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Blog Details for "Target your market. Get your website to speak to y"
Target your market. Get your website to speak to y Target your market. Get your website to speak to y Information and tips on getting your website to speak to a target and inspire conversions. Ninety five percent of website owners are overlooking this key step in laying the foundation of website success. Articles
Email Marketing Tips on Improving your email open rates.
2008-05-05 16:49:00 I just hit over 20% open rate with one client. How? One, by building a very specific list and catering to my target market. Here are some tips for improving the effectiveness of your email marketing campaigns and some resources that suit your style and abilities. · Make your ... More About: Marketing , Email , Email Marketing , Marketing Tips , Tips
What is a website marketing strategy?
2008-04-29 03:04:00 Super simplified marketing strategy definition. In the process of researching your product or service, you will choose a position. This is the strategy around which you will build your website and advertising message. It’s the position you focus on to increase sales and gain the best market share and competitive advantage. Developing a marketing strategy is key ... More About: Marketing , Website , Marketing Strategy , Strategy
Defining the different kinds of copywriters and writers.
2008-04-17 16:38:00 Writers versus Copywriters Writers are people who deliver news, stories or information with the written word. Copywriters are people who sell to a target audience with the written word. More specifically—-> More About: Writers
Putting the landing page together - A case study
2008-04-06 17:45:00 OK, here is the complete package. I’m not sure if the landing page copy is too long for the layout or not. It may be that some of these points would fit elsewhere on the site. But working from the copy Jason sent, this is where I am. URL and Tag Line: BuyEstablishedWebsites.com Websites with a track record. ... More About: Study , Page , Case , Putting , Landing
Narrowing the Tag line focus- A case study.
2008-03-29 14:15:00 Based on what you said, I like these. I removed website because it’s obviously a website marketplace if the name of it is BuyEstablishedWebsites.com. And if you say Websites with a track record, you don’t really need it in front again. So I removed the redundancy. It also has some cadence without that extra ... More About: Study , Case , Focus , Line
The anatomy of a good landing page. A case study.
2008-03-28 22:15:00 Oftentimes, those asking for critique really want validation. When critiquing I try to be honest but I also try to not be hateful. So I left someone a critique on a forum. They took it seriously and reworked their website landing page copy. I thought the second effort was better than the first. Quite admirable, ... More About: Anatomy , Study , Page , Case , Good
Writing emails and autoresponders
2008-03-27 01:06:00 Recently, on a copywriter’s board, one of the members posted this guideline regarding emails and autoresponders: For clients who want a set number of autoresponders, I follow a certain structure most of the time: Begin with a story or interesting description. Include three links in the body. Precede each link with a question, if possible, or at least a ... More About: Writing , Emails
You are not just building a blog, you?re building a brand.
2008-03-21 22:59:00 Personal blogs can be more random if it?s simply sharing what you?re doing with friends and family. But a blog for business or one on which you plan to make money needs to have a purpose. It may be your purpose is to post random drivel. But that is a purpose. Generic will kill you and ... More About: Building , Blog , Brand
What is a menu-driven site and what are the benefits of this style site?
2008-03-08 01:26:00 Menu-driven sites create brand loyalty Ideal for a line of products and other content Build search engine equity Presents a professional image Works well for service industries Typically, a menu-driven site works when you are selling multiple products or intend to add to a product line. They offer the benefit of selling via a funnel system which is when someone ... More About: Site , Style , Menu , Benefits
Sales Letter or Menu-Driven Website?
2008-03-04 03:58:00 Part 1: The Sales Letter What is a sales letter and what are the benefits of this style website? Typically, a sales letter works when you are selling a single product–usually one that benefits from an emotional appeal. You can make a website and then have a “sales page” for individual products. If you open a merchant ... More About: Website , Menu
You Have 8 Seconds. Is it clear what you are offering?
2008-02-24 20:02:00 Someone lands on your page. Can they tell right away what you are offering? Does your headline make it clear? Does it present what you are offering as a benefit to the reader? That’s what you have to do right off the bat. In my opinion, you have less than 8 seconds. And if it’s ... More About: Clear , Seconds
Your brand audience. Can you stand in their shoes and chew their gum?
2008-02-15 05:15:00 Check out the warrior forum and see what the other pro copywriters say. Target audience, target audience, target audience. It’s the first thing the successful copywriters research. Most don’t put keystroke on electronic page until they define the target market, learn all they can about them. It is absolutely the first thing you should ... More About: Shoes , Brand , Audience , Stand
It?s the part that affects your bank account.
2008-02-07 21:01:00 Inspiring your target market to follow through with a call to action is a conversion. That can mean motivating people to buy your book or encouraging a prospect to call you for a service. It can mean providing great information on a particular subject and presenting affiliate links that lead the visitor to the item ... More About: Part , Bank , Account
Recent WebPrepPro FAQs from customers
2008-02-05 16:45:00 First of all, I want to thank those who have asked questions. It helps me fill in the information blanks on the website. And a thank you to James who suggested I post the questions here. Here are the FAQs from this week. Does this work on Windows Vista? Yes, it does. You might have to wrestle ... More About: Customers , Recent
Free pdf. Define your Target Market.
2008-02-01 13:25:00 The internet is full of directionless souls and generic “one-size-fits-all” websites. I don?t want you to be in this category. And my contribution to stop the madness is offering you this document to help you narrow your website focus by defining your target audience. It is just one step you should take but it’s a ... More About: Market , Free , Target , Target market , Define
You write like a cattle farmer. The biggest compliment of my career so far.
2008-01-29 01:19:00 You probably think I’ve had one lousy career if I hang my hat on that one. But, actually, I’ve accomplished some admirable things. I’ve worked on big national brand name clients and hauled home some great creative and marketing award hardware. But this one comment is pretty much what it’s all about. It was during a ... More About: Write , Career , Farmer
Carve your niche from an existing business. 1-minute lesson.
2008-01-25 19:20:00 You don’t have to hunt down a niche if you sell something already. You can simply “niche it down”. Let’s say you sell kitchen stuff–pots, pans, kitchen gadgets. You could create a site using the same drop shipper and just repackage a different site to cater to a niche within the category you are accustomed ... More About: Business , Lesson , Niche , Minute |
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