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Freelancer SEO Expert in Kolkata, Freelancer SEO Professional
2008-05-09 13:40:00
Freelancer SEO Expert in Kolkata ================================== =================================Many people look forward to meeting a technically sound person who knows what he mean by SEO Service. I, being a SEO Consultant always try hard to make client understand what is good for them. After all what they expect from my service is free traffic and better Return on Investment (ROI).Now, that I have some successful list of clients, I try to pen down this post.I started freelancing on SEO and SEM Services that includes:Phase I 1. Search Engine Friendly Design Layout2. Search Engine Friendly Url3. Proper Navigation Structure4. Maintaining good Architecture of the sitePhase II1. Analysis of proper Keyword (Keyword Research)2. Meta Tags creation3. Relevant Content Development4. Implementation of the above (Test Period)5. Sitemap (HTML & XML)6. Google AnalyticsPhase IV1. Directory Submission2. Article Content Creation3. Press Release4. Blog Creation/Updating5. Social Bookmark Site...
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Universal Search Example
2008-04-08 13:18:00
Anybody seen this new search result. Universal Search example could be none better than this. Google is rightly called the King of Search.and why I said soGoogle Sites - 7.7 billion searches (comScore says Google got 58.4% of searches in January)Yahoo! - almost 2.5 billion searchesMicrosoft - 1.1 billion searchesAOL - 903 million searchesAsk.com - under 500 million searches and about 4% of the market----------------------------------- ----------------------------------------- --------------------- SEO Tip & Techniques Kolkata http://www.smallbusiness.com/wiki/User:Ar nabme

Search Engine Strategies, Search Engine Strategy
2008-03-29 16:07:00
----------------------------------------- ----------------------------------------- ---------------Search Engine Strategies SEO or Search Engine Optimization helps in the positioning of websites on the Internet. Search engine optimization has in fact, revolutionized the online marketing process. New Search engine strategies are constantly being evolved for generating free traffic to your website. According to the research about 90% of traffic to a website is diversified through Search Engine Optimization. Some of the effective principles implemented by the best sites are as follows: Unique Content should be presented on the web. It should be unique in its quality, in terms of depth and presentation. There should be accessibility to an adoptive online community which is ready to accept, visit and promote the services offered by you. Links are indeed one of the most chief sources generating traffic and increasing the PR of the website. The best content will...
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Affordable SEO Services, Affordable SEO Plan
2008-03-29 13:24:00
Affordable SEO Services SEO Services encompasses a lot of things. But it may so arise that there are companies or webmasters who want to optimize their site but for a low cost, in short they are looking for affordable SEO services. Affordable SEO services include optimization of site, blog or forum for a small amount. Generally, freelancers or Seo Consultants take the task of seo service for mini sites for an amount that will suit most webmasters budget. The seo professionals of the company will offer you the real value of our money. But you need to be choosy enough to understand that you can?t simply hand over your site to anybody. The person has to qualify as a seo expert along with experience to handle your task. To me these are the basic services for your website that I generally provide to my clients. Basic Optimization ? This includes placing the proper Meta tags for the individual pages of your site along with fixing anchor text. The design and the professional app...
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Oragnic SEO, Organic Search Engine Placement
2008-03-28 13:10:00
Organic SEO and Search Engine Ranking Organic search engine ranking is one of the important strategies for improving the profitability of the website. The organic search engine rankings are more effective when you yourself know seo or hire a seo consultant to work on the aspects for your site. The organic search engine placements need strong implementation of some of the most effective strategies to make the website appealing to the algorithms used by Google and the several other search engines. Well-organized structure and navigation, naming files, quality site development, keyword rich content will definitely help the organic search engine ranking. The SEO experts are constantly adopting and implementing new methods for eliminating the quality of poor websites. To make your site search engine friendly, it is essential to make your content informative and rich with keywords. It is also necessary to include the keywords in the filenames, anchor text and Meta tags. Link Buildi...
