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Search Ads Perform Better Than Display: A Report by the NY Times
2008-05-24 00:00:00
An interesting report was published today that display ads may be pretty (pricey) vehicles with bells and whistles that dazzle the eyes, but it seems that cheap but effective search ads get better results, according to a report in The New York Times .  While online advertising is still much stronger than other forms of advertising, there are signs of weakness. The evidence, per the Times: Online publishers are (at least right now) getting less money for the ad space they sell. (The prices paid through online advertising networks plummeted 23% from March to April). Display ad revenues declined at AOL by 18%, according to Time Warner.
More About: Search , Report , Perform

Gord Hotchkiss: Don?t Crown Google Yet, The Rules of Engagement Are Still B
2008-05-18 00:00:00
I first must say that I am sorry for not having posted in the last few weeks, I was on a search for a new home for eMarketing 101. Sonia & I as well as eMarketing 101 are officially moving on May 24. Moving in BC does suck, I can say that much. Thankfully, Sonia prepared a ?marketing plan? that really helped the process. It involved a sales letter, a description of our couple (where we met and things like these) as well as an appropriate dress code. I did not believe in all of it but it all worked out in the end. Over the last few months, there has been a lot of speculations over the Microhoo deal, the acquisition of Yahoo by Microsoft and I have been reading a lot about it, even though I am not interested in reading, writing or commenting on these issues. I found that most of these articles were lame and filled with speculative outcome and its impact on the search industry. I did not treat those news seriously as much as I never believe in any potential Google Killer. That te...
More About: Rules , The Rules , Engagement

Le National Vs The Mighty Fox (CFOX) Tonight To Raise Money For BC Children
2008-05-11 00:00:00
The Molson Canadian CFOX Hockey Club plays LE NATIONAL, Vancouver?s French community hockey team Tonight , February 14! What better way to celebrates Valentines day but to give some money to the kids. All proceeds from ticket sales go to raise money for the BC Children ?s Hospital Oncology Unit. We are asking for a minimum $10 donation for this great cause (note that a tax receipt requires a minimum $20 dollar donation) Get there early to mingle with the crowd and be entertained!!! The PUCK DROPS at 8:15pm. Le National : Vancouver French Hockey Team Here is the address: Canlan Ice Sports North Vancouver 2411 Mount Seymour Parkway Contact Karl or Alex for more details if you want to attend. Karl - 604.551.7437 Alex - 778.371.9988
More About: Money , Mighty

Make Sure Your Domain Name Says What You Do & Leaves No Room for Interpreta
2008-05-01 00:00:00
Those who know me must have got my usual rant at some point on how websites are poorly named. I have been preaching & teaching for years all the steps that lead to making that critical decision on a domain name, your online location that you will be stuck with for years to come. But the steps on choosing a domain name is not the subject of this post. Steve Kellas, worldwide chief online copywriter and also Associate Director for Fjord Interactive in Vancouver sent me this great list of hilarious domain names that were chosen for serious matters. Decision makers must have overlooked a few steps along the way before choosing their name. If you know someone with a bad domain name, a domain that do not contain relevant keywords, please share around. Everyone deserves a good laugh. Enjoy! 1. Who Represents is where you can find the name of the agent that represents any celebrity. Their Web site is http://www.whorepresents.com 2. Experts Exchange is a knowledge base where programm...
More About: Domain , Domain Name , Make , Room , Leaves

SEMPO: State Of The Search Marketing Market Survey Results
2008-05-01 00:00:00
Today, SEMPO, the Search Engine Market ing Professional Organization released the results of its 4th annual State of the Search Marketing Market Survey and the results indicate the that the search marketing industry has exceeded the projected search investment trends. Results for the Canadian Search Marketing portion of the survey will come shortly. Search Marketing exceeded projections in 2007 and that the overall consensus from marketers it that the industry will continue to positive growth. Here are key findings from SEMPO?s State of the Market Survey: - The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 - North American SEM spending (investment) is now projected to grow to $25.2 billion in 2011, up significantly from the $18.6 billion forecast a year ago. - Marketers are finding more search dollars by poaching budget from print magazine spending, web site development, direct m...

