eMarketing 101 Blog Search Engine Optimization SEO

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5, 6, 7

Video: The World According to Google
2008-01-20 00:00:00
Darcy Foster from VKIstudios.com mentioned to me this morning during our monthly SEMPO Canada meeting about a great program he saw recently on the BBC channel. It is called ?The World According to Google ?. Because Google still sees a phenomenal growth which leads to think that we are on a verge of another industrial revolution, you have to take the next 30 min to watch it. You can find all the links here. As a bonus, you can also see parts of the interview with John Battelle which was not broadcasted in full during the program.
More About: Video , The World , Cord

Four Reasons Why You’ll Want to Take the SEMPO Survey on Search Marketing
2008-01-10 00:00:00
I have been a strong supporter this year of the 4th Annual State of the Search Market Survey . In this role, I would really like if you could take a few minutes of your time and fill out the Survey, especially if your are Canadian. A special portion was created for Canadian advertisers this year and we will soon be able to report back on it and assess the state of the Search Marketing Market in Canada. Here are some great reasons why it?s worth 25 minutes of your time to complete the survey: You could win a 8 Gb iPod Touch You could win one free pass to a North American Search Engine Strategies (SES) Conference You?ll be the first to receive the summarized results of North America?s most comprehensive snapshot of the search marketing industry You need to let Google, Yahoo, Microsoft, and the other major search players know your thoughts, observations, and concerns about where search is and where it?s going. We have heard directly from them and they all rely on this survey for infor...
More About: Reasons

A Blog Post for My Dad: A Chemistry Joke
2008-01-10 00:00:00
My dad, Carl Brabant, was a chemistry teacher at the College de Rosemont for most of his professional life. He retired last year after 35 years (or something like that) of dealing with students that rarely wanted to study. My dad, just like me, is known for having a bit of a mad scientist persona so no wonder he does not always make friends wherever he goes. (just in case you were wondering where this character was coming from) This post has nothing to do with search and I got it from another scientist: Mario Beaudoin from the Nanofabrication Facility at UBC. Thanks Mario! I just felt like posting it because I know he is going to appreciate. That?s for you dad: A New Addition to Chemistry ?s Periodic Table Research has led to the discovery of the heaviest element yet known to science. The new element, Governmentium (Gv), has one neuron, 25 assistant neurons, 88 deputy neurons, and 198 assistant deputy neurons, giving it an atomic mass of 312. These 312 particles are held together b...
More About: Joke , Post , Blog

25% of All Search Queries Conducted on Google are New
2008-01-09 00:00:00
It has been brought to my attention this week that 25% of all search queries conducted on Google per month are NEW. For years, it has always been easier for Google to refine their algorithm & determine rank for repetitive & common search queries. They now find themselves in front of the daunting task of refining the algorithm for brand new search queries, composed of obscure or longer strings of text that no one has searched for before. This is quite an interesting challenge for everyone in this industry, including you, a website owner. This information is coming from Udi Manber, Google?s VP of Engineering, in a speech that he gave recently on Search is a Hard Problem. He explained that with an audience like Supernova, he imagines we understand to some extent how difficult a problem it is, but it?s probably a harder problem then we even appreciate. He laid out three reasons why this is the case: * Scale and diversity are almost beyond comprehension * Expecta...

Research and Markets Publishes Canada Online Advertising Report
2008-01-09 00:00:00
It is no secret to anyone that Canada is one of the most connected country in the world. Canada is also one of the world?s most advanced online cultures. Broadband penetration is over 60%, and more than 63% of the population uses the Internet. But online advertising has been slow to take off-until now. The latest Canada Online Advertising report from Research & Markets analyzes the trends that are quickly changing the once slow-to-change Canadian Internet marketing and media world. According to Laura Wood, Senior Manager from Research and Markets Ltd, online advertising didn?t really take off in Canada, partly because advertisers? options were limited. Linguistic and cultural differences between French Canada and other parts of the country also initially inhibited online development. But now the environment is changing and Canadian businesses are recognizing the potential of the Web. Key questions the ?Canada Online Advertising ? report addresses: -How much is spent o...

