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SEO Sydney - Search Engine Optimisation News

SEO Sydney - Search Engine Optimisation News
SEO Sydney Blog brings the latest news from the search engine optimisation SEO industry in Sydney, Australia.

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Search Engine Optimisation Position in Sydney
2007-12-05 07:33:00
I was looking at Seek yesterday and I picked up an interesting offer for a search engine optimisation specialist position in 'the largest SEO company in Sydney with offices in the USA, and London' (I did not say it, the ad said it)Skills RequiredThis position requires at least 1 1/2 years experience in organic search and a background in search engine optimization and marketing techniques and strategies, including: - keyword analysis and selection- competitive site analysis- keyword density analysis- optimization of site content- optimization of meta tags- page titles, and descriptions- inbound and outbound link placement- internal linking strategies- site submission. The right candidate also has excellent written, verbal, organizational and time management skills; can work independently and with a team; and is able to quickly learn complex software products.Proficiencies - Analysis, data manipulation and data presentation skills - Ability to multi-task and stay organized - Strong ...
More About: Search , Search Engine , Engine , Search Engine Optimisation

Social Media Network Trends in Australia
2007-12-02 06:53:00
The last post on the social media network had a strong focus on the US market. I have made some further researches and found more information on what is actually happening in Australia . While the data is different, the information below provides a more accurate view of the Australian Social Network marketAs shown on the graph, the Australian market shares similar trends with the US market. However the magnitude is quite different. Facebook's audience has skyrocketed in the last couple of months with a 400% growth since June 2007, while MySpace has not grown much. In the last couple of months, Facebook has even taken the second position leaving Bebo behind.My Space is leading with larger audience, but the trend might change if FaceBook keeps growing at the same pace.
More About: Media , Trends

Best of the Web Directory Discount
2007-11-29 23:14:00
Best of the Web directory offers 15% discount on their advertising offering which includes business directory submission. You can benefit from the offer using the coupon code: WIN10K.At the same time you can enter a competition to win $10 000.This is the last day to enjoy this promotion, so be quick...
More About: Directory , Discount , Rect

Top 10 Social Media Networks
2007-11-28 07:55:00
With the strong increase in popularity of social networking tools an it becomes more and more important to consider these channels in any online strategy. Nielsen Online published in November 2007 the top 10 rankings for social media websites. Even if the study has a focus on the US market, it still help to have a better understanding on which services are more popular and therefore where to focus your efforts.Even if Facebook has gathered most of the attention, MySpace is still largely dominating the market in terms of members. Facebook has however recorded a huge 125% growth compared to last year. The largest growth (189%) has been recorded by Linkedin, the professional networking tool.Although useful, the Nielsen study does not identify the level of activity of the members, which could reveal another dimension and would probably change the current ranking. Highly involved members, who communicate inside and outside of the network,bring more value.Looking at reputation management ...
More About: Social , Media , Networks

Search Engine Bootcamp Seminar in Sydney
2007-11-26 02:06:00
The Search Engine Bootcamp seminar is in Sydney this week, on the 29th November at the Four Points by Sheraton in Darling Harbour.The Seminar will cover the topics outlined below:- Keyword Research- Copy Writing and Duplicate Content Issues- Creative Management- Landing Page Optimisation - Social Media Marketing - How to manage an SEO implementation- The Jargon of Search Marketing- Universal Search- Online Reputation Management- Maximising Google Adwords "Quality Score"The price is a little bit more expensive than the Search Engine Room at $595 +GST.

Where are the SEOs?
2007-11-21 09:40:00
I have not published any fresh news for a while. Sorry about that, but I have been really busy with client work for Christmas... Talking about Christmas, the festive season is also starting, which mean a bit less time in front of the computer and more time to socialise and meet people in your industry. If you are looking for a job or looking for new employees, it is probably a good time to meet people in a relaxed athmosphere.The Australian industry is not huge, but there are plenty of places to meet your peers competitors, potential clients/employee/employers so make you choice:Search Engine RoomSearch Engine Room is an PPC/SEO Conference which gathers industry agencies, clients and more... The last event was actually two days ago, so might have to wait a little before the next one.Search Engine BootcampReally similar to Search Engine Room, the next event is on the 29th of November. You can still book, it is $595 + GSTClickaholicsIf you are looking for a relaxed/party athmosphere, ...