My New Simple Human Dish Rack & The AdHack DIY (Do it Yourself) Advertising
2008-05-01 00:00:00
2 weeks ago, I stumble upon the most amazing dish rack I have ever seen, made by a company called Simple Human . I did not expect to see this in a Costco for some reason, which basically added to my surprise. Sonia was exasperated to see how crazy I was becoming over this dish rack, but not so much my friend James, Chief Punk of AdHack, a DIY (Do It Yourslef) Avertising Community who immediately suggested that I should do an AdHack about it. Just in case you were wondering, an AdHack, like the name suggests, is basically an ad that I would do myself and that could potentially be commissioned to the company who popularized the product or service. Like most of you would think, what could be so special about a dish rack. More than you think. Stay put, you?ll see, it gets even better when I unfold the story. So last week, considering I did not know exactly where to start creating an AdHack for my brand new dish rack, which only cost $45 by the way, I sat down with James to go over the ...
More About: Advertising , Rack , Dish

Brewster Canada Travel - Train & Bus Vacation Packages Chooses eMarketing
2008-05-01 00:00:00
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with Brewster .ca, a large travel corporation based in Banff, Alberta. Brewster has launched 2 web projects, Vacation sCanada .travel as well as VacationsCanada.tv to sell their Western Canada Vacation Packages worldwide. As part of my role, I will be working closely with Robert Hughes, Manager, E-Strategies. If you are looking for the best western Canada train & bus vacations and packages, look no further and visit VacationsCanada.travel today. If you want more information about these web projects, please contact Robert Hughes at rhughes@brewster.ca.
More About: Travel , Train

Google & Virgin Launches Virgle: The First Permanent Human Colony on Mars
2008-05-01 00:00:00
On the same spirit of my last post, April 1 always finds its fair share of April Fool?s Jokes. Google has been well known for sending press releases on new products or new ventures on April 1. The introduction of Pigeon Rank in 2002 was my favorite but you could have a good laugh reading the full collection of Google April Fool Jokes, including the latest one, the launch of an ambitious collaborative project between Google and Virgin called ?Virgle?. Here is an excerpt from the press release: ?Earth has issues, and it?s time humanity got started on a Plan B. So, starting in 2014, Virgin founder Richard Branson and Google co-founders Larry Page and Sergey Brin will be leading hundreds of users on one of the grandest adventures in human history: Project Virgle, the first permanent human colony on Mars .? You can become part of this exciting project by signing up online at google.com/virgle. You can also watch these explanatory clips about how Sergey, Larry & Richard are pla...
More About: Human , Permanent

Register for the QuickLearn Online Marketing & Business Training Series: Se
2008-05-01 00:00:00
While the talented folks at Work Industries are rebranding themselves to Boxcar Marketing , a dynamic clever name to move ideas online, we are again organizing a Search Engine Marketing 101 Seminar on April 11 in Vancouver (BC) Canada and we hope you can make it. Here is some more information about it.  So, do you want to attract more visitors to your website? (who does not want more visitors to their site?) Register for the QuickLearn business training series. Our Friday, April 11 session is Search Marketing 101. QuickLearn: Search Marketing 101 presented by Alexandre Brabant of eMarketing101.net and Monique Trottier of Boxcar Marketing Date: Friday, April 11, 2008 Time: 10:00 am to 12:00 pm Location: Workspace 400, 21 Water Street Vancouver, British Columbia V6B 1A1 Map to Workspace Cost: $150 REGISTER HERE Search marketing is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Most peopl...
More About: Business , Online Marketing , Series , Training

Vancouver QuickLearn Business Training Search Marketing 101: April 11
2008-05-01 00:00:00
As part of the QuickLearn Business Training Seminars, on April 11, Alexandre Brabant, President of eMarketing 101 & Co-Chair Of SEMPO Canada Search Marketing Association, will be presenting a Search Marketing 101 Seminar in Vancouver (BC) Canada. The Search Marketing 101 Seminar will be held at Workspace, 400 - 21 Water Street, Vancouver BC. If you are interested to attend please register online or communicate with Monique Trottier of Boxcar Marketing for more information: Monique@iworkindustries.com or (778) 837-9012 Here is more about the QuickLearn Search Marketing 101 in Vancouver: Search Marketing (SEM) is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines? Effective searc...

