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CompareTheMeerkat.com show brands how social media should be done
2009-01-12 12:12:00
Insurance comparison website Compare The Market are currently running a TV ad in the UK, which in addition to being an amusing and memorable advert in itself, it’s also doing a very positive job of building brand awareness online via social media to CompareTheMeerkat.com. This is a great example of how brands can combine their offline ... Related posts:Can I outsource all that social media marketing crap to affiliates?Ultimate Social Media Optimisation ListIs Social Media Marketing ethical?
More About: Show , Brands

CompareTheMeerkat.com show brands how social media should be done
2009-01-12 12:12:00
Insurance comparison website Compare The Market are currently running a TV ad in the UK, which in addition to being an amusing and memorable advert in itself, it’s also doing a very positive job of building brand awareness online via social media to CompareTheMeerkat.com. This is a great example of how brands can combine their offline ... Related posts:Can I outsource all that social media marketing crap to affiliates?Is Social Media Marketing ethical?Ultimate Social Media Optimisation List
More About: Show , Brands

My 5 favourite YouTube search engine videos
2009-01-05 10:34:00
Remember how at school watching a video was somehow more exciting than normal lessons? Seeing someone light the Bunsen burner on a screen was far more enthralling than watching your teacher do it, although I have never been quite sure why. Whatever the reason, it is also true for adults, particularly for subjects people consider complicated. ... No related posts.
More About: Videos , Youtube , Search , Search Engine , Engine

My 5 favourite YouTube search engine videos
2009-01-05 10:34:00
Remember how at school watching a video was somehow more exciting than normal lessons? Seeing someone light the Bunsen burner on a screen was far more enthralling than watching your teacher do it, although I have never been quite sure why. Whatever the reason, it is also true for adults, particularly for subjects people consider complicated. ... Related posts:PPC Advertising & Digg Videos Search Engine Optimisation vs Search Engine OptimizationMatt Cutts Google Videos
More About: Youtube

SEOptimise 2008 Year in Review
2009-01-03 19:06:00
It’s that time of year again for another recap on the stats and analytics for the SEOptimise blog during the last 12 months, so here’s how we progressed based upon the benchmarks set in 2006 and 2007. To a certain extent this year isn’t entirely accurate as we have redirected blog.seoptimise.com to www.seoptimise.com/blog which means that ... No related posts.
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SEOptimise 2008 Year in Review
2009-01-03 19:06:00
It’s that time of year again for another recap on the stats and analytics for the SEOptimise blog during the last 12 months, so here’s how we progressed based upon the benchmarks set in 2006 and 2007. To a certain extent this year isn’t entirely accurate as we have redirected blog.seoptimise.com to www.seoptimise.com/blog which means that ... Related posts:SEOptimise 2007 end of year statsSEOptimise Nominated for 2 Semmy 2009 AwardsSEOptimise 2006 Stats
More About: Review , Year , 2008 , Year in Review

Five online marketing New Year resolutions
2008-12-30 18:12:00
Recession-defying, downturn-destroying, money-making ? online shopping has had a good year. According to the IMRG/Capgemini Sales Index, while Christmas day 2007 saw £84 million spent online, in 2008 more than £103 million was expected to be spent in the 24 hour period. Ideally, any would-be competitive company in Britain will have been allocating a portion of its ... No related posts.
More About: Marketing , New Year , Online Marketing , Online , Year

Five online marketing New Year resolutions
2008-12-30 18:12:00
Recession-defying, downturn-destroying, money-making ? online shopping has had a good year. According to the IMRG/Capgemini Sales Index, while Christmas day 2007 saw £84 million spent online, in 2008 more than £103 million was expected to be spent in the 24 hour period. Ideally, any would-be competitive company in Britain will have been allocating a portion of its ... Related posts:5 reasons to invest in online marketing during a slumpImportant Studies for Online Marketing Making the Most of the Marketing Mix
More About: New Year , Online Marketing , Year

Twitter Optimization Series Part 2: The 10 Most Common Reasons I Have to Un
2008-12-23 18:10:00
Last week we have covered the top 10 reasons why I won’t follow you on Twitter in the first place in case I, @onreact_com, don’t know you. I’m very open minded though so I also follow people I have never heard of before I find interesting in any way. Sometimes I have to un-follow you ... Related posts:Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on TwitterWhat Twitter could Learn from Sphinn & SEOmoz Nofollow Tactics30+ Very Useful Twitter Tools You Must Be Aware Of
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Twitter Optimization Series Part 2: The 10 Most Common Reasons I Have to Un
2008-12-23 18:10:00
Last week we have covered the top 10 reasons why I won’t follow you on Twitter in the first place in case I, @onreact_com, don’t know you. I’m very open minded though so I also follow people I have never heard of before I find interesting in any way. Sometimes I have to un-follow you ... Related posts:Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won’t Follow You Back on TwitterTwitter Optimization Series Part 3: 10 Best Incentives for Others to Follow up on Your Tweet5 Steps to Twitter Success - Twitter Optimization Series Overview
More About: Common , Reasons

