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Tracking Your QR Codes to Bring Offline Marketing Online
2012-02-10 13:10:00
Over the past few years, QR Codes have become more mainstream and can be seen in most day-to-day activities. There are examples of some very good uses of QR Codes ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Tracking Your QR Codes to Bring Offline Marketing Online Related posts: Tracking Online Marketing Campaigns in Google Analytics Google Analytics Location Tracking Changes: Where Has London Gone? Social Media Marketing

The Challenge of Selling SEO & Forgetting the ?Human Ranking Factor?
2012-02-07 13:31:00
As with selling any service, selling SEO services is an extremely challenging task. Here are my observations of two opposite ends of the spectrum of what SEO consultants often experience ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Challenge of Selling SEO & Forgetting the ‘Human Ranking Factor’ Related posts: Google+ is the Greatest Discussion Forum in Human History Is Reading Level a Google Panda Algorithm Factor? 30 (New) Google Ranking Factors You May Over- or Underestimate

11 tips for a better Facebook ad campaign
2012-02-01 14:31:00
As I have found out the hard way, Facebook ad production is extremely labour-intensive. Therefore it is imperative that you incorporate an effective ad production workflow to best utilise your ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 11 tips for a better Facebook ad campaign Related posts: Facebook Power Editor: Still a Work in Progress? Facebook Insights for Domains ? Measuring Social Media Success A Summary of Major F8 Facebook Updates
More About: Project Management , Tips , Campaign

HTML5 & SEO
2012-01-31 13:56:00
It would be fair to say that pretty much every major change to the online environment is greeted with the same two questions by the vast majority of the SEO ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. HTML5 & SEO Related posts: The Hidden Motives for Denouncing SEO 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change 10 New Google Tools, Products and Services Every Business Person Has to Know About

Android Fails to Render URLs with Dashes Via Bit.ly
2012-01-30 14:41:00
Android platform is not able to render URLs shortened by bit.ly, which include dashes in blog post titles.  To guarantee all users can read your posts via mobiles, be sure ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Android Fails to Render URLs with Dashes Via Bit.ly Related posts: Product URLs – a Duplicate Content Minefield UK Search Conference Calendar – 2012 15% Discount Code for SMX Advanced London 2012

15% Discount Code for SMX Advanced London 2012
2012-01-30 02:00:00
Once again, we are proud to be a blog partner for the SMX Advanced London 2012 conference. The event takes place on 15-16th May 2012 at Chelsea Football Club – ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 15% Discount Code for SMX Advanced London 2012 Related posts: What’s Your SEO Confession? SMX Advanced London Ticket Giveaway! Keyword Research – SMX Advanced London 2011 Presentation by Kevin Gibbons Post Panda: Affiliates Guide to Surviving Google – a4uexpo London 2011

What Brands Need To Know About Google+ Pages
2012-01-24 15:25:00
The recent integration of social and search at Google marks a huge change in how information on the internet will be presented to us. When a logged in user now ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Brands Need To Know About Google+ Pages Related posts: Where is Google Going with Google+ Pages? What Signals Are Google Sending About Image Search? Top 10 Retail SEO Mistakes UK Brands Are Still Making

Why SEOs should be conducting user testing research
2012-01-17 16:07:00
?Build websites for users, not search engines? is the advice continually propounded by insiders at Google. As SEOs, we?re used to looking at websites and analysing how they would be ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why SEOs should be conducting user testing research Related posts: How to Use Google Correlate for Keyword Research SEOs ? time to brush up on your grammar? Social Media Research & Insight
More About: Testing , User

How Is adCenter Different to AdWords?
2012-01-16 15:08:00
So you?re advertising on Google, but you want to branch out to Bing? There?s a new audience for you there, with less competition and less cost! Microsoft adCenter is in ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How Is adCenter Different to AdWords? Related posts: Not Using AdWords Remarketing? Don’t Delay! (Actually Do) 59% Say ROI from Google AdWords Remarketing Outweighs its Annoyance 9 Ways to Sharpen Up Your Paid Search
More About: Adwords

Chelsea Blacker Joins SEOptimise London Team
2012-01-16 10:35:00
We’ve been quietly working away on a few things here at SEOptimise during the last couple of months, so it’s probably about time we made a couple of announcements! Firstly, ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Chelsea Blacker Joins SEOptimise London Team Related posts: SEOptimise expands into London with new Paddington office Meet the Team SEOptimise wins major new contract with M&G Investments

