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What is (blogging) life without Malu Fernandez?
2007-08-24 13:54:00
Admit it or not the last few days we've been glued to the third screen like crazy because of this fatty. Paano na ito, bumigay siya and she resigned? Ngayon, we bloggers would need to go back to writing about our *yawns daily personal journeys. Damn you Malu ! Why did you resign so soon?! LOL See the vid below.Philippine Advertising Tsismax Copyright 2007 | Philippine Advertising Gossip to the Max Copyright 2007 | Email us tsismax@yahoo.com
More About: Life , Blogging , Fernandez , Nand

Jollibee searches for creative partner for Indonesia entry
2007-08-24 13:12:00
Jollibee searches for creative partner for Indonesia entry SOURCE: Media Asia 24-Aug-07, 09:16 JAKARTA - Philippine fast food company Jollibee plans to move into the Indonesian market and is hunting for a creative partner. The Philippine food giant will be launching a franchise early next year and has invited three creative agencies ? Grey, Y&R and Publicis ? to pitch for the account.http://www.brandrepublic.com/logi n/News/733537/Philippine Advertising Tsismax Copyright 2007 | Philippine Advertising Gossip to the Max Copyright 2007 | Email us tsismax@yahoo.com
More About: Creative , Partner , Industry News , Jollibee

LATEST TSISMAX- WOWOWEE NABUKING, NANDADAYA!! hehehe!!!
2007-08-24 09:57:00
PANIBAGONG sakit ng ulo na naman ang tiyak na kakaharapin ngayon ng ABS-CBN...read moreThanks to Mayor Latigo for the tip!!!Get great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007. Email us tsismax@yahoo.com
More About: Wowowee , Nanda , Nand

TEKA COMMERCIAL BREAK MUNA! - Bong Alvarez vs. "Gretch" Malalad
2007-08-23 18:07:00
Watch ex-pro basketball star Bong Alvarez get whooped by SEA games Karate Gold Medalist Gretch Mala lad. Bong Alvarez who figured earlier in an altercation with a cab driver resulting to physical injuries to the latter, then had an argument after he elbowed Malalad. In retaliation Malalad punched the ex-PBA star at the back of the head who in desperation began to pull the hair of the Karate champ. LOL. Watch the video and see for yourself this pathetic "has-been" plummet to even greater depths. He can't even post bail and had to seek help from his wife's (Almira Mulach, starlet) talent manager.Related articles: Bong Alvarez scuffles with cabbie, reporterBong vs. Gretchen: Blogger?s ViewsGet great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007. Email us tsismax@yahoo.com
More About: Commercial , Break , Merc , Brea

ADOBO - AOA Call for Entries
2007-08-23 11:20:00
Asia Outdoor Advertising Call for Entries - Deadline Extended! August 16, 2007. Singapore ? The deadline for the Asia Outdoor Advertising Awards 2007 call for entries has been extended to September 15, 2007.read more... Get great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007. Email us tsismax@yahoo.com
More About: Trie

Web advertising more targeted than cell phones, study shows
2007-08-23 05:47:00
By Lawrence CasirayaINQUIRER.netLast updated 12:56pm (Mla time) 08/22/2007 MANILA, Philippines -- The Internet appears to be ?more targeted? as an advertising platform than a mobile phones, according to a study by research firm Synovate. read moreGet great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007. Email us tsismax@yahoo.com
More About: Cell Phones , Study , Phones , Cell

BUSINESS MIRROR - $1,000 worth of communications in Asia delivers...
2007-08-22 10:31:00
Source: Business Mirror Wednesday, August 22, 2007bulletin.board@businessmirror.com.phM ANILA, Philippines -- A new survey from global media agency Mindshare enables marketers to compare communications channel costs in 14 markets -- 12 in Asia and one each, from the United States and United Kingdom. "The exponential explosion of channel choices to reach the target market right now means that brands need to make investment-allocation decisions to assess ideas in a far more neutral position than we ever have before. This unique piece of research helps marketers do that quickly, easily, by using a currency that the brain can easily process, $1,000," said Bunny Aguilar, general manager for Mindshare Philippines. Channels covered in the research included TV spots, magazines, newspapers, radio, bus shelters, taxi ads, cinema, local celebrities for events, event promotion people, postcard ads, online display advertising, electronic direct marketing and keyword search advertising.What can ...
More About: Industry News , Worth

Bubuwit Squeaks - "Negative Publicity"
2007-08-21 11:41:00
With Permission from Ms. Marjorie Teresa R. PerezADMIX Business Mirror articleTuesday August 21, 2007 CANCELING advertising in a publication because of negative publicity won't do any good, Bubuwit warns. In fact, the absence of your advertising will leave the negative story unchallenged by your advertising messages. Anyway, where you advertise should be based on whether the publication efficiently and economically reaches and influences the audiences you want. If a publication does and you eliminate the advertising, you're cutting off your nose to spite your face.Get great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007. Email us tsismax@yahoo.com
More About: Industry News , Publicity , Negative

