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30+ More Non-Google SEO ?How to? Online Marketing Resources for 2009
2009-05-13 20:27:00
Roughly two weeks ago I elaborated on the 10 non-Google SEO ways to promote your business online in 2009 and presented a list of 35 non-Google SEO how tos, tutorials & other resources. They covered only half of the strategies I suggested as the non-Google SEO ways. Today I collected links for the remaining 5 non-Google ... Related posts:10 Non-Google SEO Ways to Promote your Business Online in 200935 Non-Google SEO How tos, Tutorials & Other Resources 78 Essential Search Engine Marketing & SEO Resources!
More About: Online Marketing

AdWords Account Structure: The Next Steps
2009-05-11 12:31:00
Everyone agrees that getting the account structure right can improve PPC performance and make management a lot easier. When setting up a new account the structure is one of the first things I think about but what is the best way to change the structure of an existing account? I’ve read a lot about how account ... Related posts:Google AdWords account snapshotAdWords New Features highlighted in accountGoogle AdWords Account Snapshot out of Beta
More About: Adwords , Structure , Steps

Twitter Friday: Oprah?s KFC Coupons Congested Twitter
2009-05-08 16:12:00
From a Public Relations perspective the ages old saying “any publicity is good publicity” is ever present. It also seemed to be driving force of Oprah Winfrey’s latest stunt on Twitter and beyond, the free KFC coupons giveaway. What happened? Oprah, the probably most popular TV host in the US, announced the chicken giveaway on her ... Related posts:Twitter Friday : Twitter SEO NewsTwitter Friday on Tuesday: Twitter Demographics Surprise & Digg HijackTwitter Friday: KABOOM! Headlines for Twitter
More About: Coupons

How to Find a Great SEO Company
2009-05-07 16:21:00
While checking referrer stats yesterday I found the question “how to find a great seo company” which indeed is an obvious one and nevertheless a good one. I won’t recommend you a single SEO company in spite of writing for one. Sadly searching Google, especially Google.com for SEO company is not really the best way to ... Related posts:It?s Time to Break Up With Your SEO Company Google SEO Starter Guide is Great News for Small BusinessesSEO London Company (Subdomain Test)
More About: Find

Twitter Friday: 5 Less Obvious Twitter Netiquette Mistakes
2009-05-01 17:32:00
Mistake, a Creative Commons licensed image by robpatrick On this Twitter Friday I will revisit the topic of how to actually communicate on Twitter without alienating people. Maybe I’m not a Twitter Netiquette expert but in recent days and weeks I collected 5 mistakes that either I committed myself or were committed by others that really alienate ... Related posts:Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on TwitterTwitter Friday: The One TRILLION Followers ContestTwitter Friday: Is There Already a Twitter Backlash?
More About: Obvious

Swine Flu, Tamiflu & Viral Marketing
2009-04-29 16:12:00
Protect yourself from the swine flu scare, wear a mask! Do you consider dying of swine flu in the next few days? We have the perfect swine flu resource for you, concise and insightful. As this here is a marketing publication, a so called “SEO blog” we will also cover the “viral marketing” aspect of this ... Related posts:A day in the life of an Internet Marketing Consultant78 Essential Search Engine Marketing & SEO Resources!25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads
More About: Viral , Viral Marketing , Tamiflu

35 Non-Google SEO How tos, Tutorials & Other Resources
2009-04-28 11:00:00
After the tremendous success of my top 10 list on non-Google SEO methods I decided to follow up with a more in depth list. Drawers, Building REsources is a Creative Commons licensed image by heather. While preparing the 35 Non-Google SEO How tos, Tutorials & other Resources I realized that I need to split up the list ... Related posts:10 Non-Google SEO Ways to Promote your Business Online in 2009Google in talks to buy YouTubeTwitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources

How Search History Influences Google AdWords
2009-04-27 11:33:00
Last week I asked on Twitter if anyone had any good ideas for a PPC related blog post. @bhartzer replied suggesting I do one about PPC mistakes using his post as inspiration. In the post he shows how many businesses that shouldn’t be were bidding on the keyword “keyword” I did my own search on the ... Related posts:The importance of Google AdWords historyGoogle AdWords Help Centre adds keyword insertion infoHow much has the cost of AdWords gone up?
More About: History , Search , Google Adwords , Adwords

Meet SEOptimise at Internet World
2009-04-27 10:38:00
We?ve managed to venture out of the office this week to exhibit at Internet World in Earls Court, please come along and visit us at stand E3090, just next to the Keynote Theatre and Google University. Image credit: bowbrick - Flickr Libby, our new account manager will be with me on the stand all three days, ... Related posts:Internet World conference highlightsSkype Internet PhonesChecking Google results around the World
More About: Meet

Twitter Friday: KABOOM! Headlines for Twitter
2009-04-24 18:10:00
Kaboom Fireworks, a Creative Commons licensed image by Tinou Bao. On this Twitter Friday I won’t focus on the Twitter buzz of last week. I will cover the craft of writing headlines for Twitter. I covered this topic already roughly a month ago on my own blog SEO 2.0. Two other articles covered the topic since then. ... Related posts:Twitter Friday: 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: The One TRILLION Followers ContestTwitter Friday: Is There Already a Twitter Backlash?
More About: Headlines

E-Commerce SEO - why you should optimise for internal site search
2009-04-21 17:24:00
When you think of e-commerce SEO the first thing you think of is probably optimising for search engine queries on product names, writing product descriptions, rewriting URL’s, avoiding indexing issues/session ID’s etc. But a commonly overlooked tactic is optimising for your own internal site search. After all you’ve done the hard work in getting users to ... Related posts:Could Cuil be a useful tool to check on-site SEO effectiveness?Search Engine Marketing GlossaryGoogle UK Site Command Search Broken
More About: Commerce , E-Commerce , Internal

Twitter Friday: The One TRILLION Followers Contest
2009-04-17 15:59:00
Image Source USHMM, via about.com We announce the one TRILLION followers contest! You know, trillion is the new billion! With all the daily bailouts who cares whether some news network that once declared the “war on terror” or an actor most people haven’t heard of before have one million followers on Twitter ? I mean 1 million? ... Related posts:Twitter Friday : Is There Already a Twitter Backlash?Twitter Friday: How to Measure Twitter Authority?5 Steps to Twitter Success - Twitter Optimization Series Overview
More About: Contest

10 Non-Google SEO Ways to Promote your Business Online in 2009
2009-04-16 17:51:00
The Road to Tomorrow (and Happy 2009!). Creative Commons license by Stuck in Customs. While Twitter has become the perhaps single most important social site for marketers this year it’s time to reevaluate the ways to promote your business online in 2009. Are the methods we used in 2008 still valid? Do they still work? Or do ... Related posts:Five online marketing New Year resolutions50 Blog Post Ideas for Business Blogging5 reasons to invest in online marketing during a slump
More About: Google , Promote , Online

Twitter Friday on Tuesday: Twitter Demographics Surprise & Digg Hijack
2009-04-14 17:43:00
During Easter Twitter Friday took a day off. Thus Tuesday is the new Friday but just this time. This week we’ll return to the norm by posting the next Twitter Friday on the day you’d expect it. Two things caught my attention last week: A comScore post about Twitter demographics and the drawbacks of the latest ... Related posts:Twitter Friday: Twitter SEO NewsTwitter Friday: 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: Is There Already a Twitter Backlash?
More About: Digg , Demographics

Twitter Friday: Is There Already a Twitter Backlash?
2009-04-03 13:59:00
Feed the Birds, Creative Commons image by McBeth . When two weeks ago Steve Rubel was arguing that Twitter is peaking I only read the analysis without really being concerned much. Now I already seem to perceive what he was talking about. Is it just me or is there already a Twitter backlash? When approx. 6 months ... Related posts:Twitter Friday : 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: How to Measure Twitter Authority?Twitter Friday: Twitter SEO News
More About: Backlash

