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Blog Details for "Startup Hustle"
Startup HustleStartup HustleStartup Hustle was created to help with small business marketing and guerrilla marketing in the startup world. Articles
Adwords Adds CPC for Site-Targeting?Finally
2007-11-12 10:45:00 Adwords has provided some great news for startups looking to expand their CPC spend. Many businesses pick the low hanging fruit in CPC and soon need to find new avenues to expand. I have tested the site-targeted option in Adwords with poor results. A site-targeted campaign (now called Placement-Targeted) is used to place an ad ... More About: Google , Site , Adwords , Finally , Targeting
Should Startups Use Facebook?s New Ad Platforms?
2007-11-08 12:45:00 Earlier this week Facebook announced a set of new advertising options for businesses. With many big corporations already signed up, are these new advertising platforms beneficial for startup companies? The first thing you have to consider is your target market. If you believe that you have an audience on Facebook, please continue reading. The one product ... More About: Internet Marketing , Startups , Guerrilla Marketing , Platforms
Master List of Startup Marketing Tools
2007-11-07 08:30:00 Aaron Wall of SEOBook has compiled a horizontal hierarchical map of all the tools you need for internet marketing, or as Aaron calls it, “Internet Marketing Made Easy“. The more I look at the map it looks like a set of tools to launch a site….all you need is an idea. More About: Tools , Marketing Tools , List , Startup
Need Publicity for you Startup? Try the Crunchies.
2007-11-06 18:52:00 Four of the largest blog networks in the startup industry have come together to form the Crunchies. TechCrunch, GigaOm, Read/WriteWeb and VentureBeat have created a community nominated competition for startups. It is hard to get your startup in these blogs, winning their award will give you a significant boost in not only PR, but in customers. ... More About: Internet Marketing , Publicity , Startup
Entertaining (Free) Keyword Tools
2007-11-05 11:45:00 Keyword research can be tedious and time consuming but extremely important. You know all the traditional (free) keyword tools: Keyword Discovery (one of my favorite) Wordtracker Adwords External Keyword Tool While I would like to argue that you have better things to do when launching a startup, keyword research is critical. The following tools represent keyword information in ... More About: Tools , Internet Marketing , Free , Keyword
When was the Last Time You ?Visited? Your Site?
2007-11-01 08:30:00 I spent the last week going through a site that has been up for over a year. I went through the site as the customer. What I found was scary: Product confusion. Poor Search results. Differing messages to members. The great part about working with a startup is being able to make changes and shift strategies quickly. The ... More About: Time , Site , The Last
Another way to Get Microsoft?s Gatineau Analytics Tool
2007-10-31 00:14:00 If you have tried to join the beta for Microsoft ’s new Gatineau Anal ytics Tool without any luck, I have good news. The new beta round is starting, the only catch is you have to be an advertiser with adCenter, the Microsoft version of Google Adwords. This might be a small obstacle if you currently do not ...
How to Get A New Site Indexed by Search Engines
2007-10-29 09:30:00 You just launched a new site for your startup and you are ready for the traffic to flow. Lets not fight the obvious, being indexed by Google (and to a lesser extent Yahoo) is important for future traffic goals. The common rule of thumb is if a website is linking to your new startup site, ... More About: Search Engines , Webmaster Tools , Search , Site
Google Obviously Doesn?t Use Their New SiteLinks Tool
2007-10-23 13:30:00 The Adwords crew missed the Google Webmaster Central Blog post about the new SiteLinks tool in Webmaster Tool s. Or they have a real love for the Mozilla FireFox Start Page. More About: Elinks
SEO Theory - Our New Favorite Blog
2007-10-22 12:30:00 StartupHustle doesn’t usually discuss the blogs we read. All sites under “Marketing Sites” and “Startup Sites” to the right are actual sites we use/read but we have found a new blog that we cant stop reading. SEO Theo ry - SEO Theory and Anaylsis Blog SEO Theory describes itself as “Search engine optimization theory focuses on algorithm ... More About: Favorite , Favor
New Domain extension opportunity - .me
2007-10-18 12:30:00 The eastern European country of Montenegro is getting its own domain extension, and it has the chance to produce some fun domain names. Montenegro’s new domain is “.me“. If you have any entrepreneurial bones in your body the potential is filling your head. Examples: buy.me find.me hire.me pay.me text.me The domains are are scheduled to be available for registration during the ... More About: Domain , Opportunity , Domains , Extension , Unit
Banner Ads and the Mystical Ad Blindness
2007-10-16 09:55:00 Have you thought of using banner ads in your marketing? Ad blindness (aka banner blindness) is becoming an increasing issue for advertisers. Think of Times Square (on the left), do you really get anything from all of those billboards, or do you just ignore them? When marketing on the internet, banner ads are a common medium ... More About: Internet Marketing , Blog Marketing , Banner , Blindness , Myst
Updating the ?Beginner?s Guide to Search Engine Optimization?
2007-10-15 08:15:00 The group at SEOmoz are revamping their “Beginner’s Guide to Search Engine Optimization ”. If you have not taken the time to better understand how the search engines (mainly Google , Yahoo , MSN and Ask) work, then it is time to start. The majority of you are working on internet startups or at the very least have ... More About: Microsoft
How Important is SEO on your Startup?s Priority List?
