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Digital Marketing BlogDigital Marketing BlogDigital Marketing Blog by mobileStorm that covers everything from email and sms to voice and fax, from mobile marketing to rss. 
Articles
Ensuring Quality Control With Email Marketing
2009-11-20 10:53:00 Despite continued innovation and sophistication in regards to email marketing platforms and software over the past ten years, quality control measures remain largely unchanged with responsibility remaining in the hands of the email marketer themselves. A few months back, the Email Experience Council (EEC), a leading email industry group, came under ... More About: Quality Control
Bridging The Gap Between In-House & Digital Marketing Platforms Via API Int
2009-11-20 10:53:00 A key innovation that's made itself known recently in the world of digital marketing is the concept of API integration. The ability to easily transfer data to and from different platforms and software within a single marketing campaign has made life much easier for any digital marketer. A single digital marketing ...
The British Invasion of Mobile Coupons
2009-11-20 10:53:00 The British are coming! The British are coming! With their mobile coupons, that is. A new Juniper survey reveals the impressive growth of mobile coupons in the UK with an estimated three million Britons having already redeemed coupons through their mobile phone. According to the report, the popularity of mobile coupons is ...
A Tale of Two Cities for Mobile Marketing
2009-11-16 03:17:00 It was the best of times, it was the worst of times. For mobile marketing, a tale of two cities has emerged. And it's a story with which many mobile marketers are already familiar. Although mobile marketing is growing by leaps and bounds as an industry, issues remain with the consistency ... More About: Marketing , Mobile , Mobile Marketing , Cities
The Value Of Text-To-Screen Consumer Data-Collection
2009-11-12 22:48:00 Text-to-screen campaigns are an aspect of mobile marketing that seems to get overlooked all to often. Beyond the basic uses in sports stadiums, concerts and other large public venues, text-to-screen provides a method to interact with your audience on a very unique level. Text-to-screen is a concept that enables a brand ... More About: Screen , Data , Consumer , Text
Why To Go Mobile When Marketing Budgets Are Shrinking
2009-11-12 22:48:00 In today's economy, marketing budgets are being slashed across the board. Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. In the old days, a shrinking marketing budget simply meant buying less of the same old types of media- simply because there ... More About: Marketing , Mobile
The Five Pillars of Cost Effective Mobile Marketing
2009-11-12 22:48:00 Rapidly fading to an antiquated era of advertising is the tireless marketing guru toiling for hours if not days to craft unforgettable jingles and eye-catching ads for print or broadcast advertising. The era of 21st century advertising is poised for dominance by mobile marketing and its many efficient and cost-effective ... More About: Marketing , Mobile , Mobile Marketing , Cost
Some Basic, Yet Important Email Marketing Best Practices
2009-11-07 22:47:00 It's no secret that email marketing is a powerful tool for communicating with visitors, customers and prospects, but like other marketing mediums, you have to uphold a certain set of rules or best practices to ensure a compliant and successful campaign. Two of the most important aspects of successful email marketing ... More About: Marketing , Email , Email Marketing , Basic
Mobile Coupon Growth
2009-11-05 10:46:00 More evidence of the rampant growth in mobile coupon marketing can be found in the new report from Juniper Research, a well-respected provider of analytical services to the global communications sector. According to the report, more than one mobile subscriber in 10 in developed regions will use mobile coupons by 2014. ... More About: Mobile , Growth
Making Cents of Mobile Coupons
2009-11-05 10:46:00 Often mysterious but never in short supply, the digital creatures known as mobile coupons have become a presence far more profitable, formidable, and ubiquitous than most realize. With the tangible benefits of mobile coupons beginning to resonate with consumers just as the newspaper clipping variety once did, businesses and entire industries ... More About: Mobile , Cents , Coupons
Initial Best Practices When Starting Successful Mobile Coupon Campaigns
2009-11-05 10:46:00 Mobile coupons can be a powerful tool in your digital marketing arsenal, but with a certain sense of ambiguity surrounding the concept for most people, it's easy to overlook the most basic set of unofficial rules or "best practices" that should accompany any successful and legitimate mobile coupon campaign. Falling under ... More About: Mobile , Campaigns
See How We?re Changing the Casino Business at G2E
2009-10-31 21:16:00 Generating Casino Revenue with Mobile Marketing It's that time of year, again, when the biggest names in the gaming world converge on Las Vegas for the Global Gaming Expo from November 17th - 19th and, you got it . . . we'll be there. Casinos in general have taken a pretty hard ... More About: Business , Changing
The Reason Why Email Marketers Think Mobile Marketing is Stupid?and Why The
2009-10-31 21:16:00 Being in mobile for a decade, I have heard it all, especially from those who think mobile marketing is stupid. There is a common theme among companies that believe mobile marketing is intrusive. I speak with prospects all the time that have either tried mobile and said it was not ... More About: Marketing , Mobile , Email , Mobile Marketing , Stupid
Does Google?s PageRank Really Count Anymore?
2009-10-31 21:16:00 Behold the power of Google 's PageRank! We all want a 7 or 8. We know this will bring us more traffic and traffic is money. Google always tries to downplay their PageRank saying that their algorithms look at 200 different points of criteria in order to give your URLs a ... More About: Pagerank
See How We?re Changing the Casino Business at G2E
2009-10-28 18:04:00 Generating Casino Revenue with Mobile Marketing It's that time of year, again, when the biggest names in the gaming world converge on Las Vegas for the Global Gaming Expo from November 17th - 19th and, you got it . . . we'll be there. Casinos in general have taken a pretty hard ... More About: Business , Changing
New Whitepaper Alert! How to Choose an SMS Vendor
2009-10-21 00:42:00 As SMS adoption continues to grow at an astonishing rate, more and more businesses are incorporating the channel as a serious form of customer communication. 10 years ago I could barely get anyone to pay for a SMS message, now we get hundreds of leads per month (Google "SMS Marketing") ... More About: Alert
A New Whitepaper by mobileStorm: How to Choose an SMS Vendor
2009-10-21 00:42:00 mobileStorm Announces a New Whitepaper: How to Choose an SMS Vendor, a 30-Point Checklist. White Paper Provides Key Criteria for Selecting the Best Suited SMS Vendor to Reach and Build an Audience Los Angeles, October 20, 2009 ? Celebrating 10 years in business, mobileStorm (www.mobilestorm.com) today announced its new white paper, ?How ...