Google Car: Search Traffic Becomes Real Traffic
2009-04-02 18:44:00
For years the traffic metaphor was a bad but widely used one to describe the visitors viewing your site. A few days ago the new Tesla Model S has been unveiled. Most people focused on the environmental impact of this visionary electric car but some noted that the Google founders are big investors in Tesla ... Related posts:“Pages from the UK” accounts for 13.6% of Google trafficPPC Real EstateThe real secret to SEO
More About: Traffic , Search

15% Discount Code for SMX London 2009
2009-04-02 17:03:00
If you’re thinking of attending SMX London 2009, now could be a good time to sign-up. Not only do the prices increase by £100 next week, but you can also get 15% off by using the following discount code: KEGIUK09. This will get you 15% off a 1 / 2 Day or Combo pass for ... Related posts:67% Discount Code for Search Marketing Standard5 Reasons to Attend SES London 2009Aviva Directory Promo Code

Twitter Friday: Twitter SEO News
2009-03-27 23:13:00
This week the number of newsworthy items about and on Twitter was so overwhelming that I I solely focused this Twitter Friday on Twitter and SEO. We have witnessed at least 4 major Twitter SEO developments this week that mattered most from our industry perspective: Twitter title tags got optimized Kevin “SEO is spam” Rose launched WeFollow Twitter ... Related posts:Twitter Friday: 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: How to Measure Twitter Authority?Twitter Friday: Twitter Search Craze
More About: News

25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads
2009-03-26 13:17:00
Over the past two years I collected quite a few PDF and other downloads about social media in general, blogging, social media marketing and SEO. While blogs offer quick tips and overviews ebooks and white papers have the necessary depth to cover more intricate topics. Ebooks are particularly apt for the quite abstract concepts of social media ... Related posts:Stop that Social Media Marketing Confusion! 24 No Frills SMM TipsCan I outsource all that social media marketing crap to affiliates?So just what the hell is social media marketing?
More About: Downloads

Twitter Friday: Spectacular Growth, Tools Proliferation and the Ethics of T
2009-03-20 14:21:00
This week three Twitter topics have caught my eye. The spectacular growth of Twitter which accelerated even beyond what we were already used to, the proliferation of Twitter tools which surpassed previous outbursts. Also intriguing was the emergence of a Twitter ethics debate where bloggers and SEO experts debated the ethics of using Twitter for marketing ... Related posts:Twitter Friday : 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: How to Measure Twitter Authority?Twitter Friday: Twitter Search Craze
More About: Ethics , Growth

Twitter Friday: Twitter Search Craze
2009-03-13 19:42:00
This week Twitter search was the number one topic in the Twittersphere. Mainly for 3 reasons: Twitter began to roll out or rather pop out for some accounts A GreaseMonkey Script adds Twitter search to your Google results Some people perceive a threat for Google in Twitter search Let’s take a look. I haven’t seen this new search functionality ... Related posts:Twitter Friday : 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: How to Measure Twitter Authority?Twitter Optimization Part 5: 10 Ways to Make Money on Twitter
More About: Search

30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources
2009-03-12 20:42:00
Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used. It’s very advanced compared to many other, especially free web analytics tools. Google Analytics has some ... Related posts:Google Analytics Tip - How to Find All AdWords Search Queries Triggered from Phrase/Broad Matches40 Advanced Web Analytics Tools for Business, Big & SmallTwitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
More About: Google , Hacks , Goals

So just what the hell is social media marketing?
2009-03-09 13:14:00
“Yeah, I’ve launched an SEO campaign based on generating buzz through the blogosphere and increasing my link juice to ensure I get great SERP positioning?” CC Image Credit: Flickr Online marketing is a strange world to the outsider, filled with jargon, buzzwords and rapidly developing language. One phrase in particular which seems to confuse many of my ... Related posts:Stop that Social Media Marketing Confusion! 24 No Frills SMM TipsSocial Media MarketingCan I outsource all that social media marketing crap to affiliates?
More About: Hell