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Professional Seo Course, Seo Courses
2008-03-28 12:55:00
SEO Course for Beginners and Professional s Search engine optimization is the driving force behind the page rank of the website. This is the very reason why the necessity has been felt for introducing the SEO Courses. There are a wide array of search engine marketing courses and the search engine positioning courses that will cater to the needs of the interested students worldwide. These courses will make them understand the nitty-gritty of promoting a website via popular search engines. Some of the major focuses of the courses are search engine optimization (SEO), website copywriting, pay-per-click search engine advertising (PPC), keyword research, website usability, and link building strategies. To make the courses more systematic and simple, the Seo Courses are generally divided into Starter and Advanced courses depending upon the subjects.The Certification courses have been designed for those who want to jump-start their career in the search engine industry. Certifica...

Seo Courses
2008-03-28 12:33:00
----------------------------------------- ----------------------------------------- ---------------SEO Course Search engine optimization is the driving force behind the page rank of the website. This is the very reason why the necessity has been felt for introducing the SEO Courses. There are a wide array of search engine marketing courses and the search engine positioning courses that will cater to the needs of the interested students worldwide. The courses will make them understand the nitty-gritty of promoting a website via popular search engines. Some of the major focuses of the courses are search engine optimization (SEO), website copywriting, pay-per-click search engine advertising (PPC), keyword research, website usability, and link building strategies. To make the courses more systematic and simple, the Seo Courses are generally divided into Starter and Advanced courses depending upon the subjects.The Certification courses have been designed for those who want to j...

Google takeover of DoubleClick
2008-03-17 11:14:00
Google Finalizes $3.1 Bln Takeover Of DoubleClick - Update [GOOG] The acquisition of online advertising technology company named DoubleClick is the biggest takeover of Google in the nine-year history. It was announced after the European Commission cleared the $3.1 billion acquisition. The acquisition was approved in December by U.S. Federal Trade Commission. According to the Google?s Chief Executive Eric Schmidt, DoubleClick provides display ad platform that will allow Google to introduce new technology and infrastructure that will enhance the performance of digital media. The competitors of Google like Microsoft and Yahoo were against the deal since this acquisition would impart Google more power over the$40.9 billion online ad market. Critics were of the opinion that this venture of Google would raise cost of ad serving for competitors. They also claimed that it would increase the market position of Google in the search advertising. Google would require the purchase...
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Getting pages indexed by Google
2008-02-29 15:27:00
How to be more effective in SEO for Google The webmasters are worried about why all the pages of the website are not indexed. There is no definite answer. However, few things are definite. The forums, blogs and the own guidelines of Google in order to increase the number of pages indexed by Google were surveyed. The best guesses were recorded. It was found that the webmaster should not expect that all the pages will be crawled and indexed. However there are methods by which the number can be increased. PageRank PageRank is one of the most important one. The position of the page rank depends upon the number of pages that are indexed. Every webpage has its own PageRank. The high PageRank offers the Googlebot reasons to return. According to Matt Cutts a higher PageRank means a deeper crawl. Links Googlebot needs something to follow. Links from a website of high PageRank are best since the trust is already instilled. The internal links are helpful. Relevant links must be pl...
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HTML and SEO
2008-02-29 15:25:00
One should not forget to overlook the fundamentals of the good page and the structure of the site— building the pages so that they are both user-friendly and search engine friendly. This will not only ensure proper seo for your site but also enable your visitors to navigate properly. The most important things to remember: The search engines are in need of the content. The content is the major source of business and revenue for the search engines. But if (a.) the website cannot be traversed by text-reading and automated spiders, and/or (b.) The pages are not provided with the distinguishing features. A barrier must be put in order to find the impact of the ability of spiders for the purpose of indexing the content as well as the site. Few details about page and site structure: 1. There must be a unique HTML TITLE: There is a necessity of using a descriptive title that precisely describes the content of that page. It also provides proper context to the browsers who first ...
