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Sponsors sign MOA for 20th Ad Congress
2007-10-12 05:12:00
The finance/ways & means committee of the 20th Philippine Advertising Congress led by Over-all Chairman Yoly V. Ong, Finance Co-Chairs Inez Reyes and Malu Vasallo, Matec Villanueva of Administrative Committee and Jun Nicdao of PR & Publicity Committee recently signed a memorandum of agreement with its event sponsors. The signing, which took place at the Asian Institute of Management (AIM) Conference Center in Makati City, was participated in by the following: Rene Reinoso and Pepito Olarte, Philippine Daily Inquirer; Lucien Dytioco and Jay Sarmiento, The Philippine Star ; Cathleen de los Santos, Jollibee; Miguel Ramos and Sandeep Khana, Nokia Philippines; Soliman Villamin and Joyce Villamin, INSET (Proserv); Byron Lat, E-Copy/Sharp ; Angel Guerrero, Adobo Magazine; Donald Patrick Lim, Jay Chiu, and Elaine Uy, Yehey; Jane Albito and Marivic Ang, Kodak Philippines; Joveelynn See and Mark Acosta, Universal Robina Corporation; and Carla Fernandez and Faye Babar, Air-21. The 20th A...
More About: Sponsors

The New Order By Bong R. Osorio
2007-10-10 06:20:00
The world of marketing and advertising is traditionally likened to a kaleidoscope. Each time you turn this cylindrical optical toy made of mirrors and colored shapes, it creates shifting symmetrical patterns. Silhouettes, sizes, images and color combinations vary in every rotation. It represents creativity in advertising where twists and turns result into ?eureka, I found it? moments. In today?s practice, the changing relationships of the multiple players are made even more pronounced. It can now be paralleled to a snow globe, where in each shake of the crystal ball-like object, everything gets rearranged. The elements are disturbed and put in an unstable state. The rattled pieces then slowly fall down, and the rattler waits with bated breath how the perturbed parts will come together once they settle down again. For sure, the action will alter the preceding landscape and present a different look. The snow globe is a visual metaphor for advertising, a business that thrives on...
More About: New Order , Order

Meralco's Powerful TVC
2007-10-07 09:21:00
I just noticed this during the Facquiao-Varrera este Pacquiao-Barrera fight. Quite heavy in exposure. Listen closely."Maliwanag ang buhay... We power families, we fower... the Filipino."Hahaha. More fower Meralco. Want to be an ad critic?

20th Ad Congress in the land of the Aetas
2007-10-05 16:01:00
With this year?s 20th Philippine Ad Congress themed ?The New Order? happening in Subic, we take a look at a place originally (and still is) inhabited by the Aetas, considered to be the first inhabitants of the Philippines. They are described as dark-skinned, with a small stature and frame, curly hair, small nose, and dark brown eyes. Their history remains a mystery to archeologists and anthropologists alike. One backgrounder suggests that they are the descendants of the original inhabitants of the country. The Aetas adopted the language of their Austronesian neighbors. These include Mag-indi, Mag-antsi, Abellen, Ambala, and Mariveleño. There is archeological evidence that the Aetas spent life in the lowlands, but because of the invading Spaniards and other foreign invaders, they had no choice but to retreat to the mountains. But one fact is true though: the Spaniards failed in settling them in reservations. In addition, the Aetas have become extremely nomadic, no thanks to the...
More About: Land

A new order for the Aetas of Subic
2007-10-05 15:52:00
Despite being stereotyped as people with no exposure to the present world, the Aetas of Subic are just as modern as the rest of us while retaining their traditions and beliefs. We are talking about a community that remained intact after all these years of shakeups in their own little world. Yes, they may still have that distinct culture about them, but that does not mean that they never thrived on disruptions and modifications, both natural and man-made. Consider their own reputation as highly mobile people. Their intimate knowledge of forests and wilderness made them unequaled authorities in jungle survival and techniques. All these years they kept their skills alive. In fact, they served as instructors to the American soldiers who consulted them on jungle life. The Aetas taught them how to build fire, cook, build shelters, and trap animals using forest materials only. Up to now, they are still called upon to serve as forest rangers and guides within Subic. Nowadays, there a...
More About: New Order , Order

