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Caught Gaming Google
2012-01-07 05:47:00
The retailer JCPenney was ousted on Wednesday, February 9th, 2011 by David Segal of the New York Times with the help of research from Doug Pierce of Blue Fountain Media directly to Matt Cutts of Google that they had amassed impressive rankings that appeared to have been supported by a large number questionable links. Unlike ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comCaught Gaming Google

Guest Appearance on Webmaster Radio
2012-01-07 05:47:00
I had the great opportunity to join Chris Boggs, SEMPO President and Co-Host of SEO Rock Stars on Webmaster Radio yesterday for a chat about Google’s Changes in 2011 and their impact on Natural Search. Check out the audio – “Google Growth in 2011; Panda, Plus One, Fresher Results” Next time I am a guest ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comGuest Appearance on Webmaster Radio

Collaborative Linking
2012-01-07 05:47:00
What is a link from one website to another a sign of? It is a relational cue, regardless if it is reciprocal or not. I can assure you that I am not a member of the Chicago Cubs, however, when I wear my Cubs jersey, I am providing a visual relational cue to people that ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comCollaborative Linking

The Courage to be Unreasonable
2012-01-07 05:47:00
Google announced today “that part of our commitment to provide a more secure online experience” and to “increase the privacy and security of your web searches” “SSL Search on https://www.google.com will become the default experience for signed in users on Google.com.” What does this mean: - People logged into a Google Account will be directed ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comThe Courage to be Unreasonable

Go West Young Man ? SES San Francisco
2012-01-07 05:47:00
The annual Search Engine Strategies Conference and Expo in San Francisco , CA is upon us. I will be in attendance this year and looking forward to enjoying the festivities, especially looking to networking opportunities that come from one of the annual global search marketing events like SES SF. I will also be attending the Search ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comGo West Young Man – SES San Francisco

Rosetta is Hiring Search Marketing Professionals
2012-01-07 05:47:00
Attention Search Marketing Professionals – Rosetta is looking for experienced search marketing professionals including SEO strategist, copywriters, link sleuths, tech geeks, program managers, paid search marketers and even analytics specialists. Our growth has been amazing over the last 3 and a half years and we are still growing. With offices in New York, Cleveland and ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comRosetta is Hiring Search Marketing Professionals

Do It Yourself Copyright Protection
2012-01-07 05:47:00
If content is king on the internet, and we generate content, then who truly rules the internet? I don?t typically make it a point to write about things other than online marketing and SEO, but the idea that your body of work is constantly at risk when you write and publish online is a burdensome ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comDo It Yourself Copyright Protection

Can Customers Find You Offline?
2012-01-07 05:47:00
How are you directing people online to your locations offline? Where are your offline locations showing up online? Where are people searching for your information? Online visibility has become increasingly more important for offline businesses because of the change in the nature of people’s search for information. Technology has, and will continue to change the ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comCan Customers Find You Offline ?

Where should I start with SEO?
2012-01-07 05:47:00
Seemingly, one of the simplest questions to ask and one of the most difficult questions to answer when deciding to optimize a website for organic performance, however, it can directly influence the impact of your efforts. Because much of the tactics are inter-related, some may not even be necessary and all are limited in how ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comWhere should I start with SEO?
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Web Work/Web Wisdom Presentation
2012-01-07 05:47:00
I will be presenting at a local event with a colleague from Rosetta, Hosted by Tri-C Visual Communication & Design department. Here are the details of the session and more information on how to attend: Be the Needle not the Haystack! How to make your website more search-engine friendly. Wednesday, March 30, 2011, 7:30 p.m. ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comWeb Work /Web Wisdom Presentation

Is Your Web Server Limiting Your SEO Performance?
2012-01-07 05:47:00
What does your web server say about your site? There are a number of things that marketers think of when they are developing and implementing a strategy, what products or services are they offering and how are they going to position them for customers. A website is an important opportunity for business owners to interact, ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comIs Your Web Server Limiting Your SEO Performance ?

New SEOpittfall Glossary of SEO Terms
2012-01-07 05:47:00
I have been looking to build a resource to answer the most common questions regarding SEO, namely definitions, purposes and impact of SEO terminology (SEM terms included). The answer: The SEOpittfall Glossary of SEO Terms One of the greatest reasons for not building this sooner is the fact that I haven’t kept up on my ...Copyright © 2004-2011, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comNew SEOpittfall Glossary of SEO Terms

Insights That Lead to Success in SEO ? Part 1
2011-01-19 11:23:00
Gathering info is one of the most important things to do before executing an organic SEO campaign. It is quite often that some are shot sided and only look at what they want rather than the actual opportunity. To find the most valuable keywords to start optimization, there are a couple of tools that will ...Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comInsights That Lead to Success in SEO – Part 1

Digital Marketing Roulette
2011-01-19 11:23:00
Are you gambling with your budget? Don’t get me wrong, I don’t think that online marketing is a gamble, but it is a form of calculated risk. Unlike typical wagers, you have the ability to adjust how much you are placing on a particular tactic, there are more than two teams, what one channel does ...Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comDigital Marketing Roulette

Online Shopping Gets Local
2011-01-19 11:23:00
The Internet has long been a source of research for finding or learning about products. It has always been a way to find things and even purchase something that you don’t have access in a local store. Many have stopped looking at local stores and only purchase what they need online. Now, Google has combined ...Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comOnline Shopping Gets Local
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Insights that Lead to Success in SEO ? Part 2
2011-01-19 11:23:00
In the first installment, I looked at tools that will help provide insights into finding the right keywords to optimize for that will lead to success in SEO. Now we will look at other tools and information to refine and/or expand your keyword list giving you additional insights to build and maintain a successful SEO ...Copyright © 2010, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comInsights that Lead to Success in SEO – Part 2