Excellent Article on the Future of Email Deliverability
2009-10-21 00:42:00 I recently came across a great article on the future of deliverability. Quick overview: We all know that when a subscriber clicks the ?report as spam? button, the ISP gets data to help them make decisions about what they want to do with a senders email such as block or send ... More About: Email , Future , Article , The Future
MarketingProfs.com Feature Cesar Millan?s Deliverabililty Case Study
2009-10-21 00:42:00 Read the full article here: http://www.marketingprofs.com/short-artic les/1425/get-out-that-rake "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The company was constantly getting complaints from its subscribers," explains a mobileStorm case study. "Consumers claimed ... More About: Study , Feature , Case
Telephony Online Article on Mobile Marketing ? mobileStorm CEO Interview
2009-10-10 11:50:00 CTIA IT: Bad economy gives mobile marketing a boost Oct 9, 2009 2:15 PM, By Sarah Reedy Mobile marketing vendors are achieving growth as brands reevaluate their ad campaigns with a focus on mobile SAN DIEGO, CALIF. ? Mobile is coming out ahead as brands reevaluate their advertising budgets. The ... More About: Marketing , Telephony , Article , Mobile Marketing
Live mobileStorm Demo on ?Jeremy?s Desktop?
2009-10-10 11:50:00 You?ve gotten a sales pitch from every e-mail marketer on the planet . . . but what should you really be looking for in an effective e-mail marketing campaign? Hear it from the experts on Jeremy ?s Desktop , Saturday, September 26, 2009 at 2pm PST. CEO and founder of mobileStorm, Jared Reitzin, will ... More About: Live , Demo
Has Your Email Delivery Gone To The Dogs?
2009-10-10 11:50:00 We all know that reaching your audience with a relevant message and a targeted list is all you need to get results . . . Not! No one knows this better than the one person who knows more about dogs than dogs do. Cesar Millan learned the hard way, that email ... More About: Dogs , Email
mobileStorm Streamlines Digital Marketing for Businesses
2009-10-10 11:50:00 mobileStorm's Go and Pro Release Gives Businesses a Clear Path to Becoming Expert Digital Marketers Los Angeles, Aug. 24th, 2009 ? mobileStorm (www.mobilestorm.com), celebrating 10 years of digital marketing services and technology pioneering, today announced its new "Go" and "Pro" product packages for online marketers. MobileStorm's Go and Pro tremendously ... More About: Marketing
Big Changes @ The Storm
2009-10-10 11:50:00 A few weeks ago, we posted an article in our newsletter, "Outside The Inbox," to let you know that we were working on two new service offerings and launching a new website. With the same powerful features you've been used to, you'll now benefit from some additional changes we've made ... More About: Storm
mobileStorm Publishes Comprehensive Guide to Common Short Codes
2009-10-10 11:50:00 June 29, 2009 -- Today mobileStorm Inc. published a comprehensive guide for the mobile marketer entitled, "The Ultimate Guide to Common Short Codes." Written by mobile evangelist and mobileStorm CEO Jared Reitzin, the guide focuses on acquiring and using short codes to market products and services. Short codes used with keyword combinations ...
New Short Code White Paper: Everything You Didn?t Even Know To Ask
2009-10-10 11:50:00 Before I started writing about messaging technology, I wasn't sure what the phrase "short code" meant--even though I'd used them all the time as a consumer. So how can someone new to the space, even if (s)he is a seasoned vet of marketing, be expected to? That's why I'm excited about ... More About: White , Code , Paper
Hurricane Preparedness Requires SMS
2009-10-10 11:50:00 June is the start of Hurricane Season, and that means public safety officials have already begun preparing for the intense ocean-incubated storms. As the first tropical storm in the Americas for 2009 brewed last week, I got to thinking about how public safety departments can, and should, use SMS marketing ...
American Idol: Why Traditional Marketing?s ROI Is Increasingly Questionable
2009-10-10 11:50:00 It's taken a singing competition to underscore the importance of measurable ROI. Last month I pointed out how mobile marketing really boosted the success of American Idol (whose parent company, FremantleMedia, is a mobileStorm client), much more so than traditional marketing. Specifically, I pointed to the record numbers of voters--the majority ... More About: Marketing
Email and Video: The Peanut Butter Cups of Marketing (Part 2)
2009-10-10 11:50:00 Last week, I explained that videos and email marketing messages go together like chocolate and peanut butter. Click-through rates for marketing emails increase two or three times with the inclusion of video! This is in part because increasingly larger numbers of consumers (we're talking trillions!) want to spend time watching online ... More About: Video , Marketing , Email , Peanut , Part
Online, Women Outnumber Men
More articles from this author:2008-03-28 14:30:00 Sausage Fest No More Internet marketing is more important than ever—if you’re trying to reach females. According to eMarketer, this year 100.4 million U.S. females and 93.5 million U.S. males will go online once a month or more often. The “fairer sex” will make up 51.8 percent of Internet users. By 2012, chicks will outnumber dudes by ... More About: Women , Online 1, 2, 3, 4 |
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