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Blog Details for "Digital Marketing Blog"
Digital Marketing BlogDigital Marketing BlogDigital Marketing Blog by mobileStorm that covers everything from email and sms to voice and fax, from mobile marketing to rss. Articles
Test, Test, Test!
2008-02-28 20:50:00 A good email campaign is tested over and over until everything works perfectly. There are so many components to a campaign. It is very easy to miss something that could drastically affect your deliverability, the subscriber experience or your brand’s reputation. Below is a check list that I would highly recommend you print out and ... More About: Test
SMS: Good Enough For Rock Stars, Good Enough For Marketers
2008-02-27 20:24:00 Word is that this week’s winners of the Academy Award for Best Song—Glen Hansard and Marketa Irglova, stars of the Irish indie film Once—didn’t just get a golden statuette. They also got a congratulatory SMS from none other than Irish rocker/social activist Bono of U2, not long after the duo’s onstage victory. “A busker who plays the ... More About: Stars , Rock , Good , Marketers
Online Press Releases
2008-02-26 20:14:00 Doing online press releases is a good way to get links, traffic, and even respectability for your site. You never know when a reporter on deadline is seeking just the kind of news that company is announcing! It is advisable to hire a PR agency for press coverage. But if your marketing budget is tight, there ... More About: Press , Press Releases , Online
Has Mobile Search Found What Marketers Seek?
2008-02-21 21:04:00 When I was in Nashville during a wedding last summer, a cousin wanted to take a trip downtown to the local American Apparel. But, she opined, she couldn’t look up the address because the Wi-Fi in our hotel wasn’t working. Not to worry, I said, and then showed her how to punch in a business ... More About: Mobile , Search , Seek , Mobile Search , Marketers
Android: A Step Closer To Mobile Marketing’s Holy Grail
2008-02-20 21:00:00 Google certainly doesn’t let grass grow under its feet. Just a scant three months after announcing its open Android mobile platform—and a standards group whose members include some heavy hitters—the first Android demonstrations happened at the Mobile World Congress in Barcelona, Spain last week. Chip makers Texas Instruments, ARM, and Qualcomm—members of Google’s Open Standards Alliance—showed ... More About: Marketing , Mobile Marketing , Holy , Step
Some Simple Rules
2008-02-15 20:03:00 Short blog this time — it’s been a crazy week. The majority of my time has been spent primarily on two areas: 1. Helping to set up our clients on our system – meaning setting up their email, DNS, and authentication settings. 2. Working with potential and current customers on delivery best practices – maintaining clean lists and ... More About: Rules , Simple
No “Friends” For Digital Marketers
2008-02-14 20:35:00 Boo-hoo. Social networking’s second boom—in the form of advertising frenzy—could go bust. That’s because of said frenzy backfiring, the research firm Comscore reported. We hate to say it, but we told you so. First, a little background: The year 2007 marked the resurgence of social networks as the “it” thing in communications technology. Since their proliferation earlier ... More About: Digital , Marketers
Stun! Product Road Map – Q1
2008-02-14 00:36:00 I wanted to take this time to share with our Stun! customers what our product road map looks like for the rest of our quarter. My CTO Ojas Amin and I just got back from a weeklong trip to Hyderabad, India where we met with our developers to plan out our future upgrades and integrations. ... More About: Product , Road
Dealing with Dishonest Competitors
2008-02-12 19:26:00 Today we are going to discuss how to identify and handle unfair branding of your company by competitors when it comes to Pay Per Click (PPC). If you search for your brand or product name, you might be surprised by finding PPC advertisers bidding on your keyword. Is that legal? Unfortunately, yes. Google allows advertisers to ... More About: Competitors
Pulling The Trigger on Triggered Emails
2008-02-11 18:55:00 During my career in email, I have worked for a number of companies – one in particular that made use of the practice of sending pre-scheduled or “triggered” marketing emails to their recipients. At the time, I didn’t understand the logic or the impact this would have on the people receiving these messages. ... More About: Emails
Jared On mobileStorm’s Entrance Into Video
2008-02-08 19:52:00 It’s a video, about video! mobileStorm CEO Jared Reitzin talks about the company’s new video production unit and video community site. More About: Video , Entrance
mobileStorm Enters The Digital Video Age
2008-02-07 20:32:00 By its very nature, a marketing technology company needs to be ahead of the curve in the industry it serves. Once again, mobileStorm succeeds—this time with its entré into video. First, mobileStorm created a new video production unit aimed at creating content for customers and prospects, such as how-to, case study, and demo videos. Second, the ... More About: Video , Digital Video , Digital
Studying and Winning Your SEO Competition
2008-02-05 19:34:00 Today, I’ll share the simplest but one of the most effective SEO tactics with you, which you can get started on right away. Follow your competitors. Understand how they got to the top pages of Google or Yahoo and simply follow their path. All you need to do is to analyze most important factors that make ... More About: Competition , Studying , Winning
The “From” Line — Whose Line Is It Anyway?