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How to build traffic to your site
2008-02-29 15:23:00
It is not difficult to embark on an Internet Marketing campaign. Implementing some of the effective strategies will lead to massive traffic to the website. After all the main idea behind implementing seo for your site is to gain traffic. 1) Article Writing: This is one of the most implausible tools for drawing traffic. The articles must be rich in content. The presence of URL in the byline is effective. The length of the article must be 500 to 2,000 words in length. The popular sites for posting articles are GoArticles, Article City, Ezine Articles and Submit Your Articles. 2) Social bookmark *everything* : It is a common method of driving traffic. One can bookmark each page of the website and each blog entry of the post since it is worth doing. 3) Listing oneself in the best directories: One will have to pay an extra amount for this and is not a very common practice. One can opt for enhancing the traffic by getting a listing: business dot org, dir dot yahoo dot com an...
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Subdomains Vs. Subdirectories for SEO
2008-01-24 10:53:00
Subdomain vs SubdirectoriesIt has been revealed by Matt Cutts that in recent times Google is treating subdomains like the subdirectories of a domain, they hope to limit the number of results that are shown for the given keyword search from the particular website. Previously few of the search marketers tried to use keyworded subdomains for the purpose of promoting search referral traffic from the search engines in the process deploying out a number of keyword subdomains for the conditions for which they expected to rank well. An article was written about how few of the local directory sites employing the subdomains for the purpose of achieving proper ranking results in the search engines. According to the article the websites were ranking well and this is not due to the presence of keyword as the subdomain. Some of the examples have been shown of sites that ranked well or even better in few of the cases where the keyword was among the Uniform Resource Indent as opposing the subdom...
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Subdomains Vs. Subdirectories
2008-01-24 10:50:00
----------------------------------------- ----------------------------------------- ---------------Subdomains Vs. Subdirectories For SEO It has been revealed by Matt Cutts that in recent times Google is treating subdomains like the subdirectories of a domain, they hope to limit the number of results that are shown for the given keyword search from the particular website. Previously few of the search marketers tried to use keyworded subdomains for the purpose of promoting search referral traffic from the search engines in the processdeploying out a number of keyword subdomains for the conditions for which they expected to rank well. An article was written about how few of the local directory sites employing the subdomains for the purpose of achieving proper ranking results in the search engines. According to the article the websites were ranking well and this is not due to the presence of keyword as the subdomain. Some of the examples have been shown of sites that ranked well or e...

Wordpress Optimization
2008-01-24 10:22:00
Wordpress Optimization Tips WWW or no WWW: The best way is to decide whether to use www or not in the URL. You must then redirect it so that the reader types, he will be redirected to your choice. Permalink structure: Making permalink structure is yet another important factor. Uniform resource locator with post titles are more search engine friendly as well as reader friendly than those with ??id=78?. When you have already changed your permalink structure after building some links, you can use WordPress Plugin like the Dean?s Permalink Migration. Add a Robots.txt file: For the purpose of SEO, you can use the robots.txt file. A quick glance at the sample robot.txt file so that you can make the WordPress blog Google friendly. Usage of Google Webmasters Tools: Webmaster Tools is yet another aid for making your website optimized for Google. You can take a look at the Blogger?s Guide to Webmaster Tools in order to know abo...
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SEO FAQ's | SEO Tips
2008-01-23 11:10:00
Website Structure FAQDo we build a site based on a flat architecture or a vertical architecture? My answers would be simple. Consider this example will you as a user find it easy to navigate through the Fig 1 or Fig 2. Websites that are build on flat architectures helps search engine crawlers to crawl large amount of pages rather than crawling for pages that needs to travel through many clicks. Each time a crawler faces click barriers it reduces the amount of content to be taken from each page link. Deep linking pages take much time to get their content indexed by search engine bots and thus take time to rank. My preference is (remaining everything is conducive) to make a flat structure website. The reason would be Fast crawl rate to enable more content per page.Crawlers would be able to detect new pages and updated content easily.Fewer pages would restrict the flow of PageRank and the resultant effect would be to sustain ranking for niche keywords. Five mos...