BUBUWIT SQUEAKS - "Creative Reputation"
2007-08-21 11:21:00
With Permission from Ms. Marjorie Teresa R. PerezADMIX Business Mirror articleTuesday August 21, 2007 BUBUWIT keeps saying that awards make the agency. It's the hard currency for which an agency should live by. For all the verbose talk about media clout, strength in accounts servicing and grandiose boardroom chats, "the bottom line is still creativity in everything we do, in our product, and it should show in our work. Even if we fall a million times to nail one down, at least, we've succeeded in making a decent ad, not the kind the cabal of witches talk about in coffee shops." "Is there a creative malaise in your agency?" Bubuwit asks. Lackadaisical ones should be whipped. Creative taciturn should be resuscitated back to life. Creatives who are fond of talking to their hearts' content and not showing the results should be axed. If you haven't won a single one for 10 years, heads should roll.What do you do when someone lobbies, insists, and persists on entering his work in ...
More About: Industry News , Reputation

NEWS AROUND THE REGION
2007-08-21 06:28:00
Reebok scales back reviewMedia Asia 20-Aug-07, 09:29DDB boosts Japan operations; changes nameMedia Asia 20-Aug-07, 09:28Maybank Fortis selects LoweMedia Asia 20-Aug-07, 09:28TBWAVietnam names Linke ECDMedia Asia 20-Aug-07, 09:28International creatives Garbutt and Premutico join Award judges panelMedia Asia 20-Aug-07, 04:34 Get great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: News , Industry News , Region

20th Advertising Congress as written by a 20yr old COMM ARTS student
2007-08-20 09:02:00
I'm so proud to say that Sr. Nathan (my boss) of Underline-JimenezBasic...moreGet great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Congress , Student , Arts , Comm

Malu Fernandez gets a corporate sponsor
2007-08-20 08:23:00
Sorry but just had to join the bandwagonGet great free widgets at Widgetbox!Philippine Advertising TsismaxCopyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Corporate , Fernandez , Sponsor , Rate , Malu

I AM 81% ADDICTED TO BLOGGING
2007-08-20 02:14:00
LOL. 81%How Addict ed to Blogging Are You?Mingle2 - Dating Site Get great free widgets at Widgetbox!Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007

Save Energy while Searching
2007-08-20 01:40:00
Will Blackle help save Mother Earth? Blackle was created by Heap Media to remind us all of the need to take small steps in our everyday lives to save energy. Blackle searches are powered by Google Custom Search. It is now my default search page.Get great free widgets at Widgetbox!Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Energy , Searching , Save

Some advertising finds...
2007-08-20 01:30:00
http://www.marketrix.net/ blog has some interesting featured ads. Nice nice.Adidas VanNokia ad. Next series will be warnings against exploding batts. LOL.A very nice Smirnoff TVC.Die hard punchGet great free widgets at Widgetbox!Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Vert , Some

I'm sorry but who the hell is Malu Fernandez??
2007-08-19 14:42:00
Mader di kita kilala pero ang daming gustong lumitson sa iyo:http://www.tingog.com/social-concerns /fire-malu-fernandez-boycott-manila-stand ard-today-and-people-asia-magazine.htmlht tp://pikpakbum.multiply.com/journal/item/ 494/Feeling_the_Backlashhttp://anitokid.b logspot.com/2007/08/da-daily-donkey-goes- to-malu-hernandez.htmlhttp://selvo.wordpr ess.com/2007/08/08/mahaderang-matapobre-s a-ofws/ Get great free widgets at Widgetbox!Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Fernandez , Hell , Malu , Nand , Sorry

On Jollibee, Amerigo and America
2007-08-17 05:55:00
VIRTUAL REALITYtc "VIRTUAL REALITY" tc "By Tony Lopez" By Tony Lopez On Jollibee , Amerigo and America tc "On Jollibee, Amerigo and America" I got two more feedbacks, one to my column on ?McDo vs. Jollibee? (August 13) and the other, to my column, ?America was named after a bum? (August 14). Ed Ramos wrote from Los Angeles, California, regarding Jollibee: ?I observed the same here in Los Angeles, CA, whereas all food chains compete heavily with each other at the advantage of the consumers, Jollibee?s Palabok ...

It can be the OFW?s link to sanity
2007-08-17 05:51:00
Marketing World It can be the OFW?s link to sanityThere is this newly launched TV commercial of Smart Link Satellite Services...more Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: The O

CORBIS Party tonight
2007-08-16 04:23:00
"Hi! Today's weather forecast is cloudy with occassional showers. Which means you can come to the Corbis party this evening at MEZZE in Greenbelt 7pm! Enjoy the open bar, free food and our hot live band. See you there!"- Danz Holandez ADOBO magazine editor Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Party , Tonight , Toni

Leo Burnett wins award
2007-08-15 08:14:00
Leo Burn ett Manila ecstatically received its returning, conquering heroes, whose recent silver medal victory in the Young Creatives Competition in Cannes Lion, the world?s largest and most prestigious advertising festival, did the nation proud. With only 27 hours to conceptualize and execute a print ad for a group called "Right to Play," an organization that aims to help children in war-stricken countries through sports and games, the under-28 team of Mela Advincula and Nonie Tobias came through with an ad showing children running from attack with the Right to Play logo, doubling as a ball, placed right where the action was. Bob Scarpelli, Cannes jury president for press and film and the chairman and chief creative officer of DDB Worldwide, described the Filipinos?s work as "a powerful demonstration of children?s right to play sports during wartime.The way the logo was used as a ball in the execution made a difference." The duo?s win was also the first for the country after three ye...
More About: Award , Wins

