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Blog Details for "SEO Blog"
SEO BlogSEO BlogBlog about all things SEO and online advertising 
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30+ Very Useful Twitter Tools You Must Be Aware Of
2008-11-14 18:43:00 With Twitter the phase of “do we really need it?” is over. The “how do we use it?” phase is right now. There are numerous ways of using Twitter for everything from business to bull**** and even clients come up to me and ask me about Twitter after reading one of those Twitter articles in ... More About: Tools , Aware
Google SEO Starter Guide is Great News for Small Businesses
2008-11-13 09:11:00 The Google Webmaster Central blog yesterday posted about it’s new SEO Starter Guide , available for free PDF download. This is excellent news for small business owners, especially during a recession, as many companies will be looking to push their search rankings/traffic forward but without the budget for SEO consulting. “Our Search Engine Optimization Starter Guide covers around ... More About: News , Great , Small
Google Analytics Tip - How to Find All AdWords Search Queries Triggered fro
2008-11-10 18:41:00 It can be very difficult at times to find the actual search terms your PPC traffic arrives from, so this is a Google Analytics trick all advertisers should know. Google’s search query report can be useful but for high-traffic phrase or broad match keywords being told that 8 of your clicks arrived on ?85 unique ... More About: Search , Find , Adwords , Google Analytics
Keyword Research: 7 Keyword Modifiers to Optimise New Websites For
2008-11-07 15:46:00 This post is about keyword research, it deals with so called keyword modifiers. Let me tell you a story to explain those and why you need them: When potential SEO clients approach me my first question always is “how old is your domain?”. Then the second question is “how long has it been indexed?” Most people ... More About: Research , Websites , Keyword , Keyword Research
The Lazy Bloggers Guide to Quality Content & Social Media Success
2008-11-07 00:30:00 I’ve been blogging for the last three years now and one of the most important things I’ve learnt is readers don’t have the time (or attention span) to read through long detailed posts. Concise, attractive looking posts grab the attention of readers and performs far more effectively almost every time. I figured this out the hard ... More About: Social , Media , Success , Content , Bloggers
5 Common Ad Testing Mistakes
2008-11-06 17:35:00 In my ppc for travel post from a couple of weeks ago I recommended splittester for testing ad variations. I got a bit fed up with only being able to test two ads at once and having to type the information in for each test. I though it would be a lot easier if I ... More About: Testing , Common
Important Studies for Online Marketing
2008-10-31 11:35:00 A friend of mine recently told me that his new boss refuses to market the firm’s website because she thinks internet advertising is a ‘flash in the pan’. When my poor friend eventually got a word in edgeways, he said he understands the value of the internet as a marketing platform but needs to explain this ... More About: Marketing , Studies , Online Marketing , Online
50+ Must Read Web Design for ROI, Usability and SEO Articles
2008-10-30 20:30:00 Web Design for ROI is a book that had huge impact not only on myself. It has changed the way the SEO industry approaches web design and finally made people embrace usability to it’s full effect. Sadly the web developer community wasn’t impacted to the same extent yet. Many web designers and developers, especially of ... More About: Web Design , Articles , Usability , Read
Are Google Now Penalising ?Free Gift? Blog Reviews?
