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Twitter Friday: 4 Ways to Find out who Tweets about Your Blog or Site
2009-07-10 20:24:00
We’re used from social media sites that we can look up quickly how well we perform on them. Whether it’s a front page like on Delicious and Sphinn or a review page like on StumbleUpon, it takes just a look at a page or two to find out. With Twitter it gets a little tricky. ... Related posts:Twitter Friday : 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: Is There Already a Twitter Backlash?30+ Very Useful Twitter Tools You Must Be Aware Of
More About: Blog , Site , Find

33 Mobile SEO & Mobile Analytics Resources
2009-07-09 22:57:00
Did you know that there is a whole mobile SEO and mobile Analytics industry on top or underneath the SEO and web analytics offerings we already got used to? I didn’t until this week. I underestimated the mobile Internet and it’s search by and large. I read about the iPhone impact on mobile Internet usage ... Related posts:Should You Show Ads to Mobile Users?56 Local SEO & Search Resources for Business30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources

Twitter Friday: hashtag Marketing vs Spam vs Censorship
2009-07-06 16:29:00
Due to server problems we could not publish the Twitter Friday column last week. Now we’re back up. So here it is. Sorry for the inconvenience. Some #moonfruit anybody? Yesterday’s no name is today’s superstar when it comes to effective so called “hashtag” Twitter marketing. It’s goal is to make it to the Twitter.com homepage popular ... Related posts:Twitter Friday: One Year of Twitter ParticipationTwitter Friday: Oprah’s KFC Coupons Congested TwitterTwitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
More About: Marketing , Spam , Censorship

56 Local SEO & Search Resources for Business
2009-07-03 16:00:00
Update July, 3rd 2009: Added 12 local SEO & search resources suggested by readers in the comment section and on Sphinn + some newly researched links. The most obvious trend when it comes to SEO is “going local”. Ever since Google introduced Google Maps and Local Business Center and later added local search results to Universal ... Related posts:30+ More Non-Google SEO “How to” Online Marketing Resources for 2009Graywolf local search interviews78 Essential Search Engine Marketing & SEO Resources!

Visit SEOptimise at Online Marketing Show in London
2009-06-27 14:08:00
SEOptimise will be at the Online Marketing Show this week at Olympia in London , so make sure you come and visit our stand. The exhibition is hosted on Tuesday 30th June to Wednesday 1st July and promises to be one of the UK’s top online marketing events. Plus you can still buy entrance passes at the ... Related posts:5 Reasons to Attend SES London 2009New SEOptimise Web Design & Follow Us @ SES LondonMeet SEOptimise at Internet World
More About: Online Marketing

Twitter Friday: Twitter as a Weapon of Mass Distraction
2009-06-26 20:09:00
What’s the most important issue today? The death of Michael Jackson? No, it’s more of an distraction. Most probably the economy, your health or family still matter most to you. You got distracted anyways. Last week another issue was more important than anything else it seemed. It was the election in Iran or rather the ... Related posts:Twitter Friday : Dell is Making Millions on Twitter but What Else?Twitter Friday: Twitter Search is BrokenTwitter Friday: Digg, Reddit or Mixx? Twitter!
More About: Distraction , Mass , Weapon

44 Local SEO & Search Resources for Business
2009-06-26 12:51:00
The most obvious trend when it comes to SEO is “going local”. Ever since Google introduced Google Maps and Local Business Center and later added local search results to Universal Search displaying them on top of everything else businesses everywhere strive to be there. Additionally the proliferation of smartphones and netbooks accelerates this development even ... Related posts:30+ More Non-Google SEO “How to” Online Marketing Resources for 2009Graywolf local search interviews78 Essential Search Engine Marketing & SEO Resources!

