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Blog Details for "Clicksharp Marketing - Small Business Blog"
Clicksharp Marketing - Small Business BlogClicksharp Marketing - Small Business BlogBased in New York City, Clicksharp Marketing is a full-service digital marketing consultancy, aimed at helping entrepreneurs and small business owners market themselves effectively on the internet. Articles
Promoting A Film Festival For The Long Tail: A Digital Marketing Case Study
2008-01-13 17:24:00 Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested audience. Like any ... More About: Marketing , Film , Study , Promoting , Festival
Thursday, January 17th - Think Outside The Box
2008-01-12 16:40:00 Clicksharp Marketing is partnering with the New York chapter of Grassroots Business Network for its “Think Outside The Box” event. Paul Burani will be part of an expert panel discussing innovative strategies for advancing your personal and professional bottom line in 2008. Please join us for what is sure to be a compelling discussion! DATE & ... More About: January , Thursday
Search Engine Marketing - Defender Of The CEO?s Leisure Time
2008-01-10 04:58:00 Once upon a time, a wise contemporary American made a bold proposition: let’s make November 7th a national holiday. Why November 7th? Because on this date, the average American will have worked as many hours as his or her European counterpart works in an entire calendar year. That’s a solid 15% more time spent on the ... More About: Marketing , Time , Search Engine Marketing , Search , Search Engine
Wordpress Blogging Tutorial - Part Two
2008-01-09 04:56:00 In Part One of the Wordpress Blogging Tutorial , we covered the basics of running your blog on Wordpress: logging in, creating a post title, entering text and publishing. In Part Two, we’ll look at some advanced formatting techniques including justified text, bold/italic/underline, colors and more. A lot of this will increase the readability of your ...
Social Networking: A New Generation Of Business Development
2008-01-06 01:30:00 "According to eMarketer, the number of U.S. adults participating in social networks will grow to 69 million people in 2008 (a 21% increase over 2007)...businesses which invest in this innovative form of interactive marketing have a much better chance at success." More About: Business , Social , Social Networking , Small Business , Networking
Wordpress Blogging Tutorial - Part One
2008-01-05 06:06:00 This is the Clicksharp Blog’s first foray into video (delivered by YouTube). Part One takes you through the basics of logging into your account, creating a post title, entering text and tags, and publishing. More About: Wordpress , Tutorial , Blogging
Only three types of businesses should bother starting a company blog
2008-01-04 01:25:00 I recently had a discussion with a client about the finer points of Clicksharp Marketing’s elements of a comprehensive internet marketing campaign, citing blogs as the most powerful of all the social media. (Sorry, Youtube and Facebook — I suppose in this day and age, words still have more power to change the world than ... More About: Company , Blog , Types , Businesses
What blog bars tell you about feedback and customer engagement
2007-12-29 15:14:00 According to a recent observation by Trend Central’s Intelligence Group, a new concept is beginning to emerge in the digital marketing space. You’ll start to see a lot of “blog bars” in 2008, defined in the article as “computer terminals which give the public the ability to post in real time and on location.” Time ... More About: Small Business , Blogging , Customer , Blog , Bars
Five reasons to be thankful for SEO in 2008
2007-12-21 19:38:00 This SEM Strategy Matrix (published by Elliance, pictured below) is a useful tool for matching the elements of a good digital marketing campaign with the appropriate methods of execution: Notice how SEO (search engine optimization) is the tactic most broadly applicable across all marketing goals? This is particularly impactful for small businesses, who have nothing to lose in their endeavor to steal a #1 search engine ranking from a competitor. With that in mind, here’s a list of the top five reasons to give thanks for SEO in 2008 : 1) SIMPLICITY. It’s becoming easier to focus your efforts. Google already owned half the search market at the start of 2007, and increased its share by 13 points in the last year. Different search engines have SEO rules, but it’s becoming a safer bet to just put all your eggs in the Google basket. 2) BLOGS. Now that you’re actively blogging on behalf of your business (wait…you’re still not blogging yet?!), you... More About: Reasons
Marketing in 2008 - turn over a new leaf
2007-12-15 02:55:00 2008 will be a big year for small businesses. With the further migration of the Web 2.0 vanguard into the mainstream, the playing field continues to level between you and your competitors pulling in $100m a year. Consider the engineers in Silicon Valley your trusted friends; how many people do you know who will create ... More About: Marketing , Small Business , Blogging , Usability , Leaf
Local search for mobile visibility
2007-12-12 03:47:00 I was thinking how it had been a while since I’d written a post about local search. Then I read about a recent survey by Search Engine Land about the rise of mobile search and decided that for a small business, they really are one and the same. How can this be? One is done ... More About: Mobile , Small Business , Local , Loca
SEO and Marketing Basics: the ticket to success in 2008.
