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mobileStorm Enters The Digital Video Age
2008-02-07 20:32:00
By its very nature, a marketing technology company needs to be ahead of the curve in the industry it serves. Once again, mobileStorm succeeds—this time with its entré into video. First, mobileStorm created a new video production unit aimed at creating content for customers and prospects, such as how-to, case study, and demo videos. Second, the ...
More About: Video , Digital Video , Digital

Studying and Winning Your SEO Competition
2008-02-05 19:34:00
Today, I’ll share the simplest but one of the most effective SEO tactics with you, which you can get started on right away. Follow your competitors. Understand how they got to the top pages of Google or Yahoo and simply follow their path. All you need to do is to analyze most important factors that make ...
More About: Competition , Studying , Winning

The “From” Line — Whose Line Is It Anyway?
2008-02-01 20:22:00
Recently I had a client come to me that wanted assistance with their deliverability. They are in the business of sending online greeting cards, and wanted to be able to “spoof” or change the “from” line in their emails to be the actual email address of the person sending the card. So, for ...
More About: Line

But, You Don’t Have To Take OUR Word For It
2008-01-31 21:00:00
We at mobileStorm are a pretty forward-thinking bunch. Hafta be, since our livelihoods depend on it! Luckily, two news reports this week prove that our enthusiasm for upcoming mobile-based technologies—and their resultant mobile marketing applications—are more than unbridled optimism. They’re inevitable realities, as confirmed by high-profile experts. At the World Economic Forum in Davos, Switzerland, Google ...
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Email’s Superiority Proven, Marketing Study Says
2008-01-29 20:37:00
It’s easy to forget email, sometimes, among the glitz of mobile marketing (and the space’s shiny new “smart” handsets) and the hype of behavioral online ad targeting (and the cries of consumers afraid of what it could mean). But a report from emarketing strategy company Datran Media indicates that targeted email is the top results-getter ...
More About: Marketing , Email , Study , Superiority , Proven

Other Ways to Get Links
2008-01-28 19:58:00
Last week, we talked about finding and getting relevant links. Now let’s discuss other ways to get links: More link building techniques: From Friends and Family: You have lots of personal connections, family, friends, colleagues, neighbors, etc. Most of them probably have sites or blogs or some other representation on the Web. Ask them all to link to ...
More About: Links

Email Reputation - Tools of the Trade
2008-01-25 19:27:00
For my blog today, I thought I would share with you some of the tools that I use almost on a daily basis to help clients with their deliverability and reputation issues. While these tools can sometimes provide copious amounts of data, sometimes it takes a combination of them to truly understand the ...
More About: Tools , Email , Trade , Reputation

Mobile: Reaching Those Who Eschew The Internet
2008-01-24 21:00:00
Remember the 1980s show Max Headroom, which depicted a nihilistic future in which the entire population, even those lacking food or shelter, stood enraptured by television broadcasts because of TV sets scattered prolifically on the streets? Well, I envision a somewhat similar future, only with cell phones replacing the TVs. Or rather, replacing computer screens—which, scholars ...
More About: Internet , Mobile , The Internet

Ways To Get Links
2008-01-22 19:08:00
Finding Relevant Links : As we’ve discussed in the past, when it comes to effective SEO, only relevant links matter. Fortunately, it’s a lot easier than you might think to do this. First, think about what is your major keyword or what is the most desired word or phrase you want your site to be searched? ...

Happy MLK Day!
2008-01-21 21:51:00
Dr. Martin Luther King is one of my heroes. Imagine for a second that you knew you could be assassinated if you continued to purse a cause that you knew was right and just. Could you continue to stand up for what you believe in? I think about this often, and I realize that there ...
More About: Happy

The Anatomy of a SpamTrap
2008-01-18 19:25:00
In one of my previous blogs, I mentioned how old emails can eventually be turned into a “spamtraps” email addresses. To some this may be a foreign term, so I thought that this would be a good topic to discuss this week. So what exactly is a spamtrap? Simply put, it is an email ...
More About: Anatomy , Anatom

An Apple A Day Keeps The Luddites Away
2008-01-17 20:05:00
This is the first time in three years that I didn’t attend the Macworld Expo as an “esteemed” (if you call being corralled and herded like cattle a symbol of esteem) member of the press. But that’s given me a clearer perspective of Apple ’s technological advancements and what they mean in the digital communications space. I’ll ...

