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Blog Details for "Seo Blog"
Seo BlogSeo BlogVertical Leap's very own blog for lots of information and opinion from the UKmarket leader for Managed Search Engine Marketing Articles
Site SEO Tools ? Chrome Extension review
2010-02-25 11:09:00 Following my recent blogs about Google Chrome extensions for SEO I?ve been asked to do a review of a new extension for Chrome called SEO Site Tools . Keen to get the most from Chrome following my issues with Firefox last week I?ve installed this plugin and used it whilst working yesterday to see how it ... More About: Review , Blog , Extension
Configuring Conversion Goals in Google Analyics ? The Basics
2010-02-24 17:36:00 We talk about measuring and tracking conversions a lot on this SEO blog it seems, but I want to have a waffle too. I’ve been looking at various Google Analytics account recently, and the goals often seem to be ignored or not configured to show anything very useful. Here are the absolute basics of tracking conversions ... More About: Blog , Goals
How to find visits by hour in Google Analytics
2010-02-24 13:25:00 It’s easy to find visits by day, month or year to your website in Google Analytics . But sometimes it can be useful to find out at what time of day people are visiting and using your site. Especially if you need to take the site offline for any reason. Here’s how to find out visits by hour ... More About: Blog , Find , Google Analytics
More on Chrome SEO Extensions
2010-02-23 14:01:00 Following a bit of a nightmare time with Firefox last week I?ve been using Google Chrome to do my SEO work for a week now and I thought I?d write an update about how it?s going. The first thing I?ve noticed is that Chrome doesn?t seem to slow down once you?ve installed extensions to it, which ... More About: Extensions , Blog
Are Newspapers Planning to Sell Links for Search Manipulation?
2010-02-23 10:47:00 I attended and presented at the BrightonSEO mini conference organised for SEOs last Friday, which was a great day of exchanging knowledge amongst local SEOs from the nearby communities and was a great afternoon full of fun and learning. There were 8 presentations from web designers and SEOs which were all entertaining, but a 9th session, ... More About: Newspapers , Planning , Links , Search , Blog
Why writing good content is important
2010-02-22 17:07:00 Reading a blog on SEOmoz surrounding the idea that great content is not always necessary to boost search rankings got me thinking? I always strive to write good, audience-specific content with punchy titles and a bit of personality mixed in there for good measure, but is this really needed? After reading the blog a number of ... More About: Writing , Blog , Content , Good
Keyword Research ? 3 more things
2010-02-19 13:20:00 Following on from Tom’s blog the other day, a few more things spring to mind that a good SEO Agency needs to consider when doing keyword research. Perhaps not such neatly defined concepts but certainly things that are well worth considering. 1. How is the website currently ranking for these keywords. It’s all very well coming up ... More About: Research , Blog , Keyword , Things
Vertical-Leap Showcase TFM & A
2010-02-19 13:18:00 TFM & A (Technology For Marketing & Advertising) is celebrating its 10th anniversary this year and all indications point to yet another successful year. Recently voted “Best Trade Event” for 2009 the show sees over 200 exhibitors showcasing their wares to over 8 thousand visitors. The show includes latest industry and market insights, trends and developments ... More About: Blog , Showcase
The Value Of Dedicated Hosting
2010-02-19 12:57:00 A lot has been written about the importance of having a dedicated IP address to achieve search engine rankings and Matt Cutts has confirmed the following statement by Googles Craig Silverstein still to be true; ?Actually, Google handles virtually hosted domains and their links just the same as domains on unique IP addresses. If your ISP ... More About: Hosting
Dynamic Keyword Insertion-PPC Management
2010-02-19 12:23:00 What is Dynamic Keyword Insertion? Dynamic keyword insertion is a pretty funky bit of script that will call upon keywords within your ad campaigns and add this as the Title of your advert on the sponsored links part of the search engine. It is a must have tool for all of us PPC Managers out there… Let ... More About: Management , Blog
New AdWords Analysis Toolbar
2010-02-17 13:30:00 Google have just rolled out an analysis toolbar across the AdWords user interface to allow advertisers to easier analyse and segment AdWords data when optimising AdWords accounts. The new toolbar incorporates the following functionality which was previously available in different parts of the AdWords UI; View ? View All, All enabled, All but deleted campaigns or ad ... More About: Analysis , Blog , Adwords
SEO tools in Google Chrome
2010-02-17 12:06:00 Last year I blogged quite a bit about the Google Chrome browser which was newly launched and although I found it to be a quick browser which did speed up the browsing experience Chrome was limited for the SEO work I do on a daily basis as there were no plugins or extensions to help ... More About: Tools , Blog
Blogger Extends Deadline for FTP Publishing
2010-02-15 11:29:00 A few weeks ago, the blogging platform Blog ger announced that it was ending support for the FTP publishing method via its control panel. This is because only 0.5% of their users used this service, but servicing these used a lot more resources than 0.5%. It also coincides with a change in Google’s infrastructure that would ... More About: Publishing , Deadline
3 things to consider when choosing keywords for your SEO campaign
2010-02-15 10:36:00 Using benchmark keywords to track your rankings and build authority and relevancy for your website is essential for any SEO campaign. Here are 3 things to consider when choosing your ?benchmark? keywords. 1. Traffic Do some investigation to make sure your keywords are actually likely to drive traffic. There are quite a few keyword tools out there ... More About: Blog , Campaign , Keywords , Things
How to develop a content marketing strategy
2010-02-12 16:30:00 With a change in buyer attitudes moving toward the credibility of content to help them make informed purchasing decisions and away from standard advertising methods, it is important for companies of all sizes to embrace good content strategies. ?Good? being the operative word as customers are more in control of what they read and know ... More About: Marketing , Marketing Strategy , Strategy , Blog , Content
Pay Per Click Negative Keywords
2010-02-12 15:00:00 PPC Glossary Part 8: What are Negative Keywords ? Welcome back to my glossary of PPC terms to assist you in your quest for the ultimate campaign for your business. It has been a while since I last blogged on any glossary terms but with Christmas campaigns and valentines campaigns it?s been a mad few months ... More About: Pay Per Click , Click , Blog
Pay Per Click Negative Keywords
2010-02-12 15:00:00 PPC Glossary Part 8: What are Negative Keywords ? Welcome back to my glossary of PPC terms to assist you in your quest for the ultimate campaign for your business. It has been a while since I last blogged on any glossary terms but with Christmas campaigns and valentines campaigns it?s been a mad few ... More About: Pay Per Click , Click , Blog
Does traditional marketing still have a place?