Google AdWords Session Based Broad Match?
2009-06-26 12:10:00
Google are now including a 4th match type in their search query reports: “Broad Match (Session Based)”. I think it is great to have some reporting about the search history issue so I quickly got to work to see how this match type performed. I ran a search query report for one of our accounts and ... Related posts:Google Analytics Tip - How to Find All AdWords Search Queries Triggered from Phrase/Broad MatchesGoogle AdWords regionalised ad text experimentGoogle AdWords Conversion Optimiser launched in beta
More About: Google , Google Adwords , Adwords

Is Social Media Future Proof? Here?s the Verdict!
2009-06-24 12:22:00
Thanks to everyone who took part in last week’s is social media future proof online poll, we received a great response and the results are now in! We have published all results below, along with any comments and our own conclusions for each question. If you are reading this in an RSS reader or email please ... Related posts:Is Social Media Future Proof ? Online Poll Series - Part 1In 2020 will social media be more important than search as a marketing channel?By 2020 will social media networking replace email use?
More About: Verdict

Twitter Friday: Twitter Search is Broken
2009-06-19 20:06:00
Twitter search has been hailed as the next big thing, short of becoming the next Google. At the same time it seems that Twitter search and Twitter people search are both broken. Try searching for yourself, that is for your username. I asked my followers to check the results for their usernames and they were mixed, some ... Related posts:Twitter Friday : Is There Already a Twitter Backlash?Twitter Friday: Dell is Making Millions on Twitter but What Else?Twitter Friday: Twitter Search Craze
More About: Twitter , Broken

Friday Fun: SEOptimise Giant Volleyball & Bungee Darts
2009-06-19 16:18:00
At lunchtime today we took part in the Oxford Science Park summer event. We played giant beach volleyball, winning our only game, and bungee darts where we were useless and didn’t score a single point between us! Unfortunately we have photographic evidence too! Bungee Darts - Richard and Stuart Kevin and Richard - Bungee Darts Giant ... Related posts:Oxford Internet Marketing SeminarMeet SEOptimise at Internet WorldSEOptimise Continues to Grow with Two New Staff Members
More About: Friday , Volleyball

By 2020 will social media networking replace email use?
2009-06-19 09:10:00
Today is the final part of our is social media future proof online poll series. So far we’ve collected some very interesting results, which we will write-up next week. Back in March it was reported that social media networking is now more popular than email usage. With Google Wave coming later this year, we’re asking if ... Related posts:What are the main goals of your social media marketing campaigns?Is Social Media Marketing ethical?Email spammers promote Digg stories
More About: Networking

SEO in 2020
2009-06-18 17:47:00
Bleak future: Minority Report In 2020, a little more than 10 years from now, SEO will still exist. As long as people will search something there will be professionals who make search more effective and things more findable. Of course the SEO industry will evolve. It will change significantly more than once. How? Can we predict the ... Related posts:New Partnerships for both Yahoo! and Google30 Web Trends for 2009Google Mobile AdWords Ads

What are the main goals of your social media marketing campaigns?
2009-06-18 09:11:00
Today is part four of our social media poll series and this time we are asking what the main goals of your social media marketing campaigns are: As always, please feel free to add your comments and tweet us at @seoptimise. And if you haven’t voted on our previous questions please view them all here. © SEOptimise ... Related posts:Is Social Media Future Proof? Online Poll Series - Part 1How to Measure Social Media Marketing Stop that Social Media Marketing Confusion! 24 No Frills SMM Tips
More About: Main , Goals

Which channels do you expect to deliver most new business leads in 2010?
2009-06-17 08:35:00
Thanks to everyone who has voted in our is social media future proof online poll so far! Continuing this weeks series; the question for part 3 is: Again, please feel free to leave any thoughts on today’s question in the comments and tweet us at @seoptimise. And if you’d like to retweet the poll to your ... Related posts:Is Social Media Future Proof? Online Poll Series - Part 1In 2020 will social media be more important than search as a marketing channel?Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
More About: Leads , Channels , Expect

In 2020 will social media be more important than search as a marketing chan
2009-06-16 08:50:00
Today is part two in our is social media future proof online poll series. Yesterday we received an excellent response when asking which social media website is most likely to still be around in 2020? Today’s question is: If you are reading this in an RSS reader or email you may need to click through to view ... Related posts:Is Social Media Future Proof? Online Poll Series - Part 1Is Social Media Marketing ethical?Stop that Social Media Marketing Confusion! 24 No Frills SMM Tips
More About: Search , Chan

