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30 Google SERP Changes That Impact Your SEO Strategy
2011-09-27 15:42:00
* Just a few years ago SEO was really simple. You had to be in the top 10 or rather in the top 3 for relevant keywords. Then the traffic ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Google SERP Changes That Impact Your SEO Strategy Related posts:Experiment: Do Google +1s Impact Your Rankings? International SEO Strategy – Domains, Subdomains or Subfolders? 36 Must-Read Local SEO/Google Places Resources from 2010/2011

SEO Metrics Everybody Can Use
2011-09-26 14:53:00
As an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SEO Metrics Everybody Can Use Related posts:Keyword Temperature and Other Exotic Metrics Improve Your Client Reporting with APIs Knowing Your Clients Means Knowing Their Business!

A Summary of Major F8 Facebook Updates
2011-09-23 10:43:00
For those of you who missed the Livestream of yesterday’s F8 Facebook Conference, CEO Mark Zuckerburg announced some major changes to the future of Facebook, which in a nutshell is ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. A Summary of Major F8 Facebook Updates Related posts:Facebook Power Editor: Still a Work in Progress? Facebook Insights for Domains ? Measuring Social Media Success 10 Tips to Improve Your Social Graph for Google

How to Pass the Google Analytics Exam
2011-09-22 17:02:00
* If you want to become qualified in Google Analytics , Google offer an online exam called the Google Analytics Individual Qualification.  It?s a useful qualification to have when working with ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Pass the Google Analytics Exam Related posts:Tracking Online Marketing Campaigns in Google Analytics Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics Alternative Google Analytics Location Tracking Changes: Where Has London Gone?

Facebook Insights for Domains ? Measuring Social Media Success
2011-09-21 14:45:00
When social media marketers ran Facebook campaigns that were aimed at driving traffic toward their websites, they had to resort to tools such as Google Analytics in order to measure ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Facebook Insights for Domains ? Measuring Social Media Success Related posts:Facebook Power Editor: Still a Work in Progress? Social Media – Why an SEO background is better than PR! How Important are Facebook Likes for Search? – Presentation from SMX London

Klout Score Optimisation or Influencer SEO
2011-09-20 15:15:00
* Recently there has been much talk about Klout. You could call it a swelling hype. Usually a new service goes all out to get noticed but Klout has been ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Klout Score Optimisation or Influencer SEO Related posts:10 Simple Techniques for Google Profile Optimisation for Google+ and Beyond Link Building: Link Context and Anchor Text Optimisation Search Engine Optimisation

Keyword Temperature and Other Exotic Metrics
2011-01-13 17:45:00
* Do you measure keyword temperature to improve your SEO? You don’t? Well what about keyword density? Also there are other exotic metrics? to fool you into believing you do something for your site’s SEO. Sounds weird? Then read on. The story starts like this: In recent days I’ve been haunted by the ghastly specters of ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Keyword Temperature and Other Exotic Metrics Related posts:SEO Tutorial: Assessing a Keyword Domain for Purchase – Does Buying Make Sense or Not? How to Use Google Webmaster Tools for SEO Inspiration SEO Advertorials Done Right

Reverse Engineer the Search User
2011-01-12 16:48:00
* Michael Martinez of SEO Theory published an article a few days ago that explains in depth how useless it is to chase Google’s algorithm. I won’t repeat what he wrote here, you can read his explanation in case you haven’t yet: Martinez refers to reverse engineering the Google algorithm as futile and decries good ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Reverse Engineer the Search User Related posts:Will Facebook Search Become the Dominant Player? Twitter Search Will Rank Tweets One Day – Topsy Does Already 30? Web Trends You Have to Know About in 2011

How to get ready for Christmas NOW
2011-01-11 16:36:00
Image credit:  Flickr Despite a tough economic backdrop and widespread fears over delivery times, this was another season of growth for UK online retail. It may seem a little early to be thinking about Christmas again already, but given that careful planning is often hailed as the key to success, what can you start doing ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to get ready for Christmas NOW Related posts:Merry Christmas from all at SEOptimise [Infographic] Christmas Crackers: Top Comments from 2010 46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts

