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Blog Details for "SEO Blog"
SEO BlogSEO BlogBlog about all things SEO and online advertising 
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The Small (but Great) SpyFu Experiment
2008-09-19 12:39:00 For those of you not in the loop, spyfu.com is a web service that provides information on who is bidding on what keywords as well as further information on competitors? daily ad spend as well as their average CPC. The startup squad have a great article on what spyfu does and how it does it. No ... More About: Great , Experiment , Small
Contentious Search: Google, Religion and Freedom of Speech
2008-09-18 23:41:00 Google has reversed a decision which saw it previously refuse to carry paid search adverts for a pro-life Christian group when the searcher types in “abortion”. The Christian Institute, the group in question, (which must have received greater levels of traffic over this event than it ever has before because of this story) approached the search ... More About: Google , Freedom , Religion , Search , Freedom of Speech
Quo Vadis: SEO Has 5 Futures
2008-09-18 12:54:00 Sadly the future of SEO is mostly a topic for people outside the industry who grab attention by reinforcing prejudice. On the other hand we’re in the middle of huge changes taking place in the SEO industry or should I say… yes, what. Already at present we rarely speak about SEO anymore. It’s always part of ... More About: Futures , Quo Vadis
Search not squeezed by global slump
2008-09-18 09:02:00 You may have noticed that, while Britain’s investment bankers may be facing a lean Christmas, SEOptimise has expanded its team. This is because, despite the credit squeeze, the search sector is growing rapidly. Recession, it seems, happens to other industries - the rise in search marketing budgets is so inevitable that even with a slow or ... More About: Search , Global , Slump
SEOptimise Continues to Grow with Two New Staff Members
2008-09-17 12:04:00 Hi I?m Kelly Barrass and have just joined SEOptimise as a Marketing Assistant. I am an undergraduate at Oxford Brookes University, studying Marketing Management and English Literature. I have previous Marketing Experience for an award winning business in Surrey, and am keen to extend my knowledge and awareness of Search Engine Optimisation. What Being a ... More About: Staff , Grow , Members
Google Advertisers Quick to Bid on ?XL Airways? & ?Lehman Brothers?
2008-09-15 14:56:00 Following XL Airways going into administration last week and yesterday’s announcement that Lehman Brothers are filing for bankruptcy, many competitors have quickly setup PPC ads targeting brand queries to take advantage of this. Below are the ads appearing on Google for XL and ads have quickly started appearing today for Lehman Brothers as well: This obviously wouldn’t ... More About: Advertisers , Quick
Search from the horses? mouths
2008-09-15 11:42:00 I encourage potential search engine optimisation (SEO) clients to read up on the sector through the internet. I want firms to understand the role of our service so they can appreciate the benefits resulting from it. However, there is a vast amount of information, opinion and sometimes startling-opposed conjecture scattered across the web and for a ... More About: Search , Horses
25 Outdated SEO Terms & Tactics vs Their Modern Alternatives
2008-09-11 20:19:00 Many webmasters and website owners fail to notice the fundamental changes the web has taken in recent years. People still waste time with meta keywords tags, obsessing about PageRank and measuring keyword density for highly artificial sounding page copy. Get real, most of the old school website optimization tactics are completely useless, sometimes even harming your ... More About: Tactics , Terms , Modern , Alternatives
Google: Guardian of knowledge or danger to freedom?
