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Blog Details for "SEOptimise"
SEOptimiseSEOptimiseOffers articles and information on SEO and pay-per-click advertising. Articles
SEO: On the trail of why some fail
2008-03-28 00:00:00 Marketers across the world are gradually recognising the importance of online tactics such as search engine optimisation (SEO) to their promotional toolbox. The industry has transformed from being a niche neat trick a few lucky firms had access to, into a must-have marketing tool. However, while many people recognise its worth ... More About: Trail
The SEO standards debate
2008-03-27 00:00:00 Jill Whalen has become the latest SEO to join the SEO standards debate with an interesting post on Search Engine Land. In the UK SEO doesn't seem to be suffering from a reputation crisis, aside from frustrations about people being cold called. The industry is healthy and, in the main, people ... More About: Standards , Debate
Is Google AdWords Demographic Bidding coming to the UK?
2008-03-27 00:00:00 I missed the official launch of Google demographic bidding last week, but noticed the option in my accounts campaign settings this morning. This feature is available for UK advertisers and I've actually been able to set this up for a UK geo-targeted campaign, although as far as I was aware it's ... More About: Google Adwords , Adwords , Demographic , Bidding
Should Google Universal Search be part of your SEO strategy?
2008-03-27 00:00:00 Google Universal Search was launched last summer and while it didn't go unnoticed within the industry, many brands didn't seem to realise the potential impact this could have to their websites traffic and sales. But since the new search box within a search feature they now seem to be catching ... More About: Google , Strategy , Part
Does B&Q really need to buy links?
2008-03-27 00:00:00 Judging by some of the links to diy.com, the website of B&Q, there has been some buying going on. Of course we don't know this for sure but the links look unnatural and are next to links for things like "home insurance" etc so they appear to be paid links. What ... More About: Links
Why You Can?t Fake a Websites Link Reputation
2008-03-27 00:00:00 As modern SEO is rapidly evolving the days of old-fashioned link building seem to be quickly disappearing. The "old-fashioned" methods are still very popular with many SEO's and can still add value to a website rankings, but the fact is there's only so far it can take you. Traditional link building ... More About: Websites , Link , Fake , Reputation
Savvy consumers and the right to reply
2008-03-27 00:00:00 Almost 70 per cent of consumers who use the web to shop spend at least 30 per cent of their online time researching products, new research has revealed. The study, conducted by Krillion and the e-tailing group highlighted that regular online shoppers are searching the internet for useful assessments such as ... More About: Savvy , Consumers
Using Powerful Titles for Effective SEO
2008-03-27 00:00:00 Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles. And when your site is ranked in search results, page titles are again one of the top elements considered. So when you ... More About: Effective , Titles
You don?t need sitelinks to get a search box
2008-03-19 17:58:00 Previously I thought that a search box only appeared when a domain was enough of an authority to get sitelinks. Legal and General is being given a site search box without having sitelinks, I can’t see any other examples of this happening though. Post from SEOptimise's SEO Blog You don’t need sitelinks to get a search box SHARETHIS.addEntry({ title: "You don’t need sitelinks to get a search box", url: "http://blog.seoptimise.com/2008/03/you-d ont-need-sitelinks-to-get-a-search-box.ht ml" }); More About: Search
Consumer engagement through content (is king)
2008-03-19 17:51:00 A new study published by the web analysis firm JupiterResearch has claimed that despite a slow in the growth of online audiences, it is still possible for media savvy firms to capture and keep new customers. It recommended that businesses evolve their online strategies to include content which is optimised for traffic, as well as widgets ...SHARETHIS.addEntry({ title: "Consumer engagement through content (is king)", url: "http://blog.seoptimise.com/2008/03/consu mer-engagement-through-content-is-king.ht ml" }); More About: Content , King , Engagement
Is Google really going to punish serial Diggers?
