SEOptimise

RSS Feed Homepage

Articles: 1, 2, 3, 4, 5, 6, 7

Analytics: How to Get Clients to Track the Correct Metrics
2011-11-11 13:36:00
In an ideal world everybody uses analytics tools in a way that ensures that conversions leads sales ROI get tracked and both client and SEO can see where the most ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Analytics : How to Get Clients to Track the Correct Metrics Related posts:Track Google Site Preview Bot in Google Analytics Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics Alternative How to Pass the Google Analytics Exam

Who Should Represent Your Brand on the Social Web?
2011-11-10 13:15:00
This post originally appeared on State of Search. Given that engaging on the social web can benefit your brand?s marketing, recruitment, PR, sales, customer service, and other departments, the question ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Who Should Represent Your Brand on the Social Web? Related posts:Google Freshness Update – what it means for your brand S?top Comparing Social Media to SEO to Denounce One of Them Social Media Marketing

Google Freshness Update ? what it means for your brand
2011-11-09 16:20:00
Last week Google released yet another algorithm update, and although it wasn?t Panda 2.6 or Panda 2.5.2, it has affected up to 35% of searches. The newly-named ‘freshness update’ is ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Google Freshness Update – what it means for your brand Related posts:30+ Google Quality/Panda Update Resources for Content Farmers and SEO Practitioners Why Not All Shopping Search Engines Have Lost in the UK Google Panda/Quality Update 10 Tips to Improve Your Social Graph for Google
More About: Brand

Where is Google Going with Google+ Pages?
2011-11-08 13:51:00
Launching a social network is to some extent a bit of a chicken and egg scenario these days, as you need people to encourage the businesses to get involved, but ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Where is Google Going with Google+ Pages? Related posts:40 Google +1 SEO Resources 10 New Google Tools, Products and Services Every Business Person Has to Know About The Google+ Honeymoon is Over: How to Deal With It

SEOptimise Wins Best Blog at the UK Search Awards 2011
2011-11-04 12:53:00
Last night 300 UK search marketers attended the Emirates Stadium, London for the very first UK Search Awards . With 16 categories and over 50 nominees, including SEOptimise for best agency, ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOptimise Wins Best Blog at the UK Search Awards 2011 Related posts:SEOptimise Blog ? We Want Your Views! Think Visibility Voted #1 UK Search Conference by SEOs Significant Traffic Sources You Probably Miss Unless You Blog

Is Reading Level a Google Panda Algorithm Factor?
2011-11-03 18:07:00
I had a thought earlier today, funnily enough whist interviewing copywriters, which led me to think how important is the quality of writing as a ranking factor following the panda ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Is Reading Level a Google Panda Algorithm Factor? Related posts:How to Survive a Panda Attack! 30+ Google Quality/Panda Update Resources for Content Farmers and SEO Practitioners Why Not All Shopping Search Engines Have Lost in the UK Google Panda/Quality Update

8 Best Ways to Find Negative PPC Keywords
2011-10-27 13:28:00
If your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don?t get clicks and CTR ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 8 Best Ways to Find Negative PPC Keywords Related posts:9 Ways to Sharpen Up Your Paid Search High Risk SEO: 33 Ways to Get Penalised by Google 30 Ways to Use Blekko for Search & SEO

SEO Tactics to Tame the Panda
2011-10-26 15:47:00
Last Tuesday I gave a presentation on SEO Tactics to Tame the Panda at A4U London, alongside Kevin Gibbons. The presentation was aimed at affiliates who had been hit by ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEO Tactics to Tame the Panda Related posts:How to Survive a Panda Attack! 30+ Google Quality/Panda Update Resources for Content Farmers and SEO Practitioners Post Panda: Affiliates Guide to Surviving Google – a4uexpo London 2011

15% Discount Code for SMX Advanced London 2011
2011-01-18 02:00:00
Once again, we are proud to be a blog partner for the SMX Advanced London 2011 conference. The event takes place on 16-17th May 2011. In order to receive a 15% discount, just enter the code SEOPTIMISE011 when signing up online. There are different packages available and the prices go up after March 1st so ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 15% Discount Code for SMX Advanced London 2011 Related posts:Hear SEOptimise Speak at SMX Advanced London 2010 SMX Advanced 2010 – Best of Seattle & London PPC Ad Quality – Richard Fergie Presentation from SMX London

