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Google Blog Search Overtakes Technorati
2006-12-31 01:09:01
Hitwise have reported that Google Blog Search surpassed Tech no rati for the first time last week in terms of traffic levels.The graphs below shows the market share of US Internet visits, with the large spike in traffic during October coinciding with the addition of the Google Blog Search link on the Google News homepage.I'm not really too surprised by these results, especially as in recent weeks I have received far more hits from Google Blog Search than I have from Technorati. Although there doesn't seem to be any current plans I would expect Google Blog Search to replace Blogger Search (currently in 3rd place) at some point during 2007 which would also have a major effect on traffic.

SEOptimise Blog Downtime
2006-12-31 01:09:01
This blog has been temporarily unavailable over the last couple of days while the seoptimse.com domain was transferred to a new UK based server, but everything is back up now.Happy New Year to everyone, I'll be celebrating by watching the fireworks over Sydney harbour, it's also my 25th birthday today!
More About: Time , Blog , Down , Opti , Fakta

99 Cheap Branding Tips
2006-12-31 01:09:01
Avida Directory yesterday posted an excellent article titled Little Known Ways to Brand on the Cheap : 99 Tips for Poor Web Startups.This lists some great methods to raise the profile of a website cheaply, I particularly liked point 26 about controlling the top 10 search results by creating social media e-profiles as this is something I've been working on doing myself recently with my LinkedIn profile currently ranking 7th for 'Kevin Gibbons' searches."26. E-profiles: manage your reputation. If a potential customer types in your name into a search engine, what sort of results will they see in the top 10? It?s key for you to secure the top 10 results in Google, Yahoo and MSN for searches relating directly and indirectly (if possible) to your brand. You need to be the one defining what people see when they search for you, not your competition. Start by building e-profiles on authority domains such as MySpace, Squidoo, AboutUs, WordPress, Blogger/ Blogspot, MSN Spaces, TypePad, Newsv...
More About: Branding

Top Google Searches 2006
2006-12-31 01:09:01
I posted the top web searches of 2006 last week, now Googl e have released their own figures with social media queries featuring heavily.Top Google Search es 2006:1 Bebo2 Myspace3 World cup4 Metacafe5 Radioblog6 Wikipedia7 Video8 Rebelde9 Mininova10 Wiki
More About: Google Search

Yahoo Panama Interview
2006-12-31 01:09:01
Lee Odden yesterday posted a Yahoo Panama interview with John Slade of Yahoo. In the interview John talks about the recent rollout of account upgrades to Yahoo Panama in the US, answering questions about the new features of Yahoo Search Marketing and listing the competitive advantages over Google AdWords, as quoted below."What are the fundamental differences between the new Yahoo! Search Advertising platform and Google AdWords? What are the competitive advantages?The new platform allows advertisers to:See what kind of volume of leads is available for any given campaign or adUnderstand how search marketing campaigns impact immediate and deferred transactionsDefine a standard business goal like ?Cost Per Action? (CPA), then let the system automatically find the most cost-effective way to deliver against that goalTake action on campaigns at the very point of insightManage campaigns with the level of control and at the level you want with the tools that best fit their needs/experience"
More About: Inter , Interview , View

PPC management
2006-12-31 01:09:01
I have updated the website to include PPC management services in addition to SEO.I will be hoping to send traffic to the website from Google AdWords PPC management and also from the search engines. The search terms I am trying to optimise for are all competitive, high traffic keywords which I am confident in being able to achieve high rankings for. Examples of the keywords are; PPC advertising, PPC News, PPC bid management, PPC real estate, PPC keyword research, PPC search engine Internet marketing, Google AdWords promotional code and PPC affiliate programs.
More About: Management , Men , Mana , Manage

Search Engine Optimisation vs Search Engine Optimization
2006-12-31 01:09:01
While redesigning my website I wondered which was the more popular search query, 'search engine optimisation' or 'search engine optimization'. Using the 'z' is the American spelling which I assumed would be more popular but then the 's' is used in the UK and Australia.By looking at the Google Trends results for Search Engine Optimization vs Search Engine Optimisation you can see that the US spelling is the more popular search. But by looking a bit deeper into the regions of these searches you'll find the majority of optimization's are from India. As India is not a country I generally target for potential clients I would say search engine optimisation is the best term as this targets the UK, Australia and Ireland.Neither term, however, is as popular as SEO (SEO vs Search Engine Optimization) which is why I've optimised my homepage's content for SEO consultant, using search engine optimisation as a secondary term as I also hope to receive rankings for searches such as Sear...

