SEO Sydney - Search Engine Optimisation News

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5

Australian Blogging Conference 2007
2007-09-25 12:01:00
The first Australian Blogging Conference will be held on 28th of September (this Friday) at the Queensland University of Technology in Brisbane.The Australian Blogging Conference 2007 is inspired by David's Winer BlogCons in the US.Instead of lengthy presentations, the conference will be more discussion-based with a discussion leader as a moderator. The conference will cover many issues raised by the emergence of the blogosphere including the politics of blogging and the legal issues behind blogging. Among the speakers: many fellow researchers from the Queensland University of Technology, some politicians, lawyers and a couple of recognized bloggers.The Australian Blogging Conference is a great initiative that contribute to promote the online industry in Australia. If you want to attend, feel free to register here

Powerset Launch to Public
2007-09-24 11:03:00
Last July, we wrote an article on the new search engines in development. One them is Powers et, which uses a technology based on natural language instead of using keywords.Powerset has been launched to an handful of people at the TechCrunch40.If you want to be among the first to use it, visit the Powerset website and register
More About: Public , Launch

Find a SEO position in Australia
2007-09-24 09:59:00
If you are looking for a SEO position in Australia , a new SEO jobs portal has been created by SEO Vacancies. The website has a strong focus on SEO, SEM and PPC Jobs. SEO Vacancies also serves the UK, USA and Canada. According to one of the founder,Paul Griffiths:"The site is designed to be fresh and easy to use with plans to add RSS feeds and a forum at a later date. In the meantime jobseekers can subscribe for free, upload their CV; search and apply for vacancies; upload photos and write covering letters and even and register to receive jobs via email the moment that they are added." So if you want to find your next SEO position in Australia or to try your luck in the UK, this is the first stop.
More About: Find , Position

Blog Marketing for SEO - Part II
2007-09-17 10:59:00
At the beginning of the month, we wrote a post on the advantages of blog marketing services for SEO purposes. According to SEA experts, this new way of marketing your website seems to be the next new eldorado for SEO and advertising.Rand Fishkin from SEOmoz has investigated the value of links from blog marketing. He interviewed a panel of search engine experts from Google, Yahoo, Ask and MSN on the topic. All agreed that paid links from blog reviews have a good impact on your rankings if they originate from a blog with relevant content. While traditional paid links can have a discounted value, links from blog reviews seems to seen as highly regarded by searche engines. Gareth French from Search Engine Standard even compare blog marketing with directory submission. He identified that links from blog reviews are more powerful than links from directories for the following reasons:"Here’s how paid posts - by the right bloggers - actually add value over directory submissions:1) primar...
More About: Marketing , Blog , Blog Marketing , Part

Facebook's SEO: Grand Opening to Search Engines
2007-09-15 02:00:00
Facebook, the social media network, which has recently created a frenzy among Australian is opening its users profiles to search engines. The 30 milions users profiles will be accessible from search engines compared to the 25 000 , which are currently available.Facebook will join the 'open to search engines' social network group already made of MySpace, Orkut and Linkedin. Unlike MySpace and Orkut, Facebook claims to put more emphasis on user privacy protection. Facebook users will have the option to display a public profile, while some information will remain private.Facebook has been accused of costing more than $9 Billion a year to Australian businesses due to the amount of times employees are spending on it. Facebook's SEO means that it will be even easier to find people and therefore even easier to spend more time on it... A more positive note for advertisers. Facebook's grand opening aims at targeting the masses and therefore is expected to increase the number of users. W...
More About: Search Engines , Search , Opening , Engines , Grand

SEO Specialist - Sydney
2007-09-06 09:19:00
Downstream Marketing is looking for a Search Engine Optimisation Specialist.Requirements:- 2/3 years SEO experience preferred but not essential- Background in HTML, PHP, .NET, MYSQL- Excellent written skills- Good management experienceActivities- Driving SEO processes- Keyword Research- Auditing Websites- Reporting- Client Management- Team ManagementKey RequirementsThe role would suit someone with a background of website development who is already doing SEO at a high level with regard to web design. You will have good communication skills in order to communicate effective change with our clients. BenefitsThere are excellent career prospects for the right individual. Our company already works with large Blue Chip clients servicing their SEM requirements and is looking to grow an in house team to service the growing need for their SEO requirements as well.You will play a pivotal role in setting up processes and liaising with clients to implement them.Our environment is a young company...
More About: Sydney , Cialis