Who Has Hacked Twitter? Probably not Iranians, Hackers or Iranian Hackers
2009-12-18 21:13:00
Why does the “Iranian Cyber Army” use the red star, a communist symbol from the soviet era? It’s Twitter Friday again! Welcome back to my weekly column. Apparently Twitter or rather its DNS got hacked. DNS is that little thingy that assigns real Internet addresses (like Twitter.com) to those so called IP addresses or rather numbers ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.Who Has Hacked Twitter? Probably not Iranians, Hackers or Iranian Hackers Related posts:Twitter Friday: TechCrunch Twitter Hacked Scandal – SEO?Twitter Friday: Twitter as a Weapon of Mass DistractionTwitter Friday: Teens DO Tweet, Don’t They?

SEO not Important in 2010? Robert Scoble?s Ironic Video Advertorial Confuse
2009-12-18 15:15:00
Robert Scoble by Alex de Carvalho In the attention economy the attention rich win over those who get less attention. As controversy and ignorance creates more attention than common sense and boring expertise we have to deal with the phenomenon of SEO bashing every now and then. People pointing fingers saying “look at that, how stupid ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.SEO not Important in 2010? Robert Scoble’s Ironic Video Advertorial Confuses the Masses Related posts:15% Discount Code for SMX Advanced London 201030 Web Trends to Watch in 201015% Discount Code for SMX London 2009 & 2010
More About: Robert

Don?t Just Read What Top Bloggers Write ? Look at What They Do!
2009-12-18 13:05:00
Many people read a huge amount of blog posts each day in order to learn and stay ahead of the game in SEO. I used to read loads of posts myself from the industry leading blogs all of the time. But I think you get to a point where, despite it being great to know ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter.Don?t Just Read What Top Bloggers Write ? Look at What They Do! Related posts:Ryanair: How Not to Respond to Idiot BloggersActive vs Passive SEO35 Non-Google SEO How tos, Tutorials & Other Resources

Are Google using Monopoly City Streets as an advertising platform?
2009-09-22 16:19:00
I’m sure many of you have noticed Hasbro’s new, very popular, website Monopoly City Streets. Due to the fact that the online game is based on Google Maps and you have a worldwide choice of streets available to buy, this received a huge amount of attention very quickly. In fact, the demand for using the ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Are Google using Monopoly City Streets as an advertising platform? Related posts:Google Car: Search Traffic Becomes Real Traffic10 Non-Google SEO Ways to Promote your Business Online in 2009The Conversion Attribution Problem
More About: Advertising , Platform

You know you need SEO when:
2008-06-06 18:13:00
Your competitors have never heard of you. Your boss thinks a search engine is a mountain rescue helicopter. The majority of your clients communicate with you by post. Your corporate website includes the legend ?.angelfire?. Your marketing budget is entirely spent on printing coupons on the back of bus tickets. You have no clients in their twenties, thirties or even ...

Is Google Analytics Cheating You? Use Alternatives!
2008-06-04 15:38:00
Do you use Google Analytics ? Well, a recent study shows that you’re not alone, roughly one third of the Alexa top 500 websites traffic wise use it. That surprised me a little. Anyways, I use Google Analytics myself and noticed before that some numbers are inaccurate or downright wrong. In May I discovered how wrong, ...
More About: Cheating , Alternatives

Keyword controversy
2008-05-30 18:02:00
Coming shortly after speculation from both Kevin and myself as to how firms would react to the change in Google’s keyword policy, a number of businesses are reportedly considering a legal challenge to the change. The search engine’s decision to allow businesses to bid for their rivals’ trademarks is widely expected to drive up the cost ...
More About: Keyword , Controversy

?My reputation, Iago, my reputation!?
2008-05-29 16:25:00
An interesting article in the Times today made me ponder an aspect of search engines which I had never previously had cause to consider ? how a person could rid the searchable web of all traces of themselves. Freelancer Bernhard Warner explained that an acquaintance of his had requested he expunge her from his blog, asserting ...
More About: Reputation

The simplest ROI of blogging in SEO: Link building
2008-05-28 13:43:00
Do you still build links? Well, I don’t do link building anymore, I get links. People link to my SEO blog voluntarily, not just any people but respected bloggers and search marketing mavens. At the same time I notice that people in the search marketing industry are still cautious when it comes to blogging. They either ...
More About: Building , Link Building , Blogging , Link

Stone Age, Iron Age, Age of Communication
2008-05-27 10:55:00
I expect that when they come to define our era alongside the Stone Age and the Iron Age, we will be the Internet Age or perhaps the Age of Communication . The printing press may have made it possible for the world to read but the internet allows everybody to publish, which I consider to be an ...

