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Blog Details for "Digital Marketing Blog"
Digital Marketing BlogDigital Marketing BlogDigital Marketing Blog by mobileStorm that covers everything from email and sms to voice and fax, from mobile marketing to rss. Articles
MarketingProfs.com Feature Cesar Millan?s Deliverabililty Case Study
2009-10-21 00:42:00 Read the full article here: http://www.marketingprofs.com/short-artic les/1425/get-out-that-rake "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The company was constantly getting complaints from its subscribers," explains a mobileStorm case study. "Consumers claimed ... More About: Study , Feature , Case
Live mobileStorm Demo on ?Jeremy?s Desktop?
2009-10-10 11:50:00 You?ve gotten a sales pitch from every e-mail marketer on the planet . . . but what should you really be looking for in an effective e-mail marketing campaign? Hear it from the experts on Jeremy ?s Desktop , Saturday, September 26, 2009 at 2pm PST. CEO and founder of mobileStorm, Jared Reitzin, will ... More About: Live , Demo
Has Your Email Delivery Gone To The Dogs?
2009-10-10 11:50:00 We all know that reaching your audience with a relevant message and a targeted list is all you need to get results . . . Not! No one knows this better than the one person who knows more about dogs than dogs do. Cesar Millan learned the hard way, that email ... More About: Dogs , Email
mobileStorm Streamlines Digital Marketing for Businesses
2009-10-10 11:50:00 mobileStorm's Go and Pro Release Gives Businesses a Clear Path to Becoming Expert Digital Marketers Los Angeles, Aug. 24th, 2009 ? mobileStorm (www.mobilestorm.com), celebrating 10 years of digital marketing services and technology pioneering, today announced its new "Go" and "Pro" product packages for online marketers. MobileStorm's Go and Pro tremendously ... More About: Marketing
Big Changes @ The Storm
2009-10-10 11:50:00 A few weeks ago, we posted an article in our newsletter, "Outside The Inbox," to let you know that we were working on two new service offerings and launching a new website. With the same powerful features you've been used to, you'll now benefit from some additional changes we've made ... More About: Storm
mobileStorm Publishes Comprehensive Guide to Common Short Codes
2009-10-10 11:50:00 June 29, 2009 -- Today mobileStorm Inc. published a comprehensive guide for the mobile marketer entitled, "The Ultimate Guide to Common Short Codes." Written by mobile evangelist and mobileStorm CEO Jared Reitzin, the guide focuses on acquiring and using short codes to market products and services. Short codes used with keyword combinations ...
New Short Code White Paper: Everything You Didn?t Even Know To Ask
2009-10-10 11:50:00 Before I started writing about messaging technology, I wasn't sure what the phrase "short code" meant--even though I'd used them all the time as a consumer. So how can someone new to the space, even if (s)he is a seasoned vet of marketing, be expected to? That's why I'm excited about ... More About: White , Code , Paper
Hurricane Preparedness Requires SMS
2009-10-10 11:50:00 June is the start of Hurricane Season, and that means public safety officials have already begun preparing for the intense ocean-incubated storms. As the first tropical storm in the Americas for 2009 brewed last week, I got to thinking about how public safety departments can, and should, use SMS marketing ...
