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Top 100 List of Authoritative UK Domains in Google
2008-05-06 16:13:00
An excellent post from Rand Fishkin today about the reliance on domain authority for spam in Google highlighted a great tip to find the most important domains within a TLD. To find a list of what is possibly the top 100 authoritative .co.uk domains in Google just perform the following query: www site:.co.uk This obviously isn’t entirely accurate, ...
More About: List , Domains

The Top Five Arguments for Using SEO
2008-05-02 14:54:00
It happens all the time - an employee spends considerable time researching the benefits of search engine optimisation (SEO) and other online marketing endeavours only to discover their boss fails to share or even understand their enthusiasm. There are so many businesses out there which are not exploiting the potential of the web - sometimes because ...

Blackhat Techniques Which Shouldn?t Work in Google But Still Do
2008-04-30 12:34:00
Anyone who knows anything about SEO should understand that blackhat techniques are clearly against Google ’s webmaster guidelines and place websites at risk of being banned or strongly penalised in the search engines. The problem is many of these tactics actually work (even if only for a short-period of time) and many people are willing to ...
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Battle of the brands
2008-04-30 12:31:00
I know that Kevin has touched on the marketing implications of the change in Google’s trademark protection laws but I just wanted to flag up some interesting figures I came across today. From May 5th, Google is to allow all companies and marketers to bid in order to place their paid search advertising alongside search results ...
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SearchMonkey business
2008-04-25 00:00:00
Yahoo! has launched a preview of its new SearchMonkey tool and is requesting developers go and have a play. The ideas behind SearchMonkey were first shared with the online community back in February, but now website owners and developers are being encouraged to sign up for the SearchMonkey, check out the demo and even attend the ...
More About: Business

Web marketing budgets rising rapidly
2008-04-18 00:00:00
Internet advertising in the UK grew to be the third largest such sector last year, a new report has revealed. The study, conducted by the Internet Advertising Bureau alongside PricewaterhouseCoopers and the World Advertising Centre, has predicted that the amount spent promoting through the web will overtake the amount spent through television marketing by the end ...
More About: Marketing , Budgets

Google targeting UK car insurance industry
2008-04-15 00:00:00
After GoCompare suffered a Google penalty (which was recently lifted) one might expect the car insurance industry in the UK to pay attention and stop buying links. This doesn’t yet seem to be the case with Kwik Fit apparently suffering a minus 50 penalty after aggressively trying to rank their kwik-fit-insurance.com domain. Another site called ...
More About: Insurance , Industry , Car Insurance , Targeting

Google AdWords adds Conversion Tracking Naming
2008-04-12 00:00:00
Google AdWords have today added a new feature which allows advertisers to name and view different conversion types. This looks like it could become very useful to clearly differentiate between leads, registration signups, sales etc. For more information here’s the Google Help page. Post from SEOptimise's SEO Blog Google AdWords adds Conversion Tracking Naming
More About: Google , Google Adwords , Adwords

Top five SEO misunderstandings
2008-04-12 00:00:00
The SEO industry is an exciting place to be; it has developed rapidly over a considerable period and it is still such a comparatively new sector that it is filled with entrepreneurs ? people who saw the industry potential way back when. Many of our clients understand the sector or have researched all aspects of ...

Neat marketing hard to swallow
2008-04-05 00:00:00
Most people who work in search engine optimisation are also avid internet users. We are the early adopters, the relentless bloggers and the people who conduct 90 per cent of our shopping online. We are ? or am I about to be buried under a tirade of denial? ? geeks. So when we work to optimise ...
More About: Marketing , Hard , Swallow

Yahoo! Site Explorer UK & Ireland launched in beta
2008-04-05 00:00:00
I noticed today that Yahoo ! have launched Yahoo! Site Explorer UK & Ireland in beta. There seems to be no official announcement (or any other information on the web about this yet!) so I would guess it’s been released in the last couple of days. Here are the results for an external inbound link search for ...
More About: Beta