10 Tips to Improve Your Social Graph for Google
2011-01-09 21:01:00
It was great to present at the Sphinncon conference today alongside Kelli Brown, Tal Siach and Miriam Schwab – I’ve posted my slides and tips below to share with everyone online: Sphinncon – 10 Tips to Improve Your Social Graph for Search The idea behind this was to provide actionable ideas based upon Matt Cutts’ ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 10 Tips to Improve Your Social Graph for Google Related posts:Is Social Bookmarking with Ping.fm Sociable? SERPd Review – The New Search Marketing Social News Community Twitter Roll Out “Top Tweets” to Improve Quality of Trending Topics

30? Web Trends You Have to Know About in 2011
2011-01-07 10:53:00
After writing the rather humorous post on predictions for 2011 I noticed more and more trends so I finally decided to write a 30 trends for 2011 list again this year. These trends are the ones you really have to know about if you ask me. These changes take place already or are unfolding and ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30? Web Trends You Have to Know About in 2011 Related posts:10 SEO and Web Predictions for 2011? That Will Most Likely Come True 35 Crucial SEO, Twitter & Social Media Statistics for Business People Reverse Engineer the Search User

10 SEO and Web Predictions for 2011? That Will Most Likely Come True
2010-12-30 08:57:00
OK, for 2009 and 2010 I had made my huge 30 Web Trends lists. Some of them turned out be true others did not. No surprise here. This year I turned a bit lazy. I won’t offer you 30 predictions for 2011 I’m quite sure about I will predict only the things I’m almost absolutely ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 10 SEO and Web Predictions for 2011? That Will Most Likely Come True Related posts:30? Web Trends You Have to Know About in 2011 2010 Predictions – How Well Did I Do? 35 SEO & Social Media Expert Interviews

Merry Christmas from all at SEOptimise [Infographic]
2010-12-23 13:02:00
We’ve created an infographic to help celebrate Christmas with our readers and clients this year: Have a great Christmas and a happy New Year everyone! Also, stay tuned to our Facebook fan page for some very embarrassing photos and videos from our Christmas party last week. © SEOptimise – Download our free business guide to ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Merry Christmas from all at SEOptimise [Infographic] Related posts:Business Guide to Blogging – Seminar Presentation How to get ready for Christmas NOW Christmas Crackers: Top Comments from 2010

30 Great SEO Blogs You Might Not Know Yet
2010-12-21 17:59:00
Recently both my own SEO Blog SEO 2.0 and the SEOptimise blog have been featured in a few “top SEO blogs” lists. While I was of course delighted to get so much appreciation for publication I write for I also noticed that some of the “best blogs” weren’t best at all while other really good ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Great SEO Blogs You Might Not Know Yet Related posts:SEO, Usability and Trust Issues Even the Best SEO Blogs Face 30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All Does a Perfect Link Profile Look Too Perfect? Why You Shouldn’t Ignore Nofollow Links!

Christmas Crackers: Top Comments from 2010
2010-12-20 12:42:00
As we all wind down for the Christmas week, I thought I?d revisit some of the best comments left on my guest blog posts over the year? Image credit: Flickr Regular readers of my Twitter feed will know that I am a regular guest blogger, often appearing on websites such as Search Engine Watch, Econsultancy ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Christmas Crackers: Top Comments from 2010 Related posts:How to get ready for Christmas NOW 5 Ridiculous SEO Myths Spread in 2010 by Web Designers, Bloggers and Journalists SMX Advanced 2010 – Best of Seattle & London

Does a Perfect Link Profile Look Too Perfect? Why You Shouldn?t Ignore Nofo
2010-12-09 17:34:00
Yesterday I read a very good article on Problogger which looked at 10 tips for a flawless link strategy. There’s some great ideas in there for anyone looking to strengthen their website’s reputation in Google. But… It did lead me to ask the question; does a perfect link profile look too natural? The above quote ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Does a Perfect Link Profile Look Too Perfect? Why You Shouldn’t Ignore Nofollow Links! Related posts:Nofollow: Twitter Now Distrusts Everything You Say 10 Reasons You Can’t Ignore Google Buzz as an SEO 10 Ways to Use Google Buzz for SEO & SMO

How to Turn a Loss into Something Positive
2010-12-08 17:19:00
* The UK SEO community was so inspiring during the last several days. After the sudden death of Jaamit Durrani, one of the most popular UK SEO specialists the community has proven that even a huge loss like this one can have a positive impact. The way people have come together to support Jaamit and ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How to Turn a Loss into Something Positive Related posts:When Not to Blog Twitter Crowdsourcing How to New Google Design: Good or Bad for SEO? Both.

