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Off-Page Factors
2007-10-12 00:00:00
Issues such as inbound links and the popularity of sites with links pointing into your site that you have little control over, but that still play a role in your rankings.
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On-Page Factors
2007-10-12 00:00:00
A reference to the elements on your site and their role in your rankings, for example, keyword density, title tag relevance etc.
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PFI
2007-10-12 00:00:00
Pay For Inclusion. Payment paid to a search engine company for inclusion in results

PPCSE
2007-10-12 00:00:00
A Pay Per Click Search Engine.

PR0 / PageRank Zero
2007-10-12 00:00:00
Another term relating to Google PageRank. It can indicate that a page has been spidered but appearing in general results as yet, or could also possibly indicate a penalty.
More About: Pagerank , Ager , Gera

SEM
2007-10-12 00:00:00
Search Engine Marketer/Marketing

Click Fraud
2007-10-11 00:00:00
Click Fraud is no different than stealing money from a competitor. This is how it works: people maliciously click on ads to purposely eat away at a competitor's ad budget; even on a small scale this can be damaging to a competitor. The most aggressive click fraud is when a network of computers with specially created software is used to maliciously click on a competitor's pay per click advertisements in order to waste their money and destroy their advertising campaign.
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Google Insulation
2007-10-11 00:00:00
"Google insulation" is the idea of padding the web with friendly-sounding content about a client and then pushing that content to the top of Google results so that negative information is harder to find. This refers to reputation management.
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Tattling
2007-10-11 00:00:00
Is XYZ (the competitor) doing well because they purchased links? If so, and it is something you can prove, then it is entirely within your right to tell Google using their sp@m report form. But will this work? It is touch and go whether your complaint will actually do anything in the short term because Google often collects these complaints and then upgrades its algorithm (if possible) to clean out other offenders using the same techniques; a more efficient process. That said, as Matt Cutts said in this video about link buying Google is not above occasionally using manual methods to clean out sp@m so you might get lucky and see an immediate result. This process is called tattling.

Google Bowling
2007-10-11 00:00:00
"Google Bowl ing " is a term applied to a possible way to damage a competitors website. It is based on the theory that Google and possibly other search engines will penalize a website that has gained back links too quickly. By this theory, if you find a way to point a large number of low quality links to a competitors site, Google will consider the site as trying to spam the search engine and will lower the sites position in the SERPS. Google has stated that there is no way for a person to affect the rating of a competitors website. One possible way for Google to hold good on this claim is to devalue the links considered spam but not penalize the website. The possibility of "Google Bowling" has raise a considerable amount of criticism on Goggle's stand on spam resulting from buying or trading back links, especially site wide links that will give large numbers of links at one time.

New comScore Study: 61 Billion Searches Conducted Worldwide in August
2007-10-11 00:00:00
comScore, a leader in measuring the digital world, today released the first comprehensive study of worldwide search activity, based on data from its qSearch 2.0 service. comScore qSearch 2.0 offers the first panoramic worldwide view of online search activity, providing granular, in-depth analysis of the search universe reported from the top 50 worldwide Internet properties where search activity is observed. The study found that more than 750 million people age 15 and older - or 95 percent of the worldwide Internet audience - conducted 61 billion searches worldwide in August , an average of more than 80 searches per searcher. Here is the breakdown by search engine: The press release is also available at: http://www.comscore.com/press/release.asp ?press=1802
More About: Study , Worldwide , Billion

Search Marketing Dominates Online Marketing Reach
2007-10-10 00:00:00
I just got another search marketing study today. This one was coming from SEMPO Institute which presents Piper Jaffray?s latest search study. It shows how search is the second most commonly used application on the Web with 550 million searches daily in the United States. They have identified key trends in the search industry which you might be interested in: Search is the new portal Search is becoming a branding tool Google?s dominance is increasing Local search remains a looming opportunity New search technologies are likely to expand the field As far as this study suggests, search reach surpasses any other form of web applications as presented in the graph below: On the other hand, people spend very little time on search pages, which explains why time spent is so low. The fastest you find what you are looking for, the fastest you leave a common SERP (Search Engine Results Page). If you think about it, this means 2 things. Online users are getting more savvy at searching...
More About: Marketing , Online Marketing , Reach

Search Engine Result Pages: Are you in the the Golden Triangle?
2007-10-10 00:00:00
One of the fascinating concepts in search marketing is how quickly online users scan a typical Search Engine Results Page (SERP def.). A few years go, British Columbia Search Marketing Company Enquiro made an eye-tracking research to show how people behave with a search results page. The study watched eye movements of fifty users on the Google search engine result pages. It revealed a ?Golden Triangle? that confirms nothing beats organic search results?sponsored sites that appear above results do very well though. Enquiro called it the ?Golden Triangle? and here you can find examples of their eye-tracking studies. If you are not familiar with the Golden Triangle and how online users are using search results and where they look for listings, I strongly suggest you to take a look at this graphic which shows in vibrant colors where eyes are going in a search results page: Now, take a look at which positions you hold in search results and if you are not in the prime spot as sho...
More About: Search Engine , Pages