2008-10-28 14:55:00 Google have obviously been clamping down on paid links during the last year, but it now looks like they may also be taking a stance against blog reviews made in exchange for free gifts! Just in case you haven’t heard of this; a recent popular strategy has been for website’s to offer a free gift in ... More About: Google , Reviews , Free , Blog , Gift
7 Weirdest SEO Mistakes Big Companies Make Abroad
2008-10-24 16:19:00 Ever since I concentrated on SEO for international clients entering the German market I not only was astounded by lots of localisation mistakes. It strikes me even more how international clients, big companies or should I say corporations literally sabotage their own SEO success. Working for small business clients is fine but doing it for several ... More About: Companies , Make
Travel SEO ? How to Target Searchers at the Right Stage of the Buying Cycle
2008-10-23 10:16:00 Having been involved in a wide range of travel SEO projects during the last 12 months, I thought it would be a good time to write about the buying cycle of searches when purchasing a holiday online. Photo credit: Flickr Richard recently took a look at the most important aspects of travel PPC and below I have ... More About: Travel , Buying , Cycle , Target , Stage
How to Find the Top Sites in a Niche
2008-10-21 15:10:00 Recently, I’ve found that I’m searching around for the top sites in any niche on a regular basis. When I mention top sites, I’m referring to sites with: The most traffic The most number of feed subscribers Sites with a specific audience (if I’m marketing a country specific item) The most evangelical audience To give you an idea of what ... More About: Find , Niche
Google Makes Clickthrough Decision Easier by Displaying Forum Post Count
2008-10-21 15:02:00 I?ve noticed this on Google a few times recently, but when forum listings appear in organic search results they have a post count, number of authors and last post date stamp alongside them: For example, try this search for .htaccess subdomain redirect: Google only rolled this out a couple of weeks ago, but I?m already finding it ... More About: Post , Forum , Decision , Count
Position Preference Bidding: A waste of time?
2008-10-20 18:22:00 It is a PPC truism the ads in the top two positions get too many ?curiosity clicks? and tend to convert poorly in comparison to ads lower down the page. I guess the thinking is that people who bother to read past the first couple of lines on the SERP are serious buyers. (So much ... More About: Time , Waste , Position , Bidding
Can You Name a Location Where Wikipedia Doesn?t Rank in Google?s Top 10?
2008-10-17 10:41:00 I’m not saying this is a bad thing, infact it’s probably quite useful as Wikipedia will provide a different type of search result, but the number of locational searches where Wikipedia rank in Google ’s top 10 is quite incredible! Here’s some I found by performing a range of queries for countries, cities, counties and states: UK ... More About: Rank , Location
30 Internet Marketing Blogs You Must Know to Succeed Online
2008-10-15 15:28:00 There are probably tens of thousands of Internet marketing blogs. They often focus on different marketing aspects yet still you can easily get overwhelmed by the sheer number of them in every niche. In order to prevent information overload I selected 30 marketing blogs I am convinced everybody serious about online marketing success for his blog, ... More About: Marketing , Internet Marketing , Blogs , Online
How to Alienate Google by Ignoring Browser Compatibility!
2008-10-13 12:11:00 Over the last couple of weeks I’ve been moving into a new apartment and I had a problem getting the oven to work (not too good at these sort of things). Anyway, I didn’t have a manual so I headed over to the manufacturers website, Creda, for help. Searching for Creda in Google I found www.creda.co.uk ... More About: Browser , Compatibility
Analytics Tools ? Yahoo! Sees Mixed Response
2008-10-10 19:03:00 Yahoo! has launched its own analytics tool, promising real-time reports to 13,000 small business customers, with a further role out in 2009. Following its acquisition of IndexTools earlier this year, the search engine pledges to make visitor analysis available rapidly. This, it claims, will allow marketers to respond quickly to stats on sales, traffic sources and ... More About: Yahoo , Analytics , Mixed , Yahoo!
Beer Googles
2008-10-10 11:33:00 This weekend will be the first trial of Gmail’s new Mail Goggles product! Users who sign up can no longer stagger in late on a Friday or Saturday night and send emails they later regret because the mail provider will demand they take a sobriety test. People trying to email at potentially inebriated times will be ... More About: Beer , Googles
Travel PPC: 10 Ways to Improve Your Campaign.
2008-10-09 18:49:00 Do you do any sort of PPC for the online travel vertical? I recently attended a Google Webinar about online travel trends which they based on a ComScore study of 50,000 UK web users. Our Google rep, Marie, sent me a copy of the ComScore study which I have used to bring you my top ... More About: Travel , Campaign , Improve
Linkscape for Less?
