Social Media Optimization - SMO - SMOmashup

RSS Feed Homepage

Think Global, Act Local Training Class at SES Chicago
2007-11-20 05:14:00
As some of you might know, I’m slated to teach a class at this year’s Search Engine Strategies in Chicago . It’s all about local search and how to incorporate that into your PPC advertising. By targeting your marketing efforts according to regional demographics you can significantly increase your sales and your conversion rate. However creating ...
More About: Advertising , Training , Global , Local

Think Global, Act Local Training Class at SES Chicago
2007-11-20 05:14:00
As some of you might know, I’m slated to teach a class at this year’s Search Engine Strategies in Chicago . It’s all about local search and how to incorporate that into your PPC advertising. By targeting your marketing efforts according to regional demographics you can significantly increase your sales and your conversion rate. However creating ...
More About: Advertising , Training , Global , Local

StumbleUpon - “See Friend Reviews” on Google - Spyware?
2007-11-13 01:47:00
It’s a very fine line between being a helpful tool and being spyware and now long time Social Media Optimization favorite StumbleUpon is working on blurring those lines. It seems that some odd behavior has befallen Firefox users who have recently upgraded to the latest version of the toolbar, version 3.15. This latest version comes with a changelog that announces this addition: Versions 3.15 * Enables SearchReviews opt-in and configuration options for all users. See: Toolbar -> Tools -> Toolbar Options -> Configuration tab -> Web Search On previous versions of the Stumbleupon Toolbar you were presented with a choice as to whether or not you wanted your Google Search results injected with Stumbled info. The problem this time comes from the fact that even if you don’t want your Google results to be altered by StumbleUpon and you Opt-Out of this in your settings, you are still presented with an altered version of Google in a very sly way. Here are the StumbleU...
More About: Spyware , Friend , Bleu

StumbleUpon - ?See Friend Reviews? on Google - Spyware?
2007-11-13 01:47:00
It’s a very fine line between being a helpful tool and being spyware and now long time Social Media Optimization favorite Stumble Upon is working on blurring those lines. It seems that some odd behavior has befallen Firefox users who have recently upgraded to the latest version of the toolbar, version 3.15. This latest ...
More About: Google , Reviews , Spyware

Social Media Optimization Interview
2007-10-26 22:12:00
Let it be known that I’m not a huge fan of video. Now don’t get me wrong.. I know how popular video is and how it’s an emerging field as far as web marketing goes, however I just can’t ignore the facts: Most of you come off looking like slimy infomercials or at best, bad Mac ...
More About: Social , Media , Interview , Optimization , Social Media Optimization

Social Media Optimization Interview
2007-10-26 22:12:00
Let it be known that I’m not a huge fan of video. Now don’t get me wrong.. I know how popular video is. I enjoy watching goofy stuff on YouTube and I know it’s an emerging field as far as web marketing goes, however when it comes to information pieces I just can’t ignore the ...
More About: Social , Media , Interview , Optimization , Social Media Optimization

Pagerank is the Calvinball of Web Marketing
2007-10-25 02:25:00
Never ceases to amaze me how upset people get when you change the rules on them mid-game. You’d think that by now everyone would be used to it, especially in the web marketing arena. I mean, this is the game where the rules change daily, remember? It’s why we have clients, keep up on ...
More About: Marketing , Pagerank

Pagerank is the Calvinball of Web Marketing
2007-10-25 02:25:00
Never ceases to amaze me how upset people get when you change the rules on them mid-game. You’d think that by now everyone would be used to it, especially in the web marketing arena. I mean, this is the game where the rules change daily, remember? It’s why we have clients, keep up on ...
More About: Marketing , Pagerank , Ager , Gera , Alvin

Analytical News: Measuring your success, one visitor at a time.
2007-10-02 16:04:00
Social Media sites come and go like the wind. It seems like every 5 seconds some entrepreneur is just around the corner with another Digg or del.icio.us knockoff, hoping that whatever Ajax maneuver they can bring to the table will make them this week’s hot topic or at least clever enough to catch the eye ...
More About: News , Time , Success , Visitor , Social Media Optimization

Analytical News: Measuring your success, one visitor at a time.
2007-10-02 16:04:00
Social Media sites come and go like the wind. It seems like every 5 seconds some entrepreneur is just around the corner with another Digg or del.icio.us knockoff, hoping that whatever Ajax maneuver they can bring to the table will make them this week’s hot topic or at least clever enough to catch the eye ...
More About: News , Time , Success , Stats , Visitor

smoMashup to speak at Cleveland?s eMarketing Techniques Series
2007-10-01 00:23:00
Though it might surprise you, I spend most of my time doing actual work and not just running around spreading the love of web marketing to the masses. Granted I’ve had more than my fair share of speaking to clients and groups of potential clients about various subjects but I’ve not officially had a public ...
More About: Series , Speak , Cleveland , Serie , Erie

smoMashup to speak at Cleveland?s eMarketing Techniques Series
2007-10-01 00:23:00
Though it might surprise you, I spend most of my time doing actual work and not just running around spreading the love of web marketing to the masses. Granted I’ve had more than my fair share of speaking to clients and groups of potential clients about various subjects but I’ve not officially had a public ...
More About: Series , Speak , Cleveland