A Collection of 47 Helpful Google Search Operator Queries
2012-01-13 15:19:00
    To be honest, from my school days of using Google right up to today, the search engine giant has not once stopped impressing me. From its algorithmic updates ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. A Collection of 47 Helpful Google Search Operator Queries Related posts: Introducing the new Verbatim search tool from Google SSL Search: What does Google dropping keyword data mean for SEOs? Google Test: Multiple Meta Descriptions Work as Expected, Social Search Does Not
More About: Google Search

30 SEO Resolutions for 2012
2012-01-13 15:05:00
* Like most people, SEO practitioners reflect on the past year and attempt to improve their skills in the new year. If you haven?t made up your mind what exactly ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 SEO Resolutions for 2012 Related posts: 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change UK Search Conference Calendar – 2012 SEOptimise’s 58 most awesome blog posts of 2011

What Signals Are Google Sending About Image Search?
2012-01-12 14:21:00
In recent months, Google has made a distinct effort to publicly communicate the small changes they have been making to their algorithms.  In a bid to appear more transparent, Google ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What Signals Are Google Sending About Image Search ? Related posts: Google Test: Multiple Meta Descriptions Work as Expected, Social Search Does Not Introducing the new Verbatim search tool from Google How Google Search Plus Your World Will Impact SEO

UK Search Conference Calendar ? 2012
2012-01-06 11:11:00
It’s that time of year again, where everyone is starting to think about which UK search conferences and events to attend. So for 2012, I’ve put together a conference calendar ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. UK Search Conference Calendar – 2012 Related posts: What is your favourite UK search conference? Think Visibility Voted #1 UK Search Conference by SEOs Meet us at Internet World, SMX London, SAScon & a4uexpo Europe!

5 Ways a Client Can Sabotage SEO
2012-01-05 16:17:00
Running an SEO project smoothly and effectively requires juggling many skills:  creativity, proactivity, effective time management and organisation, to name just a few. But I would argue that one of ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 5 Ways a Client Can Sabotage SEO Related posts: Improve Your Client Reporting with APIs High Risk SEO: 33 Ways to Get Penalised by Google 3 Tips & Tools To Help You Become a Better SEO Project Manager

To blog comment or not to blog comment? 65% say YES to blog commenting!
2011-12-22 15:01:00
Blog comments:  quick link building win or spam-tastic black hat method you wouldn?t touch with a barge pole? I wanted to find out what the general consensus was on this ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. To blog comment or not to blog comment? 65% say YES to blog commenting! Related posts: SEOptimise Blog ? We Want Your Views! SEOptimise’s 58 most awesome blog posts of 2011 blog
More About: Blog , Comment

36 Social Media Sharing Resources for Business People
2011-12-20 14:18:00
* Sharing is the key activity when it comes to proper social media participation and beyond. When you don?t share anything on the web today, you can?t compete with those ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 36 Social Media Sharing Resources for Business People Related posts: 30 Ways to Use Social Media for Business People How to Use the New Delicious for Link Sharing 30 SEO & Social Media ROI Analytics Resources

Small Business Owners! 6 Quick Ways to Help Your Customers Help You
2011-12-19 15:15:00
Sometime last month, my friends and I did what most people do on a Friday night. Yes, we went out to blow off some steam and in the process, popped ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Small Business Owners! 6 Quick Ways to Help Your Customers Help You Related posts: 30 Ways to Use Social Media for Business People 10 New Google Tools, Products and Services Every Business Person Has to Know About A Summary of Major F8 Facebook Updates
More About: Small Business

Conversion Conference London: 65 More Takeaways
2011-12-16 15:19:00
Read the First 58 Takeaways from Conversion Conference London ? Here are the next 65, from the afternoon of the first day. Confessions of a Conversion Rate Optimiser The afternoon kicked ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Conversion Conference London: 65 More Takeaways Related posts: Conversion Conference London: The First 58 Takeaways What is your favourite UK search conference? 154 Awesome Pubcon 2011 Takeaways, Tips & Tweets

How you can get over 79 Twitter followers in under 23 minutes ? and why not
2011-12-15 17:23:00
Let?s get one thing straight first:  you will NOT be required to do the following in order to get free followers on Twitter using this method: Tweet interesting thoughts Post ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How you can get over 79 Twitter followers in under 23 minutes – and why not to bother! Related posts: 30 Ways to Use Social Media for Business People Twitter Netiquette: 10 Reasons to Unfollow Someone How to clean up your act and your timeline on Twitter

