Search Engine Optimization

RSS Feed Homepage

Google Included Hindi In Its Translate Service
2008-05-06 13:53:00
Google has launched the Google Translate in Hindi . This feature will give an ease to users to convert from English to Hindi. Users can avail this service at http://www.google.com/translate_t and view any page from English to Hindi. In addition you can also type using your normal keyboard. For example if you type “aap”, it will automatically convert into Hindi. You do not need to use any special keyboard to type Hindi sentences. Also you can add an iGoogle Gadget and get access to Hindi, Tamil, Telugu, Kannada and Malayalam and create their own scraps or blogs in these languages.Presently Google Translate Service allows for translation of English into 14 languages including Arabic and Hindi. The company announced on its web site that it is working to include more languages."We're working to support other languages and will introduce them as soon as the automatic translation meets our standards. It's difficult to project how long this will take, as the problem is complex and ...
More About: Google

Digital Marketing - A New Era Of Marketing
2008-04-24 10:01:00
The term digital marketing has emerged recently in the world of professional marketing. Whilst digital marketing include so many technique and practice enclosed within the Internet Marketing , it extends beyond this by including other channels with which to reach people that do not require the use of The Internet.Indeed, there was no terminology to describe the actions of companies made to reach their prospects / customers across all digital media (computer, mobile phone, podcast player, video games and display dynamic - billboard outside & TV point of sale). The digital marketing is a discipline designed to promote products and services using a medium or a digital communication channel to reach consumers in a personal way, ultra-targeted and interactive for a reasonable cost. In view of the rise of new media companies are entrain to change their marketing organization. Thus, the Internet marketing experts see their scope of responsibilities grow to encompass the issues of dig...
More About: Digital

Spammy Robots List
2008-04-07 07:37:00
Here is a list of some unwanted robots, that crawl your web pages for email address to spam you with advertisements. They can also be referred to as Spiders, Web Wanderers, and Web Crawlers. You can block these by using this code:Code:User-agent: aipbotDisallow: /User-agent: ia_archiverDisallow: /User-agent: AlexibotDisallow: /User-agent: Aqua_ProductsDisallow: /User-agent: asteriasDisallow: /User-agent: b2w/0.1Disallow: /User-agent: BackDoorBot/1.0Disallow: /User-agent: becomebotDisallow: /User-agent: BlowFish/1.0Disallow: /User-agent: Bookmark search toolDisallow: /User-agent: BotALotDisallow: /User-agent: BotRightHereDisallow: /User-agent: BuiltBotToughDisallow: /User-agent: Bullseye/1.0Disallow: /User-agent: BunnySlippersDisallow: /User-agent: CheeseBotDisallow: /User-agent: CherryPickerDisallow: /User-agent: CherryPickerElite/1.0Disallow: /User-agent: CherryPickerSE/1.0Disallow: /User-agent: CopernicDisallow: /User-agent: cosmosDisallow: /User-agent: CrescentDisallow: /User-age...
More About: Robots , List

Robots.txt - Stop Search Engines To Access Your Private Files
2008-04-05 15:30:00
The robots.txt file is a text file containing commands to the engine crawlers research to clarify their pages who may or may not be indexed. Thus any search engine began its exploration of a website seeking robots.txt at the root of the site.Format robots.txtThe robots.txt (written in lower case and plural) is an ASCII file that are at the root of the site and may contain the following commands:* User-Agent: allows you to specify the robot affected by the following guidelines.* The value means "all search engines".* Disallow: allows you to specify the pages to exclude from indexing. Each page or path to exclude must be on a line at hand and must begin with. The value / sole means "all pages."The robots.txt file should contain no blank line!Examples of robots.txt: * Exclusion of all pages: User-Agent: * Disallow: / * Exclusion of any page (equivalent to the absence of robots.txt, all pages are visited): User-Agent: * Disallow: * Authorization of a single ...
More About: Search Engines , Robots , Search , Access , Stop