Blog Marketing for SEO
2007-09-03 13:20:00
A great option to generate quality backlinks to your website, is blog marketing. Blog marketing is pretty simple and is really similar to traditional advertising network. Blog marketing services do not offer space where you can place your ad, but they do give the advertiser the opportunity to have a blogger reviewing the advertiser's products or services. Blog marketing is more genuine than traditional advertising.Advantages of blog marketing Most blog marketing services offers blog post with direct links pointing to your website for $10 to $50, which is really cheap compared to directory submission.The main advantage is that you have control over the anchor texts for your links, which create amazing opportunities for SEO. As the links are embedded in text, there are obvisously seen as valuable by Google. Another advantage, is that you can select topic realated blogs,where your review will be published. Lets say you are a travel website and want to generate more links from travel r...
More About: Marketing , Blog Marketing

Free Google Gadgets for SEO
2007-09-03 12:38:00
Aaron Wall has released a couple of useful free seo tools with the recently popular Googl e gadgets. Google Gadgets are XML programs that allow integrating interactive content in a web page.The SEO Google Gadgets allow you to conduct backlink check and keyword research directly from your IGoogle or even your own website.The tools are available for free on the SEO Book websiteFor more information on SEO, you can have a look at Aaron Wall's SEO Book. It is great updated book, which cover all the aspects of SEO
More About: Free

Salary for a SEO/SEM Position
2007-08-29 13:04:00
To provide more information on the previous article about seo jobs salaries. I have done some research and found a great article on ClickZ dealing with the topic. It is actually an interview. Even if the focus is more US, the content is interesting to get an idea on the average salaries for different SEO roles.Q. What's considered a typical salary range for non-management and management positions in the SEM industry?A. I sort of addressed the money question early last year, but that was specific to how much someone could expect to earn in a corporate SEM position. As far as SEM agency salaries go, earning potential is, for the most part, "commensurate with experience." Consequently, many firms seeking SEM professionals don't post salary details in job listings.Based on information gleaned from the few firms that publish salary ranges in their job openings, several compensation trends appear. An entry-level SEM position tends to range from $30,000 to $45,000, for example. I did com...
More About: Salary , Posi , Position

SEO among the Top 100 Online Retailers
2007-08-28 11:09:00
At the beginning of the month we discussed if SEO is mainstream in Australia. While there is no comprehensive figures to quantify the real state of the SEO market, it seems that SEO is still in the emergence phase. Internet savvy companies are getting there, whereas traditional businesses still need a kick.The results of a recent study, which analyses the degree of optimisation of the Top 100 online retailers, demonstrated that 60% of the Top 100 online retailers are considered optimised to well-optimised. The other 40% are considered moderately to not optimised.Even if the results are arguable, the study demonstrates a good overall level of optimisation among online retailers. However, the study is focused on the top 100 retailers and ignore small websites. As leaders, I would expect the Top 100 to be all optimised, at least a little. An interesting aspect of the study would have been to measure the optimisation among smaller websites.It would not be surprising to have very differe...
More About: Online , Tail , Retailers , Retailer

SEO/SEM Assistant Position
2007-08-27 11:16:00
If you are looking for a SEO/SEM position, here is a job for you A global full-service media company is looking for a search engine marketing assistant. The company is looking for a graduate with little to no experiencein search engine marketing.The company is ready to provide on-going training.Key responsibilities• Responsible for implementation and delivery of paid search campaigns• Generation of reports for paid search and search engine optimisation campaigns• Undertake preliminary stages of search engine optimisation projects including analysis and research• Assist in creation of PowerPoint presentations to support new business proposalsSEO/SEM Skills requirements• A logically-minded University graduate with a strong analytical focus• Interest in the Internet / Search Engines• Fluency in Microsoft Applications (Excel, Word and PowerPoint)• Excellent communication and language skills• Desire to learn new skills and technologies• Any experience with Search Mark...
More About: Posi , Assistant , Position

Discussion on SEO in the Sydney Morning Herald
2007-08-23 06:47:00
A nice long article from the Sydney Morning Herald about the different aspects of search engine optimisation. The article covers area such as Black hat search engine optimisation and some other necessary evolutions in the industry.The Sydney Morning Herald has also made a good effort on including Australian SEO professionals.
More About: Discussion , Disc

Digital Media & SEO Recruitment Agencies in Australia
2007-08-23 06:00:00
The internet marketing industry in Australia is still young and clear paths to find a job in the SEO industry are not well established yet. It is not always easy to find companies that recruit or to find the specialised recruitment agencies.To make it easier, we published an article on how to find a SEO job in Australia (Late July 2007). The article provides good resources on where to look for these jobs.This month, we have gathered a list of recruitment agencies specialised in the digital and interactive media. Even if those agencies are not clearly labeled as 'specialists in SEO Jobs', they often have jobs ads for SEO and search engine marketing jobs.ICURRecruitment consultants specialising in Media Sales, Advertising, Marketing and Creative Services recruitment and selection roles for the online industry.Zembi ConnectProgressive Digital Recruitment business with a global approach. Zembi Connect has a significant experience in the Digital space working across creative agency, me...
More About: Agencies