2008-03-18 19:55:00 Rumour has it that Google is going to team up with Digg to punish people who continually submit their sites to Digg just to get a PR boost. A lot of people think the rumour is false but it is interesting nonetheless. Links from Digg are not editorially given - it’s pretty much just a free ...SHARETHIS.addEntry({ title: "Is Google really going to punish serial Diggers?", url: "http://blog.seoptimise.com/2008/03/is-go ogle-really-going-to-punish-serial-digger s.html" }); More About: Serial
Digital Point bans vote exchanging
2008-03-17 15:21:00 The worlds largest webmaster forum has this month banned members from exchanging votes on sites such as Digg and StumbleUpon. Most people are happy about the ban while some members either don’t understand it or want the ability to exchange votes reinstating. Exchanging votes in public is a very bad idea and sites like Digg have been ...SHARETHIS.addEntry({ title: "Digital Point bans vote exchanging", url: "http://blog.seoptimise.com/2008/03/digit al-point-bans-vote-exchanging.html" }); More About: Vote
Microsoft pledges Google catch-up
2008-03-07 14:21:00 Microsoft has been comically bemoaning the fact it has a smaller chunk of the search engine market than Google at a recent conference for developers in the US. Chief executive of Microsoft Steve Ballmer pledged that he would give his last breath fighting for a greater search market share alongside dominating giant Google. Referring to his company ...SHARETHIS.addEntry({ title: "Microsoft pledges Google catch-up", url: "http://blog.seoptimise.com/2008/03/micro soft-pledges-google-catch-up.html" }); More About: Microsoft , Catch
Why you need a lot of links
2008-03-06 14:35:00 While conducting some link analysis recently I started thinking about the process that Google would carry out to see if a site was building links against their guidelines. The key issue is that if a site has 100,000 natural links thanks to some tools or articles on the site it is very hard for Google to ...SHARETHIS.addEntry({ title: "Why you need a lot of links", url: "http://blog.seoptimise.com/2008/03/why-y ou-need-a-lot-of-links.html" }); More About: Links
Clicks down but conversion rates up, Google insists
2008-03-05 14:12:00 A decrease in the number of paid clicks made by searchers browsing Google results is because of changes the search engine giant chose to make to its algorithm and strategy, an employee has claimed. In its fourth quarter financial results, the company acknowledged a fall in the number of responses to its paid adverts. However, Alan Eustace, ...SHARETHIS.addEntry({ title: "Clicks down but conversion rates up, Google insists", url: "http://blog.seoptimise.com/2008/03/click s-down-but-conversion-rates-up-google-ins ists.html" }); More About: Conversion , Rates
The Problem with Keyword Rich Anchor Text
2008-03-04 21:39:00 Ask any SEO consultant to explain Google bombs and they will be able to show you how linking to a certain website with keywords in the anchor text propels that site higher and higher in the search results. Websites in all industries use this tactic to rank highly for their target keywords ? in essence it?s ...SHARETHIS.addEntry({ title: "The Problem with Keyword Rich Anchor Text ", url: "http://blog.seoptimise.com/2008/03/the-p roblem-with-keyword-rich-anchor-text.html " });
Making best use of blog networks
2008-03-03 13:13:00 There are hundreds of people on forums such as Digital Point giving you the opportunity to have a blog post published across 100 different blogs. This tactic is clearly not going to be something Google agrees with so if you want to use it then make sure you follow some simple rules. The first is to make ...SHARETHIS.addEntry({ title: "Making best use of blog networks", url: "http://blog.seoptimise.com/2008/03/makin g-best-use-of-blog-networks.html" }); More About: Networks , Blog
13 Sites that have millions of links
2008-02-29 13:06:00 Have you ever wondered how some sites get so many links? Clearly sites such as Google deserve to have millions of links but I decided to see which sites and sub pages were building links into the millions. Check out the results below and see if you can spot the linkbait strategies that have got a ...SHARETHIS.addEntry({ title: "13 Sites that have millions of links", url: "http://blog.seoptimise.com/2008/02/13-si tes-that-have-a-millions-of-links.html" }); More About: Links , Millions
Richard & Judy Demonstrate TrustRank
2008-02-14 12:51:00 The power of just one trusted link has often been discussed but isn’t often proved. Normally any site that has one trusted link also has lots of others so you can never really tell which links are passing the most weight. TV stars Richard & Judy have their own wine club that ranks very well on ... More About: Demonstrate
Get more links by being a personality
2008-02-08 17:40:00 Building links is hard work but there are a few tips you can use to make it a bit easier. My favourite is to try and become a personality in your niche and encourage people to link to your site when they mention your name. For example if I was to speak at a conference people ... More About: Links , Personality
Cruise your way to the top of Google for only £560,000!