Ace Saatchi & Saatchi bags AdCon pitch
2007-10-02 12:01:00
After a hotly contested pitch for the ad campaign of the 20th Philippine Advertising Congress, Ace Saatchi & Saatchi was proclaimed the winner. The Ace Saatchi & Saatchi team was represented by executive creative director Raoul Floresca, creative director Manu Sandejas, account manager Gigi Garcia, and copywriter Edwin Ortega. They will now handle the AdCon?s tri-media campaign in TVC, radio, and print ads. Floresca recalls the day when they received calls from Ad Congress creative committee chair Raul Castro and competition sub-committee chair Merlee Jayme. ?Both Raul and Merlee asked us to go the Ad Congress office for a meeting,? he relates. "It was then that we found out we won the pitch. The walk back to the office was a happy one, and breaking the news to the team that worked on the requirement was even better. Everybody was ecstatic.? The well-deserved win is also credited to their cohesive campaign which showed ?how we could tie in the different mand...
More About: Bags , Industry News , Pitch

Are You Emo?
2007-10-01 19:02:00
Why the Emo fever? Just saw Tom Cruz as guest in the recent Leno show and he looks Emo to me. Or is it just me? So what is Emo exactly? Find out here...Illustration by Verjim | www.verjim.com Want to be an ad critic?

2oth Ad Congress Official Sponsors List
2007-10-01 05:17:00
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More About: Congress , Sponsors , List , Official

ADOBO: JimenezBasic resigns BENCH
2007-09-26 15:46:00
'Loyalty' nowadays is just a word silly romantics hold onto.Finally it is confirmed in the latest Adobo Magazine Issue #11. Part of the article can be read here and at the Adobo Magazine website. As what Tsismax have mentioned in a previous blog entry dated last September 17 (look for BENCH label) there were rumors circulating regarding the Agency of the Year resigning the local lifestyle/clothing giant but was not confirmed. Now that is out for all the industry to see, Tsismax' personal take on this is if you want your friends to 'remain your friends', don't get into business with them or at least be prepared to be dumped even after a long "engagement" period. I've heard of similar situations so many times I've surmised na talagang "trabaho lang, walang personalan". I've always believed in working hard for a brand no matter if you don't sleep for 3 days straight, and getting recognition for such sacrifices is merely a bonus. Before, we thought this saying only applies to...
More About: Basic , Bench , Jimenez

Animo AMA?
2007-09-25 15:30:00
Hahaha. And of all schools AMA is the one to make use of such a strategy. But hail to their guts! Though I think it doesn't do much to improve their (AMA's) image as well. Want to be an ad critic?

A New Order for A Brave New World by Yoly Villanueva-Ong
2007-09-22 06:50:00
20TH PAC COLUMN by YOLY VILLANUEVA-ONG “A New Order for A Brave New World � Reference : Yoly V. Ong, Over-All Chairman 20th PAC From : PR & Publicity Committee, 20th Philippine Advertising Congress Suite 3B DAO 1 Condominium, 189 Salcedo Street, Legaspi Villa ge, Makati City, Philippines Tel. No. : +6327518152 TeleFax : +6328940838 E-mail : 20thadcongress-pr_events@globelines.com.p h bagwiz_lipad@yahoo.com Website : www.20thadcongress-theneworder.com Coordinator : Henry Yap-Espiritu Some 20 yrs ago, practically a lifetime ago, I was asked to go to my boss then, JayJay Calero, and close the door behind me. Now that’s never a good sign. I immediately began reviewing any transgression I may have committed. Was I late? Did I miss a deadline? Did I bully an AE? Was a client complaining? I was so relieved to ...
More About: New World

www.whatsyourstory.com.ph?
2007-09-20 05:35:00
Nokia cinemaiksithe 1st philippineadvertising congressshort film festivalWho can join?Open to all employees of 4As-accredited Advertising Agencies, ACD level and below (ie Associate Creative Director, Senior Art Director, Junior Art Director, Visualizer, Copy Group Head, Senior Copywriter, Junior Copywriter)Go to www.whatsyourstory.com.ph Want to be an ad critic?
More About: Tory

