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Blog Details for "Digital Marketing Blog"
Digital Marketing BlogDigital Marketing BlogDigital Marketing Blog by mobileStorm that covers everything from email and sms to voice and fax, from mobile marketing to rss. Articles
Mobile Coupons Give New Life to Old Advertising Mechanisms
2009-12-29 07:31:00 The growth of mobile marketing and the emergent popularity of mobile coupons have begun triggering a domino effect in the world of conventional advertising. The mobile coupon revolution, as it is quickly becoming known, is principally affecting the traditionalal print coupon industry and decimating the former business model behind advertising ... More About: Life , Mobile , Advertising , Coupons , Give
Digital Marketing Trends Impact Relevancy For SaaS Providers
2009-12-29 07:31:00 Advances in the technology and methodology associated with digital marketing is having an increasingly profound effect on software-as-a-service (SaaS) providers. The concept of direct digital marketing in particular is proving to have a substantial impact on the development cycle of SaaS providers as well. The two concepts of digital marketing and ... More About: Marketing , Trends , Digital
Casino Marketing: The Leap from Email to SMS
2009-12-29 07:31:00 Jumping the Curve Guy Kawasaki (managing director of Garage Technology Ventures, an early-stage venture capital firm and a columnist for Entrepreneur Magazine and previously, he was an Apple Fellow at Apple Computer, Inc.) speaks of a concept called "jumping the curve." I was fortunate enough to listen to Guy speak at Preview ... More About: Marketing , Email , Casino
Mobile Marketing Companies Gear Up for 2010 Priorities
2009-12-29 07:31:00 Pinpointing potential purchasers with precision is not only a fun alliteration to repeat, it's also the paramount goal of many of today's largest and most successful mobile marketing companies. And as the growth of mobile advertising takes the industry to dazzling new heights at a dizzying pace, numerous advertisers and ... More About: Marketing , Companies , Mobile , Mobile Marketing , Gear
SMS Aggregators: Cost vs. Benefit
2009-12-29 07:31:00 SMS aggregators are mysterious entities to some. If you've recently been advised to both reject and embrace SMS aggregators, you're not alone. Indeed, a wide range of opinions about SMS aggregators exist within the mobile marketing community. Yet, making sense of the role played by SMS aggregators and the power of ... More About: Cost
Email Marketers Plagued By Deliverability Problems On Cyber Monday
2009-12-29 07:31:00 Cyber Monday is a big day for any marketer, but even more so for email marketers. Getting your message out just before consumers start a frenzy of Online shopping is key to being successful during the busiest e-commerce day of the year. This year proved troublesome for some marketers as it was reported ... More About: Email , Problems , Cyber
Mountain High Creates Rad Radio Spot Using Text In 2 Win Campaign
2009-12-29 07:31:00 Mountain High (mthigh.com) created a radio spot that is being played all over Los Angeles on radio stations such as the world-famous KROQ. A storm trooper, that's what we call our employees, (note the name is taken from Star Wars, not WWII) heard the radio ad on her way to ... More About: Radio , Campaign , Spot , Text
Product Updates . . . Fresh From Our Oven
2009-12-29 07:31:00 We?re always working with our clients to bake more goodies into mobileStorm Go and Pro to fully optimize the user experience. Every feature request means an opportunity to make our product more powerful and boost campaign performance. We?ve just added some new features to mobileStorm that our users have been asking ... More About: Product , Updates , Fresh
All Mobile Marketing Companies Aren?t Created Equal
2009-12-29 07:31:00 When beginning to wade in the waters of mobile marketing, a likely first step is to choose a third-party provider to handle the leg work, one who has the technical know-how to make your campaign successful. Unfortunately, not all mobile marketing companies are created equal. With "mobile" becoming the latest buzzword ... More About: Marketing , Companies , Mobile , Mobile Marketing , Equal
Email delays during the Holidays
2009-12-29 07:31:00 As a sender, whether you manage email in house or utilize an ESP like mobileStorm, you may be wondering lately?? Why are my messages being delayed? Is my ESP to blame? What should I expect and why? The truth of the matter is, it?s the holiday season and everyone, (YES including spammers), ... More About: Holidays , Email
Boost Your E-Mail Open Rate By Including Coupons
2009-11-27 22:57:00 Coupons have been around forever, but their legacy certainly doesn't mean they've lost their usefulness. Integrating them into other forms of marketing can do wonders for any campaign, including email. Experian recently released data relating to email open-rates for messages that include coupons as opposed to ones that don't, and found ... More About: Mail , Open , Coupons , E-Mail
Email Marketing Solutions: Human Vs. Machine
2009-11-27 22:57:00 When successfully implemented, email campaigns are among the most efficient and effective marketing tools available for fostering and maintaining customer relationships with a target audience or demographic. As a result, it's no wonder that nearly half of the smallest businesses in North America currently depend on some form of email ... More About: Marketing , Email , Email Marketing , Machine , Human
Bridging The Gap Between In-House & Digital Marketing Platforms Via API Int
2009-11-20 10:53:00 A key innovation that's made itself known recently in the world of digital marketing is the concept of API integration. The ability to easily transfer data to and from different platforms and software within a single marketing campaign has made life much easier for any digital marketer. A single digital marketing ... More About: Marketing , House , Digital
Ensuring Quality Control With Email Marketing
2009-11-20 10:53:00 Despite continued innovation and sophistication in regards to email marketing platforms and software over the past ten years, quality control measures remain largely unchanged with responsibility remaining in the hands of the email marketer themselves. A few months back, the Email Experience Council (EEC), a leading email industry group, came under ... More About: Marketing , Email Marketing , Quality Control , Control
The British Invasion of Mobile Coupons
