Clicksharp Marketing - Small Business Blog

RSS Feed Homepage

Articles: 1, 2, 3, 4

Internet content: who can you trust?
2008-06-04 02:12:00
The public's view of the reliability and accuracy of web content has tumbled of late. So if half the content is good and half is bad, now's a good time to mark your territory: which side do you want to play on?
More About: Internet , Content , Trust

Collaborative mediocrity: trading links with webmasters
2008-05-30 03:59:00
Link building -- so essential, and yet so many options. All those SEO tactics are roads pointing in different directions. How do I know that the road I choose will pay off in the long run?
More About: Search Engines , Webmasters , Link Building , Trading , Links

Circumstantial Profit: Playing Superhero to the Customer in Distress
2008-05-28 03:18:00
By solving a problem in addition to the sale of a product, the storeowner has an opportunity to create a truly profitable solution.
More About: Customer , Profit , Superhero , Pay-per-click advertising

Email Marketing - When ?No? Means ?No Way In Hell?
2008-05-25 18:12:00
Email marketing has always worked very well. That's precisely why you should make plans for new methods to engage consumers.
More About: Marketing , Email , Email Marketing , Hell

Should my blog steal the show?
2008-05-24 02:47:00
It's time to evolve your marketing communications, and finally start that company blog. But how do you do it without devaluing your existing company website?
More About: Show , Blog , Steal

Talk ?green? marketing until you?re blue in the face!
2008-05-22 02:19:00
There's a lot of buzz about "green" products, and at Clicksharp, we couldn't agree more. It's about time our consumer society underwent a paradigm shift, and understood that a world with unlimited resources is a mirage.
More About: Marketing , Green , Blue , Talk , Face

2B or not 2B like B2C
2008-05-21 03:52:00
B2B marketing can be a little more ambiguous in the digital space. But the activities of marketing departments at corporations of all shapes and sizes indicate that B2B is following the patterns of B2C.

Click Fraud: Smoking Gun, or Smoke & Mirrors?
2008-05-16 22:37:00
There's a possibility that your competitor may be out there clicking on your ads, ringing up charges on your account and killing your ad campaign's ROI (return on investment). But is this really a threat to your digital marketing agenda?
More About: Fraud , Click , Smoke , Smoking , Smoking Gun

Volumes and Profits: The Yin & Yang of Marketing
2008-05-13 17:07:00
A well-diversified business has different revenue streams with different profitability profiles. Is your marketing department flexible enough to mix and match?
More About: Marketing , Profits , Yang , Volumes , Yin Yang

Metrics That Matter: Bounce Rate
2008-05-11 23:50:00
This is the first post of a series called “Metrics That Matter ” in which we’ll delve into the many facets of your website analytics data, and answer the questions of what’s really going on under the hood of your marketing campaigns. Today’s metric: Bounce Rate . What does it mean? Google defines bounce rate as “the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.” What does it tell me about my site? In general, bounce rate gives you insight into the “stickyness” of your website content, and separates users into two distinct groups — those who arrive at your site and immediately leave, and those we decide to stay. What kinds of questions does it answer? Is my home page scaring people away? Am I attracting qualified traffic to my site? Do any of my marketing campaigns have a poor ROI? Two more points about why Bounce Rate is important. One is that page load tim...

Hawaiian-stlye micromarketing: a case study of jams shorts
2008-05-10 01:07:00
It’s May 2008. Do you know where your jams are? Do they know where you are? Admit it. One of the unique pleasures enjoyed by you, the seasoned marketing professional, is taking the insights gained during a small scale campaign and rolling them out en masse. You run a promotion, learn something really insightful about your target consumer, and then finally get budget approval. You’ve got your suitcase packed with nothing but jams shorts and suntan lotion — because once you let that campaign rip, you’re all going to be millionaires! Jams shorts: don’t leave Kellogg without them. Don’t let go of that. It’s an acquired taste which you might never relinquish. But do you have the same appreciation for micromarketing? What if your company had engineered the next generation of jams, that are developed specifically with the aging baby boomer in mind? Summer is almost upon us, and maybe focus groups had determined that this product would be...
More About: Study , Shorts , Case , Hawaiian

