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Google?s Competitors at Local Level
2007-08-30 19:29:00
It’s good to find that, actually, there are still some other sources of UK traffic than Google . Certainly, for local and regionally based keywords, both WebFinder (those nice people at ThomsonLocal ) and Yell.com are capable of delivering reasonable volumes of good quality traffic. If WebFinder could just cut out a few of its, shall we say, less ...
More About: Internet Marketing , Reach , Competitors

Aargh?Telephone Numbers On Forms
2007-08-10 22:06:00
For years I found the kind of web contact forms that had 4 separate boxes  - each for 2 or 3 digits of my telephone number - extremely irritating. You know, this kind of thing : Now, particularly with enquiries for our Just Accountants website, I am more and more inclined to implement the same thing here. You ...
More About: Numbers , Reach , Telephone numbers , Telephone , Forms

Sorry, No Time For Clients?Must Social Network
2007-08-07 21:30:00
As the director of an online lead generation company, I’m well aware of how many hours one can spend on the internet every day. Much of my online time is spent on these two basic tasks : Things that will deliver more leads for our clients. Things that will generate more clients. I do, however, spend some time reading ...
More About: Social , Internet Marketing , Time , Network , Clients

Here?s A Free Report?Someone Told Us It Was A Good Idea
2007-07-14 00:58:00
One of the 10 commandments of B2B marketing - handed down over, well, a couple of years at least - is that you should give away free reports and guides. This, apparently, is a way of capturing potential clients or something. The idea is this: offer a free guide/report - capture a name and email address ...
More About: Internet Marketing , Free , Report , Idea , Good

I Am Credible?Honest
2007-06-19 23:12:00
One of the most difficult things to do on a website is to establish your credibility and build trust with your audience. After all, many of your visitors will have never heard of you, won’t be impressed by testimonials (after all, these can be faked) and may only visit one or two pages of your site. Thankfully, ...
More About: Internet Marketing , Honest

Where Are My Fruited Tea Cakes
2007-06-17 17:21:00
Sometimes, I’m annoyed by the simplest things. Like using the on-site search at a particular website and not finding a product I know they have. That irritates me beyond all reason. So, typing ‘fruited tea cakes’ into Tesco.com’s own search engine and getting results for tea bags has inspired this blog post. You see, I know Tesco ...
More About: Cakes , Where

The Buying Cycle?Not All Leads Are Created Equal
2007-06-07 21:44:00
It’s a fact of life that not all business leads are created equal. Most businesses buying leads would very much like all the enquiries they get to be looking to make a purchase there and then. And, obviously, I can understand that mentality. Nevertheless, enquiries come in for all stages of the purchasing process. It is ...
More About: Buying , Cycle , Leads , Reach , Equal

Turning Leads Into Sales
2007-05-19 23:22:00
Our own business at Reach 24 is all about generating sales leads for our business to business clients but along the way we’ve picked up a few good tips for converting leads into sales. Here’s one we use ourselves and I would rate this as the single most important thing you can do to convince a prospect ...
More About: Sales , Leads , Turn , Lead

Delivering For Your Clients
2007-05-03 22:36:00
My younger brother, Alex, believes that the most time-consuming and labour intensive parts of any job can and should be automated in some way. And, on the surface, it’s easy to agree. After all, everyone has parts of their job that they don’t enjoy, that take a long time and aren’t necessarily the most creative aspects ...
More About: Clients , Reach , Customer Relations , Elive , Liver

Ecommerce Sites That Just Mess It All Up
2007-04-28 22:38:00
Yesterday, for very differing reasons, I visited two UK online retail sites - one selling goth clothing and t-shirts (www.attitude.uk.com) and one who specialises in clothes for the, let’s say, bigger man (www.bigteeshirt.co.uk). Here’s the thing - I had my credit card out, I was ready to spend the money. In fact, despite the resistance one ...
More About: Ecommerce , Sites , Merc , Mess

The Usability Myth
2007-04-22 23:41:00
The last twelve months seem to have been the time that so-called ‘usability experts’ have risen like the mythical Kraken to tell us lesser mortals how to make our websites, um, usable. Part evangelists, part snake oil salesmen; these so-called ‘expert consultants’ preach the gospel according to Nielsen until they are blue in the face and ...
More About: Internet Marketing , Usability , The U , Myth , Sabi