Marketing Public Relations in 3 Easy Steps
2008-03-01 10:47:00
Step 1Develop a news-worthy, informative release that both introduces your company and informs a targeted audience about anything from new key hires, new service offerings, how a political climate affects your small business, or promoting your attendance of an event.The key in step one is to write the release so that it both informs without sounding promotional and uses key words, a couple of links, and an About Us.Step 2Prepare the release, select related topics, identify relevant keywords and target its distribution based on geography and interest.A targeted release will result in more valuable traffic. What you don’t want to do is submit releases that drive a tremendous amount of traffic that never convert to something more.Step 3Choose a delayed send of the release. The release should be timely, but sending the release out on a Friday night will result in it being seen as “old news” by the public come Monday morning.Conclusion ::Your online press release is as easy to dist...
More About: Marketing , Public Relations , Public , Relations , Easy

Page Rank(PR) Algorithm
2008-02-11 09:15:00
PageRank is a registered trademark and patented by Google on January 9, 1999 which protects a family of algorithms used to assign a numerical relevance of the documents (or web pages) indexed by a search engine. Its properties are discussed by experts in search engine optimization. The PageRank system is used by the popular Google search engine to help you determine the importance or relevance of a page. It was developed by the founders of Google, Larry Page and Sergey Brin at Stanford University.The initial PageRank algorithm where their creators presented the prototype of Google: "The Anatomy of a Large-Scale Hypertextual Web Search Engine":PR (A) = (1 - d) + d (PR (T1) / C (T1) + ... + PR (Tn) / C (Tn) Where PR (A) is the PageRank of a page; PR (Ti) is the PageRank of pages that link to you A, C (Ti) is the number of outbound links on the page you; d is a variable factor which can be between 0 and 1.PageRank relies on the democratic nature of the web by using its vast link stru...
More About: Page Rank , Page

Benefits of Online Marketing Public Relations
2008-02-02 11:34:00
Aside from possible media exposure, online press releases are anextraordinarily easy way to increase your website’s reach and rank within search engines.The reach of your website is dramatically increased as your promotional press release makes its way all over the web through news distribution sites. This larger reach opens up numerous channels for traffic to get to your site.In addition to increasing the reach of your site, online press releases also increase your site’s rank. Search Engines rely on more than keyword frequency within a site to determine if the site should be displayed or not. They also rely on the number of sites linking to your site. The thinking is that the more sites that link to yours, the more likely your site stands as credible and expert.Whenever you submit any press release.Within minutes the release is featured all over the web from new-related sites to industry blogs. Overnight your site will be seen by search engines as being linked to by not one o...
More About: Marketing , Online Marketing , Public Relations , Public , Online

Optimization For The Yahoo Search Engine
2008-01-22 12:42:00
Most companies today take advantage of the internet as a major marketing and information dissemination tool. To maximize the use of the internet, companies rely on search engine optimization (SEO) to ensure that their websites and web pages muster enough traffic. Although search engine optimization aims to have websites at the top of almost all search engine result pages (SERPs), it’s quite common to see search engine optimization focusing on major search engines like Google, MSN and Yahoo .--- Giant Search Engine s Targeting ---It is hard to do search engine optimization resulting to a good ranking in almost all search engines since every search engine relies on different basis and categories on ranking sites. In other words, different search engines make use of different algorithms to determine every site’s importance. Criteria that search engines set for result ranking vary from search engine to search engine. As a result most SEO service providers opt to maximize sites for sea...
More About: Search Engine , Optimization

Increase your online business with PPC advertisements
2007-12-18 12:31:00
PPC advertisement is the most important way to attract targeted traffic to your site that results increased sales and ROI. Mostly online business companies today prefer PPC advertising in order to get better sales and revenues. In this article, you will learn the 4 ways to maximize your sales and profits through PPC advertising: 1. Understand deeply the market trend and your potential clients. Identify the keywords that bring more profit and use them in your PPC campaign. To make your campaign more targeted, analyze your target market. Identify their gender, their buyer power, their needs, and the keywords they are most likely to use whenever they use search engines. These will guide you in making a suitable PPC campaign that is highly targeted. 2. Meet the needs of your target market. Identify the problems that your target markets are currently facing and what products or service you can offer them to resolve their pressing issues. 3. Optimize the landing page of your PPC campaign...
More About: Business , Online Business , Online , Advertisements