Twitter Friday: How to Measure Twitter Authority?
2009-03-06 20:49:00
This week the focus of much Twitter buzz was the question how to measure Twitter authority. There is a growing sentiment and consensus that it can’t be the sheer number of followers as it’s easily manipulated and even if the followers are real you can’t effectively follow them back without drowning in information overflow. So a ... Related posts:Twitter Friday : 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: Do You Need a P.hD in Retweetology to Get Retweeted? 7 DIY RT Tips5 Steps to Twitter Success - Twitter Optimization Series Overview
More About: Authority

Personal Branding: SEO Blogging as the American Dream
2009-03-06 15:32:00
Creative Commons image “Jump!” by danorbit. Personal Branding Personal branding has been a hot topic lately. In the global village of the SEO industry some respected villagers moved repeatedly from company to company to own company. I linked the most prominent one. Even as a geographical outsider who rarely appears on industry events I still recognize most ... Related posts:Blogging and the Art of Etiquette50 Blog Post Ideas for Business BloggingThe simplest ROI of blogging in SEO: Link building
More About: The American Dream , American

The Conversion Attribution Problem
2009-03-05 16:14:00
One of the most interesting topics talked about at SES London was the problem of conversion attribution. The easiest way to describe it is with an example. Suppose you sell widgets over the internet and that you use AdWords rank well for some organic terms and are also running a radio advert. A customer?s path ... Related posts:Google Analytics Conversion UniversityAdWords conversion data used to combat MFA websitesGoogle AdWords Conversion Optimiser launched in beta
More About: Problem

Ryanair: How Not to Respond to Idiot Bloggers
2009-03-01 23:06:00
Recently, the air in the blogosphere has been, well, stormy to say the least. It all started when Dubliner web designer Jason Roe claimed to have discovered a bug in the booking site, which allowed customers to pay £0.00 for their flights. CC Image Credit: Nicola Corboy - Flickr Whether this works or not (and consensus is that it does not), it appears some enthusiastic Ryanair staff members took it all rather personally. As a provider of online reputation management services, I have to say this exemplified how not to respond to online criticism. As an avid browser of various blogs, I have to say this was one of the funniest things I have read in a long time. So, for those wishing to learn from the Ryanair debacle, here are the top five points I will be taking away from this. Ryanerror number one: Allowing self-appointed brand ambassadors You cannot control what your staff do online, anymore than you can control what they do in the pub, and nor should you try to. However, that ma...
More About: Bloggers , Idiot

Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources
2009-02-27 15:38:00
This Twitter Friday I won’t write something myself as the sheer numbers of Twitter posts are overwhelming right now. This will be a guide into the Twitter buzz of last week. Creative Commons image by Andy Castro. I’ve collected some must read Twitter posts that are useful for all those interested in a broad SEO, marketing and ... Related posts:Twitter Optimization Part 4: 10 Tools You Need for Business 30+ Very Useful Twitter Tools You Must Be Aware Of40 Advanced Web Analytics Tools for Business, Big & Small
More About: Social , Life , Resources

40 Advanced Web Analytics Tools for Business, Big & Small
2009-02-26 20:08:00
Web analytics is perhaps the most important thing for businesses online. In case you don’t know who and why visits you, buys your products and talks about you you are blind on the Web. Web analytics is important beyond simple SEO. It’s about usability conversions branding among others. Additionally, with the skyrocketing influence of social media, it’s more important than ever ... Related posts:Twitter Optimization Part 4: 10 Tools You Need for Business Twitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources30+ Very Useful Twitter Tools You Must Be Aware Of
More About: Small , Analytics

Oxford Internet Marketing Seminar
2009-02-24 16:15:00
SEOptimise is running a free seminar covering search engine optimisation and pay per click advertising, it is open to everyone, although registration is required. The seminar will take place in the Saddler Building, just down the road from our offices on The Oxford Science Park, at 9am on Thursday 5th March. As I?m sure you ... Related posts:Oxford Search Engine Optimisation (SEO)A day in the life of an Internet Marketing ConsultantManagement Team
More About: Internet Marketing , Seminar