Google Ministry of Truth to ban Jason Calacanis for spreading false informa
2008-05-23 14:03:00
Along with the “no future” fable in recent days we have seen another talk of the town or rather the global village: Spreading false information as SEO tactic of link baiting. Now I’m really glad! Finally Google will ban Jason Calacanis for spreading false information about SEO (”SEO is bullshit”) and his web directory Mahalo. ...
More About: Truth , Ministry , Informa

On again, off again, on again?
2008-05-21 18:39:00
As my fellow blogger Celia might say, the course of true love never did run smooth and Microsoft?s ego must be feeling a little battered by now to say the least. The software giant has now chosen to propose an alternative deal to Yahoo! which stops short of a full takeover. Earlier on in the year, ...

No future? SEOs not dead? SEO Pistols sell 365% more tickets by 2012
2008-05-21 16:11:00
In recent weeks someone reading about SEO probably had the impression it has something to do with punk music. All the talk about “no future” and “SEOs not dead” everywhere. Also if you look for “no future” in Google you will find “SEO has no future” right in the top 5 just behind the Sex ...
More About: Future , Tickets , Dead , Sell

How to Blog Your Way to a Top Job
2008-05-19 08:02:00
For most bloggers writing is a hobby and crafting the next blog post is more of a labour of love than a part time job. However, over the last couple of years blogging has taken off and the number of people who describe themselves as full time ?bloggers? has increased dramatically. A recent survey on ProBlog ger.net, ...

Mopping up after black hatters
2008-05-18 13:22:00
I read an article on E-consultancy earlier which got me thinking about the SEO industry. The blogger was discussing the importance of controlling expectations as a start-up business and not succumbing to the temptation of over-hyping what the firm can supply ? as this can be detrimental to its reputation if it then fails to ...
More About: Black

Why Wikipedia?s Google Rankings are a Joke!
2008-05-16 13:51:00
Nathania Johnson posted some very interesting stats on SEW yesterday to show how Wikipedia ’s traffic has grown 8,000% in 5 years due to search referrals. This is an unbelievable statistic but as mentioned in the article that’s what happens when Google ranks all of your pages as #1! Are Wikipedia’s ranking fair? There’s a mixture of opinions ...
More About: Joke

Findability: 5 reasons to let others do the dirty work and to reclaim true
2008-05-15 14:53:00
Search engine optimisers are often treated like the plumbers of the web. In many cases they have to clean up the mess architects and construction workers left. Also they get treated as if they do some kind of dirty work. The ensuing reputation problem comes along with a low self esteem of many in the ...
More About: Work , Dirty , True , Reasons , Dirty Work

Breaking news: Google is doing okay
2008-05-15 14:44:00
An article from the US caught my eye this week as it suggested that Google is struggling - not something the world normally hears about the rapidly rising search behemoth. Adam Lashinsky, writing for CNN, comments that the company still has only one way of making money - search. Although this is a “gusher” in his ...
More About: News , Breaking News , Breaking

Do popups have a negative effect on Google rankings?
2008-05-14 13:14:00
It’s not a secret that many people find popup ads annoying and they certainly aren’t anyway near as popular as they used to be two or three years ago, mainly because of this and the ability to be able to block them easily. But do popup window ads have a negative impact towards search engine ...
More About: Google , Effect , Negative

Search and Searchability
2008-05-14 12:15:00
A gentle satire on search engine interaction It is a truth universally acknowledged that a software firm in possession of a large fortune must be in want of an acquisition? There is something tremendously satisfying about watching the search engine firms flirt, fall out, argue and compete. It is so very human, for all that they are ...
More About: Search

Europe: Billions of searches and millions of searchers
2008-05-09 14:00:00
Europeans made 24.6 billion searches in March alone, a new report has revealed. Research published by comScore has shown that in that one month, 221.2 million people in Europe made an average of 111 searches each. Here in the UK, 32.4 million unique people made an average 124 searches each, with only Germany’s 36 million individual users ...
More About: Europe , Millions