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Example of Google QDF Algorithm in Action - Anyone Want a Pizza?
2009-02-24 11:24:00
Following my SES recap post yesterday, titled 77 SES London Takeaway Tips & Tricks we are now ranking in Google UK for a number of “London takeaway” search terms! Image Credit inf - Flickr This shows that Google’s QDF (query deserves freshness) algorithm can definitely achieve good results, as suggested during the conference and noted in my ... Related posts:Googlebombing algorithm updateMahalo, human powered scraping and the QDF algorithmAlexa Updates Traffic Rank Algorithm
More About: Action , Pizza

77 SES London Takeaway Tips & Tricks
2009-02-23 18:37:00
Image Credit: Search Cowboys Last week, as you probably know, was the Search Engine Strategies conference in London . Personally I found the event very useful and because of the wide-range of topics covered during the 3-days Iâ€™ve decided to list some of the tips and tricks I took away, rather than look into this in more detail which is already available from much quicker bloggers than myself anyway! To be honest Iâ€™ve always been reasonably sceptical about the value gained at search conferences in terms of new skills. To a certain extent this was true but even then the presentations were kept interesting and helped to trigger off a few ideas, plus it’s always reassuring to know that you’re doing the right thing! The event is also an excellent opportunity to meet new people within the industry (both agency-side and in-house), offering advice and learning about how they are dealing with similar situations. So anyway, here’s my recap of key points, tips and tricks ...
More About: Tips , Tricks

The Golden Rules of Keyword Research
2009-02-22 20:33:00
We recently published a post on the golden rules of paid search, leading to extensive debate here at SEOptimise Towers on how some companies get it wrong. Image credit: edmittance There are online marketing forums out there filled with baffled businessmen and women who are unable to explain why their PPC spending has not resulted in the promised returns. Because they do not really understand how to choose keywords, their results were not what they could have been if they had researched them more thoroughly or used an agency. So, here are our recommended top tips for choosing the best keywords for your paid search campaign. As always, please feel free to add to the list. Be relevant Make sure the keywords you bid on are relevant to your product and not hugely general. If your company sells ergonomic keyboards, then buying advertising on the keyword “computer” is not going to do you much good. In fact, it will be costly and any traffic it does push to your page will most ...
More About: Research , Keyword , Rules , Keyword Research , Golden

Twitter Friday: Do You Need a P.hD in Retweetology to Get Retweeted? 7 DIY
2009-02-20 10:57:00
Twitter has a new superstar: Dan Zarella, viral marketer and Twitter specialist got retweeted into stardom and scored a job with Internet marketing innovator Hubspot (Disclosure: I’m a former Hubspot Blog writer). Creative Commons Image by svale. The Twestival raised 250k$+ for water projects in Africa, India and elsewhere and the average marketer gets a few hundred ... Related posts:5 Steps to Twitter Success - Twitter Optimization Series OverviewTwitter Optimization Series Part 3: 10 Best Incentives for Others to Follow up on Your TweetTwitter Optimization Part 4: 10 Tools You Need for Business
More About: Friday , Twitter

New SEOptimise Web Design & Follow Us @ SES London
2009-02-16 11:37:00
You may have noticed during the last few days the SEOptimise website has been changing, the new design is based on the previous version but improvements have been made to the layout and formatting of the site: We have further ideas to improve the website’s content during the next few weeks, but the updates to the ... Related posts:5 Reasons to Attend SES London 2009New web design from Six Shooter Mediaad:tech Sydney and London 2007
More About: Web Design , Design

Blogging and the Art of Etiquette
2009-02-16 11:17:00
Here at SEOptimise, we are always expounding the benefits of a good quality and sustained blogging campaign. CC Image Credit: Flickr From building authority to building links, regularly publishing decent industry news, guidance and opinion can enhance a company’s online appeal and search engine position. However, in addition to the writing skills necessary for a blogging campaign, a ... Related posts:The simplest ROI of blogging in SEO: Link building50 Blog Post Ideas for Business Blogging Business Blogging: 5 or 5K? Choose Your Audience
More About: Etiquette

