SEMPO Canada, Canadian Search Marketing Profession

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Search Engine Strategies (SES) Toronto, Canada - June 16-18, 2008
2008-04-15 21:09:00
Mark your calendar! The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 16-18 2008. We will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & I (along with other members of ...

SEMPO Canada at Massive Technology Show Vancouver Conference & Tradeshow: A
2008-03-20 22:29:00
On April 1, 2008 Alexandre Brabant, Co-Chair Of SEMPO Canada Search Marketing Association, as well as many members of SEMPO Canada, will be attending Massive Tech Show in Vancouver (BC) Canada. For this occasion, SEMPO Canada will have a booth (#111, near main entrance) in the tradeshow area and you will be able to drop ...
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What is SEMPO? An Explanation by Massimo Burgio from SEMPO Global
2008-03-07 20:02:00
As a lot you know, dear fellow readers of the eMarketing 101 blog, for the last year or so I have been actively involved in the promotion of search marketing in Canada through the creation of SEMPO Canada: Search Engine Marketing Professional Organization in Canada. As I prepare the material for our attendance to the ...
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Northern Voice 2008 Vancouver (BC) Canada - February 22-23, 2008
2008-02-07 00:42:00
Mark you calendar! The best Canadian event on blogging and social media is coming back again this year and I am pleased to join the organizing committee to invite you to attend the Northern Voice 2008 Blogging Conference in Vancouver (BC) Canada which will be held on February 22-23 2008. Northern Voice is a two-day, ...

Last Chance to Help Grow the Canadian SEO/SEM Industry
2008-01-28 22:38:00
SEMPO Canada, the Canadian Search Engine Marketing Professional Organization (www.sempo.ca), needs your input to help grow the awareness and use of search engine marketing services by Canadian companies and organizations. To date only 60 companies in Canada have answered the SEMPO Survey on Search Marketing. We?re Canadian, we can do better than ...
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Landing Page Optimization: A Process using Google Analytics and Google Webs
2008-01-17 17:18:00
Don’t rely on creative hunches when optimizing landing pages and conversion rates. A combination of Google Analytics and Google Webs ite Optimizer makes it easy to define a strategy and to run successful A/B and Multivariate tests, so you know which page elements work best. In this webcast, Google Website Optimizer Authorized ...
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Canadian Internet Marketing in 2007
2008-01-11 19:00:00
2007 saw growth and new initiatives for the internet marketing industry, unfortunately little of it came from Canada. For the most part, Canadian businesses have been doing a lot of watching and using, but very little investing. Some of the services that reached out to Canadian businesses in 2007: February - Microsoft adCenter comes to Canada May ...
More About: Marketing , Internet , Internet Marketing , General

Four Reasons Why You?ll Want to Take the SEMPO Survey on Search Marketing
2008-01-09 22:53:00
Here at SEMPO Canada, we have been a strong supporter this year of the 4th Annual State of the Search Market Survey . In this role, we would really like if you could take a few minutes of your time and fill out the SEMPO Survey, especially if your are Canadian. A special portion was created ...
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State of Search Marketing in Canada Survey is Launched
2007-12-04 01:11:00
As you might know, SEMPO Canada , the Canadian Search Engine Marketing Professional Organization is involved in the launch of SEMPO’s 4th annual State of Search Marketing Survey . Whether you are seasoned in SEM or still wet behind the ears, your input is valued and needed! Therefore, if you have been involved in the preparation and/or ...
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WAA, eMetrics and VKI Studios host a Breakfast Series: An Industry in Trans
2007-11-23 00:09:00
When: Tuesday the 4th of December from 7:00AM to 9:30AM Where: Terminal City Club, 837 West Hastings Street, Vancouver What: A breakfast series event featuring Jim Sterne the founder of the eMetrics Marketing Optimization Summits, and the founding Chairman and current President of the Web Analytics Association. This event will also show case a case ...
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Will Ad Agencies Get Search? Don?t Hold Your Breath by Gord Hotchkiss
2007-11-02 00:32:00
Every time Gord Hotchkiss, President of Enquiro based in Kelowna (BC) Canada and also Chairperson of SEMPO, write an article, you can be confident that he is going to hit the nail right on the head. In his most recent article on Ad Agencies and Search Marketing, Gord mentions that Ad Agencies are far from ...
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Does the Minimum Bid Still Exist?
2007-10-25 20:49:00
Have you ever tried to get a set of keywords live on Google AdWords and you continually have to increase the minimum bid just to stay live? I have been going through this lately, and my ads cannot be more phrase matched, targeted or optimized for what I think is a good Quality Score. I ...
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Conférence: Les Enjeux du Marketing via les Moteurs de Recherche: 22 Octobr
2007-10-02 01:44:00
Laurent Lucas, member of SEMPO Canada Search Marketing Association and president of a Canadian Search Marketing agency Skooiz.com, will moderate multiple sessions of French-Speaking Search Engine Marketing Experts on a conference called Les Enjeux du Marketing via Les Mote urs de Recherche. Martin Byrne, National Director, Yahoo! Canada will also be on the panel as well ...

