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Blog Details for "Digital Marketing Blog"
Digital Marketing BlogDigital Marketing BlogDigital Marketing Blog by mobileStorm that covers everything from email and sms to voice and fax, from mobile marketing to rss. Articles
Online, Women Outnumber Men
2008-03-28 14:30:00 Sausage Fest No More Internet marketing is more important than ever—if you’re trying to reach females. According to eMarketer, this year 100.4 million U.S. females and 93.5 million U.S. males will go online once a month or more often. The “fairer sex” will make up 51.8 percent of Internet users. By 2012, chicks will outnumber dudes by ... More About: Women , Online
Chinese Cellular Provider To Help Crack Down On SMS Spam
2008-03-27 14:30:00 A bigger worry than lead paint on toys? Apple made headlines around the world when slave-like conditions at its Chinese manufacturing facility were exposed. Last year the proliferation of China-made toys with lead paint caused outrage among Westerners. But while these two events angered consumers outside the Middle Kingdom, Chinese consumers themselves have reason to get ... More About: Spam , Cellular , Crack , Provider
Ways To Improve Email Open Rates
2008-03-26 14:30:00 As you may have noticed in the past couple of years, open rates have declined, making it harder and harder to reach the inbox. This is due to the large anti-spam systems that ISPs have had to put in place to thwart spammers. Unfortunately, permission-based mail also gets treated as spam. So how do ... More About: Email , Open , Improve , Rates
Best Practices Just Got More Important With Proposed New York Law
2008-03-25 08:47:00 We’ve talked about behavioral targeting in the past—particularly about the worries that consumer advocates have about privacy. The issue underscores just how important other targeted marketing—particularly permission-based digital messaging—can be to the marketer who wants a comprehensive, multi-channel campaign to which consumers will truly be receptive. A proposed New York state law can make things more ... More About: New-York
mobileStorm at Search Engine Optimization Strategies Conference
2008-03-24 08:26:00 aka “F.U.D. in N.Y.C.” The saying is “you learn something new every day.” This week I can happily report that my rate of informational ingestion was significantly higher than that. But the gem for me wasn’t in the factoids, marketing claims, “breakthrough technologies” or other information bits getting past my screen. It ... More About: Search Engine Optimization , Search , Search Engine , Strategies , Optimization
Online Video For All Marketers Great And Small
2008-03-21 06:37:00 Regular readers probably saw mobileStorm CEO Jared Reitzin’s video blog early this week, explaining our latest video services and endeavors. Talk about great timing! Some brand-new reports prove that Internet video is ready to move from the bedrooms of wannabe filmmakers and into the boardrooms of companies that are serious about keeping their advertising fresh and ... More About: Video , Great , Online Video , Small , Online
mobileStorm Helps NBA Connect With Fans
2008-03-20 04:14:00 Thanks in part to mobileStorm, basketball fans can now receive phone calls from some of their favorite NBA stars. A new campaign on the NBA’s site (www.nba.com/matchups) lets sports enthusiasts create “Matchups” between their favorite players. Fans can then sign up to receive messages—via voice, SMS, or email—reminding them when those two players will tip off ... More About: Connect
PPC Advertising Basics – Part 2
2008-03-19 09:14:00 Last time we went over the basics of PPC and how it works in general. Today, we’re going to talk about some of the key components of PPC. Keywords: Choosing keywords that are relevant to your end goal will be one of the first things you will do. Most search engine platforms will offer you a keyword ... More About: Advertising , Part , Basics
PPC Advertising Basics – Part 1
2008-03-18 10:17:00 Google boasts a democratic system for search engine marketing where any user, large or small, is given an equal chance to set their budget, begin bidding on keywords and win the targeted traffic they desire. But is it really that simple? No, it’s not. While anyone can do it and everyone wants to do it, competition ... More About: Advertising , Part , Basics
Jared on Launching Video Broadcasting in Stun!