Persuasion On The Search Results Page & Why Ad Agencies Don?t ?Get? Search
2008-01-06 00:00:00
There has been a lot of debate in 2007 about whether of not Traditional Ad Agencies ?Get? Search and it seems like we have not seen the end of it yet. Here is a recap. The initial statement that Ad Agency don?t ?Get? Search came from Gord Hotchkiss, which was soon followed by a counter argument article, Some Agencies DO ?Get? Search by Mike Margolin. Chris Copeland add to the discussion this week with his article titled ?2007: The Year Traditional Agencies ?Got? Search? and criticize Gord?s point of view by saying that persuasion happens in search. Ouch! Please take a minute to read the last article from the series: Persuasion On The Search Results Page . Gord hits the problem right on the head. This whole debate reminds me of a discussion I had a few months ago with a top executive with one of the largest advertising agency in Canada which I wish I could name. The individual (and everyone else around the table) wanted to call a Search Marketing business ?Intercept?. I tried to co...

Urban Impact Recycling Services chooses eMarketing 101
2007-12-30 00:00:00
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project for eMarketing 101. In the next few months, I will be working with Urban Impact Recycling , which offers office paper and cardboard recycling services out of Richmond (BC) Canada. In this role, I am very happy to work with Nicole Stefenelli, President of Urban Impact Recycling. The whole team at Urban Impact is fully dedicated to the environment. Since Search Marketing is an ecological advertising alternative that supports our collective efforts to overcome our major environmental challenges, I could not be more thrilled to team up with these guys and contribute to change the world, one click at a time. Please recycle more in 2008 and make search marketing one of your priorities.
More About: Services

Blogging?s a Low-Cost, High Return Marketing Tool
2007-12-28 00:00:00
I got a great article today and I thought I could not avoid the opportunity to sharing it around. According to many blogging experts, only 5 percent of businesses with fewer than 100 employees have blogs. For those who do have blogs, they benefit from it in a variety of ways. Blogging is a low-cost, high-return tool that can handle marketing and public relations, raise the company profile and build the brand. Since most of my Clients (and the potential ones who are reading this) are small-medium size businesses, this is for you. Here is the stuff, by Marci Alboher, from the NY Times: The blog of Sarah E. Endline described the arrival of the company?s first cacao shipment from South America. That tool is blogging, though small businesses with blogs are still a distinct minority. A recent American Express survey found that only 5 percent of businesses with fewer than 100 employees have blogs. Other experts put the number slightly higher. But while blogs may be useful to many...
More About: Marketing , Tool , Cost , High

Google?s Vint Cerf Interviewed and the Search for Authenticity
2007-12-20 00:00:00
Have you ever noticed how the web is filled with religious metaphors? Some people call me a ?Search Marketing Evangelist?, maybe because I always speak loud and clear to anyone who wants to hear about the new consumer-driven advertising manifesto. In that spirit, I often refer to Google as the facilitator of truth, because of the waste management process it has to go through in order to find great & authentic stories and present it to you in a consistent and orderly fashion. Google weeds out the crap so you have meaningful resources in the SERPs. As a result, a lot of the search marketing images have some kind of a religious significance: the search of authenticity, democracy & freedom and spreading of ideas and opinion. Gord himself talked about it a while ago on his post about The Evolving Whiff of Authencity which you might want to read as well as in the testing of the Google Toolbar Search Term Suggestions Tool. Every concept surrounding search marketing revolves around ...
More About: Authenticity , Cerf , Then

Banff Lake Louise Tourism chooses eMarketing 101
2007-12-19 00:00:00
It is with great pleasure and excitement that I announce a new Search Engine Marketing project for eMarketing 101. In the next few months, I will be working with Banff Lake Louise Tourism to implement a full-scale Paid Search Advertising program. As a result, I am very happy to work with Paul Thompson, Manager, E-Strategy for Banff Lake Louise Tourism. The whole team is fantastic and I hope you will consider going to Banff Lake Louise for your winter holidays. 

Search Engine Optimization (SEO) Manager - Vancouver (BC) Canada
2007-12-19 00:00:00
Search Engine Optimization (SEO) Manager Job Description The candidate for this multi-faceted position is responsible for developing and executing Search Engine Optimization strategies, managing email campaigns, and performing campaign and website analysis. Working with clients and internal team to analyze and optimize websites against specific marketing metrics - adding, modifying, and removing placements as necessary Continually monitoring, testing, revising, and updating placements for existing and new clients. On an on-going basis, generating multiple reports from both internal tracking tools and partners? external reporting tools, and aggregate data in a useful format to generate report(s) on findings. Providing strategic thinking in regards to measuring, analyzing, and reporting on campaign performance. You will also monitor developments in the market place, continually refining and documenting our Search Engine Optimization (SEO) strategies, promoting them internally an...
More About: Search Engine Optimization , Vancouver , Canada , Search , Search Engine