The First Noel SEOptimise Christmas Quiz
2008-12-22 22:24:00
And lo, we did decide to make a Christmas search engine quiz as a festive alternative to a serious blog post. The answers are at the bottom of the page but if you are tempted to cheat - remember Santa is watching! Do post your score below and let’s see who the festive experts (festperts? No, ... No related posts.
More About: Quiz , Noel

The First Noel SEOptimise Christmas Quiz
2008-12-22 22:24:00
And lo, we did decide to make a Christmas search engine quiz as a festive alternative to a serious blog post. The answers are at the bottom of the page but if you are tempted to cheat - remember Santa is watching! Do post your score below and let’s see who the festive experts (festperts? No, ... Related posts:106 Days to a Profitable ChristmasWhat to do with your site next ChristmasLocal search spending to double
More About: Quiz , Noel

Which UK Search Conferences should you attend in 2009?
2008-12-21 23:14:00
I’m currently looking into which search marketing conferences and events are running in the UK next year and trying to decide which to attend. The obvious ones are SMX and SES London, but there are a few others, such as Think Visibility and Pubcon, which certainly look worthwhile. It would be good to hear opinions ... Related posts:UK Search Engine Conferences 5 Reasons to Attend SES London 2009ad:tech Sydney and London 2007

Which UK Search Conferences should you attend in 2009?
2008-12-21 23:14:00
I’m currently looking into which search marketing conferences and events are running in the UK next year and trying to decide which to attend. The obvious ones are SMX and SES London, but there are a few others, such as Think Visibility and Pubcon, which certainly look worthwhile. It would be good to hear opinions ... No related posts.
More About: Search , Conferences

Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won?t F
2008-12-19 21:16:00
By now everybody serious about social networking agrees that you have to be on Twitter . OK, I’ve been on Twitter for a few months now and I admit to tweeting almost daily. I use Twitter mostly for business blogging reasons and have roughly 470 followers by now just due to my blogging and tweeting activity. So ... No related posts.
More About: Series , Optimization , Part , Knock

Twitter Optimization Series Part 1: Top 10 Knock Out Criteria Why I Won?t F
2008-12-19 21:16:00
By now everybody serious about social networking agrees that you have to be on Twitter . OK, I’ve been on Twitter for a few months now and I admit to tweeting almost daily. I use Twitter mostly for business blogging reasons and have roughly 470 followers by now just due to my blogging and tweeting activity. So ... Related posts:Twitter Optimization Series Part 2: The 10 Most Common Reasons I Have to Un-Follow You5 Steps to Twitter Success - Twitter Optimization Series OverviewTwitter Optimization Series Part 3: 10 Best Incentives for Others to Follow up on Your Tweet
More About: Knock

?Google Window Dressing? - 12 Ways To Squeeze Every Last Drop Of Traffic Fr
2008-12-16 13:57:00
Here’s the reality -  you’re not always going to rank #1 for all your keywords all of the time. Faced with this constraint, you should put some serious thought into how you plan to legimately ’steal’ clicks from competitors ranked above you. Remember - ranking is not an end unto itself; it is the click that ... Related posts:30 one minute ways of optimising your website for more traffic and higher salesThe great meta description debate33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic
More About: Window , Squeeze , Drop

?Google Window Dressing? - 12 Ways To Squeeze Every Last Drop Of Traffic Fr
2008-12-16 13:57:00
Here’s the reality -  you’re not always going to rank #1 for all your keywords all of the time. Faced with this constraint, you should put some serious thought into how you plan to legimately ’steal’ clicks from competitors ranked above you. Remember - ranking is not an end unto itself; it is the click that ... Related posts:30 one minute ways of optimising your website for more traffic and higher salesThe great meta description debate33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic
More About: Window , Squeeze , Drop

Setanta creates SEO headache by relaunching website
2008-12-15 17:58:00
A couple of weeks ago Setanta relaunched their website with a new web-design. This meant the site had a new URL structure, unfortunately they forgot about doing anything with the old URL’s! These are all now 404 error pages instead: So now if you search for Setanta in Google; 4 of the 5 sitelinks displayed are now ... Related posts:Website Re-DesignDo I Really Need to Perform SEO for My Website?Crazy Egg Website Tracking
More About: Headache

