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Active vs Passive SEO
2009-09-19 15:22:00
CC Image Couch Potato by Shawn Allen As a SEO turned business blogger I noticed that the main difference between old school SEO and new school SEO is the level and focus of activity/time spent working on your site or blog. I say site or blog as formerly you had only a site and now you ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Active vs Passive SEO Related posts:Link Building: Let’s Start With 50 Links25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads41 Ultimate Tips from SMX London 2009

Twitter Friday: Twitter is Worth a Billion and Your Site is NOT
2009-09-18 21:02:00
Many people still doubt that Twitter has value or that it will ever make money. A year ago the same people cried about Facebook growing but not being profitable. Btw, Google hasn’t been profitable from the start as well. Adwords and Adsense were introduced years after the search engine started. Now Google is the most ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Twitter Friday : Twitter is Worth a Billion and Your Site is NOT Related posts:Twitter Friday: 4 Ways to Find out who Tweets about Your Blog or SiteTwitter Friday: Teens Don’t Tweet – So What?Twitter Friday: TechCrunch Twitter Hacked Scandal – SEO?

Twitter Friday: Teens DO Tweet, Don?t They?
2009-09-11 20:53:00
The Teenagers is a Creative Commons image by Palliativo. Two weeks ago Twitter Friday dealt with teenagers not using Twitter as much as expected. While both the NYT and statistics seemed to have a valid point about teens not tweeting other sources seem to prove exactly the opposite. Social media giant @zaibatsu has shared one of them ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Twitter Friday: Teens DO Tweet , Don’t They? Related posts:Twitter Friday: Teens Don’t Tweet – So What?Twitter Friday: One Year of Twitter ParticipationTwitter Friday: Twitter Was Down for 2h and the World Stood Still

Social Media Marketing ? PR vs SEO ? Where Does it Fit?
2009-09-09 23:27:00
There’s an interesting discussion in Communicate Magazine today asking where does social media marketing fit? Is this better suited for a PR agency or an SEO specialist? Image credit: Matt Hamm There are some excellent arguments provided by both Andrew Girdwood for SEO and Abigail Harrison for PR. In theory, Abigail is completely right and should win ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing !Social Media Marketing – PR vs SEO – Where Does it Fit? Related posts:So just what the hell is social media marketing?In 2020 will social media be more important than search as a marketing channel?25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads

30+ New & Free Web Tools You Should Know ? 2009 Edition
2009-09-09 21:31:00
Roughly a year ago I published a list of 30+ not yet popular web tools you should know here on SEOptimise. It’s the most popular post on this blog ever since. While I considered updating the list I decided to compile a new one with a new generation of tools instead of just fixing broken ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!30+ New & Free Web Tools You Should Know – 2009 Edition Related posts:The 30 Free SEO Tools You Must Know30+ Very Useful Twitter Tools You Must Be Aware Of25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads

Twitter Friday: Is Twitter the New RSS?
2009-09-04 20:49:00
Lately a discussion about the RSS format flared up. Without RSS blogs and the whole infrastructure of the current Web would not be possible. Some commentators argue that RSS is already a format of the past. A few of them add that Twitter replaces RSS for end users. Does it really? There is some truth to it. ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Twitter Friday : Is Twitter the New RSS? Related posts:Twitter Friday: 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: One Year of Twitter ParticipationTwitter Friday: Is There Already a Twitter Backlash?

Can Social Media Give You the X-Factor?
2009-09-04 10:27:00
Ok, it’s that time of year again which most of us guys dread, the X-Factor ’s back! But whether you like the show or not, it is one of the UK’s most highly watched TV programmes and is a strong talking point for the British general public. In recent years social media seems to be playing a ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Can Social Media Give You the X-Factor? Related posts:CompareTheMeerkat.com show brands how social media should be done25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads80% Social Media Adoption: Are You the Last of the Mohicans?
More About: X Factor

80% Social Media Adoption: Are You the Last of the Mohicans?
2009-09-03 18:53:00
To be or not to be A recent statistic has opened my eyes. While I still somehow assumed to be an early adopter of social media in its still early days a Forrester Research study has shown that 80% of US Internet users use social media in one or more ways. While most of them are ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!80% Social Media Adoption : Are You the Last of the Mohicans? Related posts:Stop that Social Media Marketing Confusion! 24 No Frills SMM TipsSo just what the hell is social media marketing?25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads

Should Businesses be Blogging? SEOptimise on BBC Oxford
2009-09-01 17:58:00
This morning I had a great opportunity to speak live on BBC Oxford radio to Louisa Hannan about blogging. It takes 2-3 mins to get into talking about blogging and understandably during the interview there were a few points I researched but didn’t talk about. So I’ve listed below some of the key messages which I ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Should Businesses be Blogging ? SEOptimise on BBC Oxford Related posts:Blogging and the Art of EtiquetteBusiness Blogging: 5 or 5K? Choose Your Audience50 Blog Post Ideas for Business Blogging