Google?s Vint Cerf Interviewed and the Search for Authencity
2007-12-19 00:00:00
Have you ever noticed how the web is filled with religious metaphors? Some people call me a ?Search Marketing Evangelist?, maybe because I always speak loud and clear to anyone who wants to hear about the new consumer-driven advertising manifesto. In that spirit, I often refer to Google as the facilitator of truth, because of the waste management process it has to go through in order to find great & authentic stories and present it to you in a consistent and orderly fashion. Google weeds out the crap so you have meaningful resources in the SERPs. As a result, a lot of the search marketing images have some kind of a religious significance: the search of authenticity, democracy & freedom and spreading of ideas and opinion. Gord himself talked about it a while ago on his post about The Evolving Whiff of Authencity which you might want to read as well as in the testing of the Google Toolbar Search Term Suggestions Tool. Every concept surrounding search marketing revolves around ...
More About: Cerf , Then

Java Developer - Vancouver (BC) Canada
2007-12-19 00:00:00
HealthPricer is a comparison shopping engine committed to making it easier and faster for consumers to find healthcare products at the best price from trusted online retailers. If you are interested in being at the leading edge of e-commerce/ product search, search engine optimization, visitor acquisition strategies, and online marketing, HealthPricer is the place to be. The culture and company is for you if you are looking for a company where you get direct access to the senior leaders, there is an opportunity to see the big picture first hand, and you want to work with casual and talented people. You are also someone who likes to build stuff, believes in the power of the Internet and you like to be an expert at the forefront of your industry. You will be starting with the company in the early stages, which means you will be critical to shaping the culture and future. The Java Developer will design and implement new features and technologies for the Healthpricer.com site and to...
More About: Vancouver , Canada

Internet Marketing Assistant - North Vancouver (BC) Canada
2007-12-19 00:00:00
Are you interested in learning about Internet Marketing and search engine optimization techniques? On A Roll Media Inc., located in North Vancouver , BC, provides services to a network of International content websites and immediately needs an Internet Marketing Assistant who will participate in initiatives to increase targeted website traffic and build brand awareness. This is an excellent opportunity to be trained in the highly sought after and lucrative Search Engine Optimization (SEO) industry, while working in a fun, team environment for a growing, entrepreneurial company! The ideal candidate will be very comfortable working with the Internet, having had some web development, affiliate or online marketing experience. You will need to be at an intermediate level with Word and Excel. Most importantly, you must be very organized, detail oriented, and adept at research and collecting data, and have an inquisitive and mathematical mind. We will train the successful candidate on S...
More About: Canada

Stop Word
2007-12-19 00:00:00
A word which is ignored in a search query and in page titles because the word is so commonly used that it makes no contribution to relevancy. Examples are: home, home page, the, a, website and more.
More About: Word , Stop

Webinar
2007-12-17 00:00:00
A seminar offered by a company via the internet
More About: Webinar

Northern Voice 2008 Vancouver (BC) Canada - February 22-23, 2008
2007-12-17 00:00:00
Mark you calendar! The best local event on blogging and social media is coming back again this year and I am pleased to join the organizing committee to invite you to attend the Northern Voice 2008 Blogging Conference in Vancouver (BC) which will be held on February 22-23 2008. Northern Voice is a two-day, non-profit personal blogging and social media conference that?s being held at the Forestry Sciences Centre, 2424 Main Mall, UBC main campus, Vancouver (BC) Canada on February 22-23, 2008. The Northern Voice 2008 Organizing Committee: Darren Barefoot, Kris Krug, Brian Lamb, Cyprien Lomas, Boris Mann, Dale McGladdery, Lori Pike, James Sherret, Travis Smith, Julie Szabo, Roland Tanglao, Lauren Wood. For more Information on Northern Voice 2008, please visit Northernvoice.ca

Web Design and E-Commerce Specialist - Vancouver (BC) Canada
2007-12-17 00:00:00
About Us: Sharper Innovations is a fast growing company establishing itself as a full-service skin care marketing and supply company in Canada . Proudly Canadian owned and operated, Sharper Innovations strives to deliver quality products and exemplary service and become industry leader in improving customer satisfaction and providing innovative and leading skin care solutions. Job Purpose: Assists the Marketing & Operations departments with web-design projects, including but not limited to email campaigns and direct response landing pages. As well as in the monitoring and maintenance of search-engine-driven campaigns. (SEO & PPC) Job Summary: Possesses design talent as well as coding knowledge to develop web pages using the latest industry technologies as well as managing SEO and PPC-type campaigns based on the standards in place and set by the marketing department. Required Skills: * Adobe Photoshop * Adobe / Macromedia Dreamweaver * Hands-on HTML c...
More About: Web Design , Design , Vancouver , Commerce

