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SEO, ASA and the spectre of legislation
2008-06-16 07:09:00
Should search engine optimisation (SEO) efforts be regulated by the Advertising Standards Agency? Recent discussions over whether or not the UK Code of Advertising Practice should apply to SEO have interested me considerably, because the existing rules simply cannot cater for the sector. Furthermore, while much of the recent debate has centred on whether or ...
More About: Legislation

On Google and SEO Reputations
2008-06-11 21:03:00
Google has expanded its share of the UK market even further, managing to attract an incredible 87 per cent of visits in May alone, new research shows. Analysis published by Hitwise has shown that, while Google properties accounted for a substantial 68 per cent of all US searches last month, the search behemoth was responsible for ...
More About: Google

If (you need SEO)
2008-06-11 20:29:00
If you need to keep ahead when all about you Recession looms and economists are blue, If your marketing department doubts you, And you can see that some of their points are true, If you want to boost visibility as well as sales, Or raise brand awareness should spending slow, Or leave the competition chasing their tails While you watch your consumer ...

On Google and SEO Reputations
2008-06-11 16:03:00
Google has expanded its share of the UK market even further, managing to attract an incredible 87 per cent of visits in May alone, new research shows. Analysis published by Hitwise has shown that, while Google properties accounted for a substantial 68 per cent of all US searches last month, the search behemoth was responsible for ...
More About: Google

If (you need SEO)
2008-06-11 15:29:00
If you need to keep ahead when all about you Recession looms and economists are blue, If your marketing department doubts you, And you can see that some of their points are true, If you want to boost visibility as well as sales, Or raise brand awareness should spending slow, Or leave the competition chasing their tails While you watch your consumer ...

Top 10 Fatal Localisation Mistakes
2008-06-11 08:29:00
As a German SEO Consultant I worked with UK and US SEO companies and other clients on many internationalisation or localisation projects in recent months. The international sites we tried to optimise in many cases failed to compete with even much smaller local competitors. Also the SEO measures undertaken were far from sufficient due to ...
More About: Fatal

Searching for consensus
2008-06-09 06:51:00
A recent conversation with a friend has made me think about how the public perceive search engines. Readers may have noticed that I often express my amazement at how little the average person considers how their engine of choice selects the websites it offers them, but lately I realised that some people believe search engines have ...
More About: Searching , Consensus

I?m not a conspiracy theorist but?
2008-05-08 16:24:00
It sometimes surprises me how little people consider how search engines choose which websites should rank highly. Britain is a well-informed country ? people select a newspaper which suits their opinions and watch different news programmes depending on whether they want to hear about Madonna or Mandela ? yet very few seem to consider the power ...
More About: Conspiracy

Blogging for the silent majority
2008-04-24 00:00:00
Thanks to the value of the inbound link, the internet has become a massive information resource. Industry figures are actually competing to share their opinion, to offer up their expertise for free as they claw their way to higher rankings. Because of this, valuable knowledge has become free ? a fantastic situation for a new SEO ...
More About: Blogging , Silent , Silent Majority

Live Search launches Google Sitelinks
2008-04-24 00:00:00
Microsoft has proudly announced the addition of something that looks very similar to Google sitelinks to their search results. In fact if I was Google I would be digging out the patent they have that shows how these results are generated and thinking hard about whether to challenge how Microsoft is doing this. One commenter put it ...
More About: Search , Live , Live Search

Country Specific Yahoo Site Explorer launched
2008-04-24 00:00:00
A couple of weeks ago I reported that Yahoo ! Site Explorer UK & Ireland launched in beta, today I noticed that they have also rolled out a country specific Yahoo! Site Explorer for a wider range of countries. So far I’ve noticed this for Germany, Australia, Spain, France and Italy. Looking at the results returned ...
More About: Country , Launched