2008-10-08 16:38:00 On Monday, like most of the rest of the search world, I was reading the seomoz blog and marvelling at their amazing accomplishment. For those of you who don’t keep up with what’s going on, Rand and the seomoz team have built an database of 30 billion web pages including a link map with information ...
30 Ways to Get Links Naturally & Stop Link Building
2008-10-06 11:55:00 More and more conventional link building methods, like directory submission are of less and less value, Google does not even recommend high quality paid directories any more. In fact soon we’ll see a situation where all artificial ways of link building will be frowned upon. On the other hand former SEOptimise writer and renowned UK search ... More About: Building , Link Building , Links , Link , Stop
Pay Per Chick; Targeting Conversions, Not Impressions
2008-10-03 16:29:00 Its Friday afternoon, no one’s blogged on here for a while and I’ve been asked to step up to the plate without mentioning SpyFu. I should’ve been thinking of what to post for a few days now but I’m afraid I’ve been a bit distracted… So, I’m sitting in a bar with a nice cool pint. ... More About: Chick , Impressions , Targeting
WordPress Hacked? 7 Great Self Hosted Blog Platforms as WordPress Alternati
2008-10-03 16:14:00 WordPress is the most popular blog platform for a while now and thus the main target of hackers just due to this fact. Also vulnerabilities pop up so often that you just can’t keep up with the hackers. Recently one of the many WordPress Blog s I look after got hacked again by an “online pharmacy”. ... More About: Wordpress , Great , Hacked , Hosted
5 Simple, Effective Tactics to Promote a New Website
2008-09-30 10:04:00 I’ve been building quite a lot of sites recently, both personally and client related. In this time I’ve observed quite a few strategies that are key to helping a site grow from scratch. Traffic is usually what the success of a website lies on, so you need to know how to build traffic as effectively ... More About: Website , Promote , Tactics , Simple , Effective
4 Ways to Fool Your Competitors Using SpyFu
2008-09-29 15:35:00 Wouldn’t it be great if you could convince your competitors that they had to spend big in order to keep up with you? If they use SpyFu to estimate your ad spend and CPC then you can. I’ve looked at what SpyFu say about their own algorithm and techniques and then I’ve combined this knowledge ... More About: Fool , Competitors
50 Blog Post Ideas for Business Blogging
2008-09-26 12:49:00 Business blogging is not always easy. A business blog is subjective but unlike a private blog you still are writing for people interested in your trade, products and services and not necessarily you as a person watching movies and eating out. You can’t annoy people too much, you can’t be too personal funny outspoken So you need ideas ... More About: Ideas , Business , Blogging , Post , Blog
A Spin Thing: Wrinkle cream and SEO
2008-09-25 17:28:00 I went for a drink with a friend of mine recently and she was telling me about an anti-wrinkle cream she had bought (I will not be naming her, she’d kill me!) which turned out to do nothing for wrinkles. She had invested in Johnson & Johnson’s Complete Lift cream, only to have the Advertising Standards ... More About: Spin , Thing , Cream
Google Quality Score Transparency Great for Advertisers
2008-09-23 18:02:00 I was doing some keyword maintenance today and noticed something new when I hovered over the magnifying glass tool beside a keyword: It looks like Google are being more explicit with their quality scores. I haven’t noticed this before but rather than being an accidental leak this time it’s been integrated into Google’s changes to make ... More About: Advertisers , Great , Transparency , Score
Are UK Supermarket Retailers Too Big for SEO?
More articles from this author:2008-09-22 15:25:00 Earlier today I wrote a blog post over on e-consultancy which looks at how UK supermarkets are ignoring SEO for major keywords, most notably “supermarket”. In my opinion this is a massive oversight and it appears that the leading supermarket retailers such as Asda, Sainsburys and to a certain extent Tesco are trying to overprotect their ... More About: Supermarket , Retailers 1, 2, 3, 4, 5, 6, 7 |
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