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Apogee Volunteers at Local Food Bank
2008-05-07 18:59:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/apogee-volunteers-at-local-food-bank/ '; On April 24, 2008 a sizable army of Apogeeans ? the Apogee Army of Altruism ?set off for the southern most tip of Austin to volunteer at the Capital Area Food Bank of Texas (CAFB). The eighteen or so of us arrived at CAFB and made our way to the holding area to sign in ...
More About: Local , Volunteers , E-Commerce

Balmer?s Sour Grapes
2008-04-25 15:18:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/balmers-sour-grapes/'; First Microsoft gives Yahoo a deadline of this weekend to begin negotiations or face a hostile tackover, then reveals that maybe they don’t want Yahoo anyways. This is beginning to look like one of my high school dating relationships. Suffice it to say that Yahoo beating its projected numbers this week throws a new wrinkle in things. ...
More About: Grapes

The Microsoft and the Yahoo
2008-04-11 17:26:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/the-microsoft-and-the-yahoo/'; Like a soap opera, things are heating up between Microsoft and Yahoo , complete with threats, machinations, and denials. As things stand right now, I see five possible outcomes. 1) Nothing happens.Very unlikely. Yahoo’s numbers aren’t there right now, and an attempt to stay the course would create considerable unrest amongst Yahoo shareholders. 2) Microsoft purchases Yahoo in ...
More About: Google , Search Engine Marketing , Yahoo!

More than just a Slow Economy Boosting SEM
2008-03-20 20:10:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/more-than-just-a-slow-economy-boostin g-sem-3/'; Much has been made about yesterday?s forecast of the SEM Industry. Long story short: things are pretty good, or in the words of Larry David: ?Pretty, pretty, pretty, pretty, pretty, pretty, pretty, pretty good.? According to Radar Research and SEMPO the SEM industry was projected to grow to an $11.6 billion industry in 2007, ...
More About: Google , Economy , Yahoo , Search Engines , Search Engine Marketing

The Storm Before the Calm: Evaluating Google?s Automatic Matching
2008-03-05 19:25:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/the-storm-before-the-calm/'; The Paid Search world was in a tizzy last week over the announcement of Google ’s beta testing for its new Automatic Matching (AM) feature for AdWords. Below is Google?s explanation of the tools? functions, and just for fun, see if you can guess what two words triggered the uproar. ?Automatic Matching automatically extends your campaign’s reach ...
More About: Online Marketing , Search Engine Marketing , Storm

SMX West 2008 Day 3 Keynote
2008-02-28 18:59:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/smx-west-2008-day-3-keynote/'; Continuing the series of keynotes about the future of search, today we’ll be hearing “Generating Next: Search in the Coming Decade”. Unlike the previous panels, this is a panel moderated by Chris Sherman and Gord Hotchkiss. Panel members are Brad Goldberg (Microsoft), Larry Heck (Yahoo ), and Peter Norvig (Google ). Question: Will search as we know it ...
More About: Keynote , Search Engines , Search Engine Marketing

SMX West 2008: Just Behave, A Look At Searcher Behavior
2008-02-28 02:28:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/smx-west-2008 -just-behave-a-look-at-s earcher-behavior/'; Just Behave, A Look At Searcher Behavior Wednesday, February 27, 4:45pm-6:00pm Moderator: Gord Hotchkiss, President and CEO, Enquiro Q&A Moderator: Gillian Muessig, President, SEOmoz Speakers: Michael Furgeson, Senior User Experience Analyst, Ask.com Laura Granka, User Experience Research, Google Ben Hanna, Vice President, Marketing, Business.com It’s late on Day Two, and live blogging is a young person’s sport, so I don’t expect the amount ...
More About: Search Engines , West

SMX West 2008 Day 2 Keynote
2008-02-27 18:52:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/smx-west-2008 -day-2-keynote/'; Another day; another keynote. Yes, that’s a lame opening line, but I have not had enough coffee yet to write a good one. This morning’s keynote is titled “Past, Present & Future of Search” and is being given by Louis Monier, VP of Products at Cuill (pronounced “cool”). Monier was at AltaVista in the early days. Monier ...
More About: Keynote , Search Engines , West

SMX West 2008 Opening Keynote
2008-02-26 19:06:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/smx-west-2008-opening-keynote/'; Another SMX conference has come, and I sit waiting for Danny Sullivan’s open keynote. The lights go down and AC/DC’s “Hells Bells” comes over the speakers. And, then Danny is introduced. Danny opens by telling the story of SMX. The keynote is titled “Search 3.0, 4.0 & Beyond”. In Danny’s nomenclature, Search 1.0 was the original content ...
More About: Google , Keynote , Search Engine Marketing , West , Opening

Eastern SEO: A Study of the Taiwan SEM Culture
2008-02-13 19:11:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/eastern-seo-a-study-of-the-taiwan-sem -culture/'; Apogee recently had the privilege of visiting and studying SEO in Taipei, Taiwan over the last few weeks. Our intention was to study the role SEO plays in Asia and how it differs, if at all, from SEO in the United States. Despite the obvious language barrier, we were able to gain some insight into ...
More About: Culture , Online Marketing , Search Engines , Study

5 Reasons SEM should Weather the (possible) Recession
2008-02-08 21:22:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/5-reasons-sem-should-weather-the-poss ible-recession/'; After more and more evidence that an economic downturn is coming, marketing departments and firms everywhere are bracing for a hit. Marketing has historically been on the receiving end of lay offs once a recession kicks in, but will this ring true for those in search engine marketing? Withstanding the dot com bust, SEM has ...
More About: Weather , Blogging , Search Engine Marketing , E-Commerce , Reasons

2008 Predictions Update
2008-02-01 15:04:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/2008 -predictions-update/'; My 11th Search Marketing Prediction for 2008 has developed in an interesting way. A couple of weeks ago rumors swirled that Yahoo and Microsoft were yet again in talks, but nothing happened. As a result, I was glowing with pride at my soothsaying prowess. Late yesterday, Microsoft changed the game with a public offer of $44.6 ...
More About: Predictions , Update

SEO is Dying! Again?
2008-01-19 00:53:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/seo-is-dying-again/'; People have been discussing the imminent demise of SEO and SEO firms for several years now. This week, Mike Grehan jumped on the “SEO is Dying ” bandwagon. I often agree with Mike’s opinions, but not this one. The arguments always seem to boil down to the same ?the web is changing? mantra. So far, these changes ...
More About: Agencies

A Little Advice from Yahoo Goes a long Way
2008-01-17 20:36:00
submit_url = 'http://www.apogee-search.com/Blog/index. php/a-little-advice-from-yahoo-goes-a-lon g-way/'; Recently Yahoo enlisted the help of Mike Moran author of Do it Wrong Quickly to do an extremely poignant blog about the most common pitfalls of SEM. These ideas are perfectly on target. Yahoo is suggesting not to target by position, not to focus on clicks, and giving advice about quality landing pages. Maybe it?s ...
More About: Advice , Online Marketing , Search Engine Marketing , Metrics