2008-09-10 10:07:00 Google’s recent tenth birthday has left me (and pretty much everyone with an opinion on search) pondering the extent of its power. In its short commercial life the engine has changed from quirky student project to a multi-billion pound business. It has spawned language developments, helped create the sector in which I work and inserted ... More About: Google , Freedom , Guardian , Knowledge , Danger
Top 10 Resources to Pass the Google AdWords Exam in a Week
2008-09-08 18:09:00 Hi, I?m Richard Fergie, the newest guy at SEOptimise. I?ve been with the company a week now and I?ve just taken (and passed) the Google AdWords exam. I?ve been asked to do a blog post about it so (in the best SEO blog tradition) I decided on doing a top 10 list of things I?ve found ... More About: Resources , Google Adwords , Adwords , Week
106 Days to a Profitable Christmas
2008-09-08 10:51:00 I hate to instil fear into the hearts of those people for whom Christmas is a chore but the day is screaming ever closer. However, whatever the thoughts of those with a lengthy present-buying list, for marketers and online retailers this festive period could be in for a treat. The Interactive Media in Retail Group has published ... More About: Days , Profitable
Business Blogging: 5 or 5K? Choose Your Audience
2008-09-05 17:35:00 Almost 3000 Sphinn visits from August 6th until September 5th August was a very successful month for this blog, especially as it was during summer when many people are on vacation. Business blogging is one of the key methods of reaching an audience for an SEO company. SEO firms can’t rely on the major social sites ... More About: Blogging , Choose , Audience
What Twitter could Learn from Sphinn & SEOmoz Nofollow Tactics
2008-09-03 17:36:00 Twitter have today removed all link juice from profile bio links and it’s fair to say this hasn’t gone down too well in the SEO industry. The move follows Dave Naylor’s backlink tip which caused Matt Cutts to notify Twitter founder Evan Williams, appearing to recommend that hyperlinks are removed from profile bio pages. As I ... More About: Tactics , Twitter , Learn , Nofollow
How are Google Promoting Google Chrome?
2008-09-03 12:51:00 I expect by now most people have heard about Google ’s launch of its new web browser Google Chrome yesterday. Rather than talk about Google Chrome itself (as it has been very well covered already), I’ve taken a look at how Google are promoting this to encourage users to download and try out the new browser. Google.com ... More About: Promoting
Search propelling global adspend
2008-09-01 09:47:00 Global economic issues are hitting adspend in many arenas but the internet is continuing to grow as a medium, a new report shows. Aegis Media has revised its global advertising expenditure forecast for 2008 by just over a percentage point. It now expects global promotional spending to grow by 4.8 per cent this year, rather than ... More About: Search , Global
Ten Top Tips for Tip Top Copy
2008-08-29 14:16:00 Relevant, useful and appealing content is a vital part of any search engine optimisation (SEO) campaign but it is not as straight forward as writing a business letter or a proposal. There are different ways of writing for the web which may not be immediately obvious to the average business director who has agreed to keep ... More About: Tips , Copy
SEO is Dad: The 30 Easiest Ways to Get Links and Exposure
2008-08-28 15:15:00 Most website owners rely on quick website tweaks and the right tools for measurable website success. That’s not wrong but that’s also not enough. Being serious about business, a webmaster must get links to get additional exposure via search engines, of course predominantly Google. Google still judges a website mostly based on the number and quality ... More About: Links , Exposure
SEO content: Seriously Effective Online
2008-08-27 10:54:00 It is hard to underestimate the importance of fresh, keyword-rich content for search engine optimisation (SEO). The internet is a tool for delivering information, and consumers seek relevant and interesting writing. All search engines want to do is keep their users happy by supplying them with such content. Portals such as Google and Yahoo! constantly develop ... More About: Content , Online , Effective
33 Website Success Metrics Instead of Rankings, Google PageRank and Traffic
2008-08-22 15:32:00 How to measure website success when rankings, Google PageRank and sheer traffic have gone the way of “hits”: All these older metrics become more and more meaningless in the current web environment. Why measure rankings when they differ from location to location and from computer to computer due to localization and personalization efforts by Google and ... More About: Website , Traffic , Pagerank , Google Pagerank
Online spending rises. Again.