Xenu Link Sleuth
2006-12-31 01:09:01
Over the last couple of days I've been using Xenu Link Sleuth to highlight any broken links for this blog. I find Xenu to be an excellent tool which I use regularly to check client websites and it's helped to successfully fix any broken links in this case.Apologies to RSS subscribers as this has caused some old posts to be highlighted as new, this should be fine now as all links have been updated.

Is Search Engine Land already taking over from SEW?
2006-12-31 01:09:01
Yesterday was the official opening of Danny Sullivan's Search Engine Land following the original announcement last month. Many people in the search industry believe this will mean the end of Search Engine Watch with users expected to follow the strong team of correspondents, including Barry Schwartz and Chris Sherman, to make the move.Search Engine Land Vs Search Engine WatchFrom looking at the two blogs this morning the Search Engine Land blog covers a wider range of yesterday's stories and already appears to have become the best blog for all the latest search related news, while SEW is obviously in a period of transition after the loss of many key editors. I'm interested in following the progress of both blogs and have added some of the current website statistics, below, so that these can be looked back at in the New Year to see how things have developed.Current StatsAlexa:SEW 1 Week Average: 828SEL 1 Week Average: 3,026RSS:SEW: 12,766 SubscribersSEL: Feed count not currently l...
More About: Read , Over

101 Ways To Improve Your Conversion Rate
2006-12-31 01:09:01
Providing you don't mind taking advice from a squirrel here are 101 tips to improve your conversion rate using Google Website Optimizer. :D"Hello! I'm Conversion Rate Squirrel. I'm here to tell you how to get twice as many customers, FREE, using Google's new Website Optimizer tool!"
More About: Your , Improve , Sion , Rove

Google Digital Photoframes arrive in UK
2006-12-31 01:09:01
Today I received Google 's digital photoframe Christmas present, this has been sent out to some Google AdSense publishers with users from the US receiving the gift a few weeks ago.Here's some more information about the digital photoframe with a picture, below, from Shawn Hogan. I would take my own photo but I won't actually see it until April when I return to the UK from Australia!
More About: Photo , Digital , Digi , Arri

Panama available to new US advertisers
2006-12-31 01:09:01
The Yahoo Search Marketing blog has revealed that Panam a is now available to all new US marketers who open accounts."If you are a current U.S. advertiser who hasn?t yet upgraded, your time is coming. We began the process of upgrading U.S. advertisers to the new Sponsored Search in October, and invitations to upgrade will continue to be sent in stages to U.S. advertisers over the remainder of this year and early next year. You will receive your individual upgrade date via email at least one week in advance. But if you want it now, you can still request an early upgrade, and we?ll try to accommodate your request."
More About: Advertisers , Advert , Advertise

Search Engine Marketing Glossary
2006-12-31 01:09:01
The following is a paid advertisement via ReviewMe:Many people struggle to keep up with all the technical jargon used on the Internet. To help improve the users understanding of these terms SEO Book have produced an excellent search engine marketing glossary.The glossary gives a complete and up-to-date A-Z of information, from above the fold to Zeal, which easily lets users find out the meaning of many terms. The glossary is easy to use and gives a very wide range of information which both beginners and more experienced users can learn from, covering all the search engine marketing related terms your likely to come across. This provides information about basic terms such as Google and HTML to more advanced terms such as click arbitrage, the Cluetrain Manisfesto and link bait. The listings also give useful links to additional sources for further information.Below is an example of the description for LSI:"LSILatent Semantic Indexing is a way for search systems to mathematically unders...
More About: Marketing , Market , Search Engine Marketing , Search , Search Engine