2008-02-01 20:22:00 Recently I had a client come to me that wanted assistance with their deliverability. They are in the business of sending online greeting cards, and wanted to be able to “spoof” or change the “from” line in their emails to be the actual email address of the person sending the card. So, for ... More About: Line
But, You Don’t Have To Take OUR Word For It
2008-01-31 21:00:00 We at mobileStorm are a pretty forward-thinking bunch. Hafta be, since our livelihoods depend on it! Luckily, two news reports this week prove that our enthusiasm for upcoming mobile-based technologies—and their resultant mobile marketing applications—are more than unbridled optimism. They’re inevitable realities, as confirmed by high-profile experts. At the World Economic Forum in Davos, Switzerland, Google ... More About: Word
Email’s Superiority Proven, Marketing Study Says
2008-01-29 20:37:00 It’s easy to forget email, sometimes, among the glitz of mobile marketing (and the space’s shiny new “smart” handsets) and the hype of behavioral online ad targeting (and the cries of consumers afraid of what it could mean). But a report from emarketing strategy company Datran Media indicates that targeted email is the top results-getter ... More About: Marketing , Email , Study , Superiority , Proven
Other Ways to Get Links
2008-01-28 19:58:00 Last week, we talked about finding and getting relevant links. Now let’s discuss other ways to get links: More link building techniques: From Friends and Family: You have lots of personal connections, family, friends, colleagues, neighbors, etc. Most of them probably have sites or blogs or some other representation on the Web. Ask them all to link to ... More About: Links
Email Reputation - Tools of the Trade
2008-01-25 19:27:00 For my blog today, I thought I would share with you some of the tools that I use almost on a daily basis to help clients with their deliverability and reputation issues. While these tools can sometimes provide copious amounts of data, sometimes it takes a combination of them to truly understand the ... More About: Tools , Email , Trade , Reputation
Mobile: Reaching Those Who Eschew The Internet
2008-01-24 21:00:00 Remember the 1980s show Max Headroom, which depicted a nihilistic future in which the entire population, even those lacking food or shelter, stood enraptured by television broadcasts because of TV sets scattered prolifically on the streets? Well, I envision a somewhat similar future, only with cell phones replacing the TVs. Or rather, replacing computer screens—which, scholars ... More About: Internet , Mobile , The Internet
Ways To Get Links
2008-01-22 19:08:00 Finding Relevant Links : As we’ve discussed in the past, when it comes to effective SEO, only relevant links matter. Fortunately, it’s a lot easier than you might think to do this. First, think about what is your major keyword or what is the most desired word or phrase you want your site to be searched? ...
Happy MLK Day!
2008-01-21 21:51:00 Dr. Martin Luther King is one of my heroes. Imagine for a second that you knew you could be assassinated if you continued to purse a cause that you knew was right and just. Could you continue to stand up for what you believe in? I think about this often, and I realize that there ... More About: Happy
The Anatomy of a SpamTrap
2008-01-18 19:25:00 In one of my previous blogs, I mentioned how old emails can eventually be turned into a “spamtraps” email addresses. To some this may be a foreign term, so I thought that this would be a good topic to discuss this week. So what exactly is a spamtrap? Simply put, it is an email ... More About: Anatomy , Anatom
An Apple A Day Keeps The Luddites Away
2008-01-17 20:05:00 This is the first time in three years that I didn’t attend the Macworld Expo as an “esteemed” (if you call being corralled and herded like cattle a symbol of esteem) member of the press. But that’s given me a clearer perspective of Apple ’s technological advancements and what they mean in the digital communications space. I’ll ...
Video SEO and Marketing 2
2008-01-15 19:18:00 Part-2: Video Marketing Letting the world know about your video. There are thousands of video-sharing sites today that will only get larger over time. They are the simplest and the most effective method of promoting your video. It does take time to upload the file to each video site in addition to filling out the form about ...
Brand Immersion-An SMS Confession
2007-12-06 19:26:00 All right, I admit it, I did it. I spent $1 to vote for my favorite Beauty And The Geek team via SMS. I also went online and voted—giving up such personal information as my email address and zip code for the privilege. Twice! Fortunately, I was well-rewarded for my $1 and online endeavors. Jasmine and David ... More About: Confession , Brand , Immersion , Fess
We’re The [Mobile] Kids In America
2007-12-05 20:41:00 It’s common for older generations to lament that “kids are growing up faster these days.” This can be associated with good news (children themselves get the idea to hold fundraisers for good causes) or bad (children get arrested for horrendous criminal activities). For mobile marketers, though, the news is very good: More than a third ... More About: America , Mobile , Kids
SEO-Friendly Copywriting
2007-12-04 20:26:00 Some copywriters face difficulties because of one important requirement: Making their copywriting SEO-friendly. They want to write the “natural” way, without even thinking about search engines and optimizing for the last ones. But the truth is: Natural writing results in SEO-friendly content. Why? Because keywords are the thoughts, the ideas you are writing about. If your ... More About: Copywriting , Friendly
Calls for Do Not Track List Underscore Importance of Permission-based Marke
2007-12-03 19:18:00 Recently, consumer advocacy groups have been clamoring for the establishment of a Do Not Track registry for online users, similar to the ones already implemented as Do Not Call and Do Not Fax lists. It would forbid marketers to use cookies and other similar behavior tracking technology with any consumer who signed up to ... More About: Calls , List , Permission , Missi
Broken Unsub
2007-11-30 19:15:00 So here we are, the week after thanksgiving, and specifically one week post “Black Friday”. I don’t know about you, but I “really” enjoyed fighting the crowds so I could get the best deals. At one particular store, after I made my purchase, I was invited to sign up for that retailer’s newsletter. I happily ... More About: Broken
Christmas Could Come Early For Web Retailers—If They’re Savvy
More articles from this author:2007-11-29 19:14:00 Early this month, we spoke of the ways that email and text messaging can be used as channels for online retailers to engage consumers, facilitate their purchases, and re-engage them for future purchases (see How Web-based Retailer s Can Use Email and SMS). The importance of doing this is clearer than ever during the first week ... More About: Christmas , Early , Savvy 1, 2, 3, 4 |