Twitter Friday: Teens Don?t Tweet ? So What?
2009-08-28 21:16:00
Teenagers is a Creative Commons image by Monica Arellano-Ongpin One of the most discussed articles about Twitter recently was a New York Times piece about the Twitter usage of teenagers or rather the lack of it. Teens don’t tweet. Only roughly 10% of teenagers below the age of 18 use Twitter and the whole Web seems surprised ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Twitter Friday : Teens Don’t Tweet – So What? Related posts:Twitter Friday: Is There Already a Twitter Backlash?Twitter Friday: The One TRILLION Followers ContestTwitter Friday: 15 Tools Lists, Twitter Business & Social Life Resources

30 Simple Ways of Improving Bounce Rate and Conversion Rate
2009-08-27 20:46:00
Nowadays lowering bounce rates and increasing conversion rates are two or rather one (as both are closely tied together) of the main tasks that modern SEO is about. Image credit: Sean Dreilinger It’s obvious: Rankings and traffic do not mean much when the website visitors bounce off and you fail to convert them to buyers, subscribers or ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!30 Simple Ways of Improving Bounce Rate and Conversion Rate Related posts:The Conversion Attribution Problem41 Ultimate Tips from SMX London 20095 Simple, Effective Tactics to Promote a New Website

Can Gio Compario take on Compare the Meerkat?
2009-08-23 20:28:00
There’s a new face in the world of price comparison site marketing, but how will Gio Compario compare to Aleksandr Orlov, founder of Compare the Meerkat? If you haven’t yet encountered Gio Compario then the chances are you will soon ? he’s Go Compare’s answer to Compare the meerkat: The world of price comparison websites is a ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Can Gio Compario take on Compare the Meerkat? Related posts:CompareTheMeerkat.com show brands how social media should be doneSo just what the hell is social media marketing?Keyword Research: 7 Keyword Modifiers to Optimise New Websites For

Twitter Friday: Twitter Will Block Your Retweets
2009-08-14 21:35:00
Where’s the retweet? Can you see it? The big news today: Twitter will finally accept retweets and make them part of the built in system or simply put the Twitter home page. At first I was moderately happy about this overdue move until I read the fine print. In future Twitter will let people block your retweets. While ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Twitter Friday : Twitter Will Block Your Retweets Related posts:Twitter Friday: One Year of Twitter ParticipationTwitter Friday: Twitter Was Down for 2h and the World Stood StillTwitter Friday: Twitter Search Craze

45 Link Baiting Resources: Ideas, Techniques, Case Studies & Drawbacks
2009-08-12 16:37:00
CC Image by radcarper. Do you remember the term link bait or link baiting? While 2006 and 2007 link baiting was all the rage in recent years it seems people don’t talk or write much about this practice anymore. Has link baiting vanished? Not at all. Link baiting is daily business right now, it’s the norm. Indeed I ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!45 Link Baiting Resources : Ideas , Techniques, Case Studies & Drawbacks Related posts:30+ Advanced SEO Tactics, Techniques and Resources (55+ Links)30 Ways to Get Links Naturally & Stop Link BuildingLink Building: Let’s Start With 50 Links

Video SEO: How to get 4 Times as Popular as Michael Jackson
2009-08-08 18:38:00
Ever since the emergence of Universal Search video SEO has been in the focus of forward looking online marketers. Video s can potentially get millions of views and spread virally with ease. YouTube videos often show on the first page of Google results. More often than any other Universal Search results, be it images, maps or news ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Video SEO: How to get 4 Times as Popular as Michael Jackson Related posts:Paid search popular with marketersUnited Airlines Lose Millions following YouTube Complaint Song!My 5 favourite YouTube search engine videos

Twitter Friday: Twitter Was Down for 2h and the World Stood Still
2009-08-07 12:05:00
In the early hours of Thursday according to US Eastern Time our beloved Twitter was down. In a way the world stood still. I was also surprised by the outage in spite of frequent Twitter downtimes in recent months. Maybe it was surprising due to the fact that there was no “fail whale” sorry page ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Twitter Friday : Twitter Was Down for 2h and the World Stood Still Related posts:Twitter Friday: 4 Ways to Find out who Tweets about Your Blog or SiteTwitter Friday: Twitter Means BusinessTwitter Friday: Twitter Search is Broken
More About: The World