2010 Predictions ? How Well Did I Do?
2010-12-07 13:54:00
Last year I made 10 predictions for PPC in 2010. I got a few of the more obvious things right, and few things wrong and I completely failed to predict some quite important changes. Here’s how I did: 1. CPCs will rise This one was spot on (and also a complete no brainer). 2. More ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 2010 Predictions – How Well Did I Do? Related posts:10 SEO and Web Predictions for 2011? That Will Most Likely Come True SMX Advanced 2010 – Best of Seattle & London Hear SEOptimise Speak at SMX Advanced London 2010

Track Google Site Preview Bot in Google Analytics
2010-11-22 14:11:00
Rasmus Himmelstrup (@rasmusgi) tweeted a link to a post on Web Analytics Island about how to track the Google Site Preview bot in SiteCatalyst. The tracking relies on the face that Google site preview shows a rendered image of the page so it must execute any javascript on the page. If Google are executing the ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Track Google Site Preview Bot in Google Analytics Related posts:6 Personas that Google Analytics can’t Track Finding Errors in Your Google Analytics Tracking Code 30+ More Google Analytics Tools, Apps, Hacks, Tweaks and Other Resources

S?top Comparing Social Media to SEO to Denounce One of Them
2010-11-17 16:47:00
* Those who know me outside of my role as an SEOptimise writer are aware that I advocate a new approach to SEO called SEO 2.0 which encompasses both social media and SEO elements. I haven’t pushed my own agenda here on SEOptimise but I still believe that it’s true. On the modern Web you ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. S?top Comparing Social Media to SEO to Denounce One of Them Related posts:46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts 30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All 35 Crucial SEO, Twitter & Social Media Statistics for Business People

30 Ways to Use Blekko for Search & SEO
2010-11-11 10:49:00
Blekko, the advanced search engine for power users has so many advantages that it took me quite a while to find out about them. There are plenty of use cases for both search users as well as webmaster and SEO practitioners. Blekko basically replaces a dozen of others tools if you use more than the ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Ways to Use Blekko for Search & SEO Related posts:A Slasher’s Guide to Blekko – The Most Advanced Search Engine Ever Created SERPd Review – The New Search Marketing Social News Community 10 Ways to Use Google Buzz for SEO & SMO

A Slasher?s Guide to Blekko ? The Most Advanced Search Engine Ever Created
2010-11-04 14:08:00
Let’s just be clear: Blekko is the best thing since sliced bread. It’s the most advanced search engine ever created and every SEO professional or webmaster has to use it. No irony here whatsoever. I’ve been a beta tester before the public launch on Monday but I mainly used Blekko as a replacement for Yahoo ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. A Slasher’s Guide to Blekko – The Most Advanced Search Engine Ever Created Related posts:30 Ways to Use Blekko for Search & SEO SMX Advanced 2010 – Best of Seattle & London Hear SEOptimise Speak at SMX Advanced London 2010
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How To Use Infographics for SEO & Linkbait
2010-11-01 17:22:00
2010 is the year of the infographic. Infographics are probably the most popular way not only to visualize data but also to get links this year. In modern SEO linkbait is the most common method of “link building”. To be more exact: Linkbaiting is not link building as you don’t build them manually like say ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. How To Use Infographics for SEO & Linkbait Related posts:5 Ridiculous SEO Myths Spread in 2010 by Web Designers, Bloggers and Journalists 30 SEO, Social Media & Marketing Case Studies that Prove the ROI of it All 30 Content SEO, Marketing, Creation, Strategy & Promotion Insights + Resources

