , Series , Training

Adhack Celebrates Valentines Day with Romance, Chocolate & Sex (Video Inclu
2008-02-17 00:00:00
It is Valentines day and for the occasion, James, chief punk of Adhack, created a little assignment for his alphanauts (those are the people part of this secret society) to come up with an ad that reflects romance, sex or both. The DIY (Do It Yourself) ads came in quite fast so here they are: ** Chocolate Love: http://adhack2.com/public/detail/2444-117 7 ** M & Ms Valentine?s Ad -- http://adhack2.com/public/detail/2443-117 7 ** Potted Love -- http://adhack2.com/public/detail/1952-117 7 Have a favourite? Share it! Email a link. Show it to friends. Blog it. Add it to your Facebook / MySpace page. StumbleUpon it. Digg it. Let the world know! But now, Adhack is opening this up to even more lovers. Yes, that is right! Adhack is opening the gates to Adhack Alpha. Therefore, if you are in love, or think love is a good thing, here is what you can do: 1 - Invite friends to join Adhack. We?ve created a welcome page so they get the skinny: http://adhack2.com/public/welcome ...
More About: Video , Valentines Day , Romance

Book Recommendation: Blogging for Dummies, 2nd Edition
2008-02-17 00:00:00
In my true 101 style, I want to recommend a new book for everyone that just started in the area of blogging. The release of the book, Blogging for Dummies , coincide this month with a blogging event this month (Northern Voice) on Feb 22-23 which you should attend if you want to know more about blogging. New to blogs? Check out Blogging for Dummies, 2nd Edition . Susannah Gardner of Hop Studios and Shane Birley of Left Right Minds are the authors of Blogging for Dummies, 2nd Edition (published by Wiley). I know Susie personally since she is the one who has worked on my website. As such, I am especially delighted to know that they have used my site as an example in the book of what a ?dummy? (yes, that would be me) can accomplish with little supervision. What can I do without my geek friends? Therefore, besides the fact that they are my friends, I would recommend this book regardless. (I did not read it yet) Here is some more info about the book from Monique of Work Industr...
More About: Book , Recommendation

Masters of Digital Media in Vancouver (BC) Canada Chooses eMarketing 101
2008-02-17 00:00:00
It is with great pleasure and excitement that I announce that my plan to start teaching Search Engine Marketing locally is progressing. Recently, the Masters Of Digital Media Program of the Great Northern Way Campus in Vancouver has decided to hire me to teach their students how to build a Search Marketing plan for the school and the program as part of their curriculum. Megan Cole has introduced me to the directors of the masters of digital media program and so far, I have taught the students how to build a cost efficient Pay Per Click (PPC) program. The students put all the pieces together which does facilitate the process. I will keep you posted on how well they progress in the next few weeks. If you want to know more about Masters of Digital Media Program in Vancouver (BC) Canada , please communicate with Megan Cole at Megan{at}MeganCole{dot}org or visit their website.

Survey on Online Marketing Training Programs in Vancouver (BC) Canada
2008-02-17 00:00:00
According to anecdotal evidence, there is a lack of workshops and training sessions in Vancouver (BC) Canada dedicated to getting business professionals up to speed on different aspects of online marketing. As such, Monique Trottier from Work Industries and myself have prepared a survey to know more about what you think such an training program should include and when it should take place. As a result, please take a minute to answer the survey. We can?t wait to hear your feedback. Here is the link to the survey. About QuickLearn QuickLearn is for business professionals looking to hone their skills, or get up to date quickly, on online marketing. We are offering 2-hour sessions for small groups of 5-10 participants. Each session will focus on a specific aspect of online marketing, for example, Get Started with Search Marketing , Get Started with Business Blogging, Understanding Web Stats, Improve Your Website Design, and Attract More Visitors. If you are interested in Quic...
More About: Online Marketing , Programs

James Sherrett Talks about the Personal Technologist on Lab with Leo
2008-02-17 00:00:00
Here is a great clip I just caught from Work Industries blog showing James Sherrett talking about Work Industries? personal technologist service. It was shot as part of the Lab with Leo show. James Sherrett on Lab with Leo Show
More About: Personal

Cossette Media Vancouver Appoints New Director Search Marketing
2008-02-12 00:00:00
Cossette Communications Group and Cossette Media Vancouver announced recently that Omar Al-Hajjar has joined the company as director of search marketing for the Vancouver (BC) Canada office. His responsibilities will include managing and developing search marketing campaigns for national and BC-based clients while ?evangelizing? search marketing throughout the Cossette group of companies. With a strong track record in search engine optimization (SEO), Al-Hajjar?s background includes helping companies in the financial, entertainment and software industries deliver successful pay-per-click marketing campaigns. His most recent position was director of online operations and marketing at MogoMoney.com, where he was responsible for a $3.5-million annual internet lending portfolio that achieved double-digit growth in under a year. ?This was a very difficult position to fill,? says Tim Monaghan, VP Media Director for Cossette Media. ?We wanted to ensure that the successful candidate had...
More About: Marketing , Search

How Many Employees Does Google have?
2008-02-10 00:00:00
For those who are curious about this question, here is the answer to the number of employees at Google as of December 31, 2007. This information was released at the same time that Google Announced Fourth Quarter And Fiscal Year 2007 Results.
More About: Employees