Looking for Blogging Inspiration? How to Find Great Images on Flickr
2009-08-05 18:28:00
Flickr has become increasingly popular as a very powerful tool for bloggers looking to brighten up their content. An attractive post, containing interesting images, often has a far greater likelihood of gaining attention from social media audiences, attracting natural links and more importantly actually being read in the first place! In this post, I’ve decided ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!Looking for Blogging Inspiration ? How to Find Great Images on Flickr Related posts:30+ Great Web Tools You Might not Know Yet but Should50 Blog Post Ideas for Business BloggingBrilliant Blogging Brings Big Benefits

Marketing to women on the World Wide Web
2009-08-04 11:12:00
Females aged between 35 and 49 are the fastest-growing group within social networks and blogging sites, according to recent research by Neilson. So how can marketers ensure they are effectively selling to women? Image Credit: Freyja, Flickr Before I begin this post, let’s get a few things straight. I do not believe that women are completely different and need entirely separate promotional tactics. I recognise that many aspects of marketing relate to both genders and I think I could easily write a piece on tactics for selling specifically to men. However, I do believe that a great many blokes work in search engine optimisation (SEO) and so end up overseeing other marketing campaigns, like social media work. They may be excellent at selling to men, particularly those in their own demographic, but what women want may not be that obvious to them. So, here are a few things it is important to remember. As always, please feel free to add your own comments below. Don’t miss wom...
More About: Marketing , Women , World , World Wide Web , Wide

First SEOptimise Newsletter Sent Out ? August 2009
2009-08-03 15:12:00
In case you haven’t signed up for our monthly newsletter yet, our first ever one has just been sent out for August . You can view it online and sign-up here: © SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!First SEOptimise Newsletter Sent Out – August 2009 Related posts:Signup for the New SEOptimise ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing!First SEOptimise Newsletter Sent Out – August 2009 Related posts:Signup for the New SEOptimise Monthly NewsletterSEOptimise Nominated for 2 Semmy 2009 Awards15% Discount Code for SMX London 2009

Twitter Friday: Twitter Redesign ? Did you Notice it?
2009-07-31 21:03:00
Twitter just redesigned its homepage? You probably read about it but did you notice any changes? Probably not unless you don’t use Twitter at all. The “revamped homepage” as some pundits put it can only be seen when you’re not logged in. I already wondered what strange marketing tactic this is when StumbleUpon has done that, relaunching ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing! Twitter Friday : Twitter Redesign – Did you Notice it? Related posts:Twitter Friday: Digg, Reddit or Mixx? Twitter!Twitter Friday: Twitter SEO NewsTwitter Friday: hashtag Marketing vs Spam vs Censorship
More About: Twitter

The 30 Free SEO Tools You Must Know
2009-07-30 20:37:00
Recently a “101 free SEO Tools that don’t suck” list went popular on Sphinn. I love 101 items lists and I love free SEO tools especially if the tools “don’t suck”. While checking out the list I’ve encountered some tools I haven’t been using much or been familiar with at all. On the other hand ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing! The 30 Free SEO Tools You Must Know Related posts:Twitter Optimization Part 4: 10 Tools You Need for Business30+ Great Web Tools You Might not Know Yet but Should30+ Very Useful Twitter Tools You Must Be Aware Of

BingHoo? Recap of the Yahoo/Microsoft Search Agreement!
2009-07-29 16:30:00
We don’t always cover search industry news as we’d rather not just repeat what the other blogs are saying. Today’s a bit different though, the story of Microsoft and Yahoo !’s new 10-year search agreement deal is massive news! Image credit: gnal In case you’ve managed to miss it, here’s the latest news from around the blogosphere: It?s Finally ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing! BingHoo? Recap of the Yahoo/Microsoft Search Agreement ! Related posts:Microsoft AdExcellence Exam: The Best Resources for PassingAnalytics Tools ? Yahoo! Sees Mixed Response56 Local SEO & Search Resources for Business

Twitter Friday: Twitter Means Business
2009-07-24 20:22:00
This week Twitter has officially embraced business users by providing a set of guidelines for proper and profitable business use of its service. It’s called Twitter 101 for Business . Most of us marketers knew already that Twitter is business friendly in stark contrast to many other social sites that are either staunchly anti-business (Digg e.g.) ...© SEOptimise. Signup for the SEOptimise monthly newsletter and hire us for Search Engine Marketing! Twitter Friday : Twitter Means Business Related posts:Twitter Friday: Digg, Reddit or Mixx? Twitter!Twitter Friday: 15 Tools Lists, Twitter Business & Social Life ResourcesTwitter Friday: One Year of Twitter Participation