Video SEO and Marketing 2
2008-01-15 19:18:00
Part-2: Video Marketing Letting the world know about your video. There are thousands of video-sharing sites today that will only get larger over time. They are the simplest and the most effective method of promoting your video. It does take time to upload the file to each video site in addition to filling out the form about ...

Brand Immersion-An SMS Confession
2007-12-06 19:26:00
All right, I admit it, I did it. I spent $1 to vote for my favorite Beauty And The Geek team via SMS. I also went online and voted—giving up such personal information as my email address and zip code for the privilege. Twice! Fortunately, I was well-rewarded for my $1 and online endeavors. Jasmine and David ...
More About: Confession , Brand , Immersion , Fess

We’re The [Mobile] Kids In America
2007-12-05 20:41:00
It’s common for older generations to lament that “kids are growing up faster these days.” This can be associated with good news (children themselves get the idea to hold fundraisers for good causes) or bad (children get arrested for horrendous criminal activities). For mobile marketers, though, the news is very good: More than a third ...
More About: America , Mobile , Kids

SEO-Friendly Copywriting
2007-12-04 20:26:00
Some copywriters face difficulties because of one important requirement: Making their copywriting SEO-friendly. They want to write the “natural” way, without even thinking about search engines and optimizing for the last ones. But the truth is: Natural writing results in SEO-friendly content. Why? Because keywords are the thoughts, the ideas you are writing about. If your ...
More About: Copywriting , Friendly

Calls for Do Not Track List Underscore Importance of Permission-based Marke
2007-12-03 19:18:00
Recently, consumer advocacy groups have been clamoring for the establishment of a Do Not Track registry for online users, similar to the ones already implemented as Do Not Call and Do Not Fax lists. It would forbid marketers to use cookies and other similar behavior tracking technology with any consumer who signed up to ...
More About: Calls , List , Permission , Missi

Broken Unsub
2007-11-30 19:15:00
So here we are, the week after thanksgiving, and specifically one week post “Black Friday”. I don’t know about you, but I “really” enjoyed fighting the crowds so I could get the best deals. At one particular store, after I made my purchase, I was invited to sign up for that retailer’s newsletter. I happily ...
More About: Broken

Christmas Could Come Early For Web Retailers—If They’re Savvy
2007-11-29 19:14:00
Early this month, we spoke of the ways that email and text messaging can be used as channels for online retailers to engage consumers, facilitate their purchases, and re-engage them for future purchases (see How Web-based Retailer s Can Use Email and SMS). The importance of doing this is clearer than ever during the first week ...
More About: Christmas , Early , Savvy

Newsletter Directories 7
2007-11-27 19:31:00
A Final Part of the List of Article, Newsletter , Ezine Submission Sites The previous article from this series was was posted here: Newsletter Dire ctories 6. Now let’s conclude the big list: Ezine Articles For Free Reprints and Publication Ezine Articles For Free Reprints and Publication - upload/download your articles from articles3000.com http://articles3000.com/ Free Articles- ArticleLookup.com Your ...
More About: Rect

Over The River And Through The Woods, To Grandmother’s House We…Text?
2007-11-26 20:01:00
The transportation-centric Thanksgiving weekend—coupled with horrendous Los Angeles-area traffic that actually seemed worse the weekend before—got me thinking about Ford Motor’s new technology for in-auto texting. In case you missed it, certain 2008 models of Ford, Mercury, and Lincoln cars have started shipping with Microsoft-made technology called Sync. Not only does Sync allow such voice commands ...
More About: House , River , Text , Woods

SEO, SEM and Online Marketing (Part 2)
2007-11-21 19:34:00
In the first part of this post we discussed the need for SEO, SEM and online marketing. The most important thing you need to do is start now, not in a few days, not tomorrow, but today. The reason for this is simple; it can take months to see any results from your optimizations. Below ...
More About: Marketing , Online Marketing , Online , Part

Newsletter Directories 6
2007-11-20 19:16:00
A Sixth Part of Ezine, Article, and Newsletter Submission Sites List - continued… The fifth entry on this series was posted here: Newsletter Dire ctories 5. Now more directories to submit your newsletter to: Articles World Online - Submit Free Articles - Search Find Free Content Submission Submit Free Articles to Articles World Online, Search Free Content, ...
More About: Rect

Lies, Damn Lies and Open Rates - Part 3
2007-11-19 18:54:00
In the previous entries of this series we’ve discussed why it’s not simply enough to use open rates as the de-facto measure of an email campaign’s success/failure. We also showed you how on a macro level to help your open rates via systematic processes. In the final part, we will talk about the ...
More About: Open , Part , Part 3 , Damn , Rates

A Case for Double Opt-In
2007-11-16 19:41:00
When I got my first job in email almost 8 years ago, my boss had me write an article entitled: “A Case Against Double Opt-in”, which essentially described why double (or confirmed) opt-in was bad and why single opt-in was good. At the time, I was new to email and was working for a ...