2008-03-17 05:18:00 Jared talks about a brand new upgrade in Stun! called Video Broadcasting . mobileStorm clients can now easily upload videos into Stun! and have them distributed to multiple video communities like youtube, myspace and dailymotion, as well as gain valuable insight into how those videos are performing: Jared on Launching Video Broadcasting in Stun!Uploaded by jaredkmg More About: Jared
The Anatomy of a Deferred Email Message
2008-03-14 19:57:00 Recently, the email sending industry saw some fairly significant issues with delivering email to Yahoo. Senders trying to deliver bulk emails to their Yahoo subscribers found these to be continually “deferred”, or temporarily bounced back. It was later discovered that Yahoo had upgraded their filtering systems, which caused this continuous deferring. Since ... More About: Email , Anatomy , Message
Marketers Shouldn’t Underestimate Consumers’ Reliance On Mobiles
2008-03-13 19:13:00 During the first year of my first “real job,” I splurged on a new bedroom set and upgraded from a studio to a one-bedroom apartment. Of course, that meant my phone service had to be switched over. I waited and waited until well past the three-hour time period in which I was told the phone ... More About: Mobiles , Reliance , Marketers
Multi-Tasking Makes Multi-Channel Marketing More Important
2008-03-12 21:17:00 At the Technology Council of Southern California awards dinner, Tony Perkins (founder of AlwaysOn and Red Herring, the latter—full disclosure time—for which I wrote after he’d sold it) gave the keynote. He argued that in trying to reach youths, the Web is much more important than TV or any other youth-beloved media. The accompanying short ... More About: Marketing , Multi , Channel
Online Press Releases - concluded…
2008-03-11 19:28:00 The previous entry on this series was posted here: Online Press Releases - continued… Now let’s conclude our list of press release sites to get inbound links from: Submit a Press Releases Browse ecommerce related press releases or post your own press release to reach thousands of ecommerce professionals. http://practicalecommerce.com/ Loosely ...
Sender Reputation Building, or Warming up your IP’s
2008-03-07 19:32:00 In the world of email deliverability, technologies and methodologies are in a constant state of flux. ISPs have to be on the alert for new spam and virus attacks, and as a result are constantly changing their blocking and filtering technologies to combat these problems and to protect their customers. When it comes ... More About: Building , Sender , Reputation
Next They’ll Establish The Ministry Of Silly Walks
2008-03-06 20:44:00 Government folly—especially when committed with the best of intentions—has long been fodder for British comedy troupes and socio-political writers alike. They’ll probably have a field day with a proposed federal anti-phishing bill—one that simply parrots other laws that make phishing illegal and commands marketers engaged in best practices to do what they already do. Last week ... More About: Ministry , Silly , Walks
Online Press Releases - continued…
2008-03-05 20:31:00 The previous entry on this series was posted here: Online Press Releases. Now let’s explore more press release websites to get easy one-way links from: Free News Release - Submit Free News Release - Submit http://free-news-release.com/ News Dots / Login News Dots is a place for people to discover and share ... More About: Press Releases
mobileStorm: Big Presence At Technology Council of Southern California Awar
2008-03-04 11:43:00 We came, we ate, we grabbed a shiny trophy. That was mobileStorm’s experience at the Technology Council of Southern California ’s Technology Industry Awards ceremony, held last Thursday at the Millennium Biltmore Hotel in Los Angeles. We were a finalist, along with two others, in the “Mobile Company Of The Year” category. We took up an entire ... More About: Presence
Obama: Ultimate Case For Double Opt-In
2008-02-29 17:07:00 U.S. presidential candidate Barack Obama has wowed supporters and political observers alike in recent months. One reason he’s been able to mobilize young and other disenfranchised voters, perhaps, is because of savvy digital messaging campaigns, such as sending SMS messages to subscribers. But while he’s been the digital marketing frontrunner, Mr. Obama recently suffered a ... More About: Double , Case , Ultimate
Test, Test, Test!
