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It?s a Dot Com World
2007-09-15 00:54:00
Should you buy that .net, .info, or .biz domain name if the .com is taken? It depends. If your site is a business site, keep searching until you find a .com that will work. Dot com is the global Internet standard, an industry phrase, and your IE browser automatically completes a domain name with www. at the ...
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Google Analytics: Definitions
2007-09-12 20:08:00
Google Analytics can give you outstanding information about your web site visitors. It can be very confusing at first; below are the terms that have been defined and a brief definition for each. The entire document is at: WAA Aug 2007 Standards.) Page: A page is an analyst definable unit of content. Page Views: The number of ...
More About: Google , Definitions , Google Analytics , Googl

How I Got Natural Google Rankings in One Day
2007-09-11 19:12:00
If I knew that secret I could retire in luxury! Unfortunately, the only way anyone gets natural rankings in one day is if they promote an odd keyword phrase that has no competition, and even then they need to know their SEO to get it there. The only other way you’ll get on Googl e in ...
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Google PageRank Disappearing from Web Sites
2007-09-10 20:03:00
Since last week, when Google ?disappeared? about 60 business directories, I?ve noticed that many sites seem to have lost all page rank, with the bar at zero. However, if I use the Firefox SEO tool, it still shows the most recent page rank for the site. On some sites it returns with their page rank ...
More About: Page Rank , Pagerank , Google Pagerank , Web Sites

Meta Description
2007-09-09 19:09:00
Meta tags are located in your source code. The head portion of your source code should contain 3 meta tags: title description keywords For best results list them in the order shown below: <title>SEO ? Learn Search Engine Optimization</title> <meta name=?description? content=?Learn search engine optimization to obtain the highest Google and other search engine rankings possible!?> <meta name=?keywords? content=?seo, search engine optimization, search ...
More About: Meta , Source Code , Description

Finding the Right Keywords
2007-09-07 20:13:00
Having difficulty determining what keywords are important to your site? Ask yourself these questions: 1. What products/services do I offer? 2. How are my products/services different from my competitors? 3. What industries/areas am I involved in? 4. ...
More About: Keywords

Five Must-Have Web Site Pages
2007-09-05 02:03:00
To make your web site legitimate in the eyes of Google, it?s important to have the following web pages on your site: About Us Contact Us Terms and Conditions Privacy Policy Site Map Get these pages online as soon ...
More About: Content , Pages , Web site , Ages

Breadcrumb Navigation
2007-08-31 21:41:00
Breadcrumb navigation is excellent for search engine optimization and a useful secondary navigation aid for web site visitors. A text-based navigation technique that gives users a way to keep track of their location within a web site, the term is from the trail of breadcrumbs left by Hansel and Gretel in the popular fairytale. They ...
More About: Navigation , Brea

301 Redirects ? Vital When Changing Page URLs
2007-08-29 00:47:00
The SEO Book It is very important that when a search engine comes to index your site it is able to find the pages it?s looking for. Many web sites lose out on valuable search engine traffic and suffer a loss of Google Page Rank when the site is redesigned or the page URLs are changed, ...
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Using the Robots Meta Tag
2007-08-27 00:33:00
The following information comes straight from Google. Multiple content values We recommend that you place all content values in one meta tag. This keeps the meta tags easy to read and reduces the chance for conflicts. For instance: <META NAME=”ROBOTS” CONTENT=”NOINDEX, NOFOLLOW”> Unnecessary content values By default, Googlebot will index a page and follow links to it. So there’s no ...
More About: Robots , Meta , Robo , The Robots

Make Your Web Site Design Search-Friendly
2007-08-24 18:42:00
The way you design your site will affect your search engine rankings. You want to make them as search-friendly as possible in every way. The quality of your site counts. If your site is the most useful to customers in your category, search engines want to rank you highly. Search Engines are computer programs. ...
More About: Design , Site , Make , Friendly

Keyword Text Links in Site Content
2007-08-24 01:09:00
One of the most valuable things you can do with your site content is to place keyword text links to other pages within your site, especially on your home page. If you are selling widgets, you should have separate pages for different types of widgets so you can optimize those pages for specific keyword phrases. ...
More About: Links , Site , Keyword , Content , Keywords

Building Links to Your Site
2007-08-23 00:16:00
In addition to a well-optimized site, the key to ranking well is links, but the quality of your links does matter ? some can damage your SEO efforts, especially those in a ?bad neighborhood.? Quantity vs Quality Links Quantity of links undeniably has a huge affect on a web site?s ranking in Google. Hopefully that algorithm will ...
More About: Building , Site

Building Links to Your Site
2007-08-22 21:02:00
In addition to a well-optimized site, the key to ranking well is links, but the quality of your links does matter ? some can damage your SEO efforts, especially those in a ?bad neighborhood.? Quantity vs Quality Links Matt Cutts from Google has asked people to report paid links. This doesn?t sit well with me ...
More About: Building , Site

Keywords in Content
2007-08-22 19:01:00
Content refers to the visible text on your page. I?m sure you?ve heard the adage ?Content is King? and in my experience it?s true. Good content sprinkled with your top keywords will be instrumental in helping your web site rank well in Google. Page Headers After your title, your web page?s header tags are the next most ...
More About: Content , Keywords , Tent

Keyword Placement
2007-08-22 01:05:00
The locations of your keywords count! Title Tags The most critically important location to place keywords is within your web page?s <title> tag. Your page?s title tag is one of the most important aspects of web page design in respect to scoring well with most search engines. It ...
More About: Keyword , Keywords

Navigation Search Engines Can Follow
2007-08-17 06:22:00
A technically sound site must be your first goal in search engine optimization. The navigation on your site has to be properly set up if you want search engine spiders to be able to find and travel to all the pages of your site. If your home page doesn?t have visible (text) links to leading the ...
More About: Search Engines , Search , Navigation , Engines

Alt Tags Can Help Web Sites
2007-08-17 06:20:00
To make your site accessible to visually impaired people using text readers you must use alt tags. Search engine spiders don?t see images, but they do read alt tags, which means they can also be very helpful in the optimization of your site. The danger in using them is taking it to excess and spamming. This ...
More About: Web Sites , Sites , Tags , Web site

Keyword Choices - Make or Break Your Site
2007-08-17 06:17:00
Your choice of keywords can make your site soar in the search engines or plummet. Not only that, the wrong keywords can make your site rank #1 in Google yet bring no traffic at all. Let me give you an example. Your site sells knit baby booties. You can easily rank in Google for ?adorable baby ...
More About: Break , Site , Keyword , Make , Choices

SEO Friendly Source Code
2007-08-13 03:38:00
A technically sound site should be your first goal in search engine optimization. If your web site is not search engine friendly, you could miss out on being fully indexed or even ignored by the search engines. The first step you must take when making your web site readily accessible to search engines is code structure. ...
More About: Source , Code , Friendly , Source Code