SEMPO Launches an In House Search Marketing Professional Salary Survey
2007-10-10 00:00:00
The Search Engine Marketing Professional Organization (SEMPO) and members of SEMPO Canada, announced today it is launching its first ever salary survey of in-house search engine marketing professionals. The survey is open to all in-house SEM professionals whether or not they are currently SEMPO members. Organic and/or Paid-Search, in-house professionals are all invited to take the survey. The 20-question survey can be accessed here: http://www.surveymonkey.com/s.aspx?sm=DZC iIcuGHhZtJqv7NrjTrQ_3d_3d Respondents have anonymity when taking the survey. SEMPO is running the survey through October and possibly will continue it into November. Results of the survey will be published in November. Among the data trends SEMPO hopes to gauge are the overall salary range of SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries, such as bonuses, benefits and perks; SEM staffing levels within enterprises, and SEM bud...
More About: House , Survey , Salary

Vancouver & BC Business Directory Software Trial Version
2007-10-08 00:00:00
Last week, I had a little chat with Brian Hauk, the publisher of BC Contacts Directory . BC Contacts Directory is an easy to use, regularly updated British Columbia, Canada business directory and marketing software package which can save you time and money finding clients, distributors, business partners, suppliers and investors. It can also help you create mutually beneficial relationships with other organizations offering complementary services or products. BC Contacts Directory Screenshot As part of this conversation, Brian was kind enough to give me access to the trial version of his software. I must say that I was quite impressed by the ease of use of his BC Contacts software and I seriously consider purchasing it in the near future. It would definitely help me contact a variety of businesses to work with in Vancouver and BC. Check it out when you have a minute and feel fee to contact Brian Hauk for more information: brian at BCContacts.Net or 778-834-9424.
More About: Software , Business , Trial

Workspace: Finding the Value of a Viral Communication Strategy after Stolen
2007-10-07 00:00:00
Workspace is a really cool shared space / co-working environment in Vancouver?s Gastown. 2 weeks ago, Workspace had their first year anniversary party. Unfortunately, thieves broke into Workspace before the party and stole the iMac front-desk computer and laptops. Bill MacEwen, the owner of Workspace, was able to retrieve a photo of one of the suspected thieves after one of them uploaded a picture of himself accidentally. After the incident, the Vancouver blogging community decided to help on the rescue effort to find the thief but more importantly Workspace?s computers. This is the guy who purchased one of the stolen computers and uploaded his picture accidentally. We all thought he was the thief but apparently not. Poor guy, he has his face all over the Internet by now. As a result of all this blogging activity, hundreds of accrued incoming links fuelled the blogosphere. According to Bill MacEwen and Technorati, prior to the incident, Workspace had between 100 and 200 incom...
More About: Communication , Strategy , Viral , Stolen

Conférence: Les Enjeux du Marketing via les Moteurs de Recherche: 22 Octobr
2007-10-05 00:00:00
Le 22 Octobre 2007 aura lieu une conférence en français sur le marketing via les moteurs de recherche. Cette conférence est organisée par un des membres de SEMPO Canada, Laurent Lucas de Skooiz. Elle aura lieu à Montréal (Québec) à la CinéRobothèque / Cinéma ONF située au 1564, rue Saint.Denis à Montréal (Métro Berri-UQAM). En outre, une quantité impressionante de sessions sur le marketing via les moteurs de recherche seront présentées notamment par Olivier Andrieu, Président du réseau abondance.com, Maor Daniel, Directeur National Yahoo Search Marketing Canada, Nicolas Arrive, Stratège marketing sur les moteurs de recherche MSN Adcenter, Patrick Tapp, Directeur des produits de recherche Canoë. Le modérateur sera Laurent Lucas, Président de l?agence Skooiz.com. Pour plus d?informations, visitez le site de la Conférence sur les Enjeux via les Mote urs de Recherche. Réservez maintenant puisque les places sont limitées.

David Forde from Profectio Launches a Search Engine Marketing Survey in Can
2007-10-05 00:00:00
David Forde from Profectio, a Canadian online public relation company, just launched a Search Engine Marketing Survey in Canada. After some great input from Helen Overland (non-linear creations), Ezra Silverton (9th Sphere) and Martin Byrne (Yahoo! Canada) the first annual Secrets to Effective Canadian Search Engine Marketing (SEM) Survey is ready for Canadian advertisers, marketers and all SEM practitioners to complete and participate. ?Recognizing the growth of Search Engine Marketing in Canada and its impact on businesses we thought it was time to provide Canadian specific data that we can all use to make better choices when we consider Search Engine Marketing as part of our campaigns and improve our buying decisions.? As part of the survey, Profectio gives you the chance to win tickets to Dirty Dancing at The Royal Alexandra Theatre in Toronto or an Apple 2 GB iPod. The results of the survey will be discussed at their upcoming events and made available on their site aft...