2008-02-06 19:02:00 Cruise.co.uk have bought the most expensive ’s’ in the world, by splashing out over half a million pounds for cruises.co.uk. This is obviously a very quick way of buying your way to top search rankings, but I’m not so sure if it’s the most cost effective! So how do you price a domain with #1 Google ... More About: Cruise
New link tool and millions of fake Digg accounts?
2008-01-29 19:28:00 Today we are faced with the news that Digg has millions more registered users despite the fact that being Dugg doesn’t send any more traffic than in the past. Perhaps most of these accounts are fake accounts or the accounts of people who get banned every month? Also a new link diagnosis tool called linkdiagnosis.com launched this week, the tool is under a lot of strain today so you might want to wait a couple of days to test it on your site. In other news this looks likely to become one of the most popular Sphinn threads ever, it is interesting to see the viewpoints of different SEO’s about this sort of linkbuilding. Post from SEOptimise's SEO Blog New link tool and millions of fake Digg accounts? More About: Tool , Link , Fake , Millions
The 7 Most Important Metrics for Bloggers
2008-01-10 14:46:00 Feed subscribers Google now owns the single most accurate metric for measuring the size of blogs. Feedburner feed subscribers count has become a hard currency in valuing blogs and determining how reputable they are. I’ve been guilty in the past of subscribing to a blog on the basis that if thousands of other people do the ... More About: Bloggers , Metrics
Why you should edit your old blog posts
2008-01-09 17:10:00 This week every single gadget blogger is writing about CES 2008 and 90% of them are using the words CES 2008 at the start of the page title. That’s fine because your readers want to see it and the term is a “hot” search term so it will help you in things like Google News. The ... More About: Blog , Edit , Posts
Is search the new DNS?
2008-01-08 17:18:00 More and more people are turning to popular search engines like Google to find their favourite websites. The fact is that it’s often quicker to load up Google and search for ebay rather than to type ebay.com into your browser. This behaviour leads to a very high search volume for the top few queries. 5% of ... More About: Search
Mahalo, human powered scraping and the QDF algorithm
2008-01-04 11:26:00 Mahalo, the human powered search engine, is using a clever tactic to achieve top rankings in Google for hot, up and coming, search phrases. Basically the editors at Mahalo are creating results pages about news stories in the hope that the pages will rank highly in Google for phrases related to the story. Since the stories ... More About: Human
How to get traffic from the New York Times
2008-01-03 09:46:00 A number of blog aggregators exist including the popular Techmeme but none have the ability to get your content showcased on multiple pages of the New York Times website like BlogRunner does. Just like all the most exclusive clubs bloggers can’t apply to join BlogRunner, the FAQ’s state that 12,000 blogs are already included and that ... More About: Traffic , New York Times
SEOptimise 2007 end of year stats
2007-12-28 17:55:00 At the end of last year I posted some 2006 stats about the SEOptimise blog, another year has passed (very quickly) so I thought this would be a good time to take a look at the progress made over the last year. Top 10 posts by pageviews during 2007 1 5 web design elements to earn your ... More About: Stats , Year
What to do with your site next Christmas
2007-12-27 17:55:00 With Christmas 2007 coming to an end most webmasters are thinking about how best to promote their sites in 2008. Many people are also doing a bit of forward thinking and writing a strategy for next Christmas. Check Google Trends to see if any of the hot terms from this year are likely to come up ... More About: Site
Converting Blogger to WordPress in 3 Simple Steps
More articles from this author:2007-12-21 22:45:00 Some of you may have noticed this blog was unavailable for a large part of yesterday, this is because we have moved the SEOptimise domain over to a new server. During this change we have also integrated the blog web design so that this is now consistent with the main site and it’s also now ... More About: Wordpress , Blogger , Simple , Steps 1, 2, 3, 4, 5, 6, 7 |
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