2010-02-11 15:46:00 Traditional marketing methods such as mail shots, relationship building campaigns advertising and market research still have a valuable place in modern marketing strategies but there has been a shift in marketing to the digital side. With the rise of the entrepreneur, combined with an ever innovating society, consumers are no longer swayed solely by traditional marketing ... More About: Marketing , Blog , Place
Checking your Robots.txt file
2010-02-10 17:23:00 A robots.txt file is recommended for all websites to help direct search engines around your site. A robots file should always contain a link to your sitemap.xml file as below Sitemap: http://www.yoursite.co.uk/sitemap.xml Once you have created your robots.txt file it?s important to be sure that it will work correctly before uploading it. A simple robots.txt file probably ... More About: Robots , File , Blog
Sitemap.xml can get pages Indexed, but not Ranking
2010-02-10 11:24:00 At the beginning of August last year, the Vertical Leap SEO team decided to undertake a small test with an XML sitemap. It involved adding a new page to the website (targeting a local based phrase, rather than anything of primary importance) without any links to it from anywhere on the World Wide Web, other than ... More About: Blog , Sitemap , Ranking
How To Exclude an IP Address in Google Analytics
2010-02-08 16:43:00 If you have someone such as your web developers or SEO Company working on your website, you might want to consider excluding their IP address from your Google Analytics so that the traffic that they provide to your web site does not skew your graphs. In order to do this, you have to be an “Administrator” ... More About: Blog , Google Analytics
How to Switch Off Google Personalised Search
2010-02-08 14:38:00 A couple of months ago, Google changed the way that they personalised search results for its users. In the past, Google used to personalise search when a user was signed in with a Google account, and they hadn’t opted of their search history being recorded, meaning that the implications for SEO was somewhat reduced, as the ... More About: Search , Blog , Switch
Google News and the SERPs
2010-02-03 11:16:00 In November I blogged about getting more from the SERPs in which I discussed Local Listings, Shopping results and Image Optimisation. I thought I?d cover more about Google News in this blog. Google News results also appear in the SERPs on many searches now and getting your latest news featured in this section is another great ... More About: Blog
Pointless maps cluttering Google SERPs
2010-02-02 15:55:00 Recently, I’ve been seeing more maps in the main Google search engines results pages. And while these are sometimes useful – when searching for local businesses for example – I think that sometimes these maps just clutter up the already busy search results pages. For example, when you search for American Pie there’s a map of what ... More About: Blog , Maps
5 ways to make your SEO Agency even happier
2010-01-28 19:05:00 If you work with an SEO agency, or have plans to do so, there are some things that you can do to help them with their work that will make them even happier to be working with you. 1) Write Content – if you are a regular reader of SEO material, you will often hear that ... More About: Agency , Blog , Make
Renaming the .htaccess.txt to .htaccess
2010-01-28 12:59:00 More speed blogging… Working for an SEO agency I often find myself performing tasks like editing the .htaccess file. Sometimes Windows can drive you screaming up the wall. Actually most of the time. Today I was dredging my memory trying to remember how to rename the .htaccess.txt file back to .htaccess. There might be a nice ... More About: Blog
Some tips on creating and measuring successful web content
2010-01-27 17:29:00 Creating successful web content requires taking into account a selection of variables and most importantly from a business perspective, realising how to measure the success of ‘good’ content. When setting out on a content writing task, it is vital to define the project’s goal. Will the content seek to persuade people to take an immediate action or is the goal ... More About: Tips , Blog , Creating , Content
Real time results ? the quick fix to getting your Twitter account up to dat
2010-01-26 13:10:00 Hannah blogged earlier this month about what makes a Tweet rank in Google Real time search following an interview with someone at Google. But what if you are not really using your Twitter account at the moment and want to take advantage of this? Well there are a few things you can do to help with ... More About: Time , Results , Blog , Quick
Why is Wordpress the CMS Platform of the future
2010-01-22 17:49:00 Quite simply, it has everything going for it not to mention a community who are intent on producing ever more plug-ins to meet the needs of users, please read this post covering 32 essential plug ins, believe me, there are thousands out there! For bloggers, wordpress is free if you choose to remain within Wordpress domain ... More About: Future , The Future
Free PPC-Tools
More articles from this author:2010-01-22 16:55:00 2010 has been a very busy year so far and we are only just entering day 22 of the first month. For this reason alone I have not been able to comment and add to many of my own thoughts and rants on the PPC/Search marketing world at the moment which led me to this ... More About: Tools , Free , Blog 1, 2, 3, 4, 5, 6, 7 |