Universal Search landed in Australia
2007-11-13 07:32:00
The popular Universal Search from Google has finally arrived in Australia . After a launch in May in the US, Google has decided to bring the Universal Search in the Australian market. You might have noticed that Google Maps are now intergrated in search results when you search for a regionalised phrases. Progressively Google will integrate other media such as Image, Video, RSS feeds and so on in the search results.If you type 'John Howard' in Google.com.au, you will notice that the search results include news releases, images and blog results... Welcome to the Universal Search.What is Universal Search?Universal search is not a new concept. Back in the 90's Altavista proposed a universal search approach with its search engine. Ask.com has also pionneered this approach before. Universal Search provides more 'blended' search results. Instead of providing text-based search results, Google aims at intergrating Video, Blogs, News, RSS feed, Images. According to Google Australia's Pr...

Universal Search landed in Australia
2007-11-13 07:32:00
The popular Univers al Search from Google has finally arrived in Australia . After a launch in May in the US, Google has decided to bring the Universal Search in the Australian market. You might have noticed that Google Maps are now intergrated in search results when you search for a regionalised phrases. Progressively Google will integrate other media such as Image, Video, RSS feeds and so on in the search results.If you type 'John Howard' in Google.com.au, you will notice that the search results include news releases, images and blog results... Welcome to the Universal Search.What is Universal Search?Universal search is not a new concept. Back in the 90's Altavista proposed a universal search approach with its search engine. Ask.com has also pionneered this approach before. Universal Search provides more 'blended' search results. Instead of providing text-based search results, Google aims at intergrating Video, Blogs, News, RSS feed, Images. According to Google Australia's Pr...

SEO Clients Archetypes
2007-11-11 07:17:00
Last time I was looking around SEO blogs, I found a pretty funny (and useful) article on typical SEO Clients . The original post is from SE0 2.0 onreact but I have added a few client's profile that I have noticed in Australia1. The control freakone: He wants to have full control over the process even when he does not know anything about SEO. This type of client need explaination for every small details and will tend to call all the time to change tiny details in the SEO proposal.2. The quick one: Wants you to start right away, assuming he is the only client you have but in most cases very slow to pay.3. The busy one: Once you are done with a step and need info for the next step, he will need weeks over weeks to reply.4. The PPC client: Prospective clients who do PPC, especially Google Adwords are not ashamed to tell you how many thousands Euro or Dollars they spent for completely automatic ads in search results but they will cringe at paying you 500 for your hard work.5. The calling...

SEO Clients Archetypes
2007-11-11 07:17:00
Last time I was looking around SEO blogs, I found a pretty funny (and useful) article on typical SEO Client s . The original post is from SE0 2.0 onreact but I have added a few client's profile that I have noticed in Australia1. The control freakone: He wants to have full control over the process even when he does not know anything about SEO. This type of client need explaination for every small details and will tend to call all the time to change tiny details in the SEO proposal.2. The quick one: Wants you to start right away, assuming he is the only client you have but in most cases very slow to pay.3. The busy one: Once you are done with a step and need info for the next step, he will need weeks over weeks to reply.4. The PPC client: Prospective clients who do PPC, especially Google Adwords are not ashamed to tell you how many thousands Euro or Dollars they spent for completely automatic ads in search results but they will cringe at paying you 500 for your hard work.5. The calling...

News from the Big 3: Blue Freeway, Photon and Q Ltd
2007-11-07 04:05:00
The 'big 3' interactive marketing groups that have purchased a quite a few Australian online marketing companies in the next couple of years are keeping the same pace...Blue Freeway The Sydney based digital marketing group that acquired Clear Light Digital and Cogentis, continue its impressive expansion. After acquiring 22 companies in the last 11 months, Blue Freeway expect to expand at a 2-company-per-month pace until June 2008. Blue Freeway is mainly looking outside of Australia and especially in Africa, Asia and the Middle East. Blue Freeway have also launched their new intergrated interactive program called Blu, which allow managing each aspect of digital marketing from a single interface.Photon GroupPhoton Group has reinforced its presence in the UK with a third acquisitions. Photon Group purchased the PR firm Frank Public Relations for $18.5. Photon Group has also finalised teh acquisition of the Found Agency. Q LtdWith a more 'Australian' focus, Q Ltd has improved its onl...
More About: News

15 % Discount on Keyword Research Tool WordTracker
2007-10-31 23:25:00
WordTracker the famous keyword research tool is offering 15% Discount on the purchase of an annual subscription until the end of November if you use the promotional code: us-annual-15Wordtracker is one of the best tool for search phrases research for SEO and Paid Search and help you to: * Optimize your website content by using the most popular keywords for your product and services * Generate thousands of relevant keywords to improve your organic and PPC search campaigns * Research online markets, find niche opportunities and exploit them before your competitorsIf you want to take advantage of the offer click here
More About: Keyword , Tool , Keyword Research

