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Blog Details for "SEO Blog"
SEO BlogSEO BlogBlog about all things SEO and online advertising Articles
The Inevitable Demise of the Black Hatter
2008-07-18 10:46:00 Users’ expectations of search engines have developed considerably during the short period they have existed, a Google blog post notes. Amit Singhal, a fellow at the search giant, explains that users have moved on from “give me what I said” to a “give me what I want” stance. In response to this, Google has invested massively in ... More About: Black
10 Most Basic SEO Copywriting Rules
2008-07-16 15:30:00 Sadly even in 2008 most SEOs fail at writing, even SEO copywriting. Reading most SEO sites is still awful although the dark ages of too obvious keyword stuffing seem to be gone. So as even I, as a SEO, barely can stand it, imagine your average John Doe search engine optimisation help seeker… That’s why I ... More About: Copywriting , Rules , Basic
Making the Most of the Marketing Mix
2008-07-16 07:05:00 There are a lot of ways to market to consumers and sometimes attempting too many can actually damage promotional efforts. A business which tries to engage with clients through print, mobile, web and post will either have a whopping big budget (think mega-brands such as Coke) or fail to successfully reach their audience through any ... More About: Marketing
Online advertising best for brand awareness
2008-07-14 19:57:00 Online advertising is the most effective means of building brand awareness for retailers, according to a new report. Research conducted on behalf of the Internet Advertising Bureau revealed web-based promotions are the best way for the retail sector to build brand awareness and secure long-term relationships with customers. Despite this, the IAB study expressed surprise at how ... More About: Online Advertising , Awareness , Online , Brand
5 WordPress SEO Subdomain to Subfolder Migration Steps
2008-07-13 22:01:00 You may have noticed that we have moved the SEOptimise blog away from the subdomain blog.seoptimise.com and redirected this to www.seoptimise.com/blog. The reason for this change is because inbound links to subdomains are treated differently to links which point to the main subdomain. Google generally has less trust in subdomains because it’s very easy for people ... More About: Wordpress , Steps
The quick 3: Killer content is not always pillar content
2008-07-09 15:19:00 To succeed with or on social media like del.icio.us, StumbleUpon or Mixx (I leave out social news sites Digg and Reddit as these sites boycott any SEO related topics) so called killer content is needed. It does not suffice but it’s a prerequisite to get to the front-page. Bloggers often call such outstanding content “pillar ... More About: Killer , Content , Quick
The quick 3: Killer content is not always pillar content
2008-07-09 15:19:00 To succeed with or on social media like del.icio.us, StumbleUpon or Mixx (I leave out social news sites Digg and Reddit as these sites boycott any SEO related topics) so called killer content is needed. It does not suffice but it’s a prerequisite to get to the front-page. Bloggers often call such outstanding content “pillar ... More About: Killer , Content , Quick
The Good, the Bad and the Plagiarist: WWW.ild West
2008-07-09 08:58:00 I really enjoyed a recent blog post by that most industrious search engine optimisation (SEO) commentator Jill Whalen. Earlier this month, she wrote a diatribe against insidious online thieves, the plagiarists who don’t steal straight copy but rewrite it so it is hard to trace as they pass it off as their own. I imagine everyone who ... More About: West , Good , The Good
The Good, the Bad and the Plagiarist: WWW.ild West
2008-07-09 08:58:00 I really enjoyed a recent blog post by that most industrious search engine optimisation (SEO) commentator Jill Whalen. Earlier this month, she wrote a diatribe against insidious online thieves, the plagiarists who don’t steal straight copy but rewrite it so it is hard to trace as they pass it off as their own. I imagine everyone who ... More About: West , Good , The Good
78 Essential Search Engine Marketing & SEO Resources!
2008-07-08 10:25:00 Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I?ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty much anything to do with search engine marketing. Seeing that I find ... More About: Marketing , Resources , Search Engine Marketing , Search , Search Engine
78 Essential Search Engine Marketing & SEO Resources!
2008-07-08 10:25:00 Despite reading tons of blogs each day it’s actually quite rare that I bookmark posts in FireFox. But by being selective, I?ve managed to build up a nice collection of quality articles and blog posts over the last three or four years about pretty much anything to do with search engine marketing. Seeing that I ... More About: Marketing , Resources , Search Engine Marketing , Search , Search Engine
74% online Brits visited Google this week
2008-07-07 14:49:00 Almost three-quarters of internet users accessed Google in the last seven days, according to a new report. Research released by the Institute of Practitioners in Advertising reveals the search engine is the most popular property on the web, among Brits ? followed by the BBC’s website and eBay. Furthermore, those people are online to ... More About: Online , Week
74% online Brits visited Google this week
2008-07-07 14:49:00 Almost three-quarters of internet users accessed Google in the last seven days, according to a new report. Research released by the Institute of Practitioners in Advertising reveals the search engine is the most popular property on the web, among Brits ? followed by the BBC’s website and eBay. Furthermore, those people are online to ... More About: Online , Week
Are .co.uk Domains Having an Increased Influence in Google UK
2008-07-04 21:13:00 Over the last couple of weeks many people have noticed several ranking changes in Google .co.uk. Reports so far suggest that the Google algorithm is currently favouring .co.uk domains over .com and other top-level domains. Is this a positive change? Recently Google have appeared to be moving away from heavily relying on TLD information and trusting a wider ... More About: Domains , Influence
Are .co.uk Domains Having an Increased Influence in Google UK Algorithm?