?Pages from the UK? accounts for 13.6% of Google traffic
2008-04-05 00:00:00
Robin Goad from Hitwise posted an excellent report today looking at the search engine market share in the UK. What I found interesting is that the “Pages from the UK” search option accounts for 13.6% of Google traffic. When you consider that in the UK www.google.co.uk has a 73.74% market share of UK searches (www.google.com has ...
More About: Traffic

Should Google own anything?
2008-04-05 00:00:00
News that Google is to sell Performics comes as no suprise and is welcomed by pretty much everybody. However the rumour that Google might be about to buy Expedia (owners of TripAdvisor) is slightly more worrying. The problem is that TripAdvisor and Expedia get a HUGE amount of traffic from Google and there is bound to ...

SEO: On the trail of why some fail
2008-03-28 00:00:00
Marketers across the world are gradually recognising the importance of online tactics such as search engine optimisation (SEO) to their promotional toolbox. The industry has transformed from being a niche neat trick a few lucky firms had access to, into a must-have marketing tool. However, while many people recognise its worth ...
More About: Trail

Using Powerful Titles for Effective SEO
2008-03-27 00:00:00
Page titles are one of the most important elements of site optimization. When a crawler examines your site, the first elements it looks at are the page titles. And when your site is ranked in search results, page titles are again one of the top elements considered. So when you ...
More About: Effective , Titles

Savvy consumers and the right to reply
2008-03-27 00:00:00
Almost 70 per cent of consumers who use the web to shop spend at least 30 per cent of their online time researching products, new research has revealed. The study, conducted by Krillion and the e-tailing group highlighted that regular online shoppers are searching the internet for useful assessments such as ...
More About: Savvy , Consumers

Why You Can?t Fake a Websites Link Reputation
2008-03-27 00:00:00
As modern SEO is rapidly evolving the days of old-fashioned link building seem to be quickly disappearing. The "old-fashioned" methods are still very popular with many SEO's and can still add value to a website rankings, but the fact is there's only so far it can take you. Traditional link building ...
More About: Websites , Link , Fake , Reputation

Does B&Q really need to buy links?
2008-03-27 00:00:00
Judging by some of the links to diy.com, the website of B&Q, there has been some buying going on. Of course we don't know this for sure but the links look unnatural and are next to links for things like "home insurance" etc so they appear to be paid links. What ...
More About: Links

Should Google Universal Search be part of your SEO strategy?
2008-03-27 00:00:00
Google Universal Search was launched last summer and while it didn't go unnoticed within the industry, many brands didn't seem to realise the potential impact this could have to their websites traffic and sales. But since the new search box within a search feature they now seem to be catching ...
More About: Google , Strategy , Part

Is Google AdWords Demographic Bidding coming to the UK?
2008-03-27 00:00:00
I missed the official launch of Google demographic bidding last week, but noticed the option in my accounts campaign settings this morning. This feature is available for UK advertisers and I've actually been able to set this up for a UK geo-targeted campaign, although as far as I was aware it's ...
More About: Google Adwords , Adwords , Demographic , Bidding

The SEO standards debate
2008-03-27 00:00:00
Jill Whalen has become the latest SEO to join the SEO standards debate with an interesting post on Search Engine Land. In the UK SEO doesn't seem to be suffering from a reputation crisis, aside from frustrations about people being cold called. The industry is healthy and, in the main, people ...
More About: Standards , Debate

You don?t need sitelinks to get a search box
2008-03-19 17:58:00
Previously I thought that a search box only appeared when a domain was enough of an authority to get sitelinks. Legal and General is being given a site search box without having sitelinks, I can’t see any other examples of this happening though. Post from SEOptimise's SEO Blog You don’t need sitelinks to get a search box SHARETHIS.addEntry({ title: "You don’t need sitelinks to get a search box", url: "http://blog.seoptimise.com/2008/03/you-d ont-need-sitelinks-to-get-a-search-box.ht ml" });
More About: Search

