Clicksharp Marketing - Small Business Blog

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Articles: 1, 2, 3, 4

?Just don?t drop your budget to zero.
2008-04-01 04:06:00
"You may cut spending here and there, but if you're about to cross out marketing programs, look before you leap. You may be throwing gasoline on the fire."
More About: Budget , Drop

Website analytics: drop your budgets with confidence
2008-03-27 18:25:00
"The analytics program will continue to generate intelligence in the interim -- and it will do so with optimum cost-efficacy, because all it really costs is one person's time to communicate the insights."
More About: Website , Analytics , Confidence , Drop , Budgets

Website analytics: drop your budgets with confidence
2008-03-27 18:25:00
"The analytics program will continue to generate intelligence in the interim -- and it will do so with optimum cost-efficacy, because all it really costs is one person's time to communicate the insights."
More About: Website , Analytics , Confidence , Drop , Budgets

LinkedIn: slashing prices on business cards since 2003!
2008-03-24 17:56:00
"For 20 million people (and more and more each day), LinkedIn is the new business card. Take some time to make it look right -- and making it easy for people to access will pay off in the long run."
More About: Business , Small Business , Cards , Prices , Linkedin

Travel and sneakers, together at last.
2008-03-21 17:18:00
"It's a business trip. And probably the kind of trip being taken by an ambitious, competitive, high energy "peak performer." Much like these same travelers probably felt when lacing up a pair of Air Jordans back in 1985."
More About: Travel , Sneakers

Consumers continue to demand good online advertising
2008-03-19 13:39:00
"Your ad campaign may not have worked the first time, but the growth potential of online marketing continues and the opportunities remain. Is it time to engage an expert for a followup effort?"
More About: Advertising , Online Advertising , Online , Good , Consumers

Pictures, worth (almost) 1,000 keywords (Part 2)
2008-03-15 16:13:00
"Imagine you're a clothing designer, and you want to show off your new fall collection -- why rely on Google to point to one image, when you can have visitors see the whole series?"
More About: Pictures , Keywords , Worth , Part

Digital marketing: the ultimate tool for entrepreneurial agility
2008-03-13 16:19:00
"More so than traditional marketing, these practices allow for real time insight and reporting to allow for quicker decision-making. Reactive management has never been easier!"
More About: Marketing , Tool , Digital , Ultimate , Agility

Pictures, worth (almost) 1,000 keywords (Part 1)
2008-03-11 17:42:00
Image search, still largely untapped as a target for good SEO, represents an opportunity for small businesses to leap right past larger competitors.
More About: Pictures , Keywords , Worth , Part , Pay-per-click advertising

Number one in Google is NOT your priority
2008-03-09 15:52:00
Saying "we are #1 in Google " connotes instant credibility. But #1 rankings are hard to come by. So what should you, the business owner, be looking at in addition to search engine rankings?
More About: Priority , Number

Usability: from caviar to sliced bread in just a few years?
2008-03-05 16:09:00
"Assuming a continued dedication by Yahoo to seeing its patent through (and similar inroads by its competition), usability experts will be a very well-fed group in 3-5 years' time."
More About: Usability , Bread , Years , Pay-per-click advertising

Wikipedia: a marketing channel as powerful as it is free
2008-03-02 22:47:00
It's a slippery slope. That's why Wikipedia has so many editors in the public at large. You won't know if you don't try...and a lot of smart marketers already have.
More About: Marketing , Free , Channel , Pay-per-click advertising

Marketing Roundtable Workshop - How to effectively market your business onl
2008-02-29 17:01:00
If you're looking for ways on how to effectively get more customers and boost your profits, this is a workshop that you need to attend.
More About: Marketing , Business , Market , Workshop

What do the Euro and user generated content have in common?
2008-02-25 17:49:00
In the world of SEO, there is only one true currency, and that is content. And right now, compared to ad dollars, that content is relatively valuable. Sort of like the Euro in relation to the U.S. dollar.
More About: Content , User , Common , Pay-per-click advertising

The maverick link builder?s time has come!
2008-02-22 21:34:00
This is a clear indication number of tactics which used to work are either dying or already dead. But in light of these trends, which approaches will work better in 2008?
More About: Link Building , Time , Link , Pay-per-click advertising , Builder

Is SEO really marketing, or just the opposite of advertising?
2008-02-20 20:54:00
The concurrent top placement in organic and paid search results creates a synergistic appeal which makes users more likely to click on either link...as if the pairing generates an additional dose of authority for your website.
More About: Marketing , Advertising , Opposite , Pay-per-click advertising