2008-08-21 09:59:00 Britons have upped the amount they spend online, according to a new report compiled by the Interactive Media in Retail Group (IMRG) and Capgemini. Again. Every time they publish this report, the news is the same, online spending rises every month as Britons gradually shift their shopping onto the web. I should just publish the same story ... More About: Online , Spending
Paid search popular with marketers
2008-08-18 09:38:00 Paid-for search advertising “dominates” online marketing, according to the Ofcom. Its report Communication Nation: UK consumers paying less but getting more found the amount spent on promoting goods and services via the internet grew to £2.8 billion last year. The watchdog reveals the amount spent on advertising through the web was greater than the total amount ... More About: Search , Paid , Popular , Marketers
What Are The Most Important Factors to Google Maps UK Rankings?
2008-08-14 21:00:00 A common question we’re asked by clients is how can they improve their rankings for Google Maps local searches? Having analysed many listings, in my opinion the main factors to Google Maps listings in the UK are as follows: 1) Proximity to location - The closer your registered business address is in distance to the centre of ...
30+ Great Web Tools You Might not Know Yet but Should
2008-08-14 13:28:00 New web tools appear daily. Often I don’t even manage to bookmark them all, let alone try them. Nonetheless I try as many Internet tools as I can, I’m just a serial early adopter. I can’t stop it. These are mostly 30+ free tools which are either web tools or tools for the web I ... More About: Tools , Great
When Search Engine Marketing Goes Wrong?
2008-08-11 09:32:00 The Guardian may be wincing this week as it emerges it purchased sponsored Google results for the keywords Madeleine McCann. According to the CounterValue blog, written by Justin Williams, assistant-editor of the Telegraph Media Group, the Guardian showed poor taste at best. “There is no phrase too sensitive, no taste that is too poor ? apparently,” he ... More About: Marketing , Search Engine Marketing , Search , Search Engine , Engine
High street traffic
2008-08-10 19:37:00 High street retailers are gaining more visitors to their websites than their online-only competitors, a new study shows. The research and analysis gurus at Hitwise compared the 100 largest online high street stores, like Argos and M&S, with the 100 biggest web-only retailers, which include Play.com and the mighty Amazon. According to the study, these high street ... More About: Traffic , Street , High , High Street
Andy Murray Using Twitter to Build Online Reputation
2008-08-10 14:57:00 As spotted by Ciaran Norris, British tennis player Andy Murray is now using Twitter to provide regular updates to his fans and followers during the Olympic Games. Described by many, including the normally very polite Tim Henman, as a “miserable git” this could be a very clever idea to help win over some new fans by ... More About: Online , Build
Keywords, budgets and marketing pennies
2008-08-08 10:02:00 Yahoo! has urged marketers to choose appropriate keywords for their paid search campaigns. A post in the engine’s search marketing blog reiterates the message we tell clients day after day ? choose business specific keywords. It suggests firms bid on both generic and specific phrases, warning generic selections can quickly eat up budgets and are less likely ... More About: Marketing , Keywords , Budgets
30 one minute ways of optimising your website for more traffic and higher s
2008-08-07 10:28:00 Business people often ignore many simple fixes for websites. Their sites don’t get found or scare away visitors who do land there. Web developers often underestimate the plethora of ways to tweak a website for more visitors and higher sales. SEO has been around for 10 years but still many sites fail to take advantage ... More About: Website , Traffic , Higher , Minute
Google moves to customise search results
2008-08-03 21:04:00 Google’s latest move could give everyday users more of an understanding of how it works and modifies their results. It already offers results based on information such as location, previous searches and web history, and now it is to inform users when their results have been modified in this way. In the next few days, users ... More About: Google , Results , Search , Moves
Delicious.com relaunch a very smart SEO move
More articles from this author:2008-08-01 09:11:00 Yesterday the very popular social media bookmarking website Del.icio.us relaunched and moved to use delicious.com. This was well covered across the blogosphere, with reviews looking at its improved design and enhanced speed, but in addition to this the move is also likely to boost the website’s search rankings. Delicious .com SEO Strengths del.icio.us was already a very strong domain ... More About: Smart , Move , Relaunch 1, 2, 3, 4, 5, 6, 7 |
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