Google: A Cultural Icon Across Generations
2007-09-29 00:00:00
My friend James from Up In Ontario wrote a story today on Googl e ?s influence on how we seek and connect with information, across generations. He talks about how his grand-parents perceive our intense daily use of Google. Very touching. You should read it. The Onion also talks about the same topic where they report the launch of ?The Google?, the same great Google search engine results with a different interface to appeal to older adults. Hilarious in a typical Onion?s style. 
More About: Icon , Cultural , Generations

Advertising Agency Websites: Digital Masturbation
2007-09-29 00:00:00
A friend of mine sent me this great article today by David Meerman Scott from Web Ink Now on why you should avoid working with Advertising Agencies to develop your site. The article presents a few reasons why Ad Agencies are so bad at it. It also provides examples. Here they are: Reason #1: Ad Agencies focus on aesthetics over information. Reason #2: Ad Agencies focus on the wrong part of the sales cycle. I know I talked about this a few times lately, but please allow me to add a few of my own: Reason #3: Ad Agencies can?t communicate (they don?t listen). Reason #4: Ad Agencies don?t realize they are being caught lying. Reason #5: Ad Agencies don?t care about online users. Reason #6: Ad Agencies treat you like a consumer rather then a person I believe that in order to communicate properly, you have to be a good listener. Listening is the basis of all good communication and at this, I think most Advertising Agencies fail dramatically. A few months ago I wrote this ...
More About: Agency , Websites , Digital , Masturbation

Nurun / Ant Interactive Decides to Leave SEMPO Canada
2007-09-25 00:00:00
It is with a lot of regret that SEMPO Canada announced last week that Nurun / Ant Interact ive decided not to renew their SEMPO membership and therefore withdraw from all SEMPO-related activities involving the growth of Search Marketing in Canada. They simply stated that they were not getting enough of this relationship and this position was shared by every member of the Nurun / Ant Interactive team. In an industry that is in development, especially in Canada, I would like to take a moment to ask for your feedback on the nature of these relationships between SEMPO but especially the underlying expectations that business people may have in regards to SEMPO, SEMPO Canada and the Canadian Search Marketing Industry in general. It is becoming a common understanding that the Canadian business community expects more out of this industry than they contribute to its growth. We are facing a scarcity of Search Marketing talent in Canada since very few schools, colleges or universities have a ...
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New Testimonial: Odette Morin, Senior Financial Planner, YOU FIRST Vancouve
2007-09-25 00:00:00
?Alex is so passionate about what he does, his enthusiasm is contagious! I can honestly say that I had some doubts about what Alex suggested. I did not see the need and was concern about costs. Alex took the time to patiently educate me on the subject of Search Engine Optimization, Website Ranking and Link Building. I did not even know what these were a year ago and now I even have my own blog! I am certainly beginning to understand better the value for his help and how to achieve a better internet presence. I am confident that Alex?s fee and his internet marketing strategies are time and money well spent. Our website ranking for Fina ncial Planning Vancouver and Retirement Financial Planning Vancouver, engine search is improving. I am quite pleased to see how fast this is happening and that we have a plan to make it to the top! If you need a presence on the net, Alex is your man!?
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C?est Extra Vancouver: Saison 2007-2008 Commence Samedi le 22 Septembre
2007-09-23 00:00:00
C?est reparti! La nouvelle saison 2007-2008 de C?est Extra Vancouver commence demain le 22 Septembre 2007 au Backstage Lounge sur L?île Granville. Venez danser sur la musique française et québecoise des années 60 à aujourd?hui. Encore une fois, toute la francophonie de Vancouver se donne rendez-vous. Près de 200 personnes sont attendu. Les festivités commencent vers 22h00. Manquez pas ça!
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Video: Google Docs in Plain English by Lee Lefever from Commoncraft
2007-09-23 00:00:00
And here again another cool introduction video from Lee Lefever from Common craft. This one is a Google Docs tutorial, what it is and why you should use it to manage your documents. Just like the other tutorial tech videos he made, this one is really well done and is worth sharing around. If you don?t know much about Google Docs , you should absolutely view this: Click To Play
More About: Video , English , Plain