God is my Facebook friend
2007-09-18 14:30:00
I have been spending quite a bit of time lately with Facebook and figuring out everything it has to offer. As I did, I remembered this Barats and Bereta video that I’d come across a while ago and promptly forgotten about. Now I’m not only remembering this piece of social media history, I’m also ...
More About: Friend , Social Media Optimization

God is my Facebook friend
2007-09-18 14:30:00
I have been spending quite a bit of time lately with Facebook and figuring out everything it has to offer. As I did, I remembered this Barats and Bereta video that I’d come across a while ago and promptly forgotten about. Now I’m not only remembering this piece of social media history, I’m also ...
More About: Friend

Adsturbation: Time to give yourself the low five.
2007-09-17 16:37:00
Everyone loves a countdown. Whether it’s dropping the ball in NYC at New Years or the Top Ten list for light nighters with Letterman. But none get the populace as excited as this weeks. No, it’s not a countdown to my birthday… instead let it be known that there are only six days til New ...
More About: Advertising , Time , Give

Adsturbation: Time to give yourself the low five.
2007-09-17 16:37:00
Everyone loves a countdown. Whether it’s dropping the ball in NYC at New Years or the Top Ten list for light nighters with Letterman. But none get the populace as excited as this weeks. No, it’s not a countdown to my birthday… instead let it be known that there are only six days til New ...
More About: Advertising , Time , Give , Social Media Optimization

Passing the Google Adwords Certification Exam - Part 1
2007-08-06 22:32:00
It was bound to happen sooner or later. Having dealt with PPC for a while now it was just in the cards that I would one day have to buckle down and pass the exam to become a Google Adwords Qualified Individual. I wish I could say I was all excited about the prospect ...
More About: Google Adwords , Part , Certification

Passing the Google Adwords Certification Exam - Part 1
2007-08-06 22:32:00
It was bound to happen sooner or later. Having dealt with PPC for a while now it was just in the cards that I would one day have to buckle down and pass the exam to become a Google Adwords Qualified Individual. I wish I could say I was all excited about the prospect ...
More About: Google Adwords , Part , Certification

Dear Google
2007-05-22 14:11:00
what are you doing to me? i used to love you so so much back in the old days when you were a simple search engine with the bestest results ever. oh and when you invented that toolbar where i could keep track of all the pop-up ads you were kind enough to block for me? and how ...
More About: Google , Googl

Dear Google
2007-05-22 14:11:00
what are you doing to me? i used to love you so so much back in the old days when you were a simple search engine with the bestest results ever. oh and when you invented that toolbar where i could keep track of all the pop-up ads you were kind enough to block for me? and how ...
More About: Google

The Social Media Roundup
2007-04-10 14:52:00
It’s been a rough month or so. I started this site with the intent of daily updates as a way to keep myself and others in the know as far as the world of Social Media Optimization goes. Having never run a blog before I learned a lot right off the bat. Including why so ...
More About: Roundup

5 Reasons Why I Blog
2007-02-05 01:23:00
5 Reasons Why I Blog - Tagged by Stefanie Sigurdson Knowledge: In my line of work, everything is cutting edge. Though the rules might not change from day to day, the game itself shifts and turns. If you don’t see the curves or anticipate what you’re going to do around the bend, you’re going to be ...

Wordpress makes your comments suck.
2007-02-02 12:08:00
I have to apologize to my readers. It’s not the easiest thing to do, mind you. But when you’re wrong, you’re wrong and I don’t like to be a hypocrite. You see, my last entry from the forefront of Social Media was a boot to the groin of the Big Wiki’s embrace of the rel=?external ...
More About: Wordpress , Comments , Suck

How Wikipedia killed the Internets
2007-01-23 15:11:00
Dear Wikipedia , Bad Fucking Move. Thanks for trying to kill social media, and jack up the whole internet though. Couldn’t have done it better if I’d tried. See, it’s oft thought that I have much love for the Big Wiki. However, I don’t. On many levels it goes more for the love of the concept of it. ...
More About: The Internets , Killed

Social Media Marketing Game
2007-01-18 16:05:00
One of the most difficult things to do when discussing the possibilities of social media optimization and social media marketing with people is breaking them of their preconceived notions regarding what marketing means. Sure, they could hang out on MySpace and make a bunch of ‘friends’ or perhaps they could spam YouTube or Digg or ...
More About: Marketing , Social , Media , Game , Social Media Optimization

Adaptation of Social Media in a Feudal World: Cisco vs Apple
2007-01-16 14:00:00
Last week the world was taken by storm by quite a few pieces of tech news. As none of them were, at the time, related to Social Media Optimization or Social Media Marketing, I really didn’t feel that it was appropriate to talk about them here. Besides, with 64 million sites already talking about the ...
More About: Apple , World , Cisco

Social Media Networks and the Illusion of Freedom
2007-01-12 14:35:00
It’s not so surprising, that places that are looking for a piece of the social media pie are usually moderately successful. For all my railing against the mindless masses that are drawn to these sites and communities I have to say that while I myself am not lured by the siren’s song, I can ...
More About: Freedom , Social , Media , Networks , Illusion

Rules for Integrating Social Media Optimization into Your Design
2007-01-10 13:38:00
So as someone who is a n00b with Wordpress I keep looking at all the different things that are available as plugins and options within the publishing system. I’ve already done the basics of trying to make it more SEF, but for me and the purposes of this column I’m thinking more and more about ...
More About: Social , Media , Design , Optimization , Rules