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Blog Details for "eMarketing 101 Blog Search Engine Optimization SEO"
eMarketing 101 Blog Search Engine Optimization SEOeMarketing 101 Blog Search Engine Optimization SEOVancouver BC eMarketing 101 Blog covers topics in Search Engine Optimization SEO, Pay Per Click Management and more. Articles
Reputation Management 101: Start Polishing your Profile on Facebook
2007-10-24 00:00:00 You may have heard the news last month about Facebook opening profiles to search engine indexing. It may be a good time to take a second look at your profile and polish it to make sure it won?t offend anyone. Now, since I saw my Facebook profile indexed in Google as well as in Yahoo over the weekend, I can confirm that it is likely that your Facebook profile may have been indexed as well. Don?t wait a second and Google yourself right now and see if it is there. It should appear on the first page of search results. What does this mean to you? Since your Facebook profile is now indexed, anyone can Google your name and access it. Because of Facebook popularity, it is likely that your Facebook profile may appear on the first page of search results and thus get a fair share of the traffic from Search Engine Result Pages (SERPs). But, unlike your LinkedIn profile, which is generally speaking more professional & polished, your Facebook profile contains a wider variety of conte... More About: Management , Start , Profile , Reputation
Studio Think Search Engine Marketing Plan (SEM) Stinks
2007-10-24 00:00:00 Studio Think (studiothink.com) is a traditional marketing agency based in Surrey, British Columbia (BC). They also sell web services to their clients, such as Search Engine Marketing plans. I have been approached a few times over the years by this company who wanted to learn about search marketing, in order to offer it to their Clients. I have a few good reasons to be upset because of this practice (of making attempts at stealing my brain & thus wasting my time) but what upsets me the most is realizing that they have not learned anything in the process. For a number of years, I have been witnessing their inability to create relevancy in search results. Like you might expect, I have been monitoring my own Pay Per Click Advertising (PPC) Campaign and the positions for all my search terms. I have noticed that Studio Think does not understand the most basic & fundamental principle behind Search Engine Marketing , which is the creation of relevancy in search results. Believe...
Titan Recruitment is Looking for a PPC & Website Conversion Specialists
2007-10-24 00:00:00 Here we go again. I think I should start an employment section on my site anytime soon. A lot of people in Vancouver (BC) are calling me to direct their quests in the right direction, anyone I would know who would be a good fit for these Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Paid Search (PPC) Management positions in Vancouver (BC). Like I wrote a few weeks ago on the scarcity of talent in the Search Engine Marketing job Market in Canada, I don?t know much people who would fit for these high-expectation positions. But, if I do know anybody, I suspect that would be one of you, the readers of my blog, who are making their way up in their learning curve in the fascinating world of Search Marketing. So, for the benefits of you all, here are the jobs. Not sure how much they pay, I suspect not enough (like most jobs I guess), but here they are anyway: Are you a True Pay-Per-Click Marketing Expert looking for an Industry Leading Organization? Are you a ha... More About: Website , Titan , Conversion , Recruitment
Web 2.0 Applications Help Solve our Biggest Challenges
2007-10-21 00:00:00 Emanuel Krebs from ToughtPatterns.ca made an impactful post 2 days ago for the international day for the eradication of poverty, which included an easy-to-understand video on web 2.0 opportunities. Emanuel Krebs, Blogger, ThoughtPatterns.ca Emanuel pinpointed embarrassing stats in our humanitarian effort and what would be needed to solve major challenges in the developing world. As part of his well documented article, he mentions that whereas technology will not solve the problem, it can greatly help. As an example, GiveMeaning.com, an online fundraising site emphasizing creative fundraising ideas and other unique forms of charity donation has gained a lot of momentum in the last year. If you are not aware of GiveMeaning.com and how start ups like this one can help solve our biggest challenges, please check it out and step in. Here is the clip on the power of Web 2.0 Applications : More About: Halle
Alex & YB are Heading to Vancouver Island
2007-10-19 00:00:00 My friend YB from The Dizzy Racers is in town and for the next few days, we will be heading to the Island . I will most likely not answer emails but I will be reachable by phone in case of emergency: 778-371-9988. I will be back on Friday, October 19. Lorenzo Pistone, aka. YB More About: Vancouver , Alex , Heading
Monday Morning Memo from the Wizard of Ads (Roy Williams)
2007-10-19 00:00:00 Every Monday morning, I get a newsletter that I truly look forward to receive: The Monday Morning Memo from the Wizard s of Ads. Unlike everything else I receive through various sources, The Monday Morning Memo from the Wizard of Ads offers a unique experience in our customers? brain where Roy Williams dissects the human nature needs, behaviors and give us ways to better connect with our customers with an increased understanding of what they really want to satisfy. In most cases, customers? needs go way beyond what they would say to define it. You need that extra layer of understanding in order to adjust your offer accordingly. This newsletter is awesome and I heartedly recommend it.
SEOP
2007-10-12 00:00:00 Search Engine Optimization Professional. Someone who claims to have the skills to increase a clients' search engine rankings.
Content (General)
2007-10-12 00:00:00 The information contained in a document. More About: General , Content , Tent
Content (Active Content)
2007-10-12 00:00:00 Content that changes from time to time. More About: Content , Active , Tent
Content (Long Term Content)
2007-10-12 00:00:00 Content that is not expected to change over time. An example used in this whitepaper is the US Constitution. More About: Content , Long , Term , Tent
Content (Fresh Content)
2007-10-12 00:00:00 New information posted to a document. More About: Content , Fresh , Tent
Content (Static Content)
2007-10-12 00:00:00 Non-changing content. More About: Content , Tent , Static
Context
2007-10-12 00:00:00 An understanding of the topic or meaning of a document. More About: Context
Contextual Advertising
2007-10-12 00:00:00 Industry term describing the delivery of paid advertising across multiple platforms based on information contained in the document the advertisement appears on. More About: Advertising , Contextual , Vert
Database
2007-10-12 00:00:00 A database is a repository or storage area for information. In reference to search engines, databases are measured by the number of websites listed on that particular search engine. A database is a collection of information organized in such a way that a computer program can quickly select desired pieces of data. More About: Database
Frames
2007-10-12 00:00:00 A website design technique used to split the screen into two or more sections. Websites designed using frames are notoriously difficult to promote to search engines without effective website optimization work.
Document Profile
2007-10-12 00:00:00 A set of characteristics assigned to a unique document based on historic data gathered and compiled over time. More About: Profile , Document , Profil
White Hat
2007-10-12 00:00:00 Legitimate optimization techniques employed that are agreeable to search engine companies, such as the proper use of meta-tags, an adequate keyword saturation and spider friendly page design. More About: White
Stop words
2007-10-12 00:00:00 Common non-query specific words that are ignored by a search engine when a query is made. These can include words such as I, and, if; depending on how the query is constructed. More About: Words , Stop
Grey Hat
2007-10-12 00:00:00 Optimization strategies that are in a unknown area of reputability/validity. More About: Grey
KDA
2007-10-12 00:00:00 Keyword Density Analyzer or Analysis. The ratio of keywords or keyphrases in relation to other text on a page.
Keyword Stuffing
2007-10-12 00:00:00 Where a keyword or phrase is used excessively in page content or alt tags in an attempt to gain higher rankings. Can result in page penalties or bans. More About: Keyword
Mirror Site
More articles from this author:2007-10-12 00:00:00 A copy of a site with some content differences to target particular keywords. Not a recommended strategy as it can trigger a penalty or ban. More About: Site , Mirror 1, 2, 3, 4, 5, 6, 7 |
