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SEO Logo - What Should It Tell Your Customer?
2008-04-18 15:10:00
You might have already noticed (after my color branding, SEO Slogans and branding outside SEO) that I’m particularly interested in overall SEO niche marketing and branding recently - well, that’s all because I am just starting promoting my brand and service and so the topic seems new and exciting to me. Today I am going ...
More About: Branding , Customer , Logo

I Am So Sorry, My Dear Readers
2008-04-15 15:55:00
That won’t be a long post. I just need to apologize to my beloved readers for keeping silence for about two weeks. I hate to say this, but I got too sick to work or even think (can you imagine this? I’ve been desperately waiting for spring to come and as soon as it does, ...
More About: Readers , Blogging

FireFox Plugins To Make Your Life Easier
2008-03-27 17:21:00
While at SEJ I posted a list of my favorite SEO plugins, here I decided to follow-up with the list of extensions that save time and let you work more effectively: Tools Most useful feature How useful I consider the tool Foxmarks Bookmarks synchronizer Wizz RSS RSS and Atom news reader for FF Co.mments Track any blog conversation Read later Quickly save a page for ...
More About: Life , Firefox , Plugins , Make

Search in Search: Raising Panic and What Else Google Has to Say
2008-03-24 17:26:00
This post is [again] courtesy of my fellow Mozzer - Rishil A couple of weeks ago ? we published Search Within a Search ? How This Could Mean Bad News for Your Site. It seems that brands and marketers have realized how teleportation can harm a business brand, not just in organic, but paid search too. ...
More About: Google , Search Engines , Panic

Learning Web Design From Movie Posters
2008-03-24 13:41:00
A movie poster usually determines whether or not I am going to watch the trailer or even go to the cinema. A website design is usually a crucial factor in making the decision whether a visitor is going to look through headlines and stay for some time to read the article or review the products ...
More About: Web Design , Movie , Design , Branding , Posters

Organizing Your Keyword Modifiers (SEJ)
2008-03-17 14:48:00
I just posted an article on SEJ describing different ways to organize your keyword list to make the most of your thematic search modifiers. Throughout the post I’ve been describing the necessity of exploring your keyword modifiers to: to get more organic search traffic; to wisely optimize your internal site structure; to know how to interlink; to get full ...
More About: Keyword

How To Optimize Images For Search Engines, Social Media and People
2008-03-15 15:49:00
Optimize your images for search engines: Keywords in alt text, text around the image, image name, page title; Preferred image formatting - jpg; Separate SE accessible image folder; Image freshness. (SEW suggests re-uploading your images to keep them fresh); Enabled image search option at Google webmaster tool. Reasonable image file size (see the discussion at WW) Limited number of images per page; Popular ...
More About: Social , Media , People , Search Engines , Images

Search Within a Search ? How This Could Mean Bad News for Your Site
2008-03-12 17:05:00
This post is courtesy of my fellow Mozzer - Rishil Last week Google revealed search within search (officially called teleportation) although it’s come as a surprise to quite a few people, its been in the test mode since 2006. The purpose is to enhance user experience and the ?likelihood of finding the exact page they ...
More About: News , Search Engines , Search , Bad News , Site

Tracking Google Keyword Position (SEJ)
2008-03-10 15:46:00
I have just posted another article at Search Engine Journal describing a way to monitor Google keyword positions over time. Tracking SERPs is an important SEO technique that helps: to get a deeper understanding of how search engines work; to keep an eye on both your new and established competitors; to discover new SEO tactics and to ...
More About: Search Engines , Keyword , Position

Negative Voting - I Am Ann Smarty and I?m Thumboholic
2008-03-05 13:01:00
Like I said previously, social media is not all about friends and mutual help. It might also trigger unreasoned hatred, misinterpretation and misunderstanding. Well, fellow Mozzers might have noticed my highly negative attitude towards SEOMoz thumb down system; so recent discussions over there inspired me to post my opinion on general negative voting across the ...
More About: Social Bookmarking , Voting , Negative

Beyond (SEO) Niche Blogging and Branding
2008-02-29 15:50:00
The benefits of niche blogging are well-known: that’s a proven way to attract loyal audience who will be visiting your site and interact with you; niche blogging also allows you to generate organic search traffic by focusing on niche related keywords and highly relevant inlinks. But is it also as good for actually making money (ROI)? ...
More About: Branding , Blogging , Niche

Color Branding: Geographic and Niche Targeting
2008-02-24 17:49:00
A while ago I posted an article on color branding categorizing some general color symbolism theory. It resulted in a discussion over at SU where I was (fairly enough) criticized for looking only at one side of the medal. Really color perception differs from country to country and from niche to niche. Color theory deserves ...
More About: Branding , Niche , Targeting , Geographic

SEO Competitive Research Series at Search Engine Journal
2008-02-18 17:36:00
I will be posting on competition research at Search Engine Journal . The first post is already up and you are welcome to let me know what you think: Make the Most of SEO Competitive Research : Evaluating the Competition. In the series I will be looking into: Post by: SEO Consulting Blog - Seo Smarty SEO Competitive Research ...
More About: Series , Search Engine

SEO Slogans: Cool, Sexy And Not Only That?
2008-02-17 20:36:00
Like color, design, and name a company slogan/tagline is may be an essential part of any brand (note: mine have none yet ). I am not going to list key features of a good marketing slogan (you are most probably well aware of them: short, catchy, unique, etc, etc) - I don’t like repeating ...
More About: Branding , Cool , Sexy

If You Are Easily Offended?
2008-02-10 17:58:00
A friend of mine came to me recently saying that she was “blatantly approached with an insulting proposition” </quote> by another member of the social media network where she participated. She looked really worried and angry. I recommended her to block the guy and forget about that. Another friend of mine keeps complaining that he is ...

Calls To Action Follow-up: Who and Where?
2008-02-06 16:23:00
[Off topic] Mark Dykeman has just posted an interview with me so I decided to share it with my readers right away, please check it out: Catch the brainwaves with SEO Smarty! My previous post on calls-to-action attracted a number of comments asking for advice on my readers’ current website design. I am not a ...
More About: Action , Calls , Usability

How To Call To Action
2008-02-01 20:05:00
More often than not, it is not enough for you that your visitors just come and go. You want them to do something at your site. Unfortunately usually webmasters pay too little attention to their calls-to-action focusing on design, content and SEO. It is sad to see truly good resources that are doing great ...
More About: Branding , Action , Call , Call to Action

Does Your Blog Have a Flavor?
2008-01-25 17:30:00
The blog flavor (the term is invented by me, I guess) is what makes it unique. Have you ever tried to look at your blog “from outside” to see it the way your visitor does? Would you subscribe to this blog? Why would you (or why wouldn’t you)? Ok, I’d started reading blogs long before ...
More About: Branding , Blogging , Blog , Flavor