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Are Google using Monopoly City Streets as an advertising platform?
2009-09-22 16:19:00
I’m sure many of you have noticed Hasbro’s new, very popular, website Monopoly City Streets. Due to the fact that the online game is based on Google Maps and you have a worldwide choice of streets available to buy, this received a huge amount of attention very quickly. In fact, the demand for using the ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Are Google using Monopoly City Streets as an advertising platform? Related posts:Google Car: Search Traffic Becomes Real Traffic10 Non-Google SEO Ways to Promote your Business Online in 2009The Conversion Attribution Problem
More About: Advertising , Platform

You know you need SEO when:
2008-06-06 18:13:00
Your competitors have never heard of you. Your boss thinks a search engine is a mountain rescue helicopter. The majority of your clients communicate with you by post. Your corporate website includes the legend ?.angelfire?. Your marketing budget is entirely spent on printing coupons on the back of bus tickets. You have no clients in their twenties, thirties or even ...

Is Google Analytics Cheating You? Use Alternatives!
2008-06-04 15:38:00
Do you use Google Analytics ? Well, a recent study shows that you’re not alone, roughly one third of the Alexa top 500 websites traffic wise use it. That surprised me a little. Anyways, I use Google Analytics myself and noticed before that some numbers are inaccurate or downright wrong. In May I discovered how wrong, ...
More About: Cheating , Alternatives

Keyword controversy
2008-05-30 18:02:00
Coming shortly after speculation from both Kevin and myself as to how firms would react to the change in Google’s keyword policy, a number of businesses are reportedly considering a legal challenge to the change. The search engine’s decision to allow businesses to bid for their rivals’ trademarks is widely expected to drive up the cost ...
More About: Keyword , Controversy

?My reputation, Iago, my reputation!?
2008-05-29 16:25:00
An interesting article in the Times today made me ponder an aspect of search engines which I had never previously had cause to consider ? how a person could rid the searchable web of all traces of themselves. Freelancer Bernhard Warner explained that an acquaintance of his had requested he expunge her from his blog, asserting ...
More About: Reputation

The simplest ROI of blogging in SEO: Link building
2008-05-28 13:43:00
Do you still build links? Well, I don’t do link building anymore, I get links. People link to my SEO blog voluntarily, not just any people but respected bloggers and search marketing mavens. At the same time I notice that people in the search marketing industry are still cautious when it comes to blogging. They either ...
More About: Building , Link Building , Blogging , Link

Stone Age, Iron Age, Age of Communication
2008-05-27 10:55:00
I expect that when they come to define our era alongside the Stone Age and the Iron Age, we will be the Internet Age or perhaps the Age of Communication . The printing press may have made it possible for the world to read but the internet allows everybody to publish, which I consider to be an ...

Google Ministry of Truth to ban Jason Calacanis for spreading false informa
2008-05-23 14:03:00
Along with the “no future” fable in recent days we have seen another talk of the town or rather the global village: Spreading false information as SEO tactic of link baiting. Now I’m really glad! Finally Google will ban Jason Calacanis for spreading false information about SEO (”SEO is bullshit”) and his web directory Mahalo. ...
More About: Truth , Ministry , Informa

On again, off again, on again?
2008-05-21 18:39:00
As my fellow blogger Celia might say, the course of true love never did run smooth and Microsoft?s ego must be feeling a little battered by now to say the least. The software giant has now chosen to propose an alternative deal to Yahoo! which stops short of a full takeover. Earlier on in the year, ...

No future? SEOs not dead? SEO Pistols sell 365% more tickets by 2012
2008-05-21 16:11:00
In recent weeks someone reading about SEO probably had the impression it has something to do with punk music. All the talk about “no future” and “SEOs not dead” everywhere. Also if you look for “no future” in Google you will find “SEO has no future” right in the top 5 just behind the Sex ...
More About: Future , Tickets , Dead , Sell

How to Blog Your Way to a Top Job
2008-05-19 08:02:00
For most bloggers writing is a hobby and crafting the next blog post is more of a labour of love than a part time job. However, over the last couple of years blogging has taken off and the number of people who describe themselves as full time ?bloggers? has increased dramatically. A recent survey on ProBlog ger.net, ...

Mopping up after black hatters
2008-05-18 13:22:00
I read an article on E-consultancy earlier which got me thinking about the SEO industry. The blogger was discussing the importance of controlling expectations as a start-up business and not succumbing to the temptation of over-hyping what the firm can supply ? as this can be detrimental to its reputation if it then fails to ...
More About: Black

Why Wikipedia?s Google Rankings are a Joke!
2008-05-16 13:51:00
Nathania Johnson posted some very interesting stats on SEW yesterday to show how Wikipedia ’s traffic has grown 8,000% in 5 years due to search referrals. This is an unbelievable statistic but as mentioned in the article that’s what happens when Google ranks all of your pages as #1! Are Wikipedia’s ranking fair? There’s a mixture of opinions ...
More About: Joke

Findability: 5 reasons to let others do the dirty work and to reclaim true
2008-05-15 14:53:00
Search engine optimisers are often treated like the plumbers of the web. In many cases they have to clean up the mess architects and construction workers left. Also they get treated as if they do some kind of dirty work. The ensuing reputation problem comes along with a low self esteem of many in the ...
More About: Work , Dirty , True , Reasons , Dirty Work

Breaking news: Google is doing okay
2008-05-15 14:44:00
An article from the US caught my eye this week as it suggested that Google is struggling - not something the world normally hears about the rapidly rising search behemoth. Adam Lashinsky, writing for CNN, comments that the company still has only one way of making money - search. Although this is a “gusher” in his ...
More About: News , Breaking News , Breaking

