Directory —
Marketing / SEO —
Blog Details for "Dimano Marketing"
Dimano MarketingDimano MarketingThe Dimano Marketing team searches the web to locate and provide readers the information they need to successfully develop, implement, and fine tune strategic marketing efforts. Articles
Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
2007-07-03 15:34:00 Recommended Reading: Marketing ROI : The Path to Campaign , Custom er , and Corporate Profitability by James D. Lenskold Book Description A powerful metric for making every marketing dollar count by accurately measuring its impact on your company’s bottom line. ROI is today’s key business tool for measuring how effectively a company uses its assets, yet few marketing managers receive ...
Paid Search vs. Organic Search
2007-07-02 14:55:00 Paid Search vs. Organ ic Search Originally Posted SmallBusinessHub by Brian Halligan We meet many small businesses who ask our advise about buying CPC ads versus optimizing their sites for optimal organic results. The benefits of optimizing your site for exposure in the organic results of the search engines relative to paying for PPC campaigns: 1. If you ... More About: Paid
Social Media: Latest Fad or Strategic Marketing Tool?
2007-06-29 02:07:00 Social Media : Late st Fad or Strategic Marketing Tool ? Originally Posted ChiefMarketer by Bob Cramer While not entirely mainstream, terms like blogging, RSS and wikis are increasingly being discussed in marketing blogs and ezines. For example, a Google search on ?blogging? returned over 68 million hits. A search for ?wikis? returned over 11 million hits. Whether it?s publishing ... More About: Social
More Truths About Advertising Effectiveness
2007-06-22 17:09:00 More Truths About Advertising Effective ness Originally Posted Marketing Measurement Today, by Patrick LaPointe Based on nearly 50 years of industry research, Gery Tellis has developed several conclusions about advertising’s effect on sales. Here are a few. 1. Weight alone is not enough. Very often, when an ad campaign is not meeting its goals, the first “fix” that ... More About: Vert , Ruth
The Secret of Sending Press Releases
2007-06-19 22:38:00 The Secret of Sending Press Releases Originally Posted ChiefMarketer by Jeff Schmitt You?ve probably heard the phrase, “It?s all about packaging.” In retail, this refers to differentiating brand through color, size, shape and labeling. In communications, you also need to “package” your message. You must craft a message that reaches the right audience, grabs ... More About: Press Releases , The Secret , Lease
Nine Tips for Using the Merge/Purge
2007-06-12 15:04:00 Nine Tips for Using the Merge /Purge Originally Posted Multichannel Merchant by Gina Valentino Contacting customers with a direct mail piece, such as a catalog, requires data processing. Data processing can be as simple as 1) deciding that you want to mail anyone who made a purchase from your company in 2006; 2) selecting the customers’ names and ... More About: Urge
4 Ways to Market Your Business Online
2007-06-09 23:45:00 4 ways to market your business online You can’t expect to compete as a small business today without taking advantage of online marketing tools. Here’s how to get started. Originally Posted FORTUNE Small Business Magazine by Susan G. Hauser When Mark Bitterman, who calls himself a “selmelier,” was trying to pump up sales at his gourmet salt shop, ... More About: Market , Online , Line
Top Five Ways to Improve Online Sales for Subscription Sites
2007-06-06 02:52:00 Top Five Ways to Improve Online Sales for Subscription Sites Originally Posted ChiefMarketer by Anne Holland I just got the transcript of MarketingSherpa?s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific “what really works” tactics stood out: Take-away #1: Split your testing team (and budget) into two pieces It’s not enough to test, ... More About: Line
4 Crucial Things You Need To Do To Build your List
2007-06-05 03:59:00 4 Crucial Thing s You Need To Do To Build your List Originally Posted The Opt-In Email Marketing System by John C. Vincent Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the ...