2009-11-20 10:53:00 The British are coming! The British are coming! With their mobile coupons, that is. A new Juniper survey reveals the impressive growth of mobile coupons in the UK with an estimated three million Britons having already redeemed coupons through their mobile phone. According to the report, the popularity of mobile coupons is ... More About: Mobile , Coupons , Invasion
A Tale of Two Cities for Mobile Marketing
2009-11-16 03:17:00 It was the best of times, it was the worst of times. For mobile marketing, a tale of two cities has emerged. And it's a story with which many mobile marketers are already familiar. Although mobile marketing is growing by leaps and bounds as an industry, issues remain with the consistency ... More About: Marketing , Mobile , Mobile Marketing , Cities
Why To Go Mobile When Marketing Budgets Are Shrinking
2009-11-12 22:48:00 In today's economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. In the old days, a shrinking marketing budget simply meant buying less of the same old types of media- simply because there ... More About: Marketing , Mobile
The Five Pillars of Cost Effective Mobile Marketing
2009-11-12 22:48:00 Rapidly fading to an antiquated era of advertising is the tireless marketing guru toiling for hours if not days to craft unforgettable jingles and eye-catching ads for print or broadcast advertising. The era of 21st century advertising is poised for dominance by mobile marketing and its many efficient and cost-effective ... More About: Marketing , Mobile , Mobile Marketing , Cost
The Value Of Text-To-Screen Consumer Data-Collection
2009-11-12 22:48:00 Text-to-screen campaigns are an aspect of mobile marketing that seems to get overlooked all to often. Beyond the basic uses in sports stadiums, concerts and other large public venues, text-to-screen provides a method to interact with your audience on a very unique level. Text-to-screen is a concept that enables a brand ... More About: Screen , Data , Consumer , Text
Some Basic, Yet Important Email Marketing Best Practices
2009-11-07 22:47:00 It's no secret that email marketing is a powerful tool for communicating with visitors, customers and prospects, but like other marketing mediums, you have to uphold a certain set of rules or best practices to ensure a compliant and successful campaign. Two of the most important aspects of successful email marketing ... More About: Marketing , Email , Email Marketing , Basic
Making Cents of Mobile Coupons
2009-11-05 10:46:00 Often mysterious but never in short supply, the digital creatures known as mobile coupons have become a presence far more profitable, formidable, and ubiquitous than most realize. With the tangible benefits of mobile coupons beginning to resonate with consumers just as the newspaper clipping variety once did, businesses and entire industries ... More About: Mobile , Cents , Coupons
Mobile Coupon Growth
2009-11-05 10:46:00 More evidence of the rampant growth in mobile coupon marketing can be found in the new report from Juniper Research, a well-respected provider of analytical services to the global communications sector. According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. ... More About: Mobile , Growth , Coupon
Initial Best Practices When Starting Successful Mobile Coupon Campaigns
2009-11-05 10:46:00 Mobile coupons can be a powerful tool in your digital marketing arsenal, but with a certain sense of ambiguity surrounding the concept for most people, it's easy to overlook the most basic set of unofficial rules or "best practices" that should accompany any successful and legitimate mobile coupon campaign. Falling under ... More About: Mobile , Campaigns , Coupon
See How We?re Changing the Casino Business at G2E
2009-10-31 21:16:00 Generating Casino Revenue with Mobile Marketing It's that time of year, again, when the biggest names in the gaming world converge on Las Vegas for the Global Gaming Expo from November 17th - 19th and, you got it . . . we'll be there. Casinos in general have taken a pretty hard ... More About: Business , Changing
Does Google?s PageRank Really Count Anymore?
2009-10-31 21:16:00 Behold the power of Google 's PageRank! We all want a 7 or 8. We know this will bring us more traffic and traffic is money. Google always tries to downplay their PageRank saying that their algorithms look at 200 different points of criteria in order to give your URLs a ... More About: Pagerank , Count
The Reason Why Email Marketers Think Mobile Marketing is Stupid?and Why The
2009-10-31 21:16:00 Being in mobile for a decade, I have heard it all, especially from those who think mobile marketing is stupid. There is a common theme among companies that believe mobile marketing is intrusive. I speak with prospects all the time that have either tried mobile and said it was not ... More About: Marketing , Mobile , Email , Mobile Marketing , Stupid
See How We?re Changing the Casino Business at G2E
2009-10-28 18:04:00 Generating Casino Revenue with Mobile Marketing It's that time of year, again, when the biggest names in the gaming world converge on Las Vegas for the Global Gaming Expo from November 17th - 19th and, you got it . . . we'll be there. Casinos in general have taken a pretty hard ... More About: Business , Changing
New Whitepaper Alert! How to Choose an SMS Vendor
2009-10-21 00:42:00 As SMS adoption continues to grow at an astonishing rate, more and more businesses are incorporating the channel as a serious form of customer communication. 10 years ago I could barely get anyone to pay for a SMS message, now we get hundreds of leads per month (Google "SMS Marketing") ... More About: Alert
A New Whitepaper by mobileStorm: How to Choose an SMS Vendor
2009-10-21 00:42:00 mobileStorm Announces a New Whitepaper: How to Choose an SMS Vendor, a 30-Point Checklist. White Paper Provides Key Criteria for Selecting the Best Suited SMS Vendor to Reach and Build an Audience Los Angeles, October 20, 2009 ? Celebrating 10 years in business, mobileStorm (www.mobilestorm.com) today announced its new white paper, ?How ...
Excellent Article on the Future of Email Deliverability
More articles from this author:2009-10-21 00:42:00 I recently came across a great article on the future of deliverability. Quick overview: We all know that when a subscriber clicks the ?report as spam? button, the ISP gets data to help them make decisions about what they want to do with a senders email such as block or send ... More About: Email , Future , Article , The Future 1, 2, 3, 4 |