2007-10-11 18:25:00 I just walked out of a meeting with a startup, fighting the continual battle of what priority does SEO have when put into the programming queue. This meeting worked in my favor because a month ago the SEO plan was deemed “low priority”. This week, as traffic numbers slump, SEO has been bumped to “high ... More About: Internet Marketing , List , Startup , Priority
How the new Google PageRank will Affect Startups.
2007-10-09 09:15:00 The online marketing community is buzzing about the new Google PageRank (PR) update and the number of sites that are dropping PR. If you are a seasoned internet marketer this update creates enough problems, but those new startups with fresh sites, you have a chance to stay clear of the new line ... More About: Internet Marketing , Page Rank , Pagerank , Google Pagerank
Guerrilla Marketing with LinkedIn Answers
2007-10-04 16:53:00 As facebook slowly eats away at the networking need of LinkedIn (at least in the startup world), LinkedIn actually has one valuable (guerrilla marketing) tool that facebook doesn’t….Answers . LinkedIn Answers is a Q&A system much like Yahoo Answers but with the business slant. LI Answers is great because the responses you get ... More About: Marketing , Guerrilla , Internet Marketing , Guerrilla Marketing
Google Analytics Issues - Paid vs. Direct Traffic
2007-10-02 17:39:00 As of Saturday the 29th of September, Google Analytics has only been counting roughly 15% of my PPC (adwords) traffic. At the same time my direct traffic has doubled. I’m not positive that GA is counting “paid traffic” as “direct traffic” but I do know that all of the tracking scripts have not been changed ... More About: Traffic , Issues , Direct , Paid
Is your New Company a Killer Startup?
2007-10-01 13:15:00 The domain name says it all, Killer Startup s.com. Do you really need us to explain further? Killer Startups is a fantastic site that allows readers (or the Killer Startups crew) to submit internet startups that can be voted as “Killer” in a Digg-like fashion. The top 10 Killer Startups (KS) list should be the target for ... More About: Internet Marketing , Company , Guerrilla Marketing
When to Submit to a Social News Site
2007-09-25 19:57:00 By “when” I mean down to the hour of the day. It can make a big difference considering the two largest population regions in America are separated by 3 hours. You also have to consider the day of the week. Posting a great, compelling (linkbait?) article is most often the best way to drive traffic ... More About: News , Social , Internet Marketing , Site , Submit
Testing BlogRush
2007-09-21 10:10:00 Startup Hustle has added the BlogRush widget. There has been a ton of buzz about the widget with early reports giving it less than stellar results, but we are interested regardless. This is how BlogRush works: “By adding the BlogRush Widget to a blog, a blogger can get instant distribution for their latest blog post titles ... More About: Testing , Blog Marketing
Need Press but Outside the Valley?
2007-09-19 15:49:00 Many startups are located outside Silicon Valley (Austin, Boston, New York, Seattle) and have trouble getting press. The majority of the startup media is located in the Valley and likes to talk about…..the Valley. A growing startup needs all the press and mentions they can get, so take advantage of your “exotic” location by submitting ... More About: Internet Marketing , Press
Will Gatineau Challenge Google Anayltics?
2007-09-17 16:14:00 As new screen shots of Microsoft s up coming analytics software named Gatineau are being released, we are still anxiously awaiting an invite to the beta. Reports from around the blogosphere are the beta should launch sometime this week. Startup Hustle is looking forward to a competitor to Google Analytics . The more data points ... More About: Challenge
Dont Bid on the Word ?Keywords?
2007-09-14 18:59:00 I know, I know…..who would do that? Apparently it is a growing problem that can be an expensive mistake. It happens (most commonly) when you copy a keyword list from Excel or even Word and grad the header of the list called…..’Keywords ’. If you search the term ‘Keywords’ in Yahoo you will notice a few companies that ... More About: Google , Adwords
When AdPreview Saves Your Life (An Adwords Tale)
2007-09-07 15:54:00 The other day I got a call from the CEO and Founder of a company I work for asking why his main keywords, which are usually in positions 2-4, were either at the bottom of the first page or not on the page at all. As I run through the possible reasons in my head, ... More About: Google , Life , Adwords , Tale , Aves
Adwords Secret Negative Keyword Tool?..Sort of.
2007-08-14 16:06:00 Google Adwords recently released a new report called ?Search Query Report?. This report will show you which search terms prompted your ad to show (an impression). The report gives you the complete statistics for that keyword (clicks, conversions ect.). Google provided this report so that advertisers could find new keywords to bid on. Being ... More About: Google , Keyword , Tool , Secret
Because Google was not Making Enough Money
More articles from this author:2007-08-13 18:32:00 Google?s new algorithm change to Adwords is simply a way to make more money. That?s it. Don?t think it will really improve the quality. There is no way that adding a part to the algorithm that favors those that spent the most money is going to improve quality. Who will this hurt most? Small businesses that ... More About: Google , Money , Makin 1, 2, 3 |