Is Social Media Future Proof? Online Poll Series - Part 1
2009-06-15 10:14:00
This week we are running an online poll, with one question per day where we will ask for your opinions on the future of social media. This post will be automatically updated to contain links to the next questions as they appear on the site. Today’s question is: If you have any further thoughts please feel ... Related posts:Is Social Media Marketing ethical?Ultimate Social Media Optimisation ListCan I outsource all that social media marketing crap to affiliates?
More About: Future , Series , Poll

Twitter Friday: Dell is Making Millions on Twitter but What Else?
2009-06-12 17:53:00
Dell has been an early adopter of social media tools. Other than Apple that uses them for creating hype Dell uses social media in the direct business sense: They use Twitter to make money via direct sales among others. In 2008 Dell managed to earn 2 million in revenue on Twitter which is a considerable amount ... Related posts:Twitter Friday : Digg, Reddit or Mixx? Twitter!Twitter Friday: Is There Already a Twitter Backlash?Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
More About: Dell , Millions

30+ Advanced SEO Tactics, Techniques and Resources (55+ Links)
2009-06-11 19:18:00
There is no single definition of advanced SEO. There are a few of attempts to describe what it might mean or consist of and what not but there is no entity or authority that could define such a broad term like advanced SEO. I can’t define advanced SEO either. What I can do though is to collect 30+ advanced SEO tactics, techniques and resources. These methods are no doubt advanced in the sense that they are new and progressive, sometimes more difficult than basic SEO or require special tools and expertise. Some of the tactics are no short term tactics, they’re probably strategies. Also I’ll attempt to debunk the wide spread notion that just a few tactics out there are somehow advanced SEO by virtue of their sheer complexity, difficulty in implementing or tediousness. Most notably I refer to the controversial practices of so called PageRank sculpting and IP delivery. While both are highly contested to be valuable at all or “advanced SEO” most SEO methods...
More About: Resources , Tactics , Links

Primark a Prime Example of How Not to Market Yourself Online
2009-06-09 12:31:00
Yesterday I wrote a post on Econsultancy about why not selling online can damage your brand. This does sound very obvious, but it’s surprising how many well-known UK brands and even high-street retailers do not manage to get this right online. One of the examples given in the comments (thanks Andon) was the Primark website, who not only fail to sell their products online, but they also have no product catalogue available either. Plus the website has clearly not been optimised for the search engines, without going into too much details just check out: Title tags - non-keyword descriptive is a big understatement! URL’s - long ID’s when browsing deeper into the site and clicking back to the homepage International strategy - Irish and Spanish versions both hosted on primark.co.uk But back to my main point of selling online and below is a screenshot of the womenswear product page. This very briefly outlines the type of products and brands available but without going i...
More About: Market , Online , Prime

Twitter Friday: Resistance is Futile
2009-06-05 18:11:00
Classic Space Borg Cube, a Creative Commons licensed image by T.Oechsner Reading articles like the latest from Time Magazine you get one impression: Resistance is futile. Either you join the Twitter collective or you get assimilated by force. Of course I’m referring to the fictional Star Trek universe I’m a big fan of since my early youth. There ... Related posts:Twitter Friday : One Year of Twitter ParticipationTwitter Friday: KABOOM! Headlines for TwitterTwitter Friday: Digg, Reddit or Mixx? Twitter!