Google Geek Night Sydney
2007-10-30 11:05:00
Google Australia hosted the first "Google Geek Night " this evening at the Google Australia headquarters in Sydney , where The Google team presented the new and not so new Google products through multiple presentations. While highly focused on presenting (and selling) you the multiple ways of spending your media budget on the Google multiple networks, it was great to have update on Google product protfolio. Some presentations were really interesting and gave a lot of insider tricks to optimise your online advertising campaigns.Google also seems to push the monetisation of You Tube after the recent release of the Australian You Tube The great thing about Google is that the team is friendly,knows really well what they are talking about and are also pretty keen on answering your questions without trying to keep too many secrets. I came back with loads of well done brochures and booklets which explain most products functionalities.Among the presentations, the Google Adwords and the Google...
More About: Google

Google Page Rank Update?
2007-10-29 00:25:00
After reading the Sydney Morning Herald and many SEO/SEM blogs, It seems to be confirmed that Google has performed a new Page Rank Update over the last couple of days.Many search engine marketing blogs and major newspapers (Washington Post, Forbes etc..) and publishing network (Weblog Inc) have been penalised with a Page Rank drop.SEO Sydney Blog has however noticed a serious improvement from a PR:0 to PR:3 and seems to confirm the effectiveness of our link building strategy.The last major Google Algorithm update took place in Mid-July and aimed at decreasing the value of links originating from 'bad neighborhood' and irrelevant websites.This new update seems to be more focused on Paid links and mass-linking strategies. Search Engine Journal made the following hypothesis on the reasons:* Paid Linking : The easy excuse is that they’re targeting paid links, but not all sites which experienced the drop sell or buy links. * Mass Linking : Do we link out to too many sites via Blog ...

YouTube Australian Edition
2007-10-23 12:59:00
Google-owned YouTube has launched the Australian Edition of the famous video sharing website. The localised homepage offers Australian-related content and the ability to connect directly with Australian users.Among the content providers, the big broadcasting networks ( Seven, Ten, Nine, ABC and Sky News) were the first to sign up, followed Faifax Media and all six political parties...This should be really useful to take full advantage of Google's Universal Search..
More About: Youtube

Link Building with Paid Blog Review
2007-10-19 11:35:00
Last month, we reviewed the advantage of using Blog marketing to increase your link popularity. I have recently found on SponsoredReview s.com a great article that gives you the 5 main advantages of using blog marketing for link building purpose:1. Link s Embedded in Content are Very Powerful!If your trying to increase your search engine rankings though link building, there is nothing better then a link embedded in content. Why? because the search engines have created algorithms that give more weight to links appearing to be natural. The idea is that links embedded in content are more trustworthy because they are probably there to be of use to the reader, rather then just purchased for search engine rankings.2. Links on Relevant Pages/Sites Rock!The search engines also look at the topic of the page the link is on to determine relevancy. If the subject matter of the page compliments the subject matter of site being linked to, the link is more valuable. Sponsored Reviews are focused on ...
More About: Building , Link Building

SEO Training with Aaron Shear in Sydney
2007-10-16 11:41:00
On the 20th of November, Search Engine Room is hosting a search workshop featuring Aaron Shear, a leading north american search marketer. Aaron Shear spent several years as Global Director of SEO for online giant Shopping.com (an Ebay company), and has a deep understanding of the commercial imperatives behind Search Marketing and Optimisation.The workshop will cover all aspects of modern search marketing, from practical hands-on information through to top-level advice on how marketers and online business owners can deploy Search as the primary driver of their e-commerce and e-marketing strategies.It will suit people who already understand the basics of Search and include: * Sales-Driven Search Strategies * Customer Conversion * Best in Class Case Studies * Google Ranking Updates * Site Security * Linking Strategies * Integrating Search Into Other Digital Marketing Disciplines * Search Budget Allocation * Balancing SEO and SEM * Measuring Return On Inves...
More About: Sydney , Training , TRAI , Raining

IProspect in the Australian Search market
2007-10-13 05:05:00
Iprospect, the global search marketing agency owned by Aegis has launched their Australian activities last August. Iprospect provides SEO, SEM, web analytics and online PR activities.According to Ipropect CEO David Holmes, Iprospect expect taking advantages of "missed opportunities" to capture 10% of the search market in Australia. Holmes thinks that The Australian search market is underserved by search agencies. David Holmes thinks that major Australian companies are sometimes not willing to work with small agencies and therefore Iprospect will fill the gap.As well as driving business, Ipropect will also bring a lot of market knowledge to the Australia search market.
More About: Market , Search , Prospect