10 Ways To Grow Your House E-mail List
2007-06-02 23:20:00 10 Ways To Grow Your House E-mail List Originally Posted, ConversationMarketing by Ian Lurie Your house e-mail list - the list of people who subscribe on your web site - is your greatest asset. I surveyed 10 clients’ marketing campaigns over the last year. Their house e-mail lists performed best, even compared to search marketing or print ... More About: Mail , E-Mail , Ouse
5 Expert Tips to Maximize Google AdWords Results
2007-06-01 03:26:00 5 Expert Tips to Maximize Google AdWords Results Originally Posted, SmallBusinessHub by Mike Volpe A friend recently sent me an article that summarized the stories of two boutique chocolate companies using AdWords to increase their sales. One was quite successful, selling over 30,000 pounds of chocolates through AdWords in a year (my estimate is their revenue ... More About: Google Adwords , Adwords
6 Tips for a Different Type of Email Marketing
2007-05-30 03:15:00 6 Tips for a Different Type of Email Marketing Originally Posted: The Lonely Marketer, by Patrick Schaber Like all of us, I receive a ton of emails on a daily basis. I have three email addresses and each receives plenty of emails needing attention and/or follow-up. One aspect of email that I?ve come to appreciate is the ... More About: Email Marketing
Made to Stick: Why Some Ideas Survive and Others Die
2007-05-26 21:12:00 Recommended Reading: Made to Stick : Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath Book Description Mark Twain once observed, ? A lie can get halfway around the world before the truth can even get its boots on.? His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people ... More About: Hers
Creating a ?Simple? Brand Scorecard
2007-05-25 05:03:00 Creating a ‘Simple ’ Brand Score card Originally Posted: MarketingNPV Tracking the brand equity dimensions of marketing effectiveness is a highly variable process that differs substantially from one company to the next. Industry or category dynamics define many of the requisite parameters, and company cultures (or management decision protocols) establish the rest. As a result, two companies in the ... More About: Creating , Eating
Do You Nurture Leads, Or Do You Just ?Follow Up??
2007-05-23 22:51:00 Do You Nurture Lead s , Or Do You Just ?Follow Up?? Originally Posted: Marketing-Results.com, by Will Brian Carroll recently made an interesting post on his B2B Lead Generation Blog that draws an important distinction between nurturing leads and merely ?following up? with periodic, are-you-ready-to-buy-yet? calls. My company?s focus is on improving the profitability of our clients? online sales channels, ...
The Five Most Important Words on your Web Site
2007-05-22 19:41:00 The Five Most Import ant Words on your Web Site Originally Posted MarketingProfs by Nick Usborne I hesitate to single out a handful of “must-have” words for your Web site . It brings to mind the overblown promises of “power words” and the like. “Power words” strike me as being about as useful as “power naps” and “power lunches.” ...
Social Media Marketing Do?s and Don?ts
2007-05-21 19:30:00 Social Media Mark eting Do’s and Don’ts Originally Posted SearchEngineWatch.com By Eric Enge On Thursday of SES NY, I had the chance to sit in on the Social Media Optimization panel. I love these kinds of panels, because there is so much creativity in the speakers. And this panel was no exception. The speakers were: * Rohit Bhargava, moderator, ... More About: Social
Building an Integrated Marketing Plan
2007-05-16 04:42:00 Building an Integra ted Mark eting Plan Originally Posted: Multichannel Merchant, by Steve Trollinger Not long ago, marketers thought it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and bolster the printed and mailed catalog. This approach is fine as far as it goes, but it’s limited. Now ... More About: Building , Build
The Dark Side of Blogging: Warnings From Leading Bloggers
2007-05-09 03:54:00 The Dark Side of Blogging : Warning s From Leading Bloggers Originally Posted: MarketingProfs, by Michael A. Stelzner There’s no question that the blogosphere is on fire. As the flames spread faster than anyone could have imagined, a virtual state of pandemonium has resulted. Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the ... More About: The Dark
7 Smart Ways to Find New Customers
2007-05-07 14:43:00 7 smart ways to find new customers Get the most from your mailings to potential customers using tips from a direct-marketing pro. Originally Posted: FORTUNE Small Business Magazine, by Lois K. Geller (Fortune Small Business) — What does it take to get someone to buy a car? A personalized letter promising a $1,000 discount can go a long ... More About: Customers , Smart , Find , Custom
