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Lies, Damn Lies and Open Rates - Part 2
2007-11-06 20:01:00
In the previous entry, we covered the basic fallacies of using open rate as a primary method to judge the success/failure of an email campaign. As noted, a single method simply isn’t sufficient given the complexities of email marketing today. So, with that in mind, let’s now talk about how it should work. External Mailbox Monitoring Any good true statistical analysis begins with a control measurement. In the case of email, this is the seed email address. Seed addresses give you the ability to better gauge the overall success/failure of your delivery by checking across a variety of major ISP domains like aol.com, hotmail.com and yahoo.com. Companies like ReturnPath offer their own seed test list, which is constantly being update to ensure that your delivery tests are as accurate as possible. In addition, email service providers, like us at mobileStorm, can do these seed address tests for you, both isolated to just a test campaign as well as placing the addresses scattered th...
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Newsletter Directories 4
2007-11-05 20:46:00
A Powerful List of Article, Newsletter , Ezine Submission Sites - continued… The previous batch of links was posted here: Newsletter Dire ctories 3. Now more resources to get your articles, newsletters, or e-zines into: Free Article Directory Article Next is a categorized directory of free republishable articles from many authors on a wide range of topics. Also offers free content newsfeeds for your website and e-zines. http://articlenext.com/ Wise Articles Directory - Your Source for Quality Original and Unique Articles Welcome to Wise Articles Directory. Your Source to Quality Unique Articles. http://wisearticles.com/ (more…)
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SMTP vs SMPP
2007-11-01 18:20:00
While the title of this may look like a techie article, if you are a marketer sending SMS messages it is important to understand the two methods used to drive this technology, SMPP and SMTP. Both SMTP and SMPP are protocols for sending messages. SMTP stands for “Simple Mail Transfer Protocol” and was first published in August of 1982 as the primary means to send email messages (which is still used today). SMPP stands for “Short Message Peer-to-Peer Protocol” and is the telecommunications industry protocol for exchanging SMS messages. A few years ago, cell phone carriers decided to give every customer their own email address such as 10digitnumber@mobile.mycinugular.com to help convince their subscribers to stick with their service. Marketers caught on to this as a cheap way of sending someone an “SMS” message. I’m using quotes here because it is really more of an email that can be sent to a cell phone. Sending a text message via the SMPP protocol is a true way to sen...

Print Outlets Getting The (Digital) Message
2007-10-31 19:42:00
I’ve spent 14 of the past 16 years working for the print media industry. So I can tell you that for the most part, newspaper companies and publishers tended to have conservative views as to how to best reach dwindling audiences. To put it more bluntly, they just didn’t get it. Not every publisher or news corporation knew how to evolve in order to meet the changing ways in which would-be readers preferred to get information—resulting in shrinking readership and ad revenues. Such problems, happily, may become less critical as increasingly more publications start churning out digital versions of themselves. “Going digital” may not be new in publishing, but recent reports indicate that it’s finally becoming mainstream in the industry. And email or SMS subscriptions to receive news or features articles may become de rigeur as well. First, eMarketer last week reported that according to the research firm Veronis Suhler Stevenson, magazine and newspaper publishers will increase ...
More About: Print , Message , Digital , Mess

mobileStorm Announces Funding
2007-10-30 18:12:00
Dailymotion blogged videomobileStorm Anno unces Funding Video sent by mobilestorm mobileStorm CEO Jared Reitzin talks about recieving funding from venture firm eonBusiness October 30th 2007

Lies, Damn Lies and Open Rates – Part 1
2007-10-29 19:09:00
Every major marketing channel has statistics that used to judge (rightly or wrongly) the success of a particular campaign. In some cases, like more traditional marketing channels such as television, print or radio, measuring the success of a campaign can be a real guessing game. Unless you have an immediate call to action, such as a number to contact, coupon or the like, the overall effectiveness of those types of campaigns can be hard to determine. The rise of online marketing has led to much more granular analysis of campaigns since the technology allows itself to be easily tracked and quantified. This is especially true when it comes to email marketing. However, all of the data that can be obtained from email campaigns doesn’t necessarily mean it’s valuable or even accurate. Nowhere is this more the case that with the old saw horse of the email marketer – the open rate. (more…)
More About: Open , Part , Damn , Rates , Lies

All The Kids Are Doing It (Part 4)
2007-10-25 20:27:00
While it’s true that many adults use text messaging and hang out on MySpace, evolutionary leaps in digital communications for the most part tend to be driven by the youth market. That could be due in part to the peer-influence factor: A global joint study by MTV, Nickelodeon, and Microsoft said that 55 percent of viral video content they downloaded, and 88 percent of website links they viewed, came from friends’ recommendations. Such research illustrates the importance of using digital marketing with this coveted demographic. But it’s far from child’s play. This series, “All The Kids Are Doing It,” tells marketers what to keep in mind if they want to reach young consumers digitally and effectively. In preceding installments, we talked about mobile marketing, email campaigns, and social networks (the latter two also addressed online privacy regulations related to minors). Today we’ll talk about the latest in Internet technology, from multimedia content like podcasts...
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Newsletter Directories 3
2007-10-24 20:34:00
A Big List of Article, Newsletter , Ezine Submission Sites - continued… The previous batch of links was posted here: Newsletter Dire ctories 2. Now more resources to explore: Article Directory Article directory-free article directory for your website content http://articledirectory.cn/ Article-Spot.com - … the hot spot for the top articles on the ‘net … Article-Spot.com - … the hot spot for the top articles on the ‘net … http://article-spot.com/ (more…)
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