2007-12-06 05:44:00 A recent report published by eMarketer summarizes the findings of a survey of 600+ marketing executives run by Anderson Analytics. Choosing from a wide range of marketing trends which included viral campaigns, innovative branding, new media and green marketing, the first and second most important marketing trends are Marketing Basics and SEO (Search Engine Optimization). Or, to ... More About: Success , Ticket , The Ticket
Bloggers! What are you doing on Tuesday afternoon?
2007-12-02 22:02:00 If you’re free between 2 and 3 in the afternoon, consider listening to one of the blogger community’s experts give a presentation entitled “The New Influencers.” Hosted by media consultant Paul Gillin. Here’s a chance to be introduced to the concept of “conversation marketing.” Learn about how you can use your blog for web-based customer engagement! ... More About: Small Business , Blogging , Bloggers , Afternoon , Tuesday
Push vs. Pull: Internet shoving match, or marketing tug-of-war? (Part 2)
2007-12-02 21:56:00 In Part 1 (“Push vs. Pull: Internet shoving match, or marketing tug-of-war?”), we discussed push vs. pull strategies in the context of traditional marketing theory. The next question is, which digital marketing resources apply? Here are some examples. For a PUSH strategy: Email marketing. Using email, you effectively sidestep a lot of the filters that consumers use ... More About: Marketing , Match , Pay-per-click advertising
Push vs. Pull: Internet shoving match, or marketing tug-of-war? (Part 1)
2007-12-01 04:56:00 Every marketing initiative is, at its foundation, either a push or a pull. (What is the difference?) Campaigns may feature a healthy dose of each, but if you boil every move down to its nature, it does one of two things: It PUSHES your product in front of its target market. Perhaps the most famous ... More About: Marketing , Internet , Small Business , Match , Part
Styling your blog content to attract and hold readers - Part 1
2007-11-27 14:32:00 If you’re just getting started as a blogger, there’s some unfortunate news you ought to be aware of. Even though you may spend thirty minutes to an hour each day developing snappy blog content riddled with articulate witticisms and eloquent insight… it’s possible that a lot of your readers will only skim the content, or ... More About: Small Business , Readers , Blogging , Blog , Content
Marketing early and often in Growth Mode
2007-11-25 21:18:00 Last month, Kristin Edelhauser Chessman wrote a story on Entrepreneur.com entitled “If They Could Turn Back Time” in which a handful of successful entrepreneurs are profiled, and asked what they would have done differently if they could start over. Notice that three of them — Perfume Bay, Carmelized Productions and NewCondosOnline.com — wished they’d put more ... More About: Marketing , Small Business , Mode , Growth , Early
Blogger Fundamentals - How will this help me sell my product?
2007-11-21 04:43:00 Recently, I took on a client who is looking for a new approach to selling a product whose sales have flattened. (Sound familiar?) Her product is a cookbook full of healthy recipes geared toward diabetics; her question was, how is a blog likely to help her generate sales? Two sentences into my reply, I ... More About: Blogger , Small Business , Blogging , Product , Sell
Worried about people spreading bad press about you on the internet?