Seven Deadly Sins of Branding
2007-05-04 03:54:00 Seven Dead ly Sins of Brand ing Originally Posted: ChiefMarketer, by David Brier Every company, product, and service has an image–a public perception. The image isn’t necessarily what the company, product, or service is, but how it is perceived. It lives, or doesn’t, in the mind of the public. What creates this image? Everything from packaging to PR to word ... More About: Seven
10 High-Profit Redesign Priorities
2007-05-02 14:48:00 10 High -Profit Rede sign Priorities Originally Posted: Jakob Nielsen’s Alertbox, March 12, 2007 Summary: Several usability findings lead directly to higher sales and increased customer loyalty. These design tactics should be your first priority when updating your website. I often write about the top mistakes in Web design, but what are the top things you can do to make more ... More About: Sign
10 Tips for Building a Better Web Site
2007-04-30 14:21:00 10 Tips for Build ing a Better Web Site Originally Posted: MarketingProfs by Susannah Ross Making Web sites involves three very different kinds of skill?technical, visual, and editorial?and the three must work together, which is why it is so difficult. I would argue that making Web sites is primarily an editorial job: at least I should like never again ...
The Softer Side of Marketing Analytics
2007-04-27 14:57:00 The Soft er Side of Mark eting Analytics Originally Posted: ChiefMarketer by Jeff Zabin In their seminal new book, ?Competing on Analytics,? authors Tom Davenport and Jeanne Harris devote an entire chapter to the important role that organizational culture plays in transforming a company into one that embraces analytics as a competitive advantage. ?When most people visualize business analytics, ...
Marketing Accountability and ROI
2007-04-26 14:18:00 Marketing Accountability and ROI Originally Posted: ChiefMarketer, by Mark A. Chaves In the last few years, marketing accountability has evolved from being a directive of industry analysts and thought leaders to become a full-fledged strategic imperative for corporations. There is no better evidence of this than a recent survey of senior marketing executives by the Association of ... More About: Marketing , Bili , Count , Mark
Report: Social Media More Than a Fad
2007-04-25 14:32:00 Report: Social Media More Than a Fad Originally Posted: SearchEngineWatch.com, by Kevin Newcom This will come as no surprise to Search Engine Watch readers, but a new study from iProspect shows that social media sites are growing into a viable marketing channel, and are more than just a fad among teens. The iProspect Social Networking User Behavior Study, ... More About: Report , Repo
Five Keys to a Well-Managed Brand
2007-04-24 02:59:00 Five Keys to a Well-Mana ged Brand Originally Posted: ChiefMarketer, by Patrick Ohlin The wheels of industry usually move slowly. But in the case of customer experience management–the science of building brand preference by meeting customer needs and exceeding expectations–the speed has been break neck. Back in 2005, the Web and the prevalence of blogging helped shed shocking ... More About: Manage , Five
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by
2007-04-20 13:57:00 Recommended Reading: The Dip: A Little Book That Teaches You When to Quit (and When to Stick) by Seth Godin Book Description The old saying is wrong-winners do quit, and quitters do win. Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low ... More About: Hat
The Must-Know Dos & Don?ts Of Marketing To Bloggers
2007-04-19 13:49:00 The Must-Know Dos & Don’ts Of Mark eting To Bloggers Originally Posted: RainToday.com by Elise Bauer Marketing to bloggers can do wonders for your search engine rankings and PR efforts. Inbound links from blogs improves your Google ranking, which increases traffic from search engines. Exposure from bloggers can land a company’s website on a social bookmarking site like ... More About: Logger
The 6 Myths Of Creativity
More articles from this author:2007-04-18 14:19:00 The 6 Myth s Of Creativity A new study will change how you generate ideas and decide who’s really creative in your company. Originally Posted: FastCompany.com, by Bill Breen These days, there’s hardly a mission statement that doesn’t herald it, or a CEO who doesn’t laud it. And yet despite all of the attention that business creativity has won ... 1, 2, 3, 4 |
|