Online reputation management: Protecting an important commodity
2008-12-15 13:18:00
“But he that filches from me my good name Robs me of that which not enriches him And makes me poor indeed.” So says Iago in Shakespeare’s Othello and, while he may be a villainous, lying, manipulative bad guy, he is right. Fail to protect your reputation and your new business levels will suffer. A good reputation has always ... Related posts:Online Reputation Management 8 Simple Reputation Management Emergency MeasuresYahoo! Online Reputation Management
More About: Commodity

30 Web Trends for 2009
2008-12-12 17:20:00
You don’t have to be a prophet to foresee what’s coming up in 2009 and beyond. Why? Most of the future web trends are already unfolding. For others the foundations are laid by hardware, web infrastructure and the broader economy. This is a collection of 30 web trends for 2009 in the realms of web design search and ... Related posts:The simplest ROI of blogging in SEO: Link buildingCan I outsource all that social media marketing crap to affiliates?Business Blogging: 5 or 5K? Choose Your Audience
More About: Trends

Microsoft AdExcellence Exam: The Best Resources for Passing
2008-12-11 13:57:00
On Tuesday I passed the Microsoft adExcellence exam so I guess I?m now qualified to talk a little bit about AdCenter and how similar/different it is from AdWords. In this post I?m going to tell you about the most useful resources for passing the adExcellence exam and then list some strengths and weaknesses of AdCenter ... Related posts:Top 10 Resources to Pass the Google AdWords Exam in a WeekHow www.microsoft.co.uk Could Make Millions on Google UK!Microsoft adCenter online seminar
More About: Passing

Online Marketing Tips to Give Santa a Merry Christmas!
2008-12-09 10:27:00
An admittedly cynical slant on Santa Dear Santa, I hope you are well and Mrs Santa too. This year I have been very good and would like a WiiTM, WiiTM accessory kit and additional WiiTM controller. As per our usual deal, if you proceed to the kitchen you will find one mince pie and one glass of sherry ...
More About: Marketing , Christmas , Online Marketing , Marketing Tips , Tips

Should You Show Ads to Mobile Users?
2008-12-08 12:55:00
Recently Google have added an option in the campaign settings menu which allows you to choose not to show your ads on mobile phones running standard browsers. This is different to the mobile format ads; it is to do with modern phones (like the iPhone) that can view web pages with a normal internet browser. Quite ...
More About: Mobile , Show , Users

5 Well Known Websites Sabotaging Themselves in Google Mistakenly or on Purp
2008-12-05 18:10:00
Confusion is ruling the Internet. Google is partly responsible for it, partly it’s the popular publishing platform WordPress and sometimes both. Google encourages the use of nofollow attributes which amount to a “no trespass” sign for search engines on links and WordPress does the same not only with comment links but also with all links ...
More About: Websites

Google Sending Invites to Google Friend Connect - Join SEOptimise!
2008-12-04 18:22:00
Google have today been sending out invitations to Google Friend Connect : “We appreciate your interest in Google Friend Connect and would now like to invite you to try the service. You can get started by visiting our homepage and clicking the “Set up a new site” button.” I’ve only just began to test this on SEOptimise and ...
More About: Google , Join , Sending

30 Tips on How to Get, Convince, Keep and Deal With Clients, Be it in Web D
2008-12-01 14:38:00
Getting, convincing, keeping and dealing with clients is an art for itself. Whether you’re a freelancer or part of a company, whether you’re a SEO, web designer, programmer or writer you will encounter the same issues again and again. You might argue that everybody is different and no client matches another one. This is true. ...
More About: Tips , Clients , Deal

Using Google Analytics Advanced Segmentation to Get Proper Ad Scheduling Da
2008-11-24 14:51:00
My post about Google Analytics filters went down pretty well so I thought I?d keep the analytics bandwagon rolling and talk about how to use the new Advanced Segmentation feature to get useful data for setting advanced ad scheduling options. For those of you who don?t know, AdWords has a feature where bids can be increased ...
More About: Google Analytics

12 Indispensable Readability Measures to Increase Conversions
2008-11-21 16:49:00
Many SEO practitioners still apply optimisation techniques like in 1999. Back then popular belief was that it was perfectly enough to lure Internet users to a website with whatever means it takes and then everything else would would work fine. Things like readability were far off the SEO agenda. For a few years now the SEO ...

6 Resources for Finding Negative Keywords
2008-11-20 14:56:00
As shown in my last blog post, now that Google are using expanded broad match to trigger ads from ?travel ppc? for a search query on ?shooting holidays USA?, getting a comprehensive list of negative keywords is a good idea. In this post I list five good resources for finding negative keywords; some of them ...
More About: Resources , Keywords , Negative