3 Tips & Tools To Help You Become a Better SEO Project Manager
2011-12-14 16:18:00
Good project management is the backbone of any successful SEO campaign. With the right planning and execution, good management can keep the project profitable, lower stress and maintain client satisfaction. ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 3 Tips & Tools To Help You Become a Better SEO Project Manager Related posts: 33 Quora Q&A Resources: get actual ROI out of using it 5 Low Profile/New SEO Tools You Should be Using Klout Score Optimisation or Influencer SEO
More About: Project Manager

Can Meeting Your Followers Face-to-Face Increase Loyalty?
2011-12-13 13:35:00
A few days ago I was looking through my mentions on Twitter and I noticed a rough correlation between the strength of relationship I have with a person and the ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Can Meeting Your Followers Face -to-Face Increase Loyalty? Related posts:How to clean up your act and your timeline on Twitter Everything I Know About Effective Blogger Outreach 30 Ways to Use Social Media for Business People

Agent Rank: Google?s Internal Klout Score
2011-12-09 13:18:00
Recently I?ve written about Klout score optimisation. Since then I and others who outed themselves as actively using Klout have been attacked by self proclaimed SEO stars and other people ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Agent Rank : Google ?s Internal Klout Score Related posts:Klout Score Optimisation or Influencer SEO Linking Out Instead of Link Building to Rank in Google Where is Google Going with Google+ Pages?

SEOptimise?s 58 most awesome blog posts of 2011
2011-12-08 13:32:00
* 2011 has been another very busy year on the SEOptimise blog, with nearly 400 posts generating over 400,000 visits and well in excess of half a million pageviews (oh ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEOptimise’s 58 most awesome blog posts of 2011 Related posts:154 Awesome Pubcon 2011 Takeaways, Tips & Tweets Top SEOptimise posts in September… 30? Web Trends You Have to Know About in 2011
More About: Blog , Posts

The Ultimate Guide to Securing a Job in Social Media, SEO & PPC
2011-12-07 13:01:00
* There are many misconceptions about the kind of skills and traits you need in order to find a job within the Search Engine and Social Media Marketing Industry (hereinafter ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. The Ultimate Guide to Securing a Job in Social Media, SEO & PPC Related posts:30 Ways to Use Social Media for Business People Social Media – Why an SEO background is better than PR! Facebook Insights for Domains ? Measuring Social Media Success

Conversion Conference London: The First 58 Takeaways
2011-12-06 15:31:00
There were many great tips at Conversion Conference London last week – too many to fit into one blog post. Here are the first 58 takeaways from the first day. ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Conversion Conference London: The First 58 Takeaways Related posts:Get 15% Off Conversion Conference London 2011 Top 65 Takeaways from A4UExpo London 2011 154 Awesome Pubcon 2011 Takeaways, Tips & Tweets

What?s Been the Most Significant Change in Search During 2011?
2011-12-06 15:16:00
Last week I setup a Facebook poll to ask people what they considered to be the most significant change in search during 2011. This has received a great response, so ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. What’s Been the Most Significant Change in Search During 2011? Related posts:What is your favourite UK search conference? 30 Web Trends for 2012: How SEO, Search, Social Media, Blogging, Web Design & Analytics Will Change Think Visibility Voted #1 UK Search Conference by SEOs

28 Top Takeaway Tweets From SAScon Mini 2011
2011-11-28 14:46:00
Last week I spoke on the SSL search panel at the SAScon mini conference in Manchester. This is a great conference, with the main SAScon event taking place in May ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 28 Top Takeaway Tweets From SAScon Mini 2011 Related posts:Top 65 Takeaways from A4UExpo London 2011 Top 17 Tweets & Best Bits From Jump Conference Using Social Media for SEO Benefit – Travel Presentation @ SAScon 2011

Why you can?t afford to ignore mobile advertising
2011-11-28 14:09:00
For at least five years, digital advertisers have been declaring that the year of the mobile is finally here. But it?s becoming obvious to even the most cautious of marketers ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Why you can?t afford to ignore mobile advertising Related posts:Does a Perfect Link Profile Look Too Perfect? Why You Shouldn’t Ignore Nofollow Links! How to get ready for Christmas NOW Social Media Marketing
More About: Mobile , Advertising

154 Awesome Pubcon 2011 Takeaways, Tips & Tweets
2011-11-11 19:25:00
Having been out at Pubcon in Las Vegas this week, I’ve been going a bit tweet-crazy with my coverage of this. There’s been so many great tips and takeaways, that ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 154 Awesome Pubcon 2011 Takeaways, Tips & Tweets Related posts:Top 65 Takeaways from A4UExpo London 2011 10 Tips to Improve Your Social Graph for Google Natural Link Building Presentation at a4uexpo Europe 2011