Do popups have a negative effect on Google rankings?
2008-05-14 13:14:00
It’s not a secret that many people find popup ads annoying and they certainly aren’t anyway near as popular as they used to be two or three years ago, mainly because of this and the ability to be able to block them easily. But do popup window ads have a negative impact towards search engine ...
More About: Google , Effect , Negative

Search and Searchability
2008-05-14 12:15:00
A gentle satire on search engine interaction It is a truth universally acknowledged that a software firm in possession of a large fortune must be in want of an acquisition? There is something tremendously satisfying about watching the search engine firms flirt, fall out, argue and compete. It is so very human, for all that they are ...
More About: Search

Europe: Billions of searches and millions of searchers
2008-05-09 14:00:00
Europeans made 24.6 billion searches in March alone, a new report has revealed. Research published by comScore has shown that in that one month, 221.2 million people in Europe made an average of 111 searches each. Here in the UK, 32.4 million unique people made an average 124 searches each, with only Germany’s 36 million individual users ...
More About: Europe , Millions

Top 100 List of Authoritative UK Domains in Google
2008-05-06 16:13:00
An excellent post from Rand Fishkin today about the reliance on domain authority for spam in Google highlighted a great tip to find the most important domains within a TLD. To find a list of what is possibly the top 100 authoritative .co.uk domains in Google just perform the following query: www site:.co.uk This obviously isn’t entirely accurate, ...
More About: List , Domains

The Top Five Arguments for Using SEO
2008-05-02 14:54:00
It happens all the time - an employee spends considerable time researching the benefits of search engine optimisation (SEO) and other online marketing endeavours only to discover their boss fails to share or even understand their enthusiasm. There are so many businesses out there which are not exploiting the potential of the web - sometimes because ...

Blackhat Techniques Which Shouldn?t Work in Google But Still Do
2008-04-30 12:34:00
Anyone who knows anything about SEO should understand that blackhat techniques are clearly against Google ’s webmaster guidelines and place websites at risk of being banned or strongly penalised in the search engines. The problem is many of these tactics actually work (even if only for a short-period of time) and many people are willing to ...
More About: Work , Blackhat

Battle of the brands
2008-04-30 12:31:00
I know that Kevin has touched on the marketing implications of the change in Google’s trademark protection laws but I just wanted to flag up some interesting figures I came across today. From May 5th, Google is to allow all companies and marketers to bid in order to place their paid search advertising alongside search results ...
More About: Battle , Brands

SearchMonkey business
2008-04-25 00:00:00
Yahoo! has launched a preview of its new SearchMonkey tool and is requesting developers go and have a play. The ideas behind SearchMonkey were first shared with the online community back in February, but now website owners and developers are being encouraged to sign up for the SearchMonkey, check out the demo and even attend the ...
More About: Business

Web marketing budgets rising rapidly
2008-04-18 00:00:00
Internet advertising in the UK grew to be the third largest such sector last year, a new report has revealed. The study, conducted by the Internet Advertising Bureau alongside PricewaterhouseCoopers and the World Advertising Centre, has predicted that the amount spent promoting through the web will overtake the amount spent through television marketing by the end ...
More About: Marketing , Budgets

Google targeting UK car insurance industry
2008-04-15 00:00:00
After GoCompare suffered a Google penalty (which was recently lifted) one might expect the car insurance industry in the UK to pay attention and stop buying links. This doesn’t yet seem to be the case with Kwik Fit apparently suffering a minus 50 penalty after aggressively trying to rank their kwik-fit-insurance.com domain. Another site called ...
More About: Insurance , Industry , Car Insurance , Targeting

Top five SEO misunderstandings
2008-04-12 00:00:00
The SEO industry is an exciting place to be; it has developed rapidly over a considerable period and it is still such a comparatively new sector that it is filled with entrepreneurs ? people who saw the industry potential way back when. Many of our clients understand the sector or have researched all aspects of ...

Google AdWords adds Conversion Tracking Naming
2008-04-12 00:00:00
Google AdWords have today added a new feature which allows advertisers to name and view different conversion types. This looks like it could become very useful to clearly differentiate between leads, registration signups, sales etc. For more information here’s the Google Help page. Post from SEOptimise's SEO Blog Google AdWords adds Conversion Tracking Naming
More About: Google , Google Adwords , Adwords

Should Google own anything?
2008-04-05 00:00:00
News that Google is to sell Performics comes as no suprise and is welcomed by pretty much everybody. However the rumour that Google might be about to buy Expedia (owners of TripAdvisor) is slightly more worrying. The problem is that TripAdvisor and Expedia get a HUGE amount of traffic from Google and there is bound to ...

?Pages from the UK? accounts for 13.6% of Google traffic
2008-04-05 00:00:00
Robin Goad from Hitwise posted an excellent report today looking at the search engine market share in the UK. What I found interesting is that the “Pages from the UK” search option accounts for 13.6% of Google traffic. When you consider that in the UK www.google.co.uk has a 73.74% market share of UK searches (www.google.com has ...
More About: Traffic

Yahoo! Site Explorer UK & Ireland launched in beta
2008-04-05 00:00:00
I noticed today that Yahoo ! have launched Yahoo! Site Explorer UK & Ireland in beta. There seems to be no official announcement (or any other information on the web about this yet!) so I would guess it’s been released in the last couple of days. Here are the results for an external inbound link search for ...
More About: Beta