2007-10-31 01:54:00 I recently had a conversation with a client which illuminated an emerging negative trend in social media marketing: what happens when someone writes something bad about you? Let’s take it from the top. Local directories, product review sites, and the like (some common examples: Citysearch, Yelp) all have evolved–and continue to evolve–sophisticated forum-based dialogue mechanisms to ... More About: Internet , People , Press , The Internet , Worried
Hire a market researcher for free
2007-10-24 02:17:00 Or, pay him or her a lavish salary. Either way, the market researcher is you. Before now, we’ve never seen such powerful web-based research instruments freely and openly available to the general public. A generation ago, even at the big firms, you’d send people to sift through garbage looking for brand names on used ... More About: Hire , Small Business , Market , Free
Content Generation for Novice Bloggers - Chapter 2
2007-10-19 05:09:00 We’re going to take another look at Pat Doyle’s genius article ?23 Great Ideas For Blog Posts? and dissect another recommendation in detail: 6. Tell why or how you first got interested in this topic. For the sake of this blog’s ongoing discussion, we’ll define “topic” as your small business’ niche in the marketplace. It doesn’t really matter ... More About: Small Business , Blogging , Content , Bloggers , Generation
New dog for an old trick.
2007-10-16 05:27:00 Commonly we think of social media as the kind of sites where you fill out a profile, revealing information about yourself or your business, in an effort to weed out a potentially meaningful and productive connection. That’s how we have entrepreneur groups on Facebook, consumer evangelist groups on Myspace, and hiring frenzies on LinkedIn. Then ... More About: Small Business , Trick
Google?s free tools for small business marketers
2007-10-09 02:38:00 If you’ve been following Small Is Beautiful, maybe you saw Matt McGee’s post on October 4 entitled Which Google Products Should a Small Business Use? It’s a worthwhile read — here’s where you learn that Google is offering your growing business much more than just those little text ads. And what’s more, these resources are totally ... More About: Tools , Small Business , Free
Content Generation for Novice Bloggers - Chapter 1
2007-10-05 16:27:00 People vary in terms of writing style as well as their comfort zone with writing in general, but we all do it. And it’s a safe bet that whether they like writing or not, no business owner got anywhere without having to communicate in writing at some point or another. Hence we’re all ... More About: Small Business , Blogging , Content , Bloggers , Generation
Blogging your small business to the top!
2007-09-30 16:52:00 By now it’s no secret that writing a blog (and keeping it lively by continuously adding fresh content) is one of the best ways to generate visitors to your web site. This is no ordinary site traffic. A high proportion of visitors to your blog are likely to be opted-in, having signed up for email ... More About: Business , Small Business , Blogging , Small , Sine
A weekly must-read for small business owners
2007-09-18 14:42:00 Small business owners, startup business plan writers, and all entrepreneurs — please do yourselves a favor and sign up for the small business newsletter put out by Search Engine Land: “Small Is Beautiful is for the millions of small businesses that have to compete against larger, often better staffed and funded rivals for top positions in ... More About: Business , Small Business , Read , Small , Weekly
Five considerations: Rule #5
2007-09-03 22:36:00 5. Social media are not just for giddy teenagers! You may have heard about Myspace, the News Corp.-owned social networking powerhouse. Or Facebook, the rapidly growing network which is presently independent but might one day be owned by Google, Yahoo!, NBC, Tribune Co., or any other media company which recognizes the site’s massive potential for ... More About: Rule , Consider
Five considerations: Rule #4
2007-09-01 00:32:00 4. Write! The adage that applies best on the web today is a simple one - “content is king.” SearchEngineWatch.com’s Mark Jackson has written an article entitled “The Golden Rule of SEO” which hits the nail right on the head. One of the biggest challenges to search engines’ value proposition is their perception as a reliable source ... More About: Blogging , Consider
Five considerations: Rule #3
2007-08-28 13:13:00 3. Learn how search engines work As internet users move up the adoption curve, they become familiar with new technologies — but search has been around since the beginning, and continues to be a primary vehicle to get in front of the most people. Researchers disagree on the exact market shares of the major search engines, ... More About: Rule , Consider
Five considerations: Rule #2
More articles from this author:2007-08-26 19:04:00 2. At the start, aim for the long tail. What do we mean by the long tail? This is a business development concept very germane to marketing in the evolutionary phase known as Web 2.0. In short, we’re learning that while your top handful of customers might generate an impressive share of revenues relative to your ... More About: Link Building , Rule , Pay-per-click advertising , Consider 1, 2, 3, 4 |
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