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Blog Details for "Seo Blog"
Seo BlogSeo BlogVertical Leap's very own blog for lots of information and opinion from the UKmarket leader for Managed Search Engine Marketing Articles
Optimising Title Tags
2010-01-21 17:36:00 I am amazed by how many awful title tags are around – I keep finding websites with hugely long titles or with titles like “Home” or even more apalling, no title at all – “untitled page”. Then there are the titles which prominently feature the company name all over the website. Here are my 6 top ... More About: Blog , Tags , Title
Yahoo Search Marketing Update for 2010
2010-01-18 16:59:00 Yahoo have kicked off 2010 by launching additional functionality across YSM platform. The new functionality will; Give advertisers the ability to transfer Google adwords account data straight into Yahoo Allow advertisers to run ads on Yahoo SERP?s and partner sites allowing to place keyword bids independently on each network, with the network distribution feature. Two very useful pieces of ... More About: Marketing , Yahoo , Search , Blog , Update
Top tips to help conversions
2010-01-15 14:35:00 We?ve been talking a lot recently about reviewing your website in 2010 and making sure that you have a website which has a good level of SEO on it. As part of this review you might want to look at how visitors to your website are converting and how easy the process of arriving on ... More About: Tips , Blog
What Makes a Tweet Rank in Google real time search?
2010-01-14 20:07:00 I read an interview with a Google chap yesterday where he shed some light on how Google selects Tweets to appear in it’s real time search. In a nutshell – there were four main points: 1.)Number of followers (and an analogy was drawn between ranking a page more highly in organic search because of number of inbound links). 2.)The ... More About: Time , Search , Rank , Blog
Google changing your Search Automatically ? Reducing Relevancy
2010-01-13 13:48:00 After performing some checks on rankings this morning, it became apparent that Google has changed a search for me without being given a choice in the matter. When searching for the phrase [Search Engine Optimisation] in Google UK this morning, Google has taken the step of deliberately changing the results being displayed for this phrase to ... More About: Blog , Changing
5 reasons to use absolute links on your website (and 2 reasons you might no
2010-01-13 12:26:00 There any many benefits of using absolute URLs in the links across your website. But absolute links might cause you some issues too. Here are 5 reasons to use absolute links on your website – and 2 reasons you might want to use relative links instead. So what’s an absolute URL? An absolute URL tells you the exact ... More About: Website , Links , Blog , Reasons
Serious Google Local Business Centre Data Issues
2010-01-08 11:05:00 I was reviewing some emails that I receive from the Google Local Business Centre for a number of my clients that run through my account, and came across an email for a client that wasn’t one that I instantly recognised. At first I didn’t think too much about it, in part because I have a ... More About: Issues , Data , Blog
Contact Form Extensions ? Google Adwords
2010-01-06 17:17:00 Google are continuing to make PPC advertisers mouths water with the release of their latest PPC beta functionality known as ?Contact Form Extensions ?. PPC Hero?s latest blog provides further detail on this latest beta release and 2010 looks bright for PPC advertisers. Contact form extensions provide a plusbox (similar to product extensions) that when clicked provides the ... More About: Google , Blog , Google Adwords
Search Engines take the fun out of Films
2010-01-06 17:06:00 Working for an SEO company, Search Engines and the Internet are usually our friends, but it must be said, they have taken a bit of the fun out of watching films. In the old days, my dad and I used to sit and watch films and then try to work out where we recognise and ... More About: Films , Blog
3 great reasons to use Google Webmaster Tools
2010-01-05 21:01:00 Using Google Webmaster Tools for your website can give you a wealth of info about your site. It’s especially great for SEO. Here are 3 reasons to get verified and use Google Webmaster Tools : 1. Target a specific country If you have a ‘neutral’ top-level domain like.com or .org, you can tell Google which country you want to ... More About: Great
New Year?s resolution: Improving your website
2010-01-04 18:21:00 If you have made a new year?s resolution to improve your website then SEO is a core area you need to consider. Working with an SEO company you can greatly increase the authority and visibility of your website in Google and the other search engines, which in turn can lead to more visitors finding your website ... More About: New Year , Website , Blog
Christmas Number 1s in Search 2009
2009-12-23 16:15:00 Now that Rage Against the Machine and Killing in the Name have secured their number 1 slot in the UK singles chart, its time to look at the far more important matter of number 1 rankings in the major search engines for the phrase “Christmas ”. This is something that we have looked at over the last ... More About: Search , Blog
Reviewing the internal linking structure of your website
2009-12-21 12:32:00 Last week I posted about restructuring your website and the SEO considerations of doing this so I thought I?d follow this up with some information about internal linking on your website. As Tom mentioned in his post last week reviewing your SEO campaign for 2010 should not be forgotten in the rush to get everything ready ... More About: Website , Blog , Linking , Internal , Reviewing
Restructuring your website ? SEO Considerations
2009-12-17 14:38:00 If you are planning to restructure your website in some way then you need to consider the SEO impact of doing this and ensure you are aware of the search engine visibility of your site when you are working on these changes. Restructuring your site can at times be easier than a complete redesign and when ... More About: Website , Blog
Google Announce Cross Domain Canonical Tag Support
2009-12-16 11:35:00 Early this year, the major search engines got together to announce a new tag that can be added to the <head> of a web document, commonly refered to as the canonical tag. This was a way of “fixing” duplicate content issues on a website, by ensuring any pages that were duplicated used the same canonical ... More About: Google , Domain , Blog , Cross , Support
Ways to review your SEO campaign for 2010
2009-12-15 12:01:00 While you’re busy writing cards, wrapping presents and ordering the turkey it’s easy to forget about your website and SEO campaign. A good SEO agency will constantly review your campaign, making tweaks when required to maximise its performance. But if you haven’t re-visited your SEO for a while, the New Year is the perfect time to ... More About: Review , Blog , Campaign
SEO Agency & Web Design ? Where have the Google local listings gone?