Search Engine Strategies (SES) Toronto, Canada - June 16-18, 2008
2008-05-01 00:00:00
Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world?s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn: * How search engines list Web sites for free and through paid placements; * How to get free ?organic? traffic by building a site that pleases search engines and your visitors; * How to efficiently purchase listings guarant...

Philippe Le Roux: The Internet Has Won its Battle Against Traditional Media
2008-05-01 00:00:00
Let me just start this with a statement: the risk of doing Search Marketing is actually not doing it. According to Philippe Le Roux, President of Montreal-based Online Marketing agency VDL2 in an article published today in La Presse, talks about how we have reached a critical point where it shows how the Internet has won its battle against traditional media & how we assist at the beginning of a great media revolution. Many other search marketing specialists around the globe concur with his position, where traditional medias are on the verge to extinction. According to Le Roux, the revolution has officially begun and we can already see that the popularity & usage of the Internet is happening at the expense of advertising revenues for print media, TV and radio. Still, Philippe Le Roux is adamant that traditional media resist with all the energy they have left to preserve their advertising revenues. Conservatism and other factors contribute to accelerate the rate of change. The...
More About: Media , The Internet , Battle , Traditional

Ecogle.fr All Black Search Engine a Greener Solution than Google?
2008-05-01 00:00:00
I am not sure what to think about this, if this is true or not, and I would really like to have your comments. I just got an email from Quebec about a new search engine (sic), ecogle.fr, a supposedly greener approach to our beloved Google . They claim that white pixels take way more energy than black pixels and as such we should turn to their solution instead. We would still get Google search results but with a different (black) user interface essentially. As such, this is what it would look like: Please try it and let me know what you think. I am not convinced that I would like to search in the dark. I think the claim of saving energy would better suit traditional media people because of the insane amount of junk mail we receive and as such, we should leave Google alone for the time being, but that is just me. Here is the original email, en Français: Comme vous le savez, l?état de notre planète est de pire en pire. Effet de serre, pollution des océans, etc. Nous nous de...
More About: Search , Search Engine , Black , Engine

Masters of Digital Media Program PPC Management Team
2008-05-01 00:00:00
In the last 2 hour session of a 10 hours intensive coaching program on PPC (Pay Per Click) Management to the students at Masters of Digital Media last month, we fooled around with Megan?s camera and experimented a little with the lights of the projector on a typical Google Adwords MCC (My Client Center) in the background. In this picture, we can recognize (in typical order) Sonu Sharma, Megan Cole, Nadia Aly and myself, which constitutes the PPC & SEO Workforce. We had a lot of fun taking these shots and this is what we ended up with: Sonu Sharma, Megan Cole, Nadia Aly and myself: MDM PPC & SEO Workforce Team Alex explaining PPC (Pay Per Click) Management 101 Here is the full set of pictures from that same PPC Coaching session.
More About: Program

Happy Birthday to Boris Mann From Boris Mann Consulting
2008-05-01 00:00:00
Boris Mann Boris is a great man. Last weekend, while he was part of the stellar organizing committee of Northern Voice Conference 2008 on Personal Blogging, he celebrated his birthday. Of course we sang happy birthday, although I must admit, all these personal bloggers gathered for the occasion are better in blogging than singing. Nevertheless, we all appreciated the intense presence of Boris during the conference. He is so generous of his knowledge of everything that happens online. A quick get together with him and you will see that his passion is contagious. You will want to do more online just because he said so. I had the pleasure you celebrate my last birthday with him. Boris was kind enough to give me the best gift an SEO guy can ask for: a Link. Of course I would do the same for you bud. You know how much I like you. So for those who are wondering what Boris does, please take a look at Boris Mann Consulting Services: Vancouver Internet Marketing Expert, Social Media B...
More About: Happy , Birthday , Boris

Trackbacks
2008-05-01 00:00:00
Trackback is a type of peer-to-peer communication system that was designed to send notification of updates between two Web sites via a Trackback Ping. Ping in reference to Trackback refers to a small message sent from one Web server to another. Trackbacks are useful for informing a Web site that you have referenced its Web site within your own Web site, and is popular with bloggers.

