The New Advertising

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Photoshop Contest: Napoleon Reimagined
2007-10-03 05:51:00
Sorry, I couldn't resist...this was just too absurd. So much better than the Katie Couric photoshop controversy.Enough...gnite.http://www.wor th1000.com/cache/contest/contestcache.asp ?contest_id=16874
More About: Contest , Photoshop , Leon , Imagine , Photosho

Photoshop Contest: Mona Lisa Biker
2007-10-03 05:46:00
Or...you might prefer this Photoshop ped Mona Lisa as a Harley chick.For way more: http://www.worth1000.com/cache/contest/co ntestcache.asp?contest_id=16874
More About: Contest , Biker

Photoshop Contest: Fabulous Mona Lisa Goth
2007-10-03 05:24:00
Mona Lisa Goth Thanks to our intern Katie for the link. Check it out...there's tons of Photoshop ped famous paintings.http://www.worth1000.com/cache/ contest/contestcache.asp?contest_id=16874
More About: Contest , Mona Lisa

Radiohead's New "In Rainbows" Marketing: Revolutionary or Monumentally Stup
2007-10-01 22:40:00
Just another sign of the growing power of the internet.-------------------------------- --------------Radiohead is introducing a sales and distribution model that's either revolutionary or monumentally stupid. The band is self-releasing a brand new 10-track LP, "In Rainbows ". It will only be available for the first two months as a digital download and only via the band's official website. Most important, forever iconoclasts, Radiohead has decided fans can pay whatever they want."It's up to you," appears on the checkout page after you click on a question mark next to the price. (There is, though, a $1.00 credit card transaction fee)If you want something you can touch and feel (and have the big bucks), there's the "In Rainbows" discbox available on Dec. 3. It's about $80 and includes the digital download material and an extra album with eight new songs. The discbox will also include a double-vinyl record, photos, artwork and lyrics encased in a hardback book and slipcase. The 10...
More About: Marketing , Revolutionary , Ally , Adio

Hipster Olympics
2007-09-30 11:27:00
A terrific Monty-Python style sendup of the hipster lifestyle. This video imagines a Hipster Olympic competition. Hipsters are becoming one of those "of course, let's target them and learn everything we can about them" in the wonderful world of advertising. Every three years or so the business latches on to a generation (X, Y, etc) or a lifestyle (hippies, yuppies, DINKS, etc.) The au courant favorite right now is hipsters. The products, according to the producers have been used for comic effect only. The video is too long but there are some hilarious moments: especially the MySpace picture competition.You'll probably know more about hipsters from looking at this video than a bunch of boring research. Enjoy.
More About: Olympics , Tube

Google Moves on to DNA Search
2007-09-29 04:39:00
What's Sergey Brin's New Wife Up To? Ann Wojcicki Co-founds 23andMEA DNA Analysis Company with funded with lots of Google $Read the following article and keep in mind a Google Personal Genetic Search Engine. That's what's coming based on everything I've read. Think of all the health and pharma Adwords you could sell on that. And also keep in mind that Google is really far out ahead of the ad curve when it comes to content....more on that later.----------------------------------- --------------------------------------Goo gle's Genetic Start-UpMatthew Herper, 09.12.07, 6:16 PM ETFrom Forbes Magazine (Edited for length)23andMe isn't just any start-up. The company was co-founded by Anne Wojcicki, the new wife of Google billionaire Sergey Brin. Google put $3.6 million into the start-up, and $2.6 million of 23andMe's funding went to pay back a loan from Brin to the new company. That was enough to get the gossips jabbering. Other investors include Genentech (nyse: DNA - news - peopl...
More About: Moves

Marketing Justin Timberlake & Kanye West
2007-09-26 21:19:00
Take a look and listen to this great song "Stronger" and then consider the following:There are four main objectives of marketing co-operations:1 Building and/or strengthening [think Kanye's negative imagery from the VMAs] brand/image by implementing joint communication measures. 2. Accessing new markets/customers by directly addressing the co-operative partner?s customers or by using its distribution points. [Kanye gains new Justin listeners]3. Increasing customer loyalty by addressing own customers with value added offerings from the partner. [Justin increases his own fans loyalty]4. Reducing marketing costs by bundling marketing measures. [Kanye & Justin]In some cases, co-operations are set up to address one of these objectives. In most cases, it is a combination of these.Definition via Wikipedia
More About: Marketing , Kanye West , Justin Timberlake , Timberlake , Tube

Don't Die Lindsay
2007-09-25 13:24:00
In the New York Sun newspaper this morning.Entertainment blogs picked it up.By 4:30 the the Canterbury Institute people were appearing live on Neil Cavuto's show on Fox News for 5-10 minutes.Created by Jugular, a New York ad agency.
More About: Lindsay

Dynamite Surfing
2007-09-24 00:42:00
One of the best virals I've ever seen. So you say...millions of people have seen it. It's here because 80% of the people I've sent it to since August have never seen it (one of the reasons I decided to start this Blog)If you've seen it, the video demands another look.The power of YouTube. More on all this later.
More About: Surfing , Dynamite , Nami

Street Marketing London (Part II)
2007-09-24 00:13:00
And...the campaign used artists for the street teams....not just models.
More About: Marketing , London , Street , Part

Street Marketing: London
2007-09-21 23:13:00
A creative competition in London called the London International Creative Competition. The organization makes wry use of the acronym LICC and combines it with the word "me." Licc me. The phrase becomes a direct appeal to enter the show.Even better it's sold to artists by artists via street placards. Smart marketing.
More About: Marketing , Street

Who is Scott Lackey? And why visit another ad blog?
2007-09-21 21:04:00
I'm particularly interested in iconoclastic, unpredictable advertising and communciations. Stuff that stands up, speaks loudly and demands notice. Old media is quickly dying and that new advertising, largely driven by the internet (read Google, You Tube, cell phone advertising), is redefining communications 24/7. At close to light speed.So come visit us here. We'll rabble rouse and challenge...and, together, see if we can begin to identify where all this is going.I'll work hard to provide ecumenical views.Why listen? I'm the Co-Founder & Strategic Director of Jugular (http://www.jugularnyc.com), a New York City ad agency. I've worked in the ad business for over twenty years at big agencies like McCann Erickson and Y&R and small ones like LGFE and Grace & Rothschild.
More About: Blog , Scott , Visit