Link Building 2.0 ? Link Development in Web 2.0
2009-12-21 15:44:00
Link building has changed, specifically around the concept of Web 2.0. Here is the definition from SEW: Web 2.0: A term that refers to a supposed second generation of Internet-based services. These usually include tools that let people collaborate and share information online, such as social networking sites, wikis, communication tools, and folksonomies. Web 2.0 has had a profound ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comLink Building 2.0 – Link Development in Web 2.0
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The Pitfalls of SEO ? SEO Simplified
2009-12-21 15:44:00
Sometimes it is easy to get lost in the details of SEO. This is a simple game. You throw the ball. You hit the ball. You catch the ball. You got it? - Bull Durham Don’t get me wrong, SEO does require some advanced techniques to compete in most of the top areas, but it does boil down ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comThe Pitfalls of SEO – SEO Simplified

The Pitfalls of SEO ? Analytics
2009-12-21 15:44:00
Not knowing what to expect, in some cases can be really exciting, like river rafting or hiking or exploring a reef while snorkeling, however, when it comes to your website it can be more important to have a better perspective on what to look forward to and what to look out for especially when your ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comThe Pitfalls of SEO – Analytics

Reflections on Five Years as an SEO Blogger
2009-12-21 15:44:00
What a strange trip it’s been! Just a few days after Google’s purchase of Blogger in 2003, I began down this trek into blogging to see the difference between a blog and other web publishing tools (such as GeoCities, now closing), specifically for their influence and impact on SERPs for my company’s websites. Not that there ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comReflections on Five Years as an SEO Blogger

Happy Halloween 2009
2009-12-21 15:44:00
Happy Halloween from Steve (scarecrow), Kris (cow), Sophia (piglet) and Sweetpea (chicken)! Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comHappy Halloween 2009 Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comHappy Halloween 2009
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The Pitfalls of SEO ? Keywords
2009-12-21 15:44:00
Keywords – Tools to Online Success Many of us in the online marketing community look at keywords as a synonym of a real key that “unlocks” traffic, however, I rather like to look at keywords as actual tools that gives your website the ability to open more than just doorways to additional traffic. Let me explain: Keywords, ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comThe Pitfalls of SEO – Keywords
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Link Building Tips ? Google Alerts
2009-12-21 15:44:00
Link building is one of the most important and most difficult tasks in SEO. The most difficult thing to do is to get others to talk about your site and publish a link to your site, hopefully with anchor text, or alt element for image links, that contains a keyword that is important to your ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comLink Building Tips – Google Alerts
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Directory Submissions for Success
2009-09-22 20:11:00
Welcome to the third post in my latest series, Holistic Link Building 101. When it comes to building a website for SEO success, link development is an extremely important part of an effective online marketing strategy. Two important questions about link development regarding directory submissions: 1. Are directory submissions still a relevant tactic and worth ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comDirectory Submissions for Success

Link Building Via Content Development
2009-09-22 20:11:00
Maybe you have heard some of the cliches about content: If you build it they will come! Content is King! Really? Yes, it is true. However, what most of the people that use these and other cliches about content development and link acquisition fail to share the details about what content development can directly impact link building. Great content ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comLink Building Via Content Development
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Memorial Day 2009
2009-09-22 20:11:00
HERE RESTS IN HONORED GLORY AN AMERICAN SOLDIER KNOWN BUT TO GOD I would like to honor all of those who served and sacrificed for our nation in the quest to provide security to it’s people, ideals and principles in times of war and times of peace. Thank you for putting others before yourself, there is no higher honor. Thank You! Dear ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comMemorial Day 2009

Further Study on the Value of Image Optimization
2009-09-22 20:11:00
Yes, yet another test, and I will return to the rest of the link development series soon, but I have been sitting on this test for some time and I thought you deserve to see the results. The last test on the value of image optimization was limited to Google and Yahoo only and utilized the ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comFurther Study on the Value of Image Optimization

How to Win Links and Influence Webmasters
2009-09-22 20:11:00
Direct requests for inbound links are a valuable way to build quality links to your website, however, the effectiveness of requesting links is directly linked (no pun intended) to the delivery of the request. For those who are looking for an automated means or a template that works can stop reading, because to put it ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comHow to Win Links and Influence Webmasters

Where is pittfall?
2009-09-22 20:11:00
Thanks for all of your support through the last five weeks. I must apologize for not providing more SEO information about changes that have happened recently, including Google Caffeine, Yahoo and Microsoft’s search deal, SES San Jose and others. Along with an increase in work at Rosetta, my family has been blessed to ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comWhere is pittfall?

Baiting the Waters for Link Success
2009-09-22 20:11:00
Linkbaiting, like many forms of link development and viral marketing, is a double edged sword. It can dramatically influence you inbound link profile (IBLP) for the benefit or detriment of your organic search performance. Being too effective in non-influential spaces can clutter your link profile and not reach your ultimate goal of conversions. Linkbaiting, like ...Copyright © 2009, by Stephen Pitts aka SEOpittfall.com, All Rights Reserved. Contact pittfall@seopittfall.comBaiting the Waters for Link Success
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