Online Marketing Coordinators (Canada & US) - Vancouver (BC) Canada
2007-12-17 00:00:00
LUSH Fresh Handmade Cosmetics, a rapidly growing local manufacturer and retailer of cosmetics, is looking for two creative, highly motivated, outcome-focused Online Marketing Coordinators to help support and grow our online business in Canada and the US respectively. Both positions are located in Vancouver , (BC) Canada. Duties and responsibilities for this position will include: . Execute the marketing plan with an emphasis on increasing website traffic and conversions for the assigned market(s). . Create website content and coordinate updates (products, pricing, promotions, features, etc.). . Coordinate implementation of online marketing promotions, contests, special events, viral campaigns, etc? . Day-to-day management of partner relationships, affiliate programs and shopping portals such as Amazon and Commission Junction. . Media planning, buying and creative development (online and traditional). . Optimize Adwords and other paid search programs. . Coordinate organic SEO...
More About: Online Marketing

SEO Specialist - Vancouver (BC) Canada
2007-12-17 00:00:00
CNC Global/Sapphire is one of North America?s premier technology staffing firms, offering hundreds of permanent and contract opportunities across all roles, levels and platforms. Our Web-based tools simplify and accelerate your search for opportunities. When you?re ready to interview we?ll meet with you in person and help you build your career path. Visit cncglobal.com or sapphireca.com to get started! Job No: PW526069(#91713) Our client is in need of Internet Marketing Professionals with a Search Engine Optimization (SEO) specialization. The ideal applicant has 3-5 years of experience in search engine optimization of a large website in a competitive environment with a proven ability to achieve top search engine rankings. Candidates must also have knowledge of best practices for organic search engine optimization; knowledge of different search engines, search engine spiders and search engine ranking factors; knowledge of HTML, CSS and related web-based technologies; and an und...
More About: Vancouver , Canada

Web Programmer - Vancouver (BC) Canada
2007-12-17 00:00:00
NCIX is one of Canada ?s leading distributors of computer-related products. Join our winning team today and see a world of opportunities waiting for you. Title: Web & Application Developer Job Description: Must interact and involve yourself in the Company business and learn the various company practices and culture and be well versed in .NET web application development, application security issues and web architecture. In addition, the ideal candidate should have coding experience client-server architectures, and able to administer web-based applications and databases. The developer must also have a strong track record in the design and deployment of complex, maintainable and scalable systems and applications. * You must be within a commutable distance to Richmond, BC to be considered. * Previous work experience is essential. Applicants should have the following: * Coding experience with GD Graphics Library, vBulletin, and Subdreamer software is a must. * Experience in bu...
More About: Vancouver , Programmer

Online Marketing Administrator - Vancouver (BC) Canada
2007-12-17 00:00:00
Located in Vancouver , BC - The Internet Marketing Center specializes in providing products and services that teach people how to conceptualize create and build successful online businesses. We are currently looking for an Online Marketing Administrator to join our fun loving, hard working and steadily growing top-notch marketing team. Working closely with the Website Marketing Manager - this role is a junior support role and is suited to a team player with a positive attitude who wants to gain experience in the world of internet marketing. The ideal candidate will have a marketing diploma/degree from a recognized institute and wants to start their career with a leader in the industry. Core Responsibilities: * Plan, Set Up and Q.A the launch of ongoing marketing promotions * Support the entire marketing department on day-to-day tasks * Support the web design team with your keen testing and trouble shooting skills * Provide basic website and promotion reporting with Google Ana...
More About: Canada

Web Design Specialist - North Vancouver (BC) Canada
2007-12-17 00:00:00
Our client is one of the leading direct marketing organizations in the lower mainland. Located in North Van, and specializing in high end skin care products that are in very high demand by the public, has created growth opportunities within their organization. This growth has prompted them to look for a Web Design Specialist to join their energetic and fast paced team. Job Purpose: Assists the Marketing & Operations departments with web-design projects, including but not limited to email campaigns, and direct response landing pages. As well as monitoring and maintenance of search-engine-driven campaigns. (SEO & PPC) Job Summary: Possesses design talent as well as coding knowledge to develop web pages using the latest industry technologies as well as managing SEO and PPC-type campaigns based on the standards in place and set by the marketing department. Required Skills: - Adobe Photoshop - Adobe / Macromedia Dream weaver - Hands-on HTML coding - ASP / .NET Program...
More About: Vancouver , Canada