Consumer engagement through content (is king)
2008-03-19 17:51:00
A new study published by the web analysis firm JupiterResearch has claimed that despite a slow in the growth of online audiences, it is still possible for media savvy firms to capture and keep new customers. It recommended that businesses evolve their online strategies to include content which is optimised for traffic, as well as widgets ...SHARETHIS.addEntry({ title: "Consumer engagement through content (is king)", url: "http://blog.seoptimise.com/2008/03/consu mer-engagement-through-content-is-king.ht ml" });
More About: Content , King , Engagement

Is Google really going to punish serial Diggers?
2008-03-18 19:55:00
Rumour has it that Google is going to team up with Digg to punish people who continually submit their sites to Digg just to get a PR boost. A lot of people think the rumour is false but it is interesting nonetheless. Links from Digg are not editorially given - it’s pretty much just a free ...SHARETHIS.addEntry({ title: "Is Google really going to punish serial Diggers?", url: "http://blog.seoptimise.com/2008/03/is-go ogle-really-going-to-punish-serial-digger s.html" });
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Digital Point bans vote exchanging
2008-03-17 15:21:00
The worlds largest webmaster forum has this month banned members from exchanging votes on sites such as Digg and StumbleUpon. Most people are happy about the ban while some members either don’t understand it or want the ability to exchange votes reinstating. Exchanging votes in public is a very bad idea and sites like Digg have been ...SHARETHIS.addEntry({ title: "Digital Point bans vote exchanging", url: "http://blog.seoptimise.com/2008/03/digit al-point-bans-vote-exchanging.html" });
More About: Vote

Microsoft pledges Google catch-up
2008-03-07 14:21:00
Microsoft has been comically bemoaning the fact it has a smaller chunk of the search engine market than Google at a recent conference for developers in the US. Chief executive of Microsoft Steve Ballmer pledged that he would give his last breath fighting for a greater search market share alongside dominating giant Google. Referring to his company ...SHARETHIS.addEntry({ title: "Microsoft pledges Google catch-up", url: "http://blog.seoptimise.com/2008/03/micro soft-pledges-google-catch-up.html" });
More About: Microsoft , Catch

Why you need a lot of links
2008-03-06 14:35:00
While conducting some link analysis recently I started thinking about the process that Google would carry out to see if a site was building links against their guidelines. The key issue is that if a site has 100,000 natural links thanks to some tools or articles on the site it is very hard for Google to ...SHARETHIS.addEntry({ title: "Why you need a lot of links", url: "http://blog.seoptimise.com/2008/03/why-y ou-need-a-lot-of-links.html" });
More About: Links

Clicks down but conversion rates up, Google insists
2008-03-05 14:12:00
A decrease in the number of paid clicks made by searchers browsing Google results is because of changes the search engine giant chose to make to its algorithm and strategy, an employee has claimed. In its fourth quarter financial results, the company acknowledged a fall in the number of responses to its paid adverts. However, Alan Eustace, ...SHARETHIS.addEntry({ title: "Clicks down but conversion rates up, Google insists", url: "http://blog.seoptimise.com/2008/03/click s-down-but-conversion-rates-up-google-ins ists.html" });
More About: Conversion , Rates

The Problem with Keyword Rich Anchor Text
2008-03-04 21:39:00
Ask any SEO consultant to explain Google bombs and they will be able to show you how linking to a certain website with keywords in the anchor text propels that site higher and higher in the search results. Websites in all industries use this tactic to rank highly for their target keywords ? in essence it?s ...SHARETHIS.addEntry({ title: "The Problem with Keyword Rich Anchor Text ", url: "http://blog.seoptimise.com/2008/03/the-p roblem-with-keyword-rich-anchor-text.html " });

Making best use of blog networks
2008-03-03 13:13:00
There are hundreds of people on forums such as Digital Point giving you the opportunity to have a blog post published across 100 different blogs. This tactic is clearly not going to be something Google agrees with so if you want to use it then make sure you follow some simple rules. The first is to make ...SHARETHIS.addEntry({ title: "Making best use of blog networks", url: "http://blog.seoptimise.com/2008/03/makin g-best-use-of-blog-networks.html" });
More About: Networks , Blog