Google’s Android Could Spark Mobile Marketing 3.0
2007-11-15 19:22:00
Fancy handsets have had jaws wagging about the mobile marketing possibilities for the past year. Apple’s iPhone, which first debuted at Macworld last January, has been the flashiest of the contenders by using the company’s unrivaled marketing muscle combined with a rabid fan base. Meanwhile LG’s Voyager handset, unveiled last month, offers similar multi-media and Internet features as the iPhone—but is more accessible to the masses. Perhaps the biggest breakthrough in mobile communications, however, came last week with Google’s public debut of Android , an open platform that encourages outside developers to create rich features for smart phones. If Android succeeds, it will offer handsets with incredibly rich media capabilities—with which marketers could reach consumers more effectively than ever. Eric Schmidt, chairman and CEO of Google, promised that Android would open “a whole new mobile experience for users with applications and abilities we cannot do today.” M...
More About: Marketing , Mobile , Mobile Marketing , Spark

SEO, SEM and Online Marketing (Part 1)
2007-11-14 19:27:00
The world continues (at an astonishing rate) to become more connected. Every year more and more people move their spending online. These are very exciting times if you sell goods or services. Before the Internet if you owned a clothing store, how would you drive traffic to your store? Local newspaper ads, maybe some radio or television and possibly that dude on the corner with the funny arrow going up and down? How many people could fit in your store, 50, 60? The Internet not only gives you more ways to drive traffic than ever before, but gives your store an unlimited capacity. In the eighties before the Web, you still had a lot of work to do to get people in your store; this hasn’t changed. The arrow guy might have gone away but the hard work is still necessary, although now it’s about learning a whole new skill set. (more…)
More About: Marketing , Online Marketing , Online , Part

Newsletter Directories 5
2007-11-12 19:43:00
An Extensive List of Ezine, Article, and Newsletter Submission Sites - continued… The previous entry on this series was posted here: Newsletter Dire ctories 4. Now more article, e-zine, and newsletter directories: Ezine Directory and eBook Directory Free eBook directory and eZine directory. Discover new ebooks and ezines or submit your own. http://jogena.com/ Wrters Wanted - Free Articles Wrters Wanted - Free Articles http://articlesexpress.com/ (more…)
More About: Rect

All The Kids Are Doing It (Part 5)
2007-11-08 20:34:00
Don’t let the proliferation of middle-aged folk on MySpace fool you. Evolutionary leaps in digital communications for the most part tend to be driven by the youth market, at least in the United States. A new report from the Pew Internet & American Life Project found that 88 percent of all teens say that tech devices make their lives easier, compared with 69 percent of their parents. A joint global study by MTV, Nickelodeon, and Microsoft meanwhile noted the differences between youth and adult usage of technology as well—for example, teens use technology to communicate with existing friends, while “perception amongst young people is that it’s their parents who are more likely to use digital networks for online dating or meeting strangers!” Such research illustrates the importance of using digital marketing with coveted tween, teen, and young adult demographic. But it’s far from child’s play. This series, “All The Kids Are Doing It,” tells marketers what ...
More About: The Kids , Part

How Web-based Retailers Can Use Email and SMS
2007-11-07 20:13:00
We think of email as this great stand alone channel because of how much you can do with it. From its appearance to its tracking capabilities, some businesses live and die by it. Like email, SMS is starting to become a standard form of communication, and with its rising popularity, there is a lot of debate whether or not it can be used as a primary marketing channel. Certainly, they are two very different channels. For instance, you only have 160 characters to say what you want with SMS. On top of that, there is no color or pictures and it offers few tracking capabilities. Plus, when you are driving someone to a mobile Web page, both the screen size and the keypad used by your consumers tend to be very small. This is hardly a perfect environment for shoppers. Email on the other hand is a great channel to sell goods/services and/or drive traffic back to your site. Does this make email a better channel than SMS? Or better put, does this mean that SMS is a channel that cannot stand alo...
More About: Retailers , Retailer