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Web 2.0 Concepts and Design
2008-01-07 11:53:00
What is web 2.0? Web 2.0 is a concept which refers to the second generation of web based service- like social platform (MySpace, Friendster), communication tools, wikis and folksonomies etc. It was coined by O?Reilly that refers to a new generation of websites. During surfing the web, these programs help people to communicate and share information with each other online that was not possible in web 1.0 because it was ?read-only? web, whereas web 2.0 is extended into ?read-write? web. Google, Amazon, etc. are some examples of web 2.0. According to Wikipedia- "Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform." Basically web 2.0 is a web based application that focuses on user experience and collaboration. Characteristics of Web 2.0 Web 2.0 has the following characteristics: The entire data is shared through open source code as we...
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Link Building Factors
2008-01-07 10:57:00
Link Building Factors: Number 1: The traditional mutual linking between sites. This process is termed as two-way linking. However the SEO?s are of the opinion that this strategy of link building has been diminished by Goggle. There is also a belief that the better strategy of building links with sites of relevant content. Number 2: The three-way link also known as Triangular linking is the method of linking the site A and site B for a link back from another site. It is a much developed and modern strategy of link building than the two-way method. The Two-way linking is not in practice since they seem to be similar to the one-way linking to Google. However there are Search Engine optimizers who are of the opinion that the Google identifies three-way linking and there is often the risk of penalties. Number 3: This is the three-way link method. The SEO offers a link from the site of the SEO or from a differ...
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Content Writing Jobs in Kolkata
2007-12-13 06:43:00
Writing content on web is known as content writer. This is new upcoming profession booming in the market which is must for website content. The role of content on a website varies from online journalism, to a guide or to an IT profession in this world of internet era. You can?t underestimate its importance because content helps to build your business through the website.A good content writer should follow these rules given below:? Should optimize web pages for search engines and do a tremendous amount of research work before writing.? Should edit the documents and web pages published online.? Should write contents for the web pages.Content writing can be categorized in several sections:? Online journalism, which means writing online articles and journals on the web.? In government sites.? Corporate sites.? Small different business sites, etc.For the best search engine results and to attract clients, content writing is must for your company?s website. To get noticed and to be pur...
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Choosing the Right Keyword
2007-07-02 14:22:00
We all know that Search Engine Optimization (SEO) deals with many aspects of a site but while optimizing a site people generally tend to make mistake selecting the right keyword for the site they are trying to optimize.The first basic step in optimizing a site starts with proper selection of keyword. If this goes well then you know that 50 percent of your work is done. I am saying so coz even if you rank in the top ten for your targeted keyword in Google it will not help you gain traffic to your site as chosen keyword is an improper selection. So, your first criteria is to choose the best possible keyword that have an comfortable level of competition and would also fetch good visitors to your site.Now, the question arises how you would actually choose the right keyword for your site. Well, like other people around I will not beat around the bush and directly come to the point. On the first instance I would suggest you to go through your site and understand the theme of it. Analyze w...
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Link Building and SEO
2007-06-19 12:11:00
Link are they really a factor for Ranking People all over the world vary in their opinion about Link building and so do I. Many say that building link is one of the main factors for ranking well for competitive keywords. Others disagree and say that it depends a lot on the siteConfused?Let?s take example to suggest what actually Link Building is?It started off long back when Google implemented the Pagerank concept in the Search Algorithm. Webmasters all over the world started misusing them for their own benefit. Concepts like Link Farms and bad neighborhood came into effect. Thanks to Google that took evasive measures to tackle this kind of spam through their numerous updates.But then the question comes are Links really useful? Link Building for GoogleWith my experience I can say that it is really tough to make your way to the top ten in Google for competitive keywords. Google considers Link as a vote of trust. But then you have to actually pick quality links. Editorial links are th...
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Basic SEO Tips
2007-06-18 10:00:00
People round the world target three major search engine Google, Yahoo and MSN. The main idea is to drive in maximum traffic through these Search Engines. But how do you actually get to rank on all the three. The page should be properly structured along with quality content. By quality content I mean content which should be unique and should contain targeted keywords distributes according to the need of the page. But this does not mean that you should start spamming the page with keyword spamming.The navigation of the page should be user friendly with no flashy images or javascript buttons. And even if they are used then it should be kept in mind that the noscript tag should be used for search engine bots to crawl the links.The images should have proper Alt Attributes to explain the image and not just put in long list of keywords to fool the Search Engines. Remember that Search Engine are smarter.Build quality links to you pages. This will help gain trust in the eyes of the Search En...