Is there room for britannica.com & Wikipedia?
2008-04-24 00:00:00
Last week Britannica.com decided to adopt a “first click free” strategy allowing web publishers to link directly to article pages. Readers who clicked through to the page were allowed to see the content of that article for free and if they wanted to explore further they need a subscription. This is a very interesting piece of ...
More About: Wikipedia , Room

Alexa Updates Traffic Rank Algorithm
2008-04-18 00:00:00
Over the last 24 hours Alexa has updated it’s ranking algorithm in a move to make traffic stats more accurate, they have also reduced the date range to a maximum of 9 months. The official Alexa announcement states that “Your ranking wasn’t wrong before, but it was different.”, there’s a few people who will probably disagree ...
More About: Traffic , Rank , Updates

Ofcom, public service news and the ?arms race?
2008-04-18 00:00:00
An interesting reference to search engine optimisation made by Ofcom seems to have gone widely unnoticed, perhaps because it was buried down at the end of the report. In its second public service broadcasting review earlier this month, the watchdog referred to a SEO “arms race”. It noted that search portals are now the main starting ...
More About: News , Public Service , Public , Service , Race

How to Protect your Brand from the Google UK Trademark Change
2008-04-10 00:00:00
The big talking point over the last week has been about Google ’s decision to allow trademark bidding in the UK. Everyone seems to have an opinion about whether allowing trademark bidding is a good or bad idea, I understand why Google would want to keep a good relationship with advertisers by preventing competitors bidding for their ...
More About: Change , Brand , Trademark

Online spending and advertising continues to climb
2008-04-09 00:00:00
A recent study published by e-Marketer has found that the money spent advertising products and services online is fast increasing. The research firm predicts that this figure will rise to more than £4.3 billion by 2010 and £5 billion during 2012. This increase in spending can only be in response to the rapid rise in online ...
More About: Advertising , Online , Spending , Climb

Olympic SEO or why you need a link from the BBC
2008-04-09 00:00:00
Searching Google this morning for the word “blog” i discovered that the london2012.com blog was ranking 4th. Now 4th is a pretty good result for a blog that only launched in 2006 and is pretty unlikely to attract many links. In fact the site is doing quite well on the link front with 393 but that’s ...
More About: Olympic , Link

Why does Google ban gambling ads in the UK?
2008-04-07 00:00:00
Google has been enforcing foreign legislation on people from the UK for some time now and they are losing money because of it. Here in the UK gambling is a perfectly legitimate pastime with proper regulations and yet Google won’t let people advertise on Adwords for gambling related terms. Why? How can banning advertisers for things like “online ...
More About: Google , Gambling

Should you snoop on your visitors?
2008-03-31 00:00:00
Monitoring what people are doing as they interact on your websites is one thing. Launching a chat application to talk to them as they browse is quite another. TechCrunch today has details about Woopra, an analytics provider that lets you chat to your users in real time as they browse your ...
More About: Snoop , Visitors

Don?t be evil, do be good
2008-03-29 00:00:00
Anyone who spends as much time on search engines as I do will have noticed that Google is sporting a black background today in an attempt to persuade people to turn off their lights for an hour tonight and cut down their household emissions. The search engine often highlights important events ...
More About: Evil , Good

The upper echelons of the online elite
2008-03-21 13:35:00
One of the interesting things about the search engine industry is how fast it develops, moves and changes. A few short years ago, Larry Page and Sergey Brin were students and now they are some of the youngest billionaires in the world. The tactics for optimising websites have also changed. Google, Yahoo! and the other major ...SHARETHIS.addEntry({ title: "The upper echelons of the online elite", url: "http://blog.seoptimise.com/2008/03/the-u pper-echelons-of-the-online-elite.html" });
More About: Online , Elite

Do I Really Need to Perform SEO for My Website?
2008-03-20 12:46:00
This question may seem like a no-brainer, but actually, the answer is not necessarily yes in all circumstances. If any of the following examples apply to you’re website, you may not be in need of an search engine optimization campaign right now: You have a website that you really don?t want strangers to find, such as ...SHARETHIS.addEntry({ title: "Do I Really Need to Perform SEO for My Website ?", url: "http://blog.seoptimise.com/2008/03/do-i- need-seo.html" });