SEMPO Survey on SEO/SEM Salary
2007-10-09 01:01:00
The Search Engine Marketing Professional Organization (SEMPO) has put up its first salary survey of in-house search engine marketing professionals.The survey is open to all in-house SEM professionals, SEMPO members as well as non-members. Respondents may be working on organic and/or paid-search, and they will remain anonymous when taking the survey.“We want to engage as many in-house professionals as possible in the survey in order to get the most complete picture we can of the compensation landscape in the rapidly growing SEM field,” says Duane Forrester, co-chair of SEMPO’s In-House SEM Committee.SEMPO is running the survey through October and possibly will continue it into November. Results of the survey will be published in November.Among the data trends SEMPO hopes to map are the overall salary range of SEM jobs, from entry level to executive; salary variations by geographic markets, the total compensation package beyond salaries, such as bonuses, benefits and perks; SEM ...
More About: Survey , Salary

Online Advertising Industry Figures
2007-10-06 05:32:00
Online advertising again set new records in the first half of this year, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Revenue for the first six months of the year came to almost $10 billion, marking a 27% increase over last year, according to a report released this morning. Search accounted for almost $4.1 billion -- 41% of the total and more than any other type of ad format. While paid search has played a big role in the growth of online advertising in general, the report indicates that search's role is becoming even more important. Last year, search garnered a slightly lower share -- 40% of the total. Led by spending in rich media and video ads, display ad revenue also increased to nearly $3.2 billion, or 32% of the total. Last year, display revenue totaled $2.4 billion, or 31%.In other categories, classifieds lost market share, coming in at $1.7 billion, or 17% of total revenue, compared to last year's 20% ($1.6 billion). Email held relatively ste...
More About: Industry , Online Advertising , Online , Figures

Free Directories for Link Building
2007-10-05 01:00:00
Free directories can provide cost-effective results in your link building strategy. You can find below a list of useful and high-quality directories:- BlogLookup!
More About: Building , Link Building , Free , Link , Directories

Discount on Paid Links
2007-10-05 01:00:00
SEO Sydney regularly provides discount on paid links and directory submissions. For October, we have a double-offer for you:15% Discount on Best of the Web DirectoryFor 2 months, Best of the Web directory offers 15% discount on their advertising offering which includes business directory submission. You can benefit from the offer using the coupon code: WIN10K.At the same time you can enter a competition to win $10 000.15% Discount at Text Links AdsText Link Ads is a link buying service, which has proved to produce significant results. As the cost of the service is quite expensive, do not hesitate to take advantage of a 15% discount for this month with the following coupon code: holidays
More About: Paid

Implementing SEO in large corporations
2007-10-02 02:30:00
In August, we discussed if SEO is mainstream in Australia. It has been noticed that there are still a couple of barriers that prevent the full implementation of SEO among traditional businesses.Making SEO changes in a small company can be hard. You have to talk to the developer, the marketing manager and try to coordinate their work. Imagine making changes on IBM's websites, talking to hundreds of people located at each side of the world... Pretty hard thing to do!Stephan Spencer interviewed Mike Moran, IBM's Search Marketing Engineer about the unique challenges that mega-corporations have related to SEO implementation.You can find below an overview of Mike Moran's tactics to deal with SEO implementation in large corporations:Get the people to do the right thingSearch engine marketing activities are hard to centralise, especially in large corporations. There is one team responsible for the web development, one team for writting the copy. According to Mike Moran, you need to coord...
More About: Corporations , Large

New SEO Reporting Tool from Australia
2007-09-26 11:10:00
An Australia n Sydney based company, DIY SEO Live has recently released a SEO tool package. The package includes a set of SEO tools, which generates comprehensive SEO Reports to evaluate the effectiveness of your SEO activities. There are 3 type of reports included in the package:SEO AnalysisThe SEO Analysis report will help you to evaluate your website's SEO Friendliness. The report includes a wide range of valuable information such as broken links, missing META tags, or Title tags. The SEO Analysis tool also provides details on hard-to-reach pages and incorrectly displayed images.SEO LinksThe SEO Links tool will give you all the information you need to measure your website link popularity. The tool identifies how many websites are linking to you and which websites are linking to your competitors. The information provided is essential for developing and maintaining your link popularity and increasing your website search engine rankings. Based on the results you will be able to impr...
More About: Tool

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