Association of Internet Marketing & Sales Page Title Tags Case Study
2007-12-17 00:00:00
Do what I say, not what I do. There is a recurrent idea that keeps coming back to me over the last few months about web marketing geeks preaching everywhere about what to do in the area of corporate blogging, search engine optimization (SEO), search engine marketing (SEM), social media and so on, but are not following these best practices for their own site. I believe this does not bring much credibility in the long run and we need to clean up our act. Over the last few years, I have been observing how regular business people (non-geek) tend to isolate us in a silo and usually take everything we say with a grain of salt. We are used to see skepticism in discussions with potential clients. Maybe we are partially responsible for this. Potential clients would question our motives since we are not doing for our own sites what we want to do for them. The Association of Internet Marketing & Sales is a very good example. I was browsing around today and I came across the Associati...
More About: Study , Internet Marketing

Google Snippets
2007-12-17 00:00:00
Google Snippets are the little pieces of text that Google captures from your site and put on the Google search results below every link.
More About: Google

Below the fold
2007-12-17 00:00:00
Content of a web page that is not seen by the consumer unless the consumer scrolls down.
More About: Fold

Director of Sales & Marketing - Global Web Hosting Company - Vancouver (BC)
2007-12-17 00:00:00
Our client, in the web hosting industry, is seeking a hands-on Director of Sales and Marketing with the desire to propel their Executive career forward, and assume the continued success of the department. As a results driven, motivating leader, holding a minimum of five years sales and/or marketing leadership experience, you will have proven familiarity with the web hosting industry; managing the company?s vast scope of marketing activities, supervising both the marketing and sales team. From online marketing to Search Engine Optimization (SEO), you will drive you department forward with creative and original thinking. In addition you will personally get involved on various projects, managing a dynamic and creative team. This pivotal role will reward you with the experience and global exposure, while also rewarding you with a generous compensation. Interviews are taking place immediately! Don?t miss this opportunity!
More About: Hosting , Web Hosting , Vancouver , Company

Conversion Analyst - Vancouver (BC) Canada
2007-12-17 00:00:00
Skills: BA BUSINESS BA ECONOMICS E-Commerce Web Intelligence Web Portal Anal ytical Description: Our client a world-leading interactive strategy and communications company is seeking a Website Conversion Specialist to join there team. The following are the key aspects of a qualified individual: Intro: * We are looking for the very best online conversion specialist, who wants to take his/her knowledge to the next level working for the worlds largest online lead generator in online gambling (network including PokerListings.com and hundreds of other guides) * The person is likely an online marketing guru in Canada with hands-on approach and focus on optimization in daily work * Our group is world leading in search engine optimization, lead generation and site optimization in various verticals with over 100 employees globally. Conversion specialist position is very demanding and very rewarding * Competitive remuneration * Will most likely hand pick a team of 2-3 colleagu...
More About: Vancouver , Analyst

Webmaster, Venue & Sport Event Websites - Vancouver (BC) Canada
2007-12-17 00:00:00
During the lead up to the Olympic and Paralympic Games VANOC is responsible for creating and maintaining websites for several Sport ing Event s and Venues. As the Webmaster for these websites you will be responsible for all aspects of the development lifecycle. Specific responsibilities include project management, requirements definition, interface design, platform selection, software programming, hosting, user training, change management, statistic, and search engine optimization. This is an evolving position and responsibilities may shift over time.  Titles may be adjusted from time to time to accurately reflect responsibilities. Responsibilities: * Meet with stakeholders to define business and functional website requirements * Select Content Management platform and standardized implementation approach * Configure website consistent with content structure, navigation, and interface design requirements * Provide CMS training to content contributors * C...
More About: Vancouver , Canada

Digital Account Manager - Vancouver (BC) Canada
2007-12-17 00:00:00
About DAC Group We are in the business of lead generation. We?ve spent over 35 years proving it by generating qualified leads for our clients. Our services include print and online directory advertising and a full suite of digital services, like Search Engine Marketing, Search Engine Optimization, and consulting services.  We specialize in creating fully customized directional marketing programs, and our promise is to deliver qualified leads to our clients and continually to optimize their ROI. About the Role: Based in the Vancouver office, the Digital Account Manager will be responsible for generating revenue via account growth and new business, developing and maintaining relationships with client and agency contacts and contributing to the development and execution of sales strategies and client recommendations. The AM will work closely with the Digital Account Director to develop efficient and results-oriented online solutions. The individual must demonstrate a hig...
More About: Canada