Why are you Advertising Offline to Drive People Online? The Tofino Example
2008-05-01 00:00:00
A while ago, I was on a trip to Tofino and I took the time to scan all the travel related material on the ferry. While I was there, one in particular caught my attention. Here is what I found: GoTofino makes it clear that the purpose of the brochure is to drive people to their website as they identify themselves as the online guide to Tofino. Since I am assuming it costs a significant amount of money to advertise on BC Ferries, I am wondering if they are in fact getting the traffic they are hoping for. A little check later, you would be interested to know that GoTofino has very little traffic on their site, compare here with eMarketing 101: A little more research and we realize that they are not doing any paid search for their targeted search terms. Here is an example for tofino accommodations. For years, I have noticed advertisers who want to get traffic online by advertising offline. Throughout those years, I have never been able to prove the positive relationship be...
More About: People , Advertising , Offline , Drive , Online

Next Event: Massive Technology Show Vancouver Conference & Tradeshow: April
2008-05-01 00:00:00
On April 1, 2008 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association, will be attending Massive Tech Show in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth in the tradeshow area and you will be able to drop by and ask any question about Search Marketing. Everything you need to know about Starting your own Search Marketing campaign from people who eat, sleep and breathe Search Marketing. Darcy Foster, President of VKIStudios.com will also be present. Massive Technology Show Vancouver will be held at Canada Place in Vancouver (BC) Canada. Here is more about the Massive Technology Show Vancouver: The Massive Technology Show is a three-part, interactive forum that showcases technology to the general business community. This one day event connects business professionals with high tech companies, offering them a chance to learn about new technologies for business in a user friendly environment.
More About: Event

Diamonds West - Discounted Diamonds & Engagement Rings in Langley (BC) Choo
2008-05-01 00:00:00
It is with great pleasure and excitement that I announce a new Search Engine Marketing project with Diamonds West .com to sell their discounted diamonds & engagement rings in the Vancouver area. As part of my role, I will be working closely with Niel ?Diamonds? Westman, owner of DiamondsWest.com and diamonds expert. If you are looking for the best prices for diamonds & engagement rings, look no further and visit DiamondsWest.com today. If you want more information about diamonds or exquisite engagement rings, please contact Niel Westman at niel@diamondswest.com. 
More About: Rings , Engagement

Le National Wins 7-1 Against CFOX and Gives $1,880 to BC Children?s Hospita
2008-05-01 00:00:00
For those who were wondering, Le National won against CFOX last Thursday, February 14. 7-1 was the final score although I heard it was not reported as such on the air of CFOX the next morning. It does not really matter because the point of the hockey game was to give money to BC Children ?s Hospital. As such, we are proud to report that the collective personal donations from the francophone community was $1,880. That?s the actual number that should be remembered. We will do better next year. Une image vaut mille mots: Le National: Winner against the Mighty Fox (CFOX) on February 14, 2008 Here is the link to all the pictures of Le National de Vancouver French hockey team.
More About: Wins

Radié de l?Ordre des Médecins pour Spamindexing
2008-05-01 00:00:00
English translation will follow. L?agence de marketing electronique Skooiz de Montréal rapporte sur son blogue une histoire asser invraisemblable. En effet, le chirurgien plastique français, Philippe Chout, vient d?être radié de l?ordre des médecins pour cause de « détournement de clientèle ». Mr Philipe mettait les noms de ces confrères médecins dans les balises Meta de son site web, technique qui lui permettait de ressortir en très bonnes positions sur les moteurs de recherche. Si vous prévoyez utiliser cette technique pour attirer du traffic de vos competiteurs sur votre site, vous savez maintenant ce qui vous attend. The Montreal Search Marketing agency Skooiz reports on its blog a very interesting story. A French doctor, Philippe Chout, has just been banned from his Doctor accreditation association because he was using his competitors search terms in the Meta tags (meta description & meta keywords tags). He was accused of directing clients to his website that were not...

