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Blog Details for "Dimano Marketing"
Dimano MarketingDimano MarketingThe Dimano Marketing team searches the web to locate and provide readers the information they need to successfully develop, implement, and fine tune strategic marketing efforts. Articles
List Hygiene: Cleaning Up
2007-01-22 18:17:01 List Hygiene : Clean ing Up Originally Posted: Tim Parry, Multichannel Merchant With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far, list industry executives say, that’s not the case. Mailers are evaluating their circulation but not panicking about it. Postal rate increases are ?a fact of life for catalogers,? says Bill LaPierre, vice president of brokerage for Peterborough, NH-based list services firm Millard Group. ?The ones who are panicking are the ones that probably haven’t been as vigilant about their list hygiene, [which should be] like taking a shower. You do it every day because you have to.? The pending rate case, which is expected to go into effect in May, calls for average postal rate increases of 9%-12% for Standard Mail. But rates aren’t the only thing that will be changing: The U.S. Postal Service is restructuring the entire pricing strategy. The proposed ... More About: Lean , List
Improve Your Web Copy
2007-01-22 18:17:01 Improve Your Web Copy Originally Posted: Yahoo! Small Business newsletter Good web copy should elevate your search engine rankings, attract traffic, and retain customers. It should also be a virtual salesperson capable of closing deals. All the sophistication and flash in the world can never substitute for good writing. Concise, lively copy can make even the simplest site sing. Use these writing tips to make your site more compelling, user-friendly, and sales-driven. Vivid Product Descriptions Product descriptions should create a tangible image in your customer’s mind and briefly explain the virtues and benefits of your product or service, even if they include product photos. To describe your product, use the five senses (taste, touch, sight, sound, and smell) when possible. If your business offers a service, use descriptive adjectives to differentiate your service from other businesses. Writing persuasive product descriptions means knowing your customers, their language and s... More About: Improve , Rove , Improv
Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups
2007-01-22 18:17:01 Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Star t ups Originally Posted: www.avivadirectory.com ?If you build it, they will come.? That might have worked for Kevin Costner in the Field of Dreams, but if you?ve built a good site and are expecting people to just show up, you?ll be waiting a very long time. The days of setting up shop and automatically getting traffic just by being online are over. Today, if you want to have success on the web you need a unique angle and a reputable brand so that visitors have something to remember you by. Branding distinguishes you from your competition, and having a unique identity is especially important on the Internet, because buying from a competitor?s site instead of yours is just a click away. But despite its importance, surprisingly, most webmasters have either never heard of branding, or just choose to ignore it. If you have heard of branding, then you?ve probably heard two things: it takes a long time to see results, and it?... More About: Startup 1, 2, 3, 4 |