Overheard in the marketing department: ?It?s good to be the king.?
2008-05-07 02:25:00
"What if marketing could become as refined a science as dentistry?"
More About: Marketing , The King , Department , King , Good

Cross-sectioning SEO: the fibers of a comprehensive campaign
2008-05-04 19:29:00
"Some pictures are worth 1,000 words. But who's got time to sift through 1,000 words?"
More About: Cross , Campaign , Fibers , Comprehensive

Fuel economy, measured in 2008 terms
2008-05-01 00:30:00
"With gas prices high, and showing no sign of returning to the levels we know and love, can we find some solace in the digital world?"
More About: Economy , Fuel , Fuel Economy , Terms , 2008

Microclickonomics: justifying paid search advertising for low-priced items
2008-04-29 06:27:00
"For low-priced consumer goods, the pay-per-click bid system seems to work against small advertisers. While everyone else is watching from the sidelines, here's what you can do to compete."
More About: Advertising , Search , Paid , Items , Pay-per-click advertising

What is the cost of non-marketing on the Internet?
2008-04-25 18:23:00
"There is a noticeable opportunity cost to not practicing sound online marketing. But how would someone know if they're leaving money on the table?"
More About: Marketing , Internet , Cost , The Internet

Spawning the next transactional query (Part 2)
2008-04-24 04:17:00
"The number of people "just browsing" in search engines vastly outnumbers those walking up to the cash register. Therein lies your opportunity."
More About: Part , Pay-per-click advertising , Query

Spawning the next transactional query (Part 1)
2008-04-22 03:23:00
"If only 10% of search engine queries are transactional in nature, what is the big deal with search engine marketing (SEM)?"
More About: Part , Query

The risks of a home-brewed PPC advertising campaign
2008-04-19 03:24:00
"There are certain people you call to do the jobs you won't touch. What about those that could bankrupt you?"
More About: Advertising , Home , Campaign , Pay-per-click advertising

Keeping your blog?s feet on the ground
2008-04-16 20:31:00
"A successful blog about your business can be profitable -- but first needs strong roots tied to your corporate strategy."
More About: Blogging , Ground , Blog , Feet

Keeping your blog?s feet on the ground
2008-04-16 20:31:00
"A successful blog about your business can be profitable -- but first needs strong roots tied to your corporate strategy."
More About: Blogging , Ground , Blog , Feet

Terminal Blogging: has it come to this?
2008-04-11 05:47:00
"Marketing, like anything else, is not worth sacrificing one's health."
More About: Terminal , Blogging

Terminal Blogging: has it come to this?
2008-04-11 05:47:00
"Marketing, like anything else, is not worth sacrificing one's health."
More About: Terminal , Blogging

Professor Apple?s latest lecture: iTunes and Long Tail economics.
2008-04-07 14:34:00
As the mantra goes, "the customer is always right." More and more often, "the customer gets their way."
More About: Economics , Apple , Itunes , Long , Long tail

Professor Apple?s latest lecture: iTunes and Long Tail economics.
2008-04-07 14:34:00
As the mantra goes, "the customer is always right." More and more often, "the customer gets their way."
More About: Economics , Apple , Itunes , Long , Long tail

Video: Google Analytics for Business Intelligence
2008-04-04 03:20:00
Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea. Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.
More About: Video , Google , Business , Intelligence , Business Intelligence

Video: Google Analytics for Business Intelligence
2008-04-04 03:20:00
Answering every question you ever wanted to know about your website is easier than you think. You might also find out one more reason why advertising online is such a smart idea. Please visit Clicksharp’s YouTube channel for other instructional videos about internet marketing strategy.
More About: Video , Google , Business , Intelligence , Business Intelligence

Spring break and smart bidding: two ways to steer clear of all the noise.
2008-04-02 05:05:00
"In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked."
More About: Break , Spring , Smart , Clear , Noise

Spring break and smart bidding: two ways to steer clear of all the noise.
2008-04-02 05:05:00
"In the digital space, as in all marketing walks of life, the winners are often the ones who see value where everyone else overlooked."
More About: Break , Spring , Smart , Clear , Noise

?Just don?t drop your budget to zero.
2008-04-01 04:06:00
"You may cut spending here and there, but if you're about to cross out marketing programs, look before you leap. You may be throwing gasoline on the fire."
More About: Budget , Drop