Twitter Optimization Part 5: 10 Ways to Make Money on Twitter
2009-02-13 15:07:00
Creative Commons Image by striatic. While microblogging and foremost Twitter is booming many people still oppose the service, that is, do not understand the use of it. Most of these people just don’t get it, others just want to get some attention for “thinking different”. There are some die hard business people among them though, who ask, ... Related posts:5 Steps to Twitter Success - Twitter Optimization Series OverviewTwitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on TwitterTwitter Optimization Part 4: 10 Tools You Need for Business
More About: Money , Make Money

Excuses, excuses: 5 debunked reasons not to do SEO
2009-02-10 11:10:00
I sometimes meet potential clients who sadly suggest that it is too late for them to run a search engine optimisation campaign. They think they have left it too late, that they have arrived after the party and they will never catch up with their competitors. Others feel SEO is something younger businesses do, not ... Related posts:5 reasons to invest in online marketing during a slump6 Reasons Why Link Building Is So Hard5 reasons why Google PageRank is overrated and 5 more about how it can still be useful
More About: Excuses

Stop that Social Media Marketing Confusion! 24 No Frills SMM Tips
2009-02-06 15:01:00
Recently there is an enormous amount of social media marketing advice floating around the blogosphere. Much of it is repetitive, much is obsolete, much is quite useless for most business owners. It’s simply social media marketing confusion. Stop it, stop reading all that. Creative Commons image: Campfire of confusion by circulating. Focus inward instead and follow social media marketing best practices that are by now fool proof. Check out these 24 No Frills SMM Tips instead: These tips might be known to you already if you read the right social media marketing resources but they can’t be repeated often enough: Listen first before you speak Focus on quality of conversation not sheer numbers Give first to get back Do not speak at people speak with people Do not automate, behave like real people do Do not enter social media for the SEO value (only), treat SEO as a side effect Some things do not work like in SEO, they rather work like with old media e.g. print publishing ...
More About: Marketing , Social , Media , Confusion

Twitter Optimization Part 4: 10 Tools You Need for Business
2009-02-02 14:28:00
Last time I promised a post about the 10 Twitter tools you need for using Twitter for business and in a professional manner. I used Twitter just for fun, testing and finding out what it is about for a while and decided to professionalize it myself. You can’t even follow tweets about you right unless you ... Related posts:5 Steps to Twitter Success - Twitter Optimization Series OverviewTwitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on Twitter30+ Very Useful Twitter Tools You Must Be Aware Of
More About: Business

Online marketing in Digital Britain
2009-02-02 09:46:00
Last week, the UK media was full of Lord Carter’s interim report Digital Britain ? the result of an enquiry into how best the country can boost its digital and communications sectors. The report is lengthy and covers a wide variety of topics, from the development of broadband and its required infrastructure, to digital radio and ... Related posts:Web marketing budgets rising rapidlyOnline advertising best for brand awareness5 reasons to invest in online marketing during a slump
More About: Marketing , Online Marketing

15 Questions You Should Be Asking Your SEO Agency
2009-01-26 09:00:00
The trouble with search engine optimisation (SEO) is that the people raving about the benefits of the service are also the people providing it. This means that it can be confusing for a client to choose a company to supply the work. They may have read about the benefits online but they have probably been reading ... Related posts:Common Google AdWords Questions A day in the life of an Internet Marketing ConsultantMy Answers to SEOmoz’s 10 SEO Questions
More About: Agency

5 Reasons to Attend SES London 2009
2009-01-23 13:56:00
With SES London less than a month away, I thought I’d write a quick post about why this is one of the search conferences you should definitely consider attending this year. CC Image Credit: Flickr 1) Top Search Event in UK/Europe - Outside of the US, SES is arguably the leading search marketing conference in the UK ... Related posts:ad:tech Sydney and London 2007Which UK Search Conferences should you attend in 2009?UK Search Engine Conferences
More About: Reasons

Hyves Subdomain Trick - How to Find a Google Penalty
2009-01-20 22:19:00
Google are doing something very strange at the moment which allows you to check if a domain has been hit by a Google Penalty ! The trick was spotted on Mediadonis earlier today. All you need to do is type in hyves as the subdomain for the domain you want to check, e.g. http://hyves.seoptimise.com, and then ... Related posts:Yahoo Site Explorer adds subdomain dataSEO London Company (Subdomain Test)5 WordPress SEO Subdomain to Subfolder Migration Steps
More About: Google , Find , Trick