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Australia World Champion 2007
2007-04-30 13:30:00
They did it again. The Aussies claimed their third consecutive World Cup without losing a single game in the whole championship. Rain and administrative errors did little to dampen their indomitable temperament. In fact the final battle was more a battle of wills than of talent.Rain, with typical tropical unpredictability, delayed the game for 2 hours and 45 mins. As a result the stipulated 50 overs where reduced to 38 overs. Australia chose to bat and launched a fearless attack on Sri Lankan fast bowlers. Adam Gilchirst stormed to his hundred, the fastest in the history of World Cup finals, with showers of sixes and fours that quickly cracked the Sri Lankan bowling attack. Skilanka?s hopes rested mainly on veterans like Murlitharan and Vaas but both struggled to keep their line and length intact. With the help of a brilliant 149 from Adam Gilchrist Australia scored a daunting 281 from their allotted 38 overs. The Srilankan attack crumbled before the Australian pacers. Only Jayasury...
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Directory and Reciprocal Link Exchange
2007-04-27 14:38:00
Directories in Link Exchange ? Is it still worth a game?Links so simple a word yet so complicates are its effect. Some people go crazy for them as it affects Search Engine! Well How?1. Lot of inbound links will help them gain position in the Search Engines.2. Quality Inbound Links will increase the PR of the site.Though, I should mention that Toolbar PageRank (TLBR PR) is not the original PR it is just an indicative of the real PR that is part of the Google algorithm.Many people think that submitting your site to directories will help you in many a way. 1. To get listed in directory for quality traffic2. To get free one way links3. To get a part of the PR.Oops, did I say free one-way links. Not really, you will come across many directories where they will list your site only for a reciprocal link. Huh! A reciprocal link from a directory is it really required. In my opinion there should be few factors to determine the quality of a directory. Though I will probably list the qualities ...
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SEO Services In Kolkata
2007-04-27 14:17:00
SEO Kolkata I remember when I started working as a SEO Executive, people hardly knew about what SEO is and often use to wonder and conceptualize it as a part of Web Design. Gradually, with SEO Conference in India and clients of Web Design Companies understanding the importance of Search Engine Optimization, companies in Kolkata made way for seo service implementation in their own company.SEO as a Service in KolkataWith different type of services available from different companies it is for the client to decide which one suite them best. There are some benchmarks that make it easier for a person to decide on the ultimate company to go for seo service. Like if I am given the option to decide on a company?s ability to prove itself as a good provider of seo service.1. The age of the company2. The Profile3. The type of seo services4. Different plan (Basic, Advanced etc)5. Type of activity & technique followed for seo6. The amount charged for the service7. How many clients do they handle8....
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Supplemental Index and How to Overcome it
2007-04-21 11:04:00
Google ? The Evil Part of It or Is It So?Webmasters over the world are quite surprised to see a change in their Search Engines Result Page (SERP) the reason for it well its because of the number of pages moving in to the supplemental index. Many have their own thoughts on this issue and so I have mine.Supplemental index, which is considered to be a bit different from the main index, is acting like a demon. Why? Consider you having a large site with 100 of pages and suddenly for the site operator you seem to have 30 results coming up from the main index and rest of them being transferred to supplemental index. People say and most of them agree on the sitemap issue that it provides google a better insight to the inner pages of a site having pages deeper than two levels from the home page.I have pointed out some more information on supplemental result based on my experience and research. The factors are noted below:1. The problem mainly arises when you have a new domain and so the inne...