Monique Trottier Talks about eMail Marketing & Newsletters on Lab with Leo
2008-05-01 00:00:00
Here is a great clip I just caught from Work Industries blog showing Monique Trottier talking about eMail Marketing newsletters. In the 9-minute segment Monique shares with Leo her top tips for creating an effective email newsletter. And she knows what she?s talking about because she?s the force behind the Underwire newsletter: full support for non-techies. The clip was shot as part of the Lab With Leo Show:
More About: Email , Email Marketing , Newsletters

What is SEMPO? An Explanation by Massimo Burgio from SEMPO Global
2008-05-01 00:00:00
As a lot you know, dear fellow readers of the eMarketing 101 blog, for the last year or so I have been actively involved in the promotion of search marketing in Canada through the creation of SEMPO Canada: Search Engine Marketing Professional Organization in Canada. As I prepare the material for our attendance to the Massive Tech Show in Vancouver (BC) on April 01, 2008, which I invite you all to come, I was thinking it would be appropriate to share what SEMPO is and what we are doing to promote search in many countries, including our own. As such, I came across yesterday a good introduction and explanation of SEMPO made by Massimo Burgio, Chair of SEMPO Global , which SEMPO Canada is part of. He explains the advantages of becoming a member and how the organization evolved form the last 5 years. Quite interesting. Here it is:

Phillipe Le Roux: The Internet Has Won its Battle Against Traditional Media
2008-04-25 00:00:00
Let me just start this with a statement: the risk of doing Search Marketing is actually not doing it. According to Phillipe Le Roux, President of Montreal-based Online Marketing agency VDL2 in an article published today in La Presse, talks about how we have reached a critical point where it shows how the Internet has won its battle against traditional media & how we assist at the beginning of a great media revolution. Many other search marketing specialists around the globe concur with his position, where traditional medias are on the verge to extinction. According to Le Roux, the revolution has officially begun and we can already see that the popularity & usage of the Internet is happening at the expense of advertising revenues for print media, TV and radio. Still, Phillipe Le Roux is adamant that traditional media resist with all the energy they have left to preserve their advertising revenues. Conservatism and other factors contribute to accelerate the rate of change. The...
More About: Media , The Internet , Battle , Traditional

Search Engine Strategies (SES) Toronto, Canada - June 16-18, 2008
2008-04-19 00:00:00
Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. I will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I will host an evening session to present the latest accomplishments within SEMPO Canada. For those who may not know, Search Engine Strategies is the premier event about Search Marketing (SEM) technologies and tactics and we are proud to have this show coming to Canada once a year. Organized by two of the world?s leading search authorities, SES Toronto Conference Chairman, Andrew Goodman and SES Global Content Director, Kevin Ryan, this show can help you learn: * How search engines list Web sites for free and through paid placements; * How to get free ?organic? traffic by building a site that pleases search engines and your visitors; * How to efficiently purchase listings guarant...