2009-12-10 15:29:00 I was recently running a check on where Vertical Leap appear on local related searches, when I realised that for the terms that had previously displayed a local listings map on the main search engine results page no longer did. If you aren’t quite sure what I mean here, if you search for “restaurants portsmouth” (or ... More About: Google , Web Design , Design , Agency , Blog
2010 predictions for Natural Search Engine Optimisation
2009-12-10 12:57:00 Before you ask, I don?t have a crystal ball or understand astrology, however, we live in compelling times and the following post is an attempt to predict what may happen in 2010 in respect of organic search engine optimisation. The recent appearance of ?Realtime Search ? for some results in Google is ... More About: Natural , Search Engine , Blog , Predictions
I Love View-Source
2009-12-09 13:18:00 I had an irritating 5 minutes this morning trying to work out how a page was redirecting. I had typed in a keywords and was looking at the second hit on the list which didn’t have a cached version in the search engine. The page was redirecting… so I switched the meta redirects off in Firefox ... More About: Love , Blog , Source , View
SEO isn?t just about on page
2009-12-09 11:32:00 There?s more to ensuring that your website has a good reputation in search engines than on page optimisation. Once you have a website with unique titles tags and meta descriptions the SEO work on your website can move to off page optimisation. As well optimised website will perform well in the SERPs but a good link ... More About: Page , Blog
3 ways to stop your web pages being indexed
2009-12-09 10:03:00 One of the main aims of SEO is to increase the visibility of your website in the search engines so you get more visitors to your pages from organic search. However, there may be times when you want to stop some (or maybe all) of your pages from being indexed in the search engine results pages ... More About: Blog , Stop
Google Showing Ad Sitelinks in Adwords
2009-12-07 12:28:00 In a new twist in Adwords testing, Google has started to show Ad Sitelinks in the Adwords area of the page. This is a test that they announced back in November http://adwords.blogspot.com/2009/11/incre asing-choice-and-relevancy-in.html. Until now, Sitelinks have been an entirely organic phenomenon and it is interesting that Google are testing a paid version in the Adwords ... More About: Blog
Wordpress SEO Plug ins
2009-12-04 17:51:00 There are many reasons for implementing a website blog such as increasing traffic, building community, becoming an authority and improving ongoing search engine optimisation rankings through targeted content incorporating keyword rich internal links not to mention the ability to attract external links through the distribution of content to many other blogs and websites. Another advantage ... More About: Wordpress , Plug-ins , Plug
Google Adwords Product Extensions
2009-12-04 11:44:00 A few months ago I wrote a blog regarding the adwords beta PlusBox testing, being rolled out to a select few UK adwords advertisers. Finally Google look to have released the ‘PlusBox’ functionality as ‘Product Extensions ’ to all US advertisers. Product extensions allows advertisers to link their adwords account with their merchant centres to display relevant merchant ... More About: Blog , Google Adwords
And then there were five? Google Local Results to change again?
2009-12-03 09:55:00 It appears that Google is again revising how they show their Local results on the search engine results page (SERP). Malcolm Coles details a test that he is seeing on Google.com where the map is larger and the number of results is reduced from 7 to 5. Now, it wasn’t really that long ago that they switched ... More About: Change , Results , Blog
WARNING ? Google Adwords Phishing Scam
2009-12-01 15:48:00 There is a new scam email doing the rounds at the moment, which asks you to verify your Google Adwords account details. In this case, simplicity is the key, and because it isn?t a bank or PayPal, it is perhaps more tempting to click, in which case you get redirected to google-xc.com. From: Google AdWords [mailto:AdWords@google.com] Sent: ... More About: Phishing , Google Adwords , Warning
Search Tips for Parents
2009-12-01 10:00:00 AKA Safe Search on… and Google predictive search off. In my role as a Campaign Delivery Manager for SEO Campaigns, I find Google predictive search to be really quite useful as a speedy indication for popular keywords and phrases, however when I get home, things are quite different! My terribly clever 7 year old likes to look ... More About: Tips , Blog , Parents
URLs and your new website
2009-11-30 13:51:00 If you are working on a new website you might want to consider the URLs and make sure that you have a strategy in place to ensure that both your users and search engines can find things on the new site when it goes live. As Tom mentioned in his blog about using keywords in the ... More About: Website , Blog
4 reasons to use descriptive URLs on your website
2009-11-30 13:19:00 A descriptive URL is something like www.company-name.co.uk/category/page-name . Rather than www.company-name.co.uk/products_new?cat=1 &sort=d. Descriptive URLs are sometimes referred to as ’static’ while non-descriptive URLs with parameters like ?product= are usually dynamically generated via a database. Here are 4 reasons to use descriptive URLs on your website. 1. The text in a URL is a ranking factor Many search engines use the content ... More About: Website , Blog , Reasons
3 features to consider for an SEO friendly CMS
More articles from this author:2009-11-27 15:04:00 One of the most important factors of running a good SEO campaign is the ability to react to competitors, search engine algorithm changes and the search habits of your target audience. This means you need to be able to update your site on a regular basis – keep it static and you’ll be left behind. This isn’t ... More About: Features , Blog , Friendly 1, 2, 3, 4, 5, 6, 7 |