Crazy Egg Website Tracking
2006-12-31 01:09:01
I've been tracking the Google AdSense clicks of A Place in the Sun over the last couple of weeks using Crazy Egg. This has proved to be an excellent experiment as the user activity can be viewed simply using a heatmap to show an individual pages hot-spots. Also thanks to Hiten Shah for upgrading my account to 10,000 visits per month for free!The stats from Crazy Egg have shown 497 unique visits to the homepage, highlighting that the majority of users navigate to a specific country page using the drop-down list. Of the 371 page clicks 185 (49.9%) were on the drop-down list with 72 clicks on the go button, this is interesting as it shows that over half of the users do not find what they are looking for in the drop-down list so don't click to continue or perhaps expect that choosing an item will automatically forward to the selected page without clicking go. The rest of the clicks were split fairly evenly, with 23 clicks on the Google AdSense ad block which is an average CTR of 6.2%....
More About: Website , Site , Webs , King

MFA Websites Google AdWords Video
2006-12-31 01:09:01
Search Engine Roundtable today noticed a video, below, which demonstrates PPC to PPC to PPC pages via Google AdWord s & AdSense Network. In other words a user will click a Google ad and be presented with landing pages containing more Google ads to similar websites, using similar layouts and again using ads based upon the same keywords. It's unclear whether this video was recorded before the recent landing page quality score update but it does highlight the extent of the problem Google are facing with MFA (Made For AdSense) websites. I have just performed a search for 'forklift' on Google and have been presented with an advert for Forklift.AlltheIndustrials.com, an MFA website which features in the video. The ad did appear on the third page of listings which suggests that maybe the site has been penalised for having a low quality landing page but it's obviously still being allowed to appear for these searches despite this by paying above the minimum bid.
More About: Video , Website , Words

Top Web Searches of 2006
2006-12-31 01:09:01
The top searches of 2006 are in from Yahoo!, Windows Live, AOL and Lycos:Top Yahoo! Search es 2006:1 Britney Spears2 WWE3 Shakira4 Jessica Simpson5 Paris Hilton6 American Idol7 Beyonce Knowles8 Chris Brown9 Pamela Anderson10 Lindsay LohanTop Windows Live Searches 2006:1 Ronaldinho2 Shakira3 Paris Hilton4 Britney Spears5 Harry Potter6 Eminem7 Pamela Anderson8 Hilary Duff9 Rebelde10 Angelina JolieTop AOL Searches 2006:1 Weather2 Dictionary3 Dogs4 American Idol5 Maps6 Cars7 Games8 Tattoo9 Horoscopes10 LyricsTop Lycos Searches 2006:1 Poker2 MySpace3 RuneScape4 Pamela Anderson5 Paris Hilton6 Pokemon7 WWE8 Golf9 Spyware10 Britney Spears

Google AdWords Trademark Policy
2006-12-31 01:09:01
A common question I'm asked is about the use of trademarked terms in Google AdWord s, basically you can bid for trademarked keywords in the US and Canada but cannot use these terms within the ad text, as answered below."How do I prevent unauthorized advertisers from using my trademarked term(s) in their ad text and keywords?Google AdWords has a trademark complaint procedure in place to help trademark owners monitor the use of their trademarked terms by AdWords advertisers. The trademark complaint procedure varies depending upon where the trademark owner has trademark rights. Please note the two procedures below:Trademark rights in the US and/or Canada:Keywords ? we do not investigate trademark terms as keywordsAd text ? we are able to investigate the use of a trademark in ad textTrademark rights outside the US and/or Canada:Keywords ? we are able to investigate trademark terms as keywordsAd text ? we are able to investigate the use of a trademark in ad text"The Inside AdWords b...
More About: Google Adwords , Policy