Submit Sitemap to MSN, Google and Yahoo
2007-11-17 09:02:00
In November 2006, Google , Yahoo ! and MSN joined forces to support a new industry standard for sitemaps: Sitemap s 0.90 (see MSN announcement here). As long as webmasters follow the protocol, they can ensure their sites are fully and consistently indexed across all the major search engines (a real step forward). This article is important for all those with missing or poorly ranked pages. The official site for the joint venture is at http://www.sitemaps.org/ and contains a lot of info about the new standard and it's syntax. What the site singularly fails to do is explain correctly how to submit your sitemap to the big three! The format suggested on the site of:http://search-engine-url/ping?sitemap= your sitemap_urldoes not currently work at any of the three sites! Until it does, We provide instructions for how to (a) create your sitemap and (b) how to submit to each of the three search engines...Creating your SitemapSome hosting providers(for example 1and1) provide utilities via their...
More About: Submit , Yahoo!

Some Web Design Mistakes and Golden Rules
2007-10-12 12:17:00
1. Keep Everything Obvious Visitors to a website expect certain conventions, breaking these is a great way of losing visitors. People expect to find the navigation at the top of a page or on the left hand side. Logos are mostly found on the top left. Much research has been conducted into how people view and use web pages. The good news is that you do not to know all of this; instead look at how larger companies such as eBay, Amazon, Google, Microsoft structure their pages and the language they use, then emulate them. 2. Limit Colours A website using too many colours at a time can be overwhelming to many users and can make a website look cheap and tacky. Any users with colour blindness or contrast perception difficulties may even be unable to use the site. Limiting a palette to 2 or 3 colours will nearly always lead to a slicker looking design and has the added bonus of simplifying your design choices, reducing design time. Software like Color Wheel Pro can greatly simplif...
More About: Web Design , Design , Rules , Golden , Some

Mostly used tricks of Dirty Linking
2007-09-29 08:36:00
As we all are familiar with the concept of search engine positions. The best way to achieve Search Engine Positions are acquiring links from external web pages. These links can come from websites who like your site or who link to your site(natural links), reciprocal link building, directory submissions and lots of other ways.True quality links will carry benefits far beyond that of attaining a coveted position in the search engine results. The links will bring traffic from the Web page linking to your Web page. Therefore, you want to ensure you trade or barter links from quality partners.Sometimes it's hard to determine who is a quality linking partner, even for the expert. So, how can you tell if your link is on a Web page where its value will not be very good?The short list below highlights ways of diminishing or nullifying the value of a link to your site from another Web page.Meta Tag Masking - this old trick simply used CGI codes to hide the Meta tags from browsers while allow...
More About: Tricks , Dirty , Linking , Linkin

Google celebrates 9th Birthday!!!
2007-09-27 07:23:00
Happy 9th Birthday Google !

How to Avoid Alienating the Major Search Engines
2007-09-26 06:33:00
Each of the major search engines Google, Yahoo and MSN have quality webmaster guidelines in place to prevent the unfair manipulation of search engine rankings by unscrupulous website owners. These webmaster guidelines change frequently to ‘weed’ out any new deceptive practices and those websites found engaging in these illicit practices are consequently dropped from the search engine rankings of the major search engine they have offended. Being banned or dropped from the search engine rankings can have dire effects on your website traffic, online sales generation and site popularity. Especially if your website is classified as a ‘bad neighborhood’ site, you can then kiss your reciprocal linking campaign goodbye, as existing and prospective link partners will not want to be associated with your site for fear of their own rankings dropping. If you wish to avoid alienating the major search engines then do not engage in the following SE tactics: 1. ‘Cloaking’ or sneaky redir...
More About: Search Engines , Search , Engines , Major , Avoid

Google Slips in China
2007-09-19 11:13:00
A new report shows Baidu.com Inc. increased its share of the search market in China 's top cities, while rival Googl e Inc. lost ground despite continued heavy investments in its Chinese operations.Baidu has a 69.5 percent share of the search market in Beijing, Shanghai and Guangzhou, up 7.6 percentage points since last year, according to a report (in Chinese) by Peter Lu, managing partner and chief analyst at China IntelliConsulting Corp. (CIC).Meanwhile, Google saw its share of the market shrink, falling 1.1 percentage points to 23 percent.Google's decline was offset somewhat by improved performance among students during the most recent six months. But the company continued to lose its older, more affluent users to Baidu, the report said.These figures are likely to step up the pressure on Google China President Kai-Fu Lee to deliver results for the company. Google China has grown quickly, hiring hundreds of staff and moving into a new building close to the campus of Beijing's pre...
More About: Slip