Google vs. Yahoo - Yahoo wins!
2007-08-15 10:17:00
According to the recent American Customer Satisfaction Index Survey Results Yahoo is going up, while Googl e is going down.Yahoo beats GoogleThe ACSI survey aims at measuring the overall customers satisfaction for the services offered by the major search engines. The results show that Yahoo beats Google by one point with respective scores of 79/100 and 78/100.The comparison against last year results, shows that Yahoo jumped by 4%, whereas Google dropped by 3.7%. Marketing and Strategic choices are the main issuesThe major reasons attributed to the results is the fact that Yahoo tends to provide a better presentation and marketing of their services. Yahoo ahs recently changed its platform and introduced a new search engine marketing platform, whcih it likely to have influenced the results.However people seem to a bit bored about Google. The search engine page has had the same structure for at least 5 years. The services offered by Google are not clearly presented. Even if Gooogle's p...
More About: Wins , Yahoo!

15 % Discount on Links
2007-08-15 02:12:00
If you have ever thought of buying links to increase your search engine rankings results quite quickly, the guys at Text Link Ads can help you with that! They have a large inventory of websites, where you can add your link to. The service is quite costly on average $25/month/link, but it can be really useful if you want to get easy win in search engine rankings.In August you can get a 15 % discount on the all life of your links if you use the coupon code: august when you process your order.So if you have planned on buying links in your link building strategy, this is a great opportunity!If you do not want to spend your budget on paid links, there are plenty of free link directories. However the results might not be as quick.
More About: Links , Discount , Disc

Is SEO Mainstream in Australia ?
2007-08-07 11:19:00
Depending on who you are asking this question to, you would get two very different answers, which will reflect the current state of the market.If you are an online marketer, a website owner or even better a SEO consultant, i would highly suspect you would reply with as strong and clear yes. Fair enough! SEO has been around for a while. Back in the 90's some sort of SEO emerge and is now a recognised online pratice. Well that is true if you are in the industry, but there is still a strong misunderstanding or even worst a strong lack of knowledge among traditional business owners and marketing managers. Many Australia n banks, Credit Card companies and Mortgage companies (to quote only this part of the iceberg) do not have their websites in the first search engine results pages... If you are approaching them with a nice SEO proposal, they will probably look at a you and say. Well that is really interesting, but we are doing paid search, we are on top of search engines results page and...
More About: Mains

25 % Discount on Best of The Web Directory
2007-08-03 01:00:00
Best of The Web directory offers a 25 % discount of all directory submission and sponsorship advertising. Use the promotion code : SIZZLE25.It is the biggest promotion of the year and it will end on the 31st August 2007
More About: Directory , Discount , Disc , Tory , Director

SEO Guide
2007-07-27 12:27:00
Search engine optimization and search engine marketing offers great opportunities to market a business, however it is important to find out which one is the most suitable in terms of results and return on investment. SEO Sydney has already made a comparison of both search alternatives.An Arizona SEO agency has also developed a 5 part SEO/SEM guide which explains in a simple but exhaustive manner the benefits and main advantages of each alternative. The SEO guide takes you through the most important concepts you need to know about search engine optimization and search engine marketing.The first lesson helps you with the keyword research. The guide describes how to select the most important keywords for your business and also provides you with free tools to conduct the research such as Wordtracker.The guide also explains the on-page factors. This part is actually quite interesting as it covers the most important concept to make sure that the page of your website will rank high in sear...
More About: Guide , Guid

SEO Job - Senior Search Engine Specialist (SEO/SEM)
2007-07-25 11:55:00
ONLINE –Senior Search Engine Specialist – SEO / SEM DIGITALDo you possess experience in the SEO / SEM field & now are looking for the next step in your career?We are currently recruiting for a Senior Search Engine Specialist who comes from EITHER a SEM or SEO background.As a Senior Search Engine Specialist you will oversee the SEM / SEO operations for the existing agency clients and also assist in the pitching for new business. You will be the Search champion, and will be supported by a Regional team of Search professionals. Your day to day duties will include the management and optimisation of both Paid Search and Search Engine Optimisation programmes for clients, taking day-to-day responsibility for their operation and managing them to meet clients' performance targets.You will plan, execute, analyse and optimise clients' paid search campaigns; analyse and optimise client websites, making recommendations to increase search engine traffic through improved organic search engi...
More About: Cialis