2008-02-28 20:50:00 A good email campaign is tested over and over until everything works perfectly. There are so many components to a campaign. It is very easy to miss something that could drastically affect your deliverability, the subscriber experience or your brand’s reputation. Below is a check list that I would highly recommend you print out and ... More About: Test
SMS: Good Enough For Rock Stars, Good Enough For Marketers
2008-02-27 20:24:00 Word is that this week’s winners of the Academy Award for Best Song—Glen Hansard and Marketa Irglova, stars of the Irish indie film Once—didn’t just get a golden statuette. They also got a congratulatory SMS from none other than Irish rocker/social activist Bono of U2, not long after the duo’s onstage victory. “A busker who plays the ... More About: Stars , Rock , Good , Marketers
Online Press Releases
2008-02-26 20:14:00 Doing online press releases is a good way to get links, traffic, and even respectability for your site. You never know when a reporter on deadline is seeking just the kind of news that company is announcing! It is advisable to hire a PR agency for press coverage. But if your marketing budget is tight, there ... More About: Press , Press Releases , Online
Has Mobile Search Found What Marketers Seek?
2008-02-21 21:04:00 When I was in Nashville during a wedding last summer, a cousin wanted to take a trip downtown to the local American Apparel. But, she opined, she couldn’t look up the address because the Wi-Fi in our hotel wasn’t working. Not to worry, I said, and then showed her how to punch in a business ... More About: Mobile , Search , Seek , Mobile Search , Marketers
Android: A Step Closer To Mobile Marketing’s Holy Grail
2008-02-20 21:00:00 Google certainly doesn’t let grass grow under its feet. Just a scant three months after announcing its open Android mobile platform—and a standards group whose members include some heavy hitters—the first Android demonstrations happened at the Mobile World Congress in Barcelona, Spain last week. Chip makers Texas Instruments, ARM, and Qualcomm—members of Google’s Open Standards Alliance—showed ... More About: Marketing , Mobile Marketing , Holy , Step
Some Simple Rules
2008-02-15 20:03:00 Short blog this time — it’s been a crazy week. The majority of my time has been spent primarily on two areas: 1. Helping to set up our clients on our system – meaning setting up their email, DNS, and authentication settings. 2. Working with potential and current customers on delivery best practices – maintaining clean lists and ... More About: Rules , Simple
No “Friends” For Digital Marketers
2008-02-14 20:35:00 Boo-hoo. Social networking’s second boom—in the form of advertising frenzy—could go bust. That’s because of said frenzy backfiring, the research firm Comscore reported. We hate to say it, but we told you so. First, a little background: The year 2007 marked the resurgence of social networks as the “it” thing in communications technology. Since their proliferation earlier ... More About: Digital , Marketers
Stun! Product Road Map – Q1
2008-02-14 00:36:00 I wanted to take this time to share with our Stun! customers what our product road map looks like for the rest of our quarter. My CTO Ojas Amin and I just got back from a weeklong trip to Hyderabad, India where we met with our developers to plan out our future upgrades and integrations. ... More About: Product , Road
Dealing with Dishonest Competitors
2008-02-12 19:26:00 Today we are going to discuss how to identify and handle unfair branding of your company by competitors when it comes to Pay Per Click (PPC). If you search for your brand or product name, you might be surprised by finding PPC advertisers bidding on your keyword. Is that legal? Unfortunately, yes. Google allows advertisers to ... More About: Competitors
Pulling The Trigger on Triggered Emails
2008-02-11 18:55:00 During my career in email, I have worked for a number of companies – one in particular that made use of the practice of sending pre-scheduled or “triggered” marketing emails to their recipients. At the time, I didn’t understand the logic or the impact this would have on the people receiving these messages. ... More About: Emails
Jared On mobileStorm’s Entrance Into Video
More articles from this author:2008-02-08 19:52:00 It’s a video, about video! mobileStorm CEO Jared Reitzin talks about the company’s new video production unit and video community site. More About: Video , Entrance 1, 2, 3 |
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