Way of Link Campaigns
2007-09-17 11:52:00
If we are going to be engaged with link campaigns,there are various reasons for that. Mostly search engines always prefer links to determine a site rank in SERPs(search engine results page).And if we talk about Google algorithms, link campaigns always play a vital role in search engine promotion and marketing strategies. Before getting into it deeply,lets have a look on types of link campaigns we often handle: Reciprocal Link : This is where two sites exchange links to each other's site. One Way Link : where one site links to other site without getting link back from that site. Tri-Way Link : where one site links to other site and get back a link from other's secondary site. Reciprocal linking is a easy process than one way linking and also time consuming process too. During this process, a web master look for the related websites and ask them for link exchange. If and when you receive some responses, you should add their sites as soon as you can, and send them an email telling...
More About: Campaigns

Web Site Cloaking and Search Engines
2007-09-12 13:09:00
Cloak: Something which hides, covers or keeps something else secret. (Cambridge Dictionary) Cloaking: Also known as stealth, a technique used by some Web site s to deliver one page to a search engine for indexing while serving an entirely different page to everyone else. The search engine thinks it is selecting a prime match to its request based on the meta tags that the site administrator has input. However, the search result is misleading because the meta tags do not correspond to what actually exists on the page. Some search engines ... even ban cloaked Web sites. (Webopedia) A good amount of web space has been dedicated to the merits of cloaking, but no one seems able to agree on the actual definition of the technique. One definition given is: "A technique used to deliver different web pages under different circumstances." This definition is too broad as page redirects for different browsers, for example, would be included under this definition but these pages ar...
More About: Search Engines , Search , Site , Engines

Link Building Quality Parameters
2007-09-05 14:19:00
Link Building requires deep analysis of search engine algorithms and there response to the quality & relevancy of the links so if you are planning to outsource your link building campaigns, it is extremely important that you must insist your service provider to conform to the following quality guidelines for your Link Building Campaign.Only Incoming (non-reciprocal) links.Links with specified "Keywords" in the Anchor Text.Sufficient randomization in the anchor text and associated link description text so as to not have a set pattern of linking.Links from sites that have PR specified links page.Link to your site should not be through a "redirect" script.No JavaScript links.No framed sites.No flash site links.No robots.txt excluded link pages.No Robots Tag excluded link pages.No paid or time-bound linksLinks from Pre-indexed Pages only.Spread your site link across different domains.No SPAM should be used to solicit links.No links from Link Farms.No links from FFA (Free-For-All) li...
More About: Link , Quality , Meter

Link Building: The paradox of Poverty amidst Plenty
2007-09-01 11:40:00
An effective landing page is only as good as the visitors that it attracts. Hence, the next logical step after development of an effective landing page is to promote it. This involves attracting qualified visitors to it, by employing various online marketing efforts, viz. PPC or SEO , email marketing. Another frequently employed online marketing tool with the twin benefit of economy and effectiveness is Link Building . Link building is a practice of getting the other semantically similar websites to feature your link on their websites. Link building constitutes finding viable business partners willing to endorse your site. An authoritative link to your site counts as one vote toward your link popularity. Other site owners would link to a page, when they consider the content important. Likewise, search engines will consider your content important because human beings, not software programs, link to your site’s content. These factors result in the page attracting classified visitor...
More About: Link Building , Poverty , Paradox

Google AdWords introducing Radio Ads
2007-08-18 07:59:00
Google’s commitment to enhance user experience takes headway as Google is all set to broadcast Google AdWords over radio. As per reports, Radio Ads by Google AdWords shall stay abreast of the Google’s tradition of highly targeted, minimally intrusive and cost-effective advertising.For more info,log on to Kneoteric
More About: Google , Google Adwords , Adwords , Googl

Pay Per Clicks Overview
2007-08-03 11:38:00
Pay Per Click advertisements are those which appear besides and above the organic search engine results for any specific search term. The advertiser has to pay search engines for each visitor he receives through the medium of search engines.As pay per click is a complete game of money, it requires the best management.Examples for Pay Per Click Advertisements Google Pay Per Click Yahoo Pay Per ClickMSN Pay Per Click
More About: Overview , Clicks