How to find your SEO Job in Australia
2007-07-23 13:05:00
Finding a SEO Job in Australia is not hard at all. The search industry is booming. According to Frost & Sullivan (Jan 2007) Australian companies are predicted to spend over $975 Milion in online advertising spend... SEO Companies are activelly recruiting , and the salaries are growing... Maximising your opportunities to find the best SEO jobs requires applying your knowledges of search...Classified websites There are a lot of classified websites, which display SEO jobs advertisement. The most famous in Australia is Seek. There are a lot of ads regularly updated. This is a good option to find a job, but the competition is fierce. Alternatively MyCareer offers a large number of ads as well. Do not forget to look up Gumtree, which has SEO ads sometimes.SEO Companies You best chance to find your job is to contact the Australian SEO companies directly. Most of them are recruiting constantly and have ads on their websites. They are pretty easy to find, just type 'search engine optimisati...
More About: Find

New Search Engines: Is SEO under threat ?
2007-07-23 10:53:00
The search engine world is changing quickly! While an handful number of search engines are gathering 97% of the search engine market. Many small search engines are trying to challenge the major players with new searching technology. PowerSet: Natural LanguagePowerset is one of those new search engines trying to break through. Powerset has been developped by the PARC (Xerox's Palo Alto Research center), which contributed to major computer based innovations. Powerset search technology is based on natural language instead of keyword based. In order words, the search engine aims at understanding the meaning of the sentence instead of just matching the keywords.On top of that, Powerset features a user based evaluation technology, which will take into account the search engine users opinions to evaluate the relevancy of the results.IRazooIRazoo is another new comer from Houston. IRazoo aims at exploiting the search engine users ability to evalate Results relevancy. It is therefore a mix ...
More About: Search Engines , Search , Engines , Under , Threat

SEO for Flash Websites
2007-07-19 11:59:00
I have been recently contacted by a Flash developer friend to advise on the search engine optimisation for a Flash website. My first answer was that Flash websites are not search engine friendly. if Google can read some of the content in Flash, it is impossible to optimise the Flash content. As the keywords he want to be ranked for a pretty popular it would be almost impossible to be able to achieve good rankings.I am asked the question around and search the internet. Most SEO consultants simply turn their back when they hear the words SEO and Flash together. There is a common belief that Flash websites are harldy optimisable. It is actually true, but instead of trying to find solution SEOs (including myself) will recommend to remove the Flash and move to a HTML based website. HTML is the golden child and Flash the delinquant. Based on that many SEOs do not even want to look for more and jsut give up or try to make their client change their way.Build a HTML and a Flash Website Howev...
More About: Websites

SEO Sydney Blog: Advertising Opportunities
2007-07-17 09:48:00
SEO Sydney Blog offers innovative and cost-effective opportunities for search engine marketers and seo agencies. SEO Sydney in figures - 280 visitors/month growing rapidly- Highly targeted audience of Australian SEO professionals.- Recently quoted in The Australian- Predicted PR3- First page rankings in Google for "seo jobs in Australia" and many others Post your offer on SEO Sydney BlogIf you want to be featured in SEO Sydney Blog, or post your latest offers or events, we are offering Post Advertising :- Cost-effective: Only $20 per post- Easy: You send us the information, we write the post for you. You still have full control of the content- Good for your rankings: The post includes permanent direct links to your website, which will increase your website raning in search engines...
More About: Opportunities , Vert

Search Engine Bootcamp in Melbourne
2007-07-16 12:17:00
After a trip in New Zealand, The Search Engine Bootcamp (SEO Training) is having its Melbourne edition on the 9th August 2007 at the Rydges Carlton Hotel. This edition is a bit special because they have Bruce Clay as a special guest. Bruce Clay will hold a one hour session on SEO, which will definately be worth going. The workshop will also cover the usual SEO and SEM topics. The price for the Search Engine Bootcamp workshop is $595.00, which includes:- 1 month free subscription to Trellian Keyword discovery - Free podcast of the event with speakers note.