What worries me about the Google Quality Rater Guidelines
2008-03-14 14:31:00
Most of you might have seen the Google Quality Rater Guidelines by now, I’ve read them and the content is quite worrying for a number of reasons. The main problem is that the document is written to cater for editors who don’t know much about the web. It explains spam, PPC and thin affiliate sites in ...SHARETHIS.addEntry({ title: "What worries me about the Google Quality Rater Guidelines", url: "http://blog.seoptimise.com/2008/03/what- worries-me-about-the-google-quality-rater -guidelines.html" });

Website issues for SMEs online
2008-03-14 10:36:00
While content is a valuable asset for moving a website up within search engine results, one expert recently warned marketers not to repeat content across their site too often. Industry commentator Dave Feldman recently explained in an article for Search Engine Land that firms should be careful when using their own content more than once ...SHARETHIS.addEntry({ title: "Website issues for SMEs online", url: "http://blog.seoptimise.com/2008/03/websi te-issues-for-smes-online.html" });
More About: Issues , Online

Time to Blog
2008-03-13 09:58:00
As I’ve said many times, frequent, timely posts that prompt conversation can propel your site into the limelight. At the root of it all is posting. You have to do it, and (as with all things in life) if you dedicate both time and an effective system toward that process, you’ll be ...SHARETHIS.addEntry({ title: "Time to Blog ", url: "http://blog.seoptimise.com/2008/03/time- for-blogging.html" });

Building the ultimate search engine
2008-03-12 11:21:00
Search has been fairly static for a few years now with no major alterations in how search engines rank their results. Google, Yahoo and MSN all use links and on page factors as the main indicators of relevance and Google especially does an excellent job at providing results. To improve on the results the search engines ...SHARETHIS.addEntry({ title: "Building the ultimate search engine", url: "http://blog.seoptimise.com/2008/03/build ing-the-ultimate-search-engine.html" });
More About: Search , Search Engine , Engine , Ultimate

Google DoubleClick acquisition approved
2008-03-12 10:26:00
Google has reported that its takeover of online ad agency DoubleClick has been approved in the US, following almost a year of awaiting regulatory approval. The chairman of the search giant Eric Schmidt commented via the engine?s official blog that online marketers and publishers have long called for his firm to offer display advertising possibilities in ...SHARETHIS.addEntry({ title: "Google DoubleClick acquisition approved", url: "http://blog.seoptimise.com/2008/03/googl e-acquisition-approved.html" });
More About: Google , Acquisition , Doubleclick

Multilingual SEO Advice
2008-03-11 23:38:00
Creating SEO-optimized content for multilingual websites present a whole new challenge for SEO. Needing a multilingual site is a good problem to have. It usually means that you have customers in multiple countries. However, it also means you have to double or triple your SEO efforts. The good news is that optimizing your foreign-language web site ...SHARETHIS.addEntry({ title: "Multilingual SEO Advice ", url: "http://blog.seoptimise.com/2008/03/multi lingual-seo-advice.html" });

Websites linking hands in protest
2008-02-27 20:45:00
The importance of link building has been rather unusually highlighted by a number of online pressure groups. An article by Times analyst Drew Broomhall stated that search engines are now a battleground between charities, interest groups and unions, and the corporations or regimes they target. The reporter noted that when searching Google for Exxon Mobil, the Exxpose ...
More About: Websites , Hands , Linking , Protest

Search engines offer SMEs an international audience
2008-02-26 15:20:00
Global internet information provider comScore has just released research which shows that Google became Canada’s most-visited website for the first time in January, overthrowing the Microsoft destinations which had previously been the most popular. This is not a terribly surprising development as the search giant has long been one of the most popular websites globally and ...
More About: International , Search Engines , Search , Engines , Audience