SEO Important Factors
2007-08-03 11:36:00
Search Engine Optimization (SEO) has been defined as a subset of Internet Marketing used to improve the search engine rankings for any website and derive quality visitors and business organically. There are various factors in SEO which are equally responsible for any website to achieve high rankings on the major search engine’s namely Google, Yahoo and MSN. A variety of factors and algorithms are deployed by search engine’s to rank any web page for a specific search term. Some of these factors can be: On Page OptimizationOn Page Optimization includes making variations within the website code and structure to make it more search engine friendly and attractive for human eye. There are many criteria’s which are responsible for better On Page Optimization like Meta Tags, Use of H1 & H2 tags, use of bold and italics tags and many others Off Page OptimizationThis is termed as one of the most important factors in search en...
More About: Import , Actor

How Search Engines Operate??
2007-07-27 07:12:00
Search engines have a short list of critical operations that allows them to provide relevant web results when searchers use their system to find information. Crawling the WebSearch engines run automated programs, called "bots" or "spiders", that use the hyperlink structure of the web to "crawl" the pages and documents that make up the World Wide Web. Estimates are that of the approximately 20 billion existing pages, search engines have crawled between 8 and 10 billion. Indexing DocumentsOnce a page has been crawled, its contents can be "indexed" - stored in a giant database of documents that makes up a search engine's "index". This index needs to be tightly managed so that requests which must search and sort billions of documents can be completed in fractions of a second. Processing QueriesWhen a request for information comes into the search engine (hundreds of millions do each day), the engine retrieves from its index all the document that match the query. A match is determine...
More About: Search Engines , Search , Engines , Rate

Negative Keywords-Unethical way of Optimization
2007-07-26 10:24:00
One of the prominent problem faced in the arena of Pay Per Click Search Engine Marketing is how the junk traffic can be avoided . And the term Junk Traffic has a direct relationship with keyword bringing traffic. The Keywords can be Negative or Positive keywords Negative keywords are those which are totally irrelevant to the website you are promoting . Negative Keywords are used in keyword advertising to prevent ads from being shown when the search terms contain the negative keywords . For example the keyword “FREE” has a lot of traffic but if you are not giving anything for free then it is an absolute disaster to your website as it will attract Junk Traffic .The conversion of visitors into business leads would be very low and the cost would be tremendously high . But still some sites do promotion on the negative keywords just to attract traffic this is called negative keyword promotion or optimizing negative keyword . Negative keyword promotion has some advantages like , ...
More About: Optimization , Unethical

Effective Keyword Research - Tips and Suggestions
2007-07-26 08:01:00
Keyword Research is the process of identifying the most important business terms and key phrases. It is the one of the initial steps while chalking out an SEO/SEM campaign plan for a website. An effective keyword research process is considered as the first step to a successful SEO campaign as it governs the revenue as well as the investment, thus being a major factor affecting the ROI. Keyword Research requires a number of factors be considered including the business model and the demographics of the target audience. For instance: If you are a Ford Dealer in London, a good keyword may be “Ford Dealers London” or “Ford Car Dealers London”. Some of the commonly used tools for keyword research include Overture Inventory, Google Keyword Tool (a.k.a. Google Suggest) and Word Tracker. These tools help you study the search pattern for a set of key phrases and help in opting for the right keywords. Although it can be tempting to choose the most traff...
More About: Tips , Keyword , Effective

Search Engine Optimization Basics
2007-07-26 07:41:00
Search Engine Optimization (SEO) has been defined as a subset of Search Engine Marketing (SEM). SEO is a technique to enhance the organic search engine rankings and increase the online visitors for a website by incorporating various changes on and off the website. SEO is an amalgamation of a number of activities. For a successful SEO campaign, some of the important activities are: 1. Targeted Keyword Research Keywords form the backbone of any SEO campaign. A successful SEO campaign needs the right keyword selection satisfying the business model and objectives. Keyword research may be performed using various tools like Google Suggest, Overture Keyword Suggestion, Word Tracker amongst others. 2. Competitor Analysis Competitor analysis includes studying various competitors' websites and analyzing the strategies used by them to optimize their websites. This study includes the analysis of their target keywords, role business model and optimization strategies used by your bus...
More About: Search Engine Optimization , Search , Search Engine