SEOptimise Nominated for 2 Semmy 2009 Awards
2009-01-20 11:08:00
Following a very positive year, we’re delighted that SEOptimise have been nominated for 2 Semmy Awards . “The SEMMYS are an annual awards event honoring the great content produced across the search and online marketing industry. Search Engine Marketing (SEM) has grown to include a variety of disciplines, including blogging, social media, reputation management, and much more.” The ... Related posts:SEOptimise 2008 Year in ReviewSEOptimise Continues to Grow with Two New Staff MembersConsultant Technologies choose SEOptimise
More About: Nominated

Brilliant Blogging Brings Big Benefits
2009-01-20 09:00:00
Blogging is an excellent tool with benefits which feed into pretty much every area of online marketing. You know the zombie/film rule? All films can be made better by the inclusion of zombies and zombie films can be made better by the inclusion of yet more zombies. Well, that rule holds true for blogging too ? ... Related posts:The simplest ROI of blogging in SEO: Link buildingGoogle outlines SEO benefitsFive online marketing New Year resolutions
More About: Blogging , Benefits , Brilliant

5 Steps to Twitter Success - Twitter Optimization Series Overview
2009-01-19 09:00:00
Before I started to write the Twitter optimization series I assumed that I’ll just write a few posts about how to use Twitter and when there is nothing more to write the series will end. Well, when I actually started writing and more so after part one, two and three of the series I noticed ... Related posts:Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on TwitterTwitter Optimization Series Part 2: The 10 Most Common Reasons I Have to Un-Follow YouTwitter Optimization Series Part 3: 10 Best Incentives for Others to Follow up on Your Tweet
More About: Success , Overview

How to Promote Australian Tourism to a Worldwide Audience for £70,000!
2009-01-14 15:33:00
You’ve probably heard about the “Best Job in the World” offer during the last couple of days. If you haven’t, Experience Queensland are offering the opportunity to live rent free on Australia’s Hamilton Island for a salary of £70k a year. What’s the catch? For the successful candidate there’s not one, they just need to work ... Related posts:5 Simple, Effective Tactics to Promote a New WebsiteEmail spammers promote Digg storiesGoogle AdWords Pay Per Action Beta Now Worldwide
More About: Tourism , Australian , Audience

The Golden Rules of Paid Search
2009-01-14 09:00:00
Paid search rocks. Despite the endless debate about which is best, organic search engine optimisation (SEO) or paid search, both are hugely important aspects of online promotion. Image credit: Flickr Despite this, a survey conducted by Microsoft at the end of last year showed 59 per cent of small businesses which have a website do not have ... Related posts:Paid search popular with marketersLocal search engine optimisation tipsGoogle pushing US legislation in paid links fiasco
More About: Search , Paid , Rules , Golden

Twitter Optimization Series Part 3: 10 Best Incentives for Others to Follow
2009-01-13 09:00:00
Modern SEO is not about PageRank, rankings or traffic or not solely. Modern SEO is about conversions (and ultimately ROI). “Twitter is a social site that drives traffic in dozens not hundreds or thousands in most cases. So there must be something else in it.” Creative Commons image by remediate.this Twitter is a social networking site where ... Related posts:Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on TwitterTwitter Optimization Series Part 2: The 10 Most Common Reasons I Have to Un-Follow You5 Steps to Twitter Success - Twitter Optimization Series Overview
More About: Part 3

Twitter Optimization Series Part 3: 10 Best Incentives for Others to Follow
2009-01-13 09:00:00
Modern SEO is not about PageRank, rankings or traffic or not solely. Modern SEO is about conversions (and ultimately ROI). “Twitter is a social site that drives traffic in dozens not hundreds or thousands in most cases. So there must be something else in it.” Creative Commons image by remediate.this Twitter is a social networking site where ... Related posts:Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on TwitterTwitter Optimization Series Part 2: The 10 Most Common Reasons I Have to Un-Follow You30+ Very Useful Twitter Tools You Must Be Aware Of
More About: Part 3

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