How to Get 5000+ Subscribers for Your Boring (SEO) Blog
2009-07-23 17:13:00
Today the official Feedburner subscribers count says that the SEOptimise blog has reached 5001 subscribers. In spite of the recent addition of Friendfeed subscribers to this statistic it’s still an impressive number. When I joined SEOptimise as a blog writer roughly 14 months ago the blog had around 1000 subscribers. Even without the FriendFeed subscribers we ...© SEOptimise. Signup for the SEOptimise monthly newsletter and follow us on Twitter! How to Get 5000+ Subscribers for Your Boring (SEO) Blog Related posts:50 Blog Post Ideas for Business BloggingBusiness Blogging: 5 or 5K? Choose Your AudienceTwitter Friday: 4 Ways to Find out who Tweets about Your Blog or Site

United Airlines Lose $180 Million due to YouTube Video!
2009-07-23 08:56:00
There was a great story on BBC Breakfast News this morning about how social media can seriously damage a brand. In this case a single YouTube video complaint about a bad experience with United Airlines has contributed towards United Airlines share price dropping by 10% and costing shareholders a reported $180 million! Here’s the video, titled ...© SEOptimise. Signup for the SEOptimise monthly newsletter and follow us on Twitter! United Airlines Lose $180 Million due to YouTube Video ! Related posts:My 5 favourite YouTube search engine videos35 Non-Google SEO How tos, Tutorials & Other Resources41 Ultimate Tips from SMX London 2009
More About: Youtube

Google displaying images alongside Google Maps OneBox listings
2009-07-22 23:40:00
I just spotted this while performing a search for location names in Google UK. It seems to be something Google are testing at the moment to display images alongside a Google Maps listing for organic queries on location names. I’ve noticed it for quite a few searches so far: Oxford London New York Sydney There’s just a few, I quite like ...© SEOptimise. Signup for the SEOptimise monthly newsletter and follow us on Twitter! Google displaying images alongside Google Maps OneBox listings Related posts:What Are The Most Important Factors to Google Maps UK Rankings?Can You Name a Location Where Wikipedia Doesn’t Rank in Google’s Top 10?Google Makes Clickthrough Decision Easier by Displaying Forum Post Count
More About: Images , Listings

9 GTD Tips to Improve SEM Time-Management & Productivity
2009-07-21 15:02:00
One of the key areas I’ve been trying to improve recently is my own time-management and productivity. In search engine marketing (SEM) it’s very common to have a wide-range of tasks and projects on-the-go simultaneously. Personally, I don’t have a project/account management background, so it’s important to ensure that I’m working productively towards key goals ...© SEOptimise. Signup for the SEOptimise monthly newsletter and follow us on Twitter! 9 GTD Tips to Improve SEM Time -Management & Productivity Related posts:30 Tips on How to Get, Convince, Keep and Deal With Clients, Be it in Web Design, Writing or SEOOnline reputation management: Protecting an important commodityTwitter Friday: Do You Need a P.hD in Retweetology to Get Retweeted? 7 DIY RT Tips
More About: Time Management

Signup for the New SEOptimise Monthly Newsletter
2009-07-20 17:23:00
We are delighted to launch our new monthly SEOptimise newsletter. We aim to pack this full of all the latest search engine marketing articles, tip and tricks, company news and much more! To sign-up just enter your details below (please click through if reading via RSS/email): We’ve even got a sneak preview for those who want ...© SEOptimise. Signup for the SEOptimise monthly newsletter and follow us on Twitter! Signup for the New SEOptimise Monthly Newsletter Related posts:New SEOptimise Web Design & Follow Us @ SES LondonSEOptimise 2008 Year in ReviewMeet SEOptimise at Internet World

Twitter Friday: TechCrunch Twitter Hacked Scandal ? SEO?
2009-07-17 21:17:00
“He who is without sin among you, let him throw the first stone.” I admit reading or rather scanning the “confidential” Twitter documents obtained by Techcrunch from a hacker and published in excerpts. Of course I was curious. On the other hand: Was this whole Techcrunch Twitter hacked scandal worth it? Are we wiser now? Has humanity ...a Twitter Friday : TechCrunch Twitter Hacked Scandal – SEO? Related posts:Twitter Friday: Dell is Making Millions on Twitter but What Else?Twitter Friday: Twitter as a Weapon of Mass DistractionTwitter Friday: Twitter SEO News

5 Reasons SearchWiki SEO Makes Sense Now
2009-07-16 20:16:00
When Google introduced SearchWiki functionality more than half a year ago there was a big uproar. Afterwards SearchWiki has been seemingly forgotten like many of Google’s experimental features that never get really popular and then one day disappear again. The ability to vote or move search results up and down as well as comment them has ...a 5 Reasons SearchWiki SEO Makes Sense Now Related posts:Google Makes Clickthrough Decision Easier by Displaying Forum Post CountTwitter Optimization Series Part 2: The 10 Most Common Reasons I Have to Un-Follow YouExample of Google QDF Algorithm in Action – Anyone Want a Pizza?