David Forde from Profectio Launches a Search Engine Marketing Survey in Can
2007-10-01 22:26:00
David Forde from Profectio, a Canadian online public relation company, just launched a Search Engine Marketing Survey in Canada. After some great input from Helen Overland (non-linear creations), Ezra Silverton (9th Sphere) and Martin Byrne (Yahoo! Canada) the first annual Secrets to Effective Canadian Search Engine Marketing (SEM) Survey is ready for Canadian advertisers, marketers ...
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How To - 3rd Level Domain Name Strategy & Subdomain Name Strategies
2007-09-25 22:34:00
There are lots of reasons to use subdomains, what ever your reason is make sure you consider the following issues. This decision will be with your for a long time - so think it through carefully. Consider why you need a subdomain - what business problem does it solve. Search Engine Optimization Use researched keywords that work for your business in the subdomain ex: keyword.domain.com Don’t excessively use keywords in the subdomain ex: keyword1keyword1keyword1.domain.com Don’t connect too many keywords in the subdomain ex: keyword1-keyword2-keyword3.domain.com Ask yourself if it looks spammy or professional Keep the subdomain short as possible Make sure the subdomain is user friendly You want it to be readable You want it to be click able You want it to be concise (a good test - could it be put on a business card easily) Subdomain names can have big SEO benefits (the parent site passes reputation to the child), but if you push the boundary too far, you could do mor...
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Nurun / Ant Interactive Decides to Leave the Boat
2007-09-23 01:07:00
It is with a lot of regret that SEMPO Canada announces that Nurun / Ant Interactive decided not to renew their SEMPO membership and therefore withdraw from all SEMPO-related activities involving the growth of Search Marketing in Canada. They simply stated that they were not getting enough of this relationship and this position was shared by every member of the Nurun / Ant Interactive team. In an industry that is in development, especially in Canada, I would like to take a moment to ask for your feedback on the nature of these relationships between SEMPO but especially the underlying expectations that business people may have in regards to SEMPO, SEMPO Canada and the Canadian Search Marketing Industry in general. It is becoming a common understanding that the Canadian business community expects more out of this industry than they contribute to its growth. We are facing a scarcity of talent since very few schools, colleges or universities have a search engine marketing learning curric...
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SEMPO Canada on OneDegree.ca Canadian Marketing Blog
2007-08-21 00:24:00
It took a few rounds of iterations but we finally finished it. Ken Jurina and I completed a 5 Question article/interview that has just been published on Onedegree.ca. It presents our current and future initiatives to foster awareness and stimulate the growth of search marketing in Canada . Read about it here.
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Dana Todd Talks about Search Engine Marketing & SEMPO
2007-08-10 23:59:00
Dana Todd, President of SEMPO, the Search Engine Marketing Professional Organization and also Co-Founder of Sitelab, was interviewed recently by OnTarget, a Vcast series published by The San Diego Ad Club. I find this introduction to SEMPO and to Search Marketing very articulated. I thought you might like it as well. If you want to ...
More About: General , Search Engine Marketing , Search Engine

A New Member for SEMPO Canada: Linda Gharib from Microsoft Corp.
2007-08-10 23:55:00
Here we grow again. SEMPO Canada Working Group is pleased to announce a new member on the team. Linda Gharib from Microsoft Corp. is joining the Canadian Search Marketing group of experts and we are very pleased that her experience in Search Engine Marketing along with her strong market relationships will help us grow the ...
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Google Finance Launches in Canada
2007-08-01 21:20:00
It was brought to my attention today that the Googl e Finance engineers team is really pleased to introduce Google Finance Canada , a localized version of Google Finance tailored specifically, as you might guess, for Canadian investors. Canadians are the second largest group of Google Finance users, and as a Canadian myself, I’m excited to see ...
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SEMPO Canada Welcomes Another New Member: Ezra Silverton
2007-07-18 06:37:00
SEMPO Canada Working Group is pleased to announce a new member on the team. Ezra Silverton from 9th sphere based in Toronto (ON) is joining the Canadian Search Marketing group of experts and we believe his extensive experience in Search Engine Optimization (SEO) along with his leadership skills will help us grow the Search Marketing ...
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SEMPO Institute: Dana Todd talks about the new SEMPO Institute Program
2007-07-04 23:55:00
I am working on something these days for SEMPO Canada for different interview formats that are coming. As I was making research about it, I came across a very interesting blog post interview done by Manoj Jasra from Enquiro.com. He interviewed Dana Todd, Member of SEMPO Board of Directors on the new SEMPO Institute . SEMPO ...
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Canadian Online Ad Market to Be Worth over $2 Billion by 2011
2007-06-30 01:59:00
Great News! Massimo Burgio, Co-Chair of the SEMPO Global Committee sent me an article last week that I would like to share. Despite the latest rant from our well respected chairman, Gord Hotchkiss on how Ontario Tourism is not fully utilizing their search marketing potential, another research was reported in the Global Mail stating ...
More About: Market , General , Canadian , Online , Worth

Search Engine Strategies in Toronto
2007-06-21 17:05:00
SEMPO.ca arrives at SES Toronto which in my opinion lived up to expectations. This year?s edition of Search Engine Strategies offered a wide range of informative speakers from all over the industry which included SEMPO?s own Ken Jurina and Gord Hotchkiss. With an atmosphere which was always friendly, the conference offered a great opportunity for SEM?s ...
More About: General , Search Engine

Search Engine Strategies (SES) Toronto - June 12-13, 2007
2007-06-09 01:05:00
The main event of the year in Search Engine Marketing: Search Engine Strategies (SES) Toronto is coming back again soon on June 12-13 2007. Ken Jurina will be there representing SEMPO Canada along with all representatives of the Canadian Search Marketing Industry. During SES, Ken Jurina & a few other members will host a mixer ...
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SEMPO Canada Welcomes a New Member - Deborah Kilpatrick
2007-05-17 21:13:00
SEMPO Canada Working Group is pleased to announce a new member on the team. Deborah Kilpatrick from DSide Marketing based in Montreal (QC) is joining the Canadian Search Marketing group of experts and we believe her experience in Search Engine Optimization (SEO) along with her leadership skills will help us grow the Search Marketing industry ...
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