The Search Marketing Job Market in Canada: Scarcity of Talent in the Horizo
2007-09-23 00:00:00
I want to talk about the Search Engine Market ing job Market in Canada because I feel I need to clarify a few things. I have seen too many companies lately who are looking to hire a Junior Search Marketing Specialist with 2 years of experience (or so) or freshly out of school and expect to pay them $25-35k a year. If you are one of those, I have some news for you: that person does not exist. Why? Because there are simply no school that teaches Search Marketing. Demand for serious Search Marketing Specialists at all levels keeps increasing and there is a scarcity of talent in this field, which does not yet regenerate itself. In desperation, and after they have been searching for months to fill positions, business owners are calling me and ask if I know anyone. They are telling me that their job posting on Craigslist is not generating anything. Strange isn?t it? The gap between offer and demand keeps growing and the situation is alarming. Therefore, I think there are misconceptions ...
More About: Talent

The Dizzy Racers Debut Album
2007-09-23 00:00:00
This post has nothing to do with search marketing but I will soon come back to my regular programming on eMarketing 101 material. My good friend YB - pronounced why be - (which actually stands for Yvan Binette) has been playing guitar and bass for more than 25 years. He has been singing in countless bands since we were kids, making his own materials throughout these years and performing in literally every town in La Belle Province. Every time he mentions he?s got a new band, I always hope it will go through. Now, I have to tell you, his latest band, The D izzy Racer s is going to rock the place. You can listen to a few songs on the site and watch the Nitro video which is extremely well done. The video was made as part of the promotion of the title song for the soundtrack of the movie Nitro which was released a few months ago in Québec. Last summer, the band got invited to open up for the festivities of the Grand Prix de Montreal on the main stage on Crescent Street. Listen to...
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Looking For Hockey Players - UBC Wednesday Night 8h00PM
2007-09-16 00:00:00
I represent a group of French guys from Quebec and we are looking for some other French Speaking hockey players (if possible, not mandatory) to complete the teams. We have an ice time every Wednesday at UBC from 8h00PM to 9h15PM, starting next Wednesday, September 19. This will be a weekly event, for 32 weeks. The cost is $25 per game (drop-in fee) or $600 for the whole year ($18.75 per game). Please communicate with me if you would like to join us or get additional information. There are still plenty of spots available. Alex Brabant (778) 371-9988 or reach me at abrabant{at}gmail{dot}com. Thanks! Groupe de Hockey Le National
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New Testimonial: Cheryl McNicol, Business Advisor, YMCA Vancouver Downtown
2007-09-16 00:00:00
?Alex presented his dynamic and interactive workshop called ?eMarketing101: Preliminary Steps? to our entrepreneurs in training at the YMCA New Ventures Network.  Everyone was in awe of his vast knowledge about the subject of search marketing and they now understand how critical using the right keywords in their website can be.  Alex has a great depth of knowledge and years of experience helping businesses to optimize their websites.  His passion and enthusiasm for his business came through in the presentation. He was patient, intuitive and very helpful with all participants.  We would recommend his workshops to other self employment training programs and to entrepreneurs that want to take their business to the highest level of success.?
More About: Business , Vancouver , Downtown , Testimonial , Advisor

On a Roll Media is looking for an Internet Marketing Coordinator (Search Ma
2007-09-16 00:00:00
I have been chatting for the last few days with Joe Harkins, owner of On a Roll Media and he has been looking for a Junior SEO Professional in North Vancouver (BC). If you know anyone who would be interested, feel free to email Joe: joeh{at}onarollmediainc{dot}com. Here is the job description: Do you like working in a fun, team environment for a growing, entrepreneurial company? Are you interested in Internet marketing and search engines? OnARoll Media Inc., a company located in North Vancouver, BC, markets a network of International content websites and is looking to fill a junior position Internet Marketing Coordinator who will coordinate Internet initiatives to increase targeted website traffic and build brand awareness. The ideal candidate should have previous experience with SEO/SEM, online marketing and/or affiliate marketing; and familiar with response measurements. Excel, Word, HTML and Internet proficiency is a must. Attention to detail, top-notch client relationship s...
More About: Internet Marketing , Search

Web Page Title Tags for Search Engine Optimization (SEO) & Web Usability
2007-09-13 00:00:00
Marketing Tip: People read from left to right! This may sound obvious but when it comes to writing strong Page Title Tags, which appear prominently in SERPS (Search Engine Result pages), most people are clueless. Since Page Title Tags are considered the most important piece of text on any given page, you should pay attention on how you are doing it. Web Page Title Tags for Search Engine Optimization & Web Usability Page Title tags definition: in HTML code, the title tag specifies the title of your Web page. It is code which is inserted into the header of your web page. The World Wide Web Consortium describes the title as a required element in an HTML document: Every HTML document must have a TITLE element in the HEAD section. Now, here are some tips on how to write effective page title tags: Page Title Tag Length: Microsoft?s browser displays the first 95 characters of your title tag Google shows the first 66 characters of the title tag (crops the rest) - it is not ...