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Webmasters Conference Delhi, 2007
2007-04-04 08:56:00
SEO Tips on Link Building and Link BatingThe summer has just set in and it?s quite hot here in India. Recently, I went to attend the Webmasters Conference held in Delhi named Delhi SEO Meet. I had the opportunity to talk to Andy Hagans and Rich McIver. They are simply awesome on their tips. We had a long discussion on Link Building and Link Baiting. It was quite exhaustive discussion where we all had the opportunity to share our own views and get quality information on the different aspects of getting free traffic. The food was quite lip smacking. After the days conference we had a person singing Ghazals in the evening followed by dinner and a bit of dancing. The experience was quite thrilling as we don?t have a seo meet every now and then. Will post snaps and further discussions in my next posting. http://www.smallbusiness.com/wiki/User:Ar nabme SEO Tip & Techniques Kolkata
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WhiteHat vs BlackHat SEO
2007-02-20 11:43:00
What is SEO?Search Engine Optimization is the process of positioning a site in the Search Engine Results Page (SERP). The main aim is to make a site search engine friendly i.e. the search engine robots can crawl the pages of the site and can rank them according to their relevance to the searched term.Search Engine ? Automated programs that return a set of result for a typed in query. E.g. Google, Yahoo, MSN etc.Is SEO ethical?It is ethical if certain rules and regulations are followed. As per the set of guidelines set out by different search engines like Google, Yahoo and MSN.WhiteHat SEOThis is the typical seo that is loved by visitors as well as the major search engines. The seo work is done in accordance to the rules laid down by the different Search Engines.Black Hat SEOBetter known for its spam techniques. Blackhat seo is the seo work that is followed by the most spammers in the world of Internet. From sneaky redirects to keyword spamming to doorway pages it?s just a way to spa...

Keywords and Site
2007-02-16 08:49:00
The main idea of doing seo work for a site is to gain page positioning in major Search Engines and thus to attract visitors to the site through the optimized keywords.SEO work involves a lot of small issues that account to the Search Engine Marketing (SEM).Good coding in the web pages along with proper navigation and quality content is a part of the SEO work but SEM part involves proper marketing of the product and thus enabling the visitors to buy the product.After a Page has been ranked for the targeted keyword we assume that the visitors will come in and then some will convert into customers.Assuming all other things remaining constant even after the page is optimized and the visitors are coming to the site but there is a lack of conversion into sales there may be the following possibilities.1. The product is not well recognized.2. The content describing the product is not good enough.3. The product page or the shopping cart is having some problem and4. The steps involving the ul...
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Blogs for the purpose of SEO - Is it worth it?
2007-02-14 08:11:00
General Understanding of BlogMany people have the concept that having a blog is good enough a reason to be happy that there site would get ample visitors.Blogging as the term is doesnot always mean there will be a huge flow of traffic to your blog.The Next StepAfter this question has been solved then comes the next question of whether to have a blog at its own site or to buy a separate domain for it. Well my suggestion would be to go for a blog or an article listings in ones own site the simple reason would be that the site must either be an old one or that the domain name is recognized by many in the world of Internet.The Final OneOnce all this has been confirmed the owner posts innumerable articles in the blog with innumerable keywords stuffed in without any reason. To get into the core of the matter blogs become famous and attract traffic for all the other reason.1. Good Content2. Relevant Discussions.3. Proper Answer for the comment4. The frequency of posting an article.If all t...
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Webmaster Tools Part - II | Yahoo Webmaster Tools
2006-12-29 12:39:00
Yahoo Webmaster Tools Yahoo Publisher Network (YPN)Yahoo Publisher Network (YPN) is the answer of Yahoo to Google Adsense.Ever since Google AdSense opened up possibility to earn money as a web publisher, contextual advertising has assumed significance. Until a few years ago, banner ads were more favored. Google Adsense wasn't around, and often odds were against small businesses to place ads and get noticed. Over time, banner ads became less preferable mainly because web viewers increasingly considered them as major distractions.Contextual advertising - what it means?Contextual advertising means ads that are given on the page on the basis of their relevancy to the content of a webpage in which they appear. For example, if a viewer visits a page on leather shoes then person would be interested in gaining information on leather made products only so it would be wise to show ads on leather made products or something of that sort that will attract the visitors.YPN versus Google AdSenseTh...
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