Google & Virgin Launches Virgle: The First Permanent Human Colony on Mars
2008-04-05 00:00:00
On the same spirit of my last post, April 1 always finds its fair share of April Fool?s Jokes. Google has been well known for sending press releases on new products or new ventures on April 1. The introduction of Pigeon Rank in 2002 was my favorite but you could have a good laugh reading the full collection of Google April Fool Jokes, including the latest one, the launch of an ambitious collaborative project between Google and Virgin called ?Virgle?. Here is an excerpt from the press release: ?Earth has issues, and it?s time humanity got started on a Plan B. So, starting in 2014, Virgin founder Richard Branson and Google co-founders Larry Page and Sergey Brin will be leading hundreds of users on one of the grandest adventures in human history: Project Virgle, the first permanent human colony on Mars .? You can become part of this exciting project by signing up online at google.com/virgle. You can also watch these explanatory clips about how Sergey, Larry & Richard are pla...
More About: Human , Permanent

Register for the QuickLearn Online Marketing & Business Training Series: Se
2008-04-05 00:00:00
While the talented folks at Work Industries are rebranding themselves to Boxcar Marketing , a dynamic clever name to move ideas online, we are again organizing a Search Engine Marketing 101 Seminar on April 11 in Vancouver (BC) Canada and we hope you can make it. Here is some more information about it.  So, do you want to attract more visitors to your website? (who does not want more visitors to their site?) Register for the QuickLearn business training series. Our Friday, April 11 session is Search Marketing 101. QuickLearn: Search Marketing 101 presented by Alexandre Brabant of eMarketing101.net and Monique Trottier of Boxcar Marketing Date: Friday, April 11, 2008 Time: 10:00 am to 12:00 pm Location: Workspace 400, 21 Water Street Vancouver, British Columbia V6B 1A1 Map to Workspace Cost: $150 REGISTER HERE Search marketing is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Most peopl...
More About: Business , Online Marketing , Series , Training

Vancouver QuickLearn Business Training Search Marketing 101: April 11
2008-04-05 00:00:00
As part of the QuickLearn Business Training Seminars, on April 11, Alexandre Brabant, President of eMarketing 101 & Co-Chair Of SEMPO Canada Search Marketing Association, will be presenting a Search Marketing 101 Seminar in Vancouver (BC) Canada. The Search Marketing 101 Seminar will be held at Workspace, 400 - 21 Water Street, Vancouver BC. If you are interested to attend please register online or communicate with Monique Trottier of Boxcar Marketing for more information: Monique@iworkindustries.com or (778) 837-9012 Here is more about the QuickLearn Search Marketing 101 in Vancouver: Search Marketing (SEM) is one of the cheapest, most cost-effective ways to promote your company and drive qualified leads to your website. Most people find search engines to be a mystery. How do I get my website to rank higher in search listings for key phrases related to my business, products or services? Should I consider paying for advertising placement on search engines? Effective searc...

Make Sure Your Domain Name Says What You Do & Leaves No Room for Interpreta
2008-04-01 00:00:00
Those who know me must have got my usual rant at some point on how websites are poorly named. I have been preaching & teaching for years all the steps that lead to making that critical decision on a domain name, your online location that you will be stuck with for years to come. But the steps on choosing a domain name is not the subject of this post. Steve Kellas, worldwide chief online copywriter and also Associate Director for Fjord Interactive in Vancouver sent me this great list of hilarious domain names that were chosen for serious matters. Decision makers must have overlooked a few steps along the way before choosing their name. If you know someone with a bad domain name, a domain that do not contain relevant keywords, please share around. Everyone deserves a good laugh. Enjoy! 1. Who Represents is where you can find the name of the agent that represents any celebrity. Their Web site is http://www.whorepresents.com 2. Experts Exchange is a knowledge base where programm...
More About: Domain , Domain Name , Make , Room , Leaves

Brewster Canada Travel - Train & Bus Vacation Packages Chooses eMarketing
2008-03-20 00:00:00
It is with great pleasure and excitement that I announce a new Search Engine Marketing (SEM) project with Brewster .ca, a large travel corporation based in Banff, Alberta. Brewster has launched 2 web projects, Vacation sCanada .travel as well as VacationsCanada.tv to sell their Western Canada Vacation Packages worldwide. As part of my role, I will be working closely with Robert Hughes, Manager, E-Strategies. If you are looking for the best western Canada train & bus vacations and packages, look no further and visit VacationsCanada.travel today. If you want more information about these web projects, please contact Robert Hughes at rhughes@brewster.ca.
More About: Travel , Train