2008-07-04 21:13:00 Over the last couple of weeks many people have noticed several ranking changes in Google .co.uk. Reports so far suggest that the Google algorithm is currently favouring .co.uk domains over .com and other top-level domains. Is this a positive change? Recently Google have appeared to be moving away from heavily relying on TLD information and trusting a wider ... More About: Domains , Influence
Google outlines SEO benefits
2008-07-03 08:06:00 Google loves us after all. Or, at least, it cautiously approves of us. The search engine publishes guidance for webmasters and, until recently, the only information it carried on SEO agencies was a warning about the terrible scams many use to try and trick a site into high rankings. Such advice cannot have helped the SEO reputation ... More About: Google , Benefits
Google outlines SEO benefits
2008-07-03 08:06:00 Google loves us after all. Or, at least, it cautiously approves of us. The search engine publishes guidance for webmasters and, until recently, the only information it carried on SEO agencies was a warning about the terrible scams many use to try and trick a site into high rankings. Such advice cannot have helped the SEO reputation ... More About: Google , Benefits
8 Simple Reputation Management Emergency Measures
2008-07-02 14:32:00 One of the major issues at the social media panel I was a speaker of has been online reputation management. While I prefer the more proactive ways of reputation building instead of the emergency like reputation crisis management nonetheless most of the businesses not familiar with blogging and social media need basic advice on how ... More About: Management , Simple , Emergency , Reputation
8 Simple Reputation Management Emergency Measures
2008-07-02 14:32:00 One of the major issues at the social media panel I was a speaker of has been online reputation management. While I prefer the more proactive ways of reputation building instead of the emergency like reputation crisis management nonetheless most of the businesses not familiar with blogging and social media need basic advice on how ... More About: Management , Simple , Emergency , Reputation
ICANN decision ups SEO importance
2008-06-29 17:56:00 Relying on spreading a website’s address to consumers has never been a good way to market online. Unless a firm is the lucky holder of a truly simple domain name (Hotels.com, Diet.co.uk and so on), it cannot hope to make enough consumers remember its address to keep it in work. The majority of online business is directed ... More About: Decision , Icann
ICANN decision ups SEO importance
2008-06-29 17:56:00 Relying on spreading a website’s address to consumers has never been a good way to market online. Unless a firm is the lucky holder of a truly simple domain name (Hotels.com, Diet.co.uk and so on), it cannot hope to make enough consumers remember its address to keep it in work. The majority of online business is directed ... More About: Decision , Icann
Can I outsource all that social media marketing crap to affiliates?
2008-06-27 11:32:00 This Tuesday I spoke at the social media panel of SES Hamburg. While I enjoyed the great session for some people in the audience social media and blogs are not as enjoyable. The contrary seems to be the case. The last question asked at the end of the panel was the most striking. A man ... More About: Marketing , Social , Media , Crap , Affiliates
Can I outsource all that social media marketing crap to affiliates?
2008-06-27 06:32:00 This Tuesday I spoke at the social media panel of SES Hamburg. While I enjoyed the great session for some people in the audience social media and blogs are not as enjoyable. The contrary seems to be the case. The last question asked at the end of the panel was the most striking. A man ... More About: Marketing , Social , Media , Crap , Affiliates
Journalists relying on blogs
2008-06-25 12:14:00 A few months ago, I flagged up a study released by Ofcom which expressed concern that useful public resources, like online news services, were being buried through an SEO “arms race”. Now, it is a closely held belief of mine that SEO work makes a website better for consumers as well as raising its profile. Pages ... More About: Blogs , Journalists
Journalists relying on blogs
2008-06-25 07:14:00 A few months ago, I flagged up a study released by Ofcom which expressed concern that useful public resources, like online news services, were being buried through an SEO “arms race”. Now, it is a closely held belief of mine that SEO work makes a website better for consumers as well as raising its profile. Pages ... More About: Blogs , Journalists
Google Trends indexing website URL?s & ranking for brand queries
2008-06-24 12:37:00 Last week Google launched Google Trends for Website s, I haven’t experimented with this too much yet but it looks like a great tool to compare website traffic. Anyway, I’ve just done a quick search on SEOptimise and was surprised to see the Google Trends result appearing at #4: As far as I’m aware there are no ... More About: Brand
Google Trends indexing website URL?s & ranking for brand queries
2008-06-24 07:37:00 Last week Google launched Google Trends for Website s, I haven’t experimented with this too much yet but it looks like a great tool to compare website traffic. Anyway, I’ve just done a quick search on SEOptimise and was surprised to see the Google Trends result appearing at #4: As far as I’m aware there are no ... More About: Brand
Which Domain Internationalisation Strategy to Use?
2008-06-23 14:03:00 During the last few weeks website localisation and internationalisation seem to be a hot topic around the blogosphere. Domain management for multinational websites is a very important SEO factor to consider, this ensures you maximise the amount of referred local search traffic whilst applying the most effective strategy overall. There are several different approaches which ... More About: Strategy
Which Domain Internationalisation Strategy to Use?
2008-06-23 09:03:00 During the last few weeks website localisation and internationalisation seem to be a hot topic around the blogosphere. Domain management for multinational websites is a very important SEO factor to consider, this ensures you maximise the amount of referred local search traffic whilst applying the most effective strategy overall. There are several different approaches which ... More About: Strategy
Search engine soap operas
More articles from this author:2008-06-23 07:39:00 And they’re off… Again. More soap opera and cynicism erupts from three of the top performing search engines as Yahoo! sheds executives almost as fast as share value and Microsoft grumbles about Google being “anti-competitive”. Who needs WWE when you have giants like this wrestling each day? Last week, Yahoo! lost even more top executives; Joshua ... More About: Search , Search Engine , Engine , Soap 1, 2, 3, 4, 5, 6, 7 |
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