Google Algorithm Update
2007-07-12 11:07:00
The SERPs in Googl e have changed quite a lot in the last couple of days! A number of websites have litteraly disappeared from the top pages,whereas others have jumped to the top... Well it seems that Google has updated their alogrithm or has implemented a big data refresh on the 5th June.According to Matt Cutts blog, Data refresh should have a low influence on the top results of the SERPs and therefore the changes occured are more likely to be a result of a new Google Algorithm update.The last one took place Mid May, with a strong focus on backlinks value. However this one seems to give more value to website age. Indeed it seems that this factor receive a lot of weigh. As a result Google will give more value than ever to an old website. In terms of backlinks, Google has reinforced their ability to evaluate relevant and natural links over low quality and 'artificial' links. Therefore a website with a low volume of relevant link will probably win over a website with a large volume ...
More About: Update

Negative SEO: Think Outside the Box!
2007-07-11 12:28:00
Your website does not rank for the keywords relevant to your business, your traffic is low... On the other hand your competitor is catching a huge share of your online business as a result of its prime position in the major search engines...Well you probably need a really need to do some serious search engine optimisation to gain these market shares back. However lets say your competitor has a page rank of 7, a well optimised website, which is 10 years old and a follow a constant link building strategy to maintain is position. Think outside the box!The most obvious thing is to try to make you (your website) stronger to beat the competition. However, it sounds a little like breaking a mountain with a hammer type battle. You will spend time and money trying to catch up and it will probably takes a couple of years before you reach a proper level if you ever manage too. Waiting for that time, you will probably keep on losing market shares so that when you will be in a top position, your...
More About: Negative

SEO Jobs - Average Salaries
2007-07-08 05:19:00
The demand for qualified SEO professionals is booming in Australia. Many agencies are looking for experienced professionals, but cannot find the right people. SEO companies are also forced to advertise jobs targeted at IT professionals or marketing professionals offering them to be trained as SEOs.Recruitment agencies are also fighting to attract qualified SEO applicants as the offer is limited.The good thing if you are a SEO consultant is that the salaries are risings. Earlier this year, The Australian has published and article quoting huge salaries for qualified SEO consultants. These figures seem to be a little bit over-exagerated, but they demonstrate that wages are rising in Australia.Looking at our UK cousin, the same trend can be identified. According to UK IT Jobs Watch the average salary for SEO Professionals has increased by more than 10% in the last 3 months compared to the same period last year. The current salariy is £31,947 per year, which is the highest level since 2...
More About: Average

SEO vs. SEM - Which one to choose from?
2007-07-05 11:57:00
Many marketers and media buyers has demonstrated their preferences for SEM (PPC Advertising) over Search Engine Optimisation (SEO). In June, the Australian has revealed that Paid Search represents around 47% of total advertising spend as a result of a 51% growth rate in the last 3 months.The frenzy of SEM has contributed to leave SEO (Search Engine Optimisation) behind in the race for online results... However, is it the right strategy? To answer this question, let's examine both options using the popular SEO vs. SEM - Generating TrafficOne way of evaluating online marketing initiatives, is to look at their repsective ability to generate traffic.A study conducted byIProspect has demonstrated that 60.5 % of search engine users find the natural search results more relevant than paid search. If we consider relevancy as the only factor responsible for clicking on a listing ( there are obviously more than one), the natural search, generated by SEO, is highly likely to win the battle. Th...
More About: Choose

SEO Trainee Job - Sydney
2007-07-01 11:45:00
An Australian search engine optimisation company is looking for a Search Engine Optimisation Trainee to support the existing team. The company does not require you to know everything about SEO as some training will be offeredKey RequirementsThe role would suit someone with a good understanding of websites and a passion for the internet. You will have good communication skills; there is a lot of customer contact. You’ll probably be someone who regards themselves as having creative flair, a decision maker and a fun personality. You’ll like meeting people and enjoy talking on the phone.BenefitsYou will be trained on how to use our internal software plus a few extras such as Google analytics. We would also help you qualify you as a Google AdWord Professional and train you extensively on Search Engine Optimisation tactics.Career prospects are excellent for the right individual. NetRegistry has a very strong internal promotion culture with all but two of our senior managers and direct...
More About: Sydney , TRAI

SEO For Firefox - The SEO Extension
2007-06-29 10:40:00
Aaron Wall has released on his website SEO Book one of the best tool for SEO professionals. Nothing exceptional, nothing really new, but as many good products you do not always need to bring new stuff to be useful. And that is what SEO for Firefox is ! What is SEO for FirefoxSEO for Firefox, is an extension or 'add on' that gives more value to Firefox. It allows gathering really useful SEO data in order to analyse an industry or market such as Google Page Rank, Number of Links, Age of the Website, number of .edu links and so on.As I said nothing new, but the beauty of the product is the fact that you get all those data at the same place and on the spot when you search on Google or Yahoo. Before, it was a real pain to get those data. You had to go to a couple of websites to get this and obviously it took time and therefore money.Basically this tool is great because it saves you time. Time is what every SEO professionals fight against, and therefore if you can save half an hour tha...
More About: Extension