Advertizzzing.Tsismax Press Release
2007-09-19 00:15:00
Shown in photo are (from left) Ogilvy Healthworld President and CEO – Asia Pacific Graham Edwards; Business Director VJ Yamat; awardees Basti Manguiat, Vanessa Lacuesta, and Edwin Rodriguez; and Ogilvy and Mather Chairman Asia-Pacific Miles Young Ogilvy Healthworld trains three Filipino doctors Ogilvy Healthworld, Ogilvy & Mather’s global healthcare communications network, is training three Filipino medical doctors (MDs) during the first half of 2008. Recognized during the awarding ceremonies of the Ogilvy Healthworld Continuing Medical Education Scholarship Program held recently at the Makati Shangri-la Hotel were: Edwin V. Rodriguez, MD - a pediatric hematologist and a pharmacology and pediatrics instructor;Jose Sebastian Z. Manguiat IV, MD – a general practitioner, medical writer and lecturer; andVanessa Christine Y. Lacuesta, MD – a physician and cardiovascular researcher. Each of them will undergo three-month traini...
More About: Press Release , Press , Release , Vert

Medical Tourism destined to be gay?
2007-09-18 16:01:00
Any creative ideas on "sex change" angle for medical tourism? Don't be shocked if new clients suddenly approach you to do something for a similar target demographics. Maybe we should let the TV networks take a crack at it first.This page requires a higher version browserFor the latest Philippine news stories and videos, visit GMANews.TV Related stories Pinoy 'X-Men' talk about life-changing operation Medical tourism can keep doctors, nurses in RP - DoH director Dim prospects for medical tourism in RP- investors Want to be an ad critic?
More About: Medical Tourism , Tourism

ERAP. GUILTY! Special Feature
2007-09-12 10:56:00
For the Pro-Erap s: Visit Erap's siteIs Erap guilty or not? Let's look back: Where this all startedThe Company Erap KeepsErap's Trail of Mansions Copy of Erap's verdict from ABS-CBN siteOther news :ABS-CBN : Tears, approval from Calif. Pinoys on Erap's guilty ruleErap verdict draws mixed reaction from Filipino-AustraliansPhilippines' Estrada guilty of plunder, gets lifePhilippines' Estrada Guilty of `Plunder,' Faces Life (Update4) (UPDATE 3) Estrada guilty of plunder; perjury rap dropped Want to be an ad critic?
More About: Feature , Special , Feat

Body Shop Founder dies - R.I.P.
2007-09-12 07:58:00
Anita Roddick, aged 64, animal rights advocate and founder of worldwide The Body Shop chain dies of brain haemorrhage. Read The Body Shop's tribute to this great lady. Want to be an ad critic?
More About: Founder , Dies

Highschool musical scandal
2007-09-11 04:34:00
This has been circulating lately on the net and thru emails. It involves the lead Vanessa Hudgenson, who I heard is part Filipina. For those with kids who love the movie maybe it is time to let them see another movie. IMHO.For a more revealing shot of the star - pixelizedMore pictures here Want to be an ad critic?
More About: Musical , Scandal , Highschool , Canda

Tsismax Press Release
2007-09-08 04:31:00
Ogilvy & Mather wins Creative Agency of the Year Award Ogilvy & Mather Philippines bagged the much-coveted 2006 Creative Agency of the Year Award given recently by the Association of Accredited Advertising Agencies (4As). The award recognized Ogilvy & Mather?s outstanding achievements based on the quality of creative ideas among different brands across different media vehicles. The awards covered a wide spectrum of brands from Unilever Pond?s, Max?s, Philippine Daily Inquirer, Huggies, and the Economist ?It?s been a while since we got a plate from 4As. And considering the very stiff competition in this category, Ogilvy is indeed proud to receive this award, a real testament to our commitment to do excellent work for our clients, both global and local? said Ogilvy & Mather Philippines Group managing director Tina Coscolluela. The 2006 Creative Agency Award is the latest in the string of creative accolades Ogilvy & Mather has gar...
More About: Press Release , Press , Release