Compete.com Web Analytics Tool Limitations for Canadian Websites
2008-02-08 00:00:00
Compete.com is a new Web Analytics tool that I really like which allows you to measure your competitors traffic. Until recently though, I was not aware of its limitations for Canadian websites. I think you will be as disappointed as I am to learn that compete.com is not capable of evaluating site?s traffic for multi-level domains, such as .bc.ca or qc.ca, which we are all familiar with in Canada. I have also been informed from a Company rep that the tool only tracks traffic from U.S. internet browser population, which is also a major drawback. Therefore, if you try to assess a Canadian site?s traffic with most of the traffic naturally coming Canada, the results might be distorted. Apparently, they are aware of the issue of reporting on multi-level domains and they are working towards a solution. I am hoping they will include Canadian users population in the next version as well. Don?t you worry, I will keep you in the loop as soon as I hear more about it. Here is an internat...
More About: Websites , Tool , Compete

Alex & Sonia (and tons of Friends) are Heading to Silver Star Ski Resort
2008-02-01 00:00:00
Just a quick note to mention that I will be away from the office on Friday, February 1, 2008 as I join a group of friends for a Ski trip to Silver Star Ski Resort near Vernon (BC). I will not answer emails during that time but I will be reachable by phone in case of emergency: (778) 371-9988. I will be back on Monday, February 4. Have a great weekend!
More About: Friends , Sonia , Alex

Last Chance to Help Grow the Canadian SEO/SEM Industry
2008-02-01 00:00:00
SEMPO Canada, the Canadian Search Engine Marketing Professional Organization (www.sempo.ca), needs your input to help grow the awareness and use of search engine marketing services by Canadian companies and organizations. To date only 60 companies in Canada have answered the SEMPO Survey on Search Marketing. We?re Canadian, we can do better than that! Time is running out. We NEED your support to get an accurate and trustworthy sample size. Please take the time to answer the following survey, now: http://www.sempo.org/learning_center/rese arch/sempo_research/sempo_2007_state/ Why is this survey so important? Canadians do not get Search Engine Marketing! We need to know why. There is a lack of understanding of the benefits and value Search Engine Marketing offers. As a result SEMPO Canada, a non-profit division of SEMPO.org, has raised the funds to invest in identifying how Canadian companies view and use search engine optimization and marketing. An international study has ...
More About: Industry , Chance , Grow

Six Simple Tricks to Boost your Google Adwords Click Through Rate
2008-01-25 00:00:00
James from Work Industries sent me this article today from OneDegree.ca on six simple tricks to boost your Google Adwords Click Through Rate (CTR). This is a must-read if you are doing a lot of Pay Per Click (PPC) with Adwords. 6 Simple Tricks to Boost your Google Adwords CTR (Click Through Rate): 1. Use title case: Simply switching from proper case ?like this sentence? to title case, ?Like This Sentence,? regularly improves click-through rates. 2. Add quotes: ?Quotes boost clicks,? particularly when you use them in headlines. 3. Tell a secret: Unfair advantages compel attention. Promise inside information or simply use the word ?secret? in relation to your product?it?s your secret weapon. 4. Use numbers: Figures such as in ?100% guaranteed,? ?100 times better? and ?1-click solution? draw added attention. 5. Insert symbols: Visual variation draws the eye. Use acceptable symbols?such as (tm)?to stand out. 6. End on ellipses: Research shows that ending on ellipses??...??en...

Google Quality Score
2008-01-25 00:00:00
Quality Score for Google and the search network is a dynamic metric assigned to each of your keywords. It's calculated using a variety of factors, such as CTR (Click Through Rate), and measures how relevant your keyword is to your ad group and to a user's search query. The higher a keyword's Quality Score, the lower its minimum bid and the better its ad position.
More About: Quality

Yahoo Canada Big Idea Chair - Interview With Gord Hotchkiss on Search
2008-01-24 00:00:00
I was looking for a research from enquiro minutes ago and instead I found this great video interview with Gord Hotchkiss on Search Marketing. I think you should check out if you ever want to become a leader in the online space. This interview was made by Yahoo Canada . What attracted my attention is when he was asked about how the mainstream media marketers are responding to search, Gord does not hesitate to mention that most people are really scared. He is using the term *crapless* and I am still trying to figure out exactly what it means but I am guessing it is not flattering. In his usual style, he does not make any favor to Canadians when on the text version of the interview, he goes on by saying that ?when you get to C-Level in Canada, it is like somebody has poured maple syrup on everyone? Everything slows down?. Canada has a culture of caution, which does not work well in search. The video is only 3 minutes long and he brings you straight to the point. Here is the tex...
More About: Interview , Idea

Jacqueline Conoir Women Designer Clothing in Vancouver (BC) Chooses eMarket
2008-01-20 00:00:00
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project for eMarketing 101. In the next few months, I will be working with JCStudio.ca, which offers exquisite & unique designer clothing for women in Vancouver (BC) Canada. Jacqueline Conoir Spring & Summer Collection is a creation of Rozemerie Cuevas and is located at 46 West, 6th Avenue in Vancouver. Come check out their store. The shopping experience is nothing like you have seen before.  In this role, I am very happy to work with Thomas Cuevas, President of JCStudio.ca as well as Noelene Searle and help launching Jacqueline Conoir Spring & Summer Collection 2008. 
More About: Women , Clothing , Designer

Googlewhack
2008-01-20 00:00:00
An ongoing contest and challenge to see who can enter two legitimate words in a Google search (without quotes) that returns only one result. For more information, visit googlewhack.com.