NOKIA OFFICIAL ADVISORY on its "exploding" battery
2007-08-15 07:14:00
Para lang sa hindi pa nakakaalam...Nokia BL-5C battery recallPhilippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Battery , Official , Odin , Advisor

DPWH: Higanteng billboards binabaklas na
2007-08-15 01:29:00
SOURCE: ABS-CBN InteractiveIsa-isa nang binabaklas ng mga taga-Department of Public Works and Highways ang naglalakihang billboards sa Metro Manila. Martes nang umpisahan ng DPWH ang pagbabaklas ng mga billboard sa Balintawak sa Lungsod Quezon. Mayroon din sa harap ng SM North Edsa at sa Binondo sa Maynila. more...Filipinos happier than folk in most rich countriesBy CAI U. ORDINARIOBusiness MirrorFilipinos are generally happier than other people, according to statistical expert Dr. Romulo Virola.Virola, the National Statistical Coordination Board secretary-general, said Philippine suicide rates, as recorded by the World Health Organization, showed 2.5 male and 1.7 female Filipino suicides in every 100,000 cases, among the lowest in the world. more...COMMENT lang I think Filipinos are not "happier" as this article says, we are simply more patient than most people and we tend to forget problems/hurts easily. THREE GUN HIRES FOR SONG ZU SINGAPORESong Zu Singapore has hired Julie...
More About: Billboards , Billboard

Jet Li + San Miguel Beer = Cheers!
2007-08-14 04:43:00
When I saw this commercial come out wala akong masabi. Though he looks a lot older now, Jet Li strategically helps bolster SMB's image here in the SEA region. "Great move!"Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Beer , Miguel

BUBWIT SPEAKS by Marjorie Teresa R. Perez
2007-08-14 03:40:00
FULL CREDITS GO TO:ADMIXMs. Marjorie Teresa R. Perez Business MirrorRUBBING UP THE WRONG WAYWHICH sales and marketing executive visited his client's day spa for "free samples" so many times that the friendly masseuse became suspicious and had him ejected from the spa center with a warning not to return? Bubuwit asks.BLOG OFF!NORMALLY it is the disaffected staff who blog about their bosses. Bubuwit scoops not so at one agency where the boss, who has a reputation for public berating, has decided he better keep his mouth shut to reduce staff turnover. So instead of shouting at his staff, he has resorted to blogging about his errant employees and their failings. Nervous and no less unhappy staffers spend their days checking the boss' blog to see what alleged misdeeds they have now done to earn the boss' ire.Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007
More About: Peak , Eres , Erez

What do you think of this TVC
2007-08-14 02:04:00
Philippine Advertising Tsismax Copyright 2007Philippine Advertising Gossip to the Max Copyright 2007

TEKA PAREHO ATA
2007-08-14 02:00:00
Parang kamukha ng Decolgen TVC starring Ariel Villasanta? hhhhhmmm.source: AdoboMagazine Double Take issue #10
More About: Pare

Regional News
2007-08-13 16:06:00
MPG Philippines links with Adformatix Media Asia 13-Aug-07, 09:28 MANILA - Havas-owned media agency MPG has struck a non-equity deal with local Filipino full service agency Adformatix.Filipinos now rely heavily on mobiles for communications By Erwin Oliva INQUIRER.net Last updated 07:07pm (Mla time) 08/13/2007 MAKATI CITY, Philippines--Filipinos now rely heavily on their mobile phones for communication needs, according to market research studies. 'Miskol' is Filipino word of the year at conference By Alexander Villafania INQUIRER.net Last updated 04:39pm (Mla time) 08/13/2007 MANILA, Philippines -- THE FILIPINO word "miskol" has outscored "roro" and "friendster" to become the Word of the Year as voted by a group of Filipino language scholars, teachers and students at a recent language conference at the University of the Philippines.Filipinos ready to accept mobil...
More About: News , Regional

TIME: Pictures of the Week
2007-08-13 06:04:00
Tuesday, August 7, 2007 Sand ManA huge Lego figure stands on the Zandvoort beach in the Netherlands. Owners of a beach pub discovered the toy floating just offshore.Galing! Sino mang marketing guy nagisip nyan' talino!
More About: Pictures , Time , Week

Inquirer Headlines
2007-08-13 05:35:00
Para sa tamad magbasa. Galing mo Gerry!
More About: Headlines , Headline , Inquirer

First Philippine Intl Motorshow
2007-08-13 04:37:00
>>TSISMAX FORUM Too bad I was there for only an hour. Favorites were Nissan Navara, Chevrolet Captiva (saw both in Bangkok Motor show early this year) and the Mitsubishi MX. Auto industry is really flourishing and I think the 100 billion estimate is a realistic figure. Good thing we have a car account. Yay! More pics here...
More About: Lippi , Hili