KBP Radio Awards Last Call for Entries!
2007-09-06 17:52:00
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More About: Radio , Awards , Call , Adio , Trie

The untold story of Angelito Sisnorio?s death
2007-09-06 17:26:00
I was in Thailand when this news broke. Was seating one lazy morning staring at the early morning traffic of Bangkok near Patpong, when I saw this Thai paper in English about our countryman Angelito Sisnorio. I recalled reading the boxing officials of Thailand really felt sorry about the "tragedy" and was somehow glad at least they were saying something and not keeping mum about it. When I went back to my hotel room, it was also part of the TV news. So I thought to myself it was a big story. Reading this piece today at The Manila Times internet edition made me think if we were just too forgiving to our Thai neighbors. I feel somewhat angered though this news came out early April of this year. There was clearly injustice and I just want to punch somebody (not a fellow countryman) in the face. I regret loving thatGuay Tiam Dom Yum Gung and Singha beer. Boxer recalls ring tragedy By Isagani P. Palma Correspondent ...
More About: Story , Death , Countries , Tory

PAL makes it to World Airline Rankings
2007-09-06 16:24:00
INQUIRER.netLast updated 07:26pm (Mla time) 09/06/2007 MANILA, Philippines -- Philippine Airline s made it to the 2006 World Airline Rankings, a ranking of the top 150 airlines in the world, acknowledged as the most comprehensive survey of the airline industry as compiled by the respected aviation journal Airline Business. PAL was the only Philippine airline included. Read more...I just saw Cebu Pacific's ad about being number 1 in (domestic) flights et cetera et cetera. I am no Lucio Tan fan but I think Philippine Airlines has the history, the track record and more importantly the perseverance to be named as THE national carrier. Although kudos to Cebu Pacific's re fleeting and jaw dropping "1 peso" offering but the name Cebu Pacific does not in any way represent the whole nation but just one province in a slew of provinces in our island nation plus it's only been here for like a couple of years (?). My honest opinion is PAL should be accord...

Luciano Pavarotti dead at 71
2007-09-06 15:37:00
Sad, sad. Never digged his music but i love his passion for this type of music. He will surely be missed.By Peter Dobrin and David Patrick StearnsInquirer Music Critics PAOLO FERRARI / AP Tenor Luci ano Pavarotti singing during a concert marking the 40th anniversary of his debut, in his native town of Modena, central Italy, on April 29, 2001. Pavarotti has died. RELATED STORIES AP VIDEO: Remembering Pavarotti Hear Pavarotti sing "Nessun dorma" Luciano Pavarot...
More About: Dead , Luciano Pavarotti

BBDO GO Places 9th in The Work '07
2007-09-06 02:32:00
Agency: BBDO GOWant to be an ad critic?
More About: Work , Places

BBDO GO Named 'Industry Leader'
2007-09-06 02:28:00
Every year, the 4As of the Philippines holds the Agency of the Year Awards. And last Thursday, BBDO-GO was awarded "Best in Industry Lead ership and Community Service." ?The recognition comes for, among other things, our activities in promoting the country overseas - particularly at Cannes and AdFest,? said David Guerrero. ?Also for our involvement with the KBP in promoting radio, our innovative 'Ugly Writers' recruitment scheme and our work for Childhope Asia, which amounted to over P4million in value, Philippine Cancer Society, Unicef and WWF.?BBDO Asia?s Chairman and CEO Chris Thomas quipped, ?Where you lead I hope that all will follow!?JimenezBasic and MindShare/Maxus win at Philippines awards By Robin HicksMANILA JimenezBasic and MindShare/Maxus have been awarded creative agency and media agency of the year, respectively, by the Philippines 4As. Full story...Want to be an ad critic?
More About: Advertising , Leader