PageRank Sculpting: Advanced SEOs Fooled by Cat Blogger
2009-06-04 18:04:00
Recently a large part of the SEO industry, or rather the advanced SEOs got fooled by a cat blogger who happens to work for Google. What happened? Let me explain in depth: So called PageRank sculpting has been a bizarre practice of the SEO industry. It was about selectively hurting your website in order to push ... Related posts:Blogger <$BlogMetaData$> tag includes noindex meta tag!Blogger noindex meta tag problem fixed5 reasons why Google PageRank is overrated and 5 more about how it can still be useful
More About: Pagerank , Sculpting

Google UK SERPs mixing in US based queries
2009-06-04 11:22:00
Many people have spotted a large amount of US based listings appear for queries on Google UK this morning. Two of the SERPs I noticed changes for were queries on search marketing and Kevin Gibbons. Both of these results are normally dominated by UK listings, but today these are mixed with US results which do not ... Related posts:Google SERPs showing amount of visitsGoogle Maps location listed in SERPsGoogle SERPs display stylesheet error

30 Must Follow SEO Twitter Users
2009-05-29 19:30:00
Instead of the regular Twitter Friday column this time we’ll feed two birds with one piece of bread: This time we’re listing 30 Must Follow SEO Twitter Users . Take note that not all of these Twitter users are SEOs or even search marketers. Some people are more into social media (marketing), business blogging and the likes. In ... Related posts:Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on TwitterTwitter Optimization Series Part 2: The 10 Most Common Reasons I Have to Un-Follow YouTwitter Friday: Is There Already a Twitter Backlash?

Twitter Friday: Digg, Reddit or Mixx? Twitter!
2009-05-22 16:54:00
In recent days and weeks a few search and social media marketers complained about Digg and Reddit again. I myself did the same in regard to Mixx . Do you ask yourself which social news site you should join? Digg, Reddit or maybe even Mixx? The only correct answer is none of them. Join Twitter instead. In fact ... Related posts:Twitter Friday on Tuesday: Twitter Demographics Surprise & Digg HijackTwitter Friday: One Year of Twitter ParticipationTwitter Friday: Twitter SEO News

Link Building: Let?s Start With 50 Links
2009-05-21 18:25:00
For a few months now my work consists mainly of business blogging. I do less and less conventional client SEO work like keyword research or link building. This is quite a change as I’ve been a full time search engine optimizer and SEO consultant for several years in a row. Thus I still get SEO ... Related posts:30 Ways to Get Link s Naturally & Stop Link Building The simplest ROI of blogging in SEO: Link buildingLink Building
More About: Start

41 Ultimate Tips from SMX London 2009
2009-05-20 15:46:00
For those who couldn’t make it to SMX London I’ve written up my notes from the last 2 days spent at the event. Flickr Image credit: burningmax I didn’t quite make it to up to my 77 SES London takeaway tips, but overall I felt this was a very useful conference and the audience certainly seemed to ... Related posts:77 SES London Takeaway Tips & TricksUltimate Social Media Optimisation ListStop that Social Media Marketing Confusion! 24 No Frills SMM Tips

What Should Google do with the Black Hats?
2009-05-20 12:57:00
This was the question asked to many SEO’s back at SES London in an excellent video put together by Jonathan Allen from Incisive Media. Look out for Richard halfway through: So what do you think Google should do with them? Please feel free to leave your comments and join the discussion on the SES Facebook group. © ... Related posts:Facebook SEO Groups Go Mental!Mopping up after SEO black hattersHomepage turns Black for Google Earth Hour
More About: Hats

Twitter Friday: One Year of Twitter Participation
2009-05-15 19:22:00
First Birthday Cake is a Creative Commons licensed image by hfb. Approx. one year ago I joined Twitter . I was late. Most early adopters had been Twitter power users already by then. The spring of 2008 was a watershed moment for Twitter acceptance in the SEO industry. At first people still argued why Twitter is useless ... Related posts:Twitter Friday : Is There Already a Twitter Backlash?Twitter Friday on Tuesday: Twitter Demographics Surprise & Digg HijackTwitter Friday: Twitter SEO News
More About: Participation , Year

Head to Head: Old and New AdWords Interfaces
2009-05-15 17:27:00
I saw a tweet from @bgtheory with a link to his article about an email he got saying that one of his clients will be forced to use  the new AdWords interface in 30 days. According to seroundtable 56% of advertisers prefer the old interface and I’d count myself as one of them. People seem ... Related posts:Is Google AdWords Demographic Bidding coming to the UK?New AdWords Campaign Optimisation featureNew AdWords Campaign Summary View
More About: Adwords , Head , Interfaces