Directory submissions are the link builder?s fools gold
2008-02-15 15:34:00
There are many reasons why listing your site in a directory is a poor investment, but here are the three most relevant to the small business marketing budget...
More About: Gold , Link Building , Link , Directory , Builder

Freebies are the cash cows of Web 2.0
2008-02-13 14:57:00
A small business should not set up and run a website as a carbon copy of its offline business...the digital channel is by its nature a different medium, implying different customers and different methods of engagement.
More About: Freebies , Cash , Cows

Video: Using Google AdWords to Grow Your Business
2008-02-10 20:03:00
A lot of small business owners have tried advertising on Google , only to find out that they were throwing money away. With a fundamental understanding of the search engine ad model, and an appreciation of the opportunity provided by advertising in digital channels, you are almost certain to do better the second time around. Coming ...
More About: Video , Business , Small Business , Google Adwords

The digital annuity: our next great marketing asset
2008-02-08 15:04:00
With several internet channels reaching near-ubiquity and others growing very rapidly, it's almost impossible that your content won't cross one of these channels sooner or later.
More About: Marketing , Great , Digital , Annuity , Asset

Paid search advertising: the best insurance policy for SEO
2008-02-07 14:37:00
Google wants its algorithms to decide who is #1. SEOs want to wiggle through the algorithms and force their clients into #1. The bigger guns tend to prevail, which is why SEO's will almost always fall short of their guarantees.
More About: Insurance , Advertising , Search , Policy , Paid

How offline advertising can keep a marketing campaign stuck in first gear
2008-02-05 21:01:00
Just because online marketing requires a certain kind of expertise not always congruent to traditional marketing, that doesn't mean we should abandon the basics!
More About: Marketing , Advertising , Offline , Campaign , Gear

Four reasons why digital ad dollars return more
2008-01-30 14:35:00
Measurability, scalability, momentum, competitive insight. These four points begin to explain how a small business can leverage its risk for marketing success, even with a much smaller margin of error than its larger competition.
More About: Reasons , Return , Digital , Dollars , Pay-per-click advertising

Google Maps: nurturing techno-laziness for the benefit of small business
2008-01-29 04:24:00
...there is an implied impact on mobile search. You might ask, well how many people are really that lazy? For the answer, pick up your cell phone and try inputting a business name and address into a blank message.
More About: Google , Business , Small Business , Techno , Google Maps

2,000 marketing executives agree: Search is the new Email
2008-01-26 15:47:00
For a safe bet on the next medium of comprehensive marketing efficacy to both businesses and consumers, it's hard to beat the search engine.
More About: Marketing , Email , Small Business , Blogging , Search

Drive paid search ad conversion with basic usability principles
2008-01-24 14:36:00
What’s nice about using paid search advertising to promote your products and services is that programs like Google AdWords give you a vast amount of analytical insights and optimization tools. With a reasonable budget to get the campaign off the ground, its manager can cover it from every angle: well-chosen keywords, smartly written ads, and well-tailored landing pages. The irony is that usability, often one of the most overlooked bedrocks of a well-oiled e-commerce machine, has the ability to single-handedly derail the whole effort. In a recent article by Stoney deGeyter pitting usability vs. SEO, we are introduced to a fairly common scenario. A small business owner has a large base of potential customers, but only a small proportion are buying anything. Does she try to get in front of more potential customers, or does she try to convert more potential customers into actual paying customers? In Stoney’s article, at the heart of the matter is the notion that SEO (searc...
More About: Drive , Search , Usability , Paid , Basic

What grocery chains can teach small business owners about consumer marketin
2008-01-22 17:14:00
But really, how many store managers would instinctively know which of their top sixteen savory snack brands to position on the front end of Aisle 2 during September? An entrepreneur can arrive at the same kind of insights, by leveraging local search on the Internet.
More About: Business , Small Business , Consumer , Small , Grocery

Wordpress Blogging Tutorial - Part Three
2008-01-20 17:46:00
In part 3, we'll go beyond written words, and show how photos and videos can be integrated into your Wordpress blog.
More About: Tutorial , Blogging , Part

Moving pictures help move product
2008-01-19 03:47:00
A lot of blogs (including Clicksharp) will embed YouTube videos to add value to their text and image based content, bypassing the YouTube interface and retaining control over the presentation of their material...
More About: Video , Pictures , Blogging , Product , Moving

Post-viral euphoria and the human response
2008-01-17 05:53:00
Social media works in funny ways. Often times, you’ll know when some shred of your content strikes a viral nerve, because you’ll wake up, check your website analytics data…and see a 1000% leap in your traffic. Behold this recent illustration by Elliance: Assume that each of the four inputs (press release, blog posting, link bait, and ...
More About: Small Business , Link Building , Post , Human , Viral