Kobe Bryant feeds the fantasies of NBA wannabees
2007-09-06 02:07:00
"Kobe Bryan t says Asians have bigger chances of joining the NBA following Yao Ming's success. Bryant is in Manila for the launching of Kobe II shoes."I say yeah, if you are as tall as Yao Ming. Stupid. Want to be an ad critic?
More About: Fantasies

BUBUWIT SQUEAKS - Ad scam or Scam ad?
2007-09-05 04:40:00
With Permission from Ms. Marjorie Teresa R. PerezADMIX Business Mirror articleTuesday September 4, 2007AD SCAM or SCAM AD?BUBUWIT got a whiff that one ad agency is resorting to a "shortcut" in bidding for creative awards in an Asian competition. According to Bubuwit, a lot of creative effort was put into the print layout of a company (name withheld upon request) and had it appear once in a newspaper to qualify as an entry. Having not even a semblance of an ad campaign, the one-time ad could have been easily disqualified. No, it was not Bubuwit who coined the phrase, "ad scam or scam ad." It was the term used by one highly respected lady manager of a top agency. grd23 said... Ilan lang ba ang mga lady managers ng top agencies na active today? Si Yoly Ong, si Merlee Jayme, si Abby Jimenez, si Mariles Gustilo, sino pa ba? Lahat sila mukhang di makabasag pinggan. Sino kaya Bubuwit?Want to be an ad critic?
More About: Advertising , Scam

ADOBO - Agency of the Year news
2007-09-04 18:33:00
GASPS, CHEERS & RAISED EYEBROWSIf the roster of finalists signals changes in Philippine advertising, then last night indicated a major shift in the balance of power. The unexpected appearance of DM9 JaymeSyfu, JWT, Y&R, FCB and DDB as finalists in many of the categories drew gasps and cheers. The whooping was loudest at the DM9 table, because this was its first outing in the AOY...more grd23 said... My real question is not on the finalists and the winners but why McCann, after 7(?) years of dominating the AOY Awards suddenly pulls out. Does sister agency Harrison Communications have something to do with this decision? I smell Tsismax. Want to be an ad critic?
More About: News , Agency , Year

C'mon Pinoy bloggers let our voices be heard!
2007-09-04 18:25:00
Filipino blogger renews call for newspaper boycott MAKATI City, Philippines -- Filipino blog Tingog.com, which previously called for the resignation Filipino lifestyle columnist Malu Fernandez, has renewed calls to boycott the newspaper she writes for.My salute to Tingog.com for making it in the Inquirer.net news. Ipagpatuloy ang pagsusulat ng ating mga opinyon at saloobin sa net!
More About: Bloggers , Pinoy , VOIC

TSISMAX - Inquirer.Net Wilyonaryo Scam update
2007-09-04 18:23:00
Global Nation ?Wowowee? host Willie Revillame explains Television host Willie Revillame explained. Revillame, who appeared towards the latter part of his noontime show ?Wowowee? on ABS-CBN Tuesday, acceded to a demand by Joey de Leon, comedian and host of ?Eat Bulaga? on rival GMA Network, to explain allegations of cheating in the ?Wilyonaryo? game segment of his program. ALSO Senate, DTI to continue ?Wowowee? probe
More About: Update , Scam , Inquirer

TSISMAX UPDATE ON WILYONARYO SCAM SEPT 4, 10:49PM
2007-09-04 16:38:00
'Wowowee' saga: Willie says 'I'm so sorry' to JoeyBy AMITA LEGASPI, GMANews.TV 09/04/2007 | 04:51 PM Coming from a day's leave from hosting chores at ABS-CBN Network's "Wowowee," comedian Willie Revillame on Tuesday apologized to rival host Joey de Leon for hurling scathing remarks in belying charges of game show rigging. Read more Related Stories » Joey on Willie?s sorry: I've got no problem with that » Joey de Leon's promise to MTRCB: 'No more trash talk'
More About: Update , Scam , Sept