American Idol: Why Traditional Marketing?s ROI Is Increasingly Questionable
2009-10-10 11:50:00 It's taken a singing competition to underscore the importance of measurable ROI. Last month I pointed out how mobile marketing really boosted the success of American Idol (whose parent company, FremantleMedia, is a mobileStorm client), much more so than traditional marketing. Specifically, I pointed to the record numbers of voters--the majority ... More About: Marketing
Email and Video: The Peanut Butter Cups of Marketing (Part 2)
2009-10-10 11:50:00 Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we're talking trillions!) want to spend time watching online ... More About: Video , Marketing , Email , Peanut , Part
Telephony Online Article on Mobile Marketing ? mobileStorm CEO Interview
2009-10-10 11:50:00 CTIA IT: Bad economy gives mobile marketing a boost Oct 9, 2009 2:15 PM, By Sarah Reedy Mobile marketing vendors are achieving growth as brands reevaluate their ad campaigns with a focus on mobile SAN DIEGO, CALIF. ? Mobile is coming out ahead as brands reevaluate their advertising budgets. The ... More About: Marketing , Telephony , Article , Mobile Marketing
Online, Women Outnumber Men
2008-03-28 14:30:00 Sausage Fest No More Internet marketing is more important than ever—if you’re trying to reach females. According to eMarketer, this year 100.4 million U.S. females and 93.5 million U.S. males will go online once a month or more often. The “fairer sex” will make up 51.8 percent of Internet users. By 2012, chicks will outnumber dudes by ... More About: Women , Online
Chinese Cellular Provider To Help Crack Down On SMS Spam
2008-03-27 14:30:00 A bigger worry than lead paint on toys? Apple made headlines around the world when slave-like conditions at its Chinese manufacturing facility were exposed. Last year the proliferation of China-made toys with lead paint caused outrage among Westerners. But while these two events angered consumers outside the Middle Kingdom, Chinese consumers themselves have reason to get ... More About: Spam , Cellular , Crack , Provider
Ways To Improve Email Open Rates
2008-03-26 14:30:00 As you may have noticed in the past couple of years, open rates have declined, making it harder and harder to reach the inbox. This is due to the large anti-spam systems that ISPs have had to put in place to thwart spammers. Unfortunately, permission-based mail also gets treated as spam. So how do ... More About: Email , Open , Improve , Rates
Best Practices Just Got More Important With Proposed New York Law
2008-03-25 08:47:00 We’ve talked about behavioral targeting in the past—particularly about the worries that consumer advocates have about privacy. The issue underscores just how important other targeted marketing—particularly permission-based digital messaging—can be to the marketer who wants a comprehensive, multi-channel campaign to which consumers will truly be receptive. A proposed New York state law can make things more ... More About: New-York
mobileStorm at Search Engine Optimization Strategies Conference
2008-03-24 08:26:00 aka “F.U.D. in N.Y.C.” The saying is “you learn something new every day.” This week I can happily report that my rate of informational ingestion was significantly higher than that. But the gem for me wasn’t in the factoids, marketing claims, “breakthrough technologies” or other information bits getting past my screen. It ... More About: Search Engine Optimization , Search , Search Engine , Strategies , Optimization
Online Video For All Marketers Great And Small
2008-03-21 06:37:00 Regular readers probably saw mobileStorm CEO Jared Reitzin’s video blog early this week, explaining our latest video services and endeavors. Talk about great timing! Some brand-new reports prove that Internet video is ready to move from the bedrooms of wannabe filmmakers and into the boardrooms of companies that are serious about keeping their advertising fresh and ... More About: Video , Great , Online Video , Small , Online
mobileStorm Helps NBA Connect With Fans
2008-03-20 04:14:00 Thanks in part to mobileStorm, basketball fans can now receive phone calls from some of their favorite NBA stars. A new campaign on the NBA’s site (www.nba.com/matchups) lets sports enthusiasts create “Matchups” between their favorite players. Fans can then sign up to receive messages—via voice, SMS, or email—reminding them when those two players will tip off ... More About: Connect
PPC Advertising Basics – Part 2
2008-03-19 09:14:00 Last time we went over the basics of PPC and how it works in general. Today, we’re going to talk about some of the key components of PPC. Keywords: Choosing keywords that are relevant to your end goal will be one of the first things you will do. Most search engine platforms will offer you a keyword ... More About: Advertising , Part , Basics
PPC Advertising Basics – Part 1
2008-03-18 10:17:00 Google boasts a democratic system for search engine marketing where any user, large or small, is given an equal chance to set their budget, begin bidding on keywords and win the targeted traffic they desire. But is it really that simple? No, it’s not. While anyone can do it and everyone wants to do it, competition ... More About: Advertising , Part , Basics
Jared on Launching Video Broadcasting in Stun!
2008-03-17 05:18:00 Jared talks about a brand new upgrade in Stun! called Video Broadcasting . mobileStorm clients can now easily upload videos into Stun! and have them distributed to multiple video communities like youtube, myspace and dailymotion, as well as gain valuable insight into how those videos are performing: Jared on Launching Video Broadcasting in Stun!Uploaded by jaredkmg More About: Jared
The Anatomy of a Deferred Email Message
2008-03-14 19:57:00 Recently, the email sending industry saw some fairly significant issues with delivering email to Yahoo. Senders trying to deliver bulk emails to their Yahoo subscribers found these to be continually “deferred”, or temporarily bounced back. It was later discovered that Yahoo had upgraded their filtering systems, which caused this continuous deferring. Since ... More About: Email , Anatomy , Message
Marketers Shouldn’t Underestimate Consumers’ Reliance On Mobiles
2008-03-13 19:13:00 During the first year of my first “real job,” I splurged on a new bedroom set and upgraded from a studio to a one-bedroom apartment. Of course, that meant my phone service had to be switched over. I waited and waited until well past the three-hour time period in which I was told the phone ... More About: Mobiles , Reliance , Marketers
Multi-Tasking Makes Multi-Channel Marketing More Important
2008-03-12 21:17:00 At the Technology Council of Southern California awards dinner, Tony Perkins (founder of AlwaysOn and Red Herring, the latter—full disclosure time—for which I wrote after he’d sold it) gave the keynote. He argued that in trying to reach youths, the Web is much more important than TV or any other youth-beloved media. The accompanying short ... More About: Marketing , Multi , Channel
Online Press Releases - concluded…
2008-03-11 19:28:00 The previous entry on this series was posted here: Online Press Releases - continued… Now let’s conclude our list of press release sites to get inbound links from: Submit a Press Releases Browse ecommerce related press releases or post your own press release to reach thousands of ecommerce professionals. http://practicalecommerce.com/ Loosely ...
Sender Reputation Building, or Warming up your IP’s
2008-03-07 19:32:00 In the world of email deliverability, technologies and methodologies are in a constant state of flux. ISPs have to be on the alert for new spam and virus attacks, and as a result are constantly changing their blocking and filtering technologies to combat these problems and to protect their customers. When it comes ... More About: Building , Sender , Reputation
Next They’ll Establish The Ministry Of Silly Walks
2008-03-06 20:44:00 Government folly—especially when committed with the best of intentions—has long been fodder for British comedy troupes and socio-political writers alike. They’ll probably have a field day with a proposed federal anti-phishing bill—one that simply parrots other laws that make phishing illegal and commands marketers engaged in best practices to do what they already do. Last week ... More About: Ministry , Silly , Walks
Online Press Releases - continued…
2008-03-05 20:31:00 The previous entry on this series was posted here: Online Press Releases. Now let’s explore more press release websites to get easy one-way links from: Free News Release - Submit Free News Release - Submit http://free-news-release.com/ News Dots / Login News Dots is a place for people to discover and share ... More About: Press Releases
mobileStorm: Big Presence At Technology Council of Southern California Awar
2008-03-04 11:43:00 We came, we ate, we grabbed a shiny trophy. That was mobileStorm’s experience at the Technology Council of Southern California ’s Technology Industry Awards ceremony, held last Thursday at the Millennium Biltmore Hotel in Los Angeles. We were a finalist, along with two others, in the “Mobile Company Of The Year” category. We took up an entire ... More About: Presence
Obama: Ultimate Case For Double Opt-In
More articles from this author:2008-02-29 17:07:00 U.S. presidential candidate Barack Obama has wowed supporters and political observers alike in recent months. One reason he’s been able to mobilize young and other disenfranchised voters, perhaps, is because of savvy digital messaging campaigns, such as sending SMS messages to subscribers. But while he’s been the digital marketing frontrunner, Mr. Obama recently suffered a ... More About: Double , Case , Ultimate 1, 2, 3, 4 |