Review ? SiteVisibility Premium Podcast
2010-10-28 12:04:00
A couple of months ago Kevin sent an email round the SEOptimise office looking for a volunteer/guinea pig to check out the Site Visibility Premium Podcast . As one of the newest members of the SEOptimise team I thought it would be a good opportunity to increase my knowledge and plus it would make a good ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Review – SiteVisibility Premium Podcast Related posts:SERPd Review – The New Search Marketing Social News Community Optimising your YouTube Channel for SEO SEOptimise 2009 – The Year in Review

30 Quick & Clean Conversion Optimization Techniques for Buttons, Forms, Cop
2010-10-22 17:17:00
Image: Clean er by atomicjeep. Half a year ago I compiled a huge list of CRO (conversion rate optimization) resources. I think it was a bit too much for most of you. This time I decided to make it easier for you. This list encompasses 30 conversion optimization techniques that are simple and quickly implemented in ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 30 Quick & Clean Conversion Optimization Techniques for Buttons, Forms, Copy, Shopping Carts etc. Related posts:46 CRO/Conversion Rate Optimization Resources for Web Design, SEO & Social Media Experts 40 Title Tag SEO for Google Ranking Factors & Optimization Techniques + Resources 30 Black Hat SEO Techniques You Can Use Ethically

SES Chigaco 2010 ? What is the future of search marketing?
2010-10-19 17:01:00
The SES Chicago conference starts today and ahead of this they’ve launched another great video – this follows on from previous popular videos we posted here for the SES London and SES Chigaco events last year. Great stuff again from Jonathan Allen, Bob Tripathi and the SES guys and if you’re at the conference make ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SES Chigaco 2010 – What is the future of search marketing? Related posts:Hear SEOptimise Speak at SMX Advanced London 2010 30 Resources on Google, Search & SEO Changes in 2010 15% Discount Code for SMX Advanced London 2010
More About: Marketing , Future , The Future

SERPd Review ? The New Search Marketing Social News Community
2010-10-15 10:33:00
Many of us in the SEO industry bemoaned the decision of Sphinn, the only social news community for search marketers, to remove the voting option. This way a community turned to a completely editorial site. That may be not as bad for for the Sphinn team, instead of fighting spammers and voting rings they can ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. SERPd Review – The New Search Marketing Social News Community Related posts:What is Twitter? It’s Social News Networking Stop Chasing Traffic – Practice Human Powered SEO New Digg Review: Is Digg V4 the Next Twitter?

Top 25 Tweets & Tips from a4uexpo London 2010
2010-10-14 14:34:00
Having been at a4uexpo London for the last couple of days, rather than try and read through my notes I thought I’d do a recap on the top tips during the conference. Plus it’s a great opportunity to demonstrate one of the social media tools I recommended; Blackbird Pie: There’s also some great takeaways from ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Top 25 Tweets & Tips from a4uexpo London 2010 Related posts:Top 16 Tweets from #BrightonSEO 39 SMX London 2010 Recap Tweets from Day One Top 10 SES London Day One Tips from Twitter!

40 Social Media Tools & WordPress Plugins ? a4uexpo Presentation
2010-10-13 14:53:00
Today I presented at a4uexpo London on 40 Social Media Tools and WordPress Plugins. This was split equally between the two sections and I’ve shared the slides and individual links, plus provided a very quick summary for each below. a4uexpo – 40 Social Media Tools & WordPress Plugins Top 20 Social Media Tools Hootsuite – ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. 40 Social Media Tools & WordPress Plugins – a4uexpo Presentation Related posts:Top 20 WordPress Plugins to Supercharge Your Blog Top 25 Tweets & Tips from a4uexpo London 2010 Advanced Blog & WordPress SEO: 30 Points Most Bloggers Overlook
More About: Wordpress , Wordpress Plugins

Stop Chasing Traffic ? Practice Human Powered SEO
2010-10-08 17:46:00
Image: Catching up by M.Danys. While working on an extended review of the new social news community for SEO, SERPd I had a realization. Thus the review will have to wait till next week. First I have something more important to say. Listen up SEO people: Stop chasing traffic! On the Web today traffic is ...© SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter. Stop Chasing Traffic – Practice Human Powered SEO Related posts:SERPd Review – The New Search Marketing Social News Community How to Write Highly Popular 30+ Item List Blog Posts to Get Links and